Publication Schedule 1 st Semester Actual circulation calculated on the annual average (1 st July 2016 30 th June ) 19,259 copies, 14,907 of them subscribed copies! Important information for painters and varnishers Offical institution Edition no. Month Main topics Trade fairs and conferences supra-regional regional Editorial Advertising Printing material Publishing date Heimtextil Frankfurt/Main, 9. 12.1. 1 January Flooring works Joints and sealants Stylish decoration with wallpaper More than wallpaper: Glass fabrics Cellar renovation Baufachtage West Essen, 10. 12.1. DOMOTEX Hanover, 12. 15.1. Swissbau CH-Basel, 16. 20.1. Allgäuer Baufachkongress Oberstdorf, 24. 26.1. CASA A-Salzburg, 24. 27.1. appli-tech CH-Lucerne, 31.1. 2.2. 27. 11. 8. 12. 13. 12. 3. 1. 2 February Indoor heat insulation Crack sanitation at façades Scope for design in dry construction Use of stretch ceilings Protective coating for wood bautec Berlin, 20. 23.2. DACH + HOLZ Cologne, 20. 23.2. HAUS Dresden, 22. 25.2. 18. 12. 9. 1. 15. 1. 2. 2. 3 March The ideal painter s vehicle Adhesives and pastes Stylish stucco works Care and renovation of natural stones Vehicle equipment Landesverbandstag LIV Niedersachsen Hanover, 3.3. CADEAUX Leipzig, 3. 5.3. Internationale Eisenwarenmesse Cologne, 4. 7.3. Fachtagung des Bundesverbandes Korrosionsschutz Cologne, 7. 8.3. I.H.M. Internationale Handwerksmesse Munich, 7. 13.3. fensterbau/frontale + Holz-Handwerk Nuremberg, 21. 24.3. Sächsischer Maler- und Fahrzeuglackierertag, LIV Sachsen Frankenberg, 24.3. 26. 1. 6. 2. 12. 2. 1. 3. 4 April Grinding equipment and abrasives Use of colorimeters Software for painting and varnishing businesses Fire protection by means of paints Use of IR cameras PaintExpo Internationale Leitmesse für Industrielle Lackiertechnik Karlsruhe, 17. 20.4. Obermeisterversammlung LIV Bayern Nuremberg, 20.4. 23. 2. 6. 3. 9. 3. 3. 4. 5 May Paint brushes, rolls Use of renovation plasters Concrete repair Machines for plaster and mortar works Paints in humid rooms 26. 3. 6. 4. 12. 4. 2. 5. 6 June Market survey: Work clothes Façade cleaning and disposal of waste water Graffiti removal and prevention Working with stencils Indoor light structures Stone+tec Internationale Fachmesse für Naturstein und Steintechnologie Nuremberg, 13. 16.6. 23. 4. 4. 5. 9. 5. 1. 6. subject to alterations 1
Publication Schedule 2 nd Semester Offical institution Actual circulation calculated on the annual average (1 st July 2016 30 th June ) 19,259 copies, 14,907 of them subscribed copies! Important information for painters and varnishers Edition no. Month Main topics Trade fairs and conferences supra-regional regional Editorial Advertising Printing material Publishing date 7 July Wood preservation inside/outside Trelliswork refurbishment Electric tools for painters Colour mixing systems Old painting techniques 24. 5. 6. 6. 12. 6. 2. 7. 8 August With information poster Ladders, scaffolds, Painter s and varnisher s craft at a glance working platforms White pigment titanium dioxide Algaes, fungus, mould fungus Anticorrosive paint works Sections and decorative strips 28. 6. 9. 7. 13. 7. 1. 8. 9 September Market survey: Utility vehicles Flooring works Colours in the cityscape Covering/Masking Stylish decoration with wallpapers CADEAUX Leipzig, 1. 3.9. Nordbau Neumünster, 5. 9.9. IAA Nutzfahrzeuge Hanover, 20. 27.9. 27. 7. 7. 8. 10. 8. 3. 9. 10 October Occupational safety Personal protective equipment Building material with tradition: Clay Works for balcony repair Trompe d œuil Arbeitsschutz Aktuell Stuttgart, 23. 25.10. 27. 8. 5. 9. 11. 9. 1. 10. 11 November Heat insulation Compressed air, pumps, compressors Walling dehumidification Silo, container, small package Field of work: Church restorers denkmal Europäische Leitmesse für Denkmalpflege Restaurierung und Altbausanierung Leipzig, 8. 10.11. HEIM + HANDWERK Munich, 28.11. 2.12. 25. 9. 4. 10. 9. 10. 2. 11. 12 December With Annual planner Plaster, stucco, dry construction Judgement of ground and methods of examination Asbestos abatement Coating of metallic grounds Technique of gold-plating DOMOTEX 2019 Hanover, Januar 2019 26. 10. 8. 11. 13. 11. 3. 12. subject to alterations 2
Circulation Analysis 1 Circulation control: 2 Circulation control: Copies per edition annual average (1 st July 2016 to 30 th June ) Print figure: 19,384 Actual circulation: 19,259 of them abroad: 443 Sold circulation: 14,968 of them abroad: 40 Subscribers copies: 14,907 of them member copies:14,388 Sales per copy: Other sales: 61 Free copies 4,291 Reminder, archives and voucher copies 125 Classification of the domestic circulation to Nielsen areas Nielsen-area % copies Nielsen-area I 14.7 2,768 Schleswig-Holstein, Hamburg, Bremen, Niedersachsen Nielsen-area II 24.9 4,682 Nordrhein-Westfalen Nielsen-area IIIa 17.5 3,289 Hessen, Rheinland-Pfalz, Saarland Nielsen-area IIIb 15.1 2,837 Baden-Württemberg Nielsen-area IV 15.3 2,884 Bayern Nielsen-area V 2.4 446 Berlin Nielsen-area VI 4.5 853 Brandenburg, Sachsen-Anhalt, Mecklenburg-Vorpommern Nielsen-area VII 5.2 974 Sachsen, Thüringen Others (e. g. fairs) not analysed 0.4 83 Actual circulation (inland) 100.0 18,816 3 Geographical distribution analysis: Economic area Portion of actual circulation % copies Federal Republic of Germany 97.7 18,816 Abroad 2.3 443 Actual circulation 100.0 19,259 Abstract of the survey method 1. Method: Receiver structure analysis by means of data file evaluation Census according to IVW-EDA guidelines 2. Population: Actual domestic circulation 18,816 = 100 %, not registered in the survey: 83 = 0.4 % 3. Sample: Census 4. Target subjects of the survey: not applicable 5. Period of survey: 1 st July 2016 to 30 th June 6. Realization of the survey: Publishing house The detailed survey method can be viewed under www.sachon.de/ml-erhebungsmethode. DAS DEUTSCHE MALER-MAGAZIN Structure analysis Receivers 1.1 Branches/Industries/Occupational groups Supra regional trade magazine with strong practical orientation for modern painting, varnishing and stuccoing companies. Official institution of the federal association Farbe Gestaltung Bautenschutz. Permanent columns reflect trends and developments from the complex practical management world, outline current news from the colour, varnishing and craftsmen sector, describe the latest developments and changes in the respective companies and products and announce relevant dates and events. In addition, legal advice from practical experience as well as the presentation of famous personalities in the sector. Department/ Receiver groups Share of actual circulation Group/ Class (according to branch classification) % copies 45.44.1 Painting and varnishing companies 79.8 15,363 45.41 Stuccoing, plastering and dry lining companies 2.9 550 50.20.3 Vehicle enamelling companies 5.0 959 51.53.6 / 51.44.3 Wholesale trade of paints, varnishes and wallpapers, 1.8 353 wholesale cooperatives 80.22.1 / 80.22.2 Professional schools, institutes, master schools, guilds 5.8 1.110 24.30.1 Manufacturers of paint colours, varnishes 2.1 411 and other supply industries Other qualified branches without specification 2.0 385 Branch not yet surveyed/unknown according 0.2 45 to EDA Standards Others (e.g. fairs) not analysed 0.4 83 Actual circulation 100.0 19,259 Abstract of the survey method 1. Method: Receiver structure analysis by means of data file evaluation Census according to IVW- EDA guidelines 2. Population: Actual domestic circulation 19,259 = 100 %, not registered in the survey: 83 = 0.4 % 3. Sample: Census 4. Target subjects of the survey: not applicable 5. Period of survey: 1 st July 2016 to 30 th June 6. Realization of the survey: Publishing house The detailed survey method can be viewed under www.sachon.de/ ml-erhebungsmethode. 1.2 Size of business entity 2.2 Socio-economic group Characteristics were not surveyed as for the utilisation 2.1 Activity characteristics 2.3 Decision fields and/or aims of acquisition ratio of this magazine does not depend on it. 3
Advertising Rates No. 59 Actual circulation calculated on yearly average: 19,259 copies Size Printing space Bleed* b/w 2-c 3-c 4-c W x H in mm W x H in mm Prices in Euro Title page 160 x 185 5,606. 6,371. 7,136. 7,901. Cover page 185 x 270 210 x 297 5,381. 6,146. 6,911. 7,676. 2/1 page 395 x 270 420 x 297 9,860. 10,625. 11,390. 12,155. 1/1 page 185 x 270 210 x 297 5,110. 5,875. 6,640. 7,405. 3/4 page high 139 x 270 150 x 297 4,039. 4,804. 5,569. 6,334. 3/4 page cross 185 x 195 210 x 211 4,039. 4,804. 5,569. 6,334. 2/3 page high 120 x 270 130 x 297 3,680. 4,445. 5,210. 5,975. 2/3 page cross 185 x 180 210 x 200 3,680. 4,445. 5,210. 5,975. 1/2 page high 090 x 270 101 x 297 2,679. 3,444. 4,209. 4,974. 1/2 page cross 185 x 127 210 x 143 2,679. 3,444. 4,209. 4,974. 1/3 page high 156 x 270 067 x 297 1,764. 2,529. 3,294. 4,059. 1/3 page cross 185 x 090 210 x 106 1,764. 2,529. 3,294. 4,059. 1/4 page high 045 x 270 057 x 297 1,398. 1,888. 2,378. 2,868. 1/4 page half measure 090 x 127 101 x 143 1,398. 1,888. 2,378. 2,868. 1/4 page cross 185 x 060 210 x 077 1,398. 1,888. 2,378. 2,868. 1/8 page high 190 x 160 101 x 177 704. 1,194. 1,684. 2,174. 1/8 page cross 185 x 030 210 x 046 704. 1,194. 1,684. 2,174. 1/16 page high 090 x 030 101 x 46 383. 873. 1,363. 1,853. 1/16 page cross 185 x 015 210 x 031 383. 873. 1,363. 1,853. * 3 mm per trim page These prices apply to the colours in the European scale DIN 16539 and to red HKS 13. All other colours cost 6 1,091., independent from the advertisement size. The pertaining VAT must be added to net prices quoted. Copy for advertising: See publication schedule and list of feature topics Classified advertising section: Entry 41 mm width x 1 mm height 6 4.. One line 41 mm width/3 mm height 6 12.. Catch words and additional publication on the Internet free of charge. At least 6 consecutive inserts per caption. The classified trade section is divided into 4 column pages. Link from the Internet entry to own homepage: 6 15. per month. Supplement: Max. 200 x 295 mm, upto 25 grams Per thousand 6 220. plus postage (upon request) Sample required! Bound insert: 2-page 6 4,810. Size untrimmed: Width 218 mm, height 312 mm Bleed: 5 mm top, 10 mm below, 3 mm left (in back), 5 mm right 4-page 6 6,870. Size untrimmed: Width 436 mm, height 312 mm Bleed: 5 mm top, 10 mm below, 5 mm left, 6 mm in back, 5 mm right Delivery: folded Sample required Schedule for discount by frequency for multiple inserts of uniform size 3 (+) 5 % 6 (+) 10 % 12 (+) 15 % Schedule for discount by volume for single orders of at least 2 pages 5 % 3 pages 10 % 6 pages 15 % 12 pages 20 % Extra charges: 10 % extra charges on black and white flat rate for bleed advertisements, 5 % on black and white flat rate for gutter bleed advertisement. Payment: 2 % discount if payment made within 8 days of invoice date, in full within 30 days. Bank account: Sparkasse Memmingen Lindau Mindelheim (bank code 73150000) account no. 810008201 BIC: BYLA DE M1 MLM IBAN: DE96 7315 0000 0810 008201 Address for submission: Verlag W. Sachon GmbH + Co, Schloss Mindelburg, D-87719 Mindelheim Notation of delivery: For DER MALER und Lackierermeister Services Josefine Rohde Tel.: +49/8261/999-337 Fax: +49/8261/999-391 E-mail: rohde @sachon.de Services Anita Elsäßer Tel.: +49/8261/999-331 Fax: +49/8261/999-391 E-mail: elsaesser@sachon.de 4
Technical Data 1 Magazine size: Width 210 mm, height 297 mm, DIN A4 Untrimmed: Width 216 mm, height 303 mm Printing space: Width 185 mm, height 270 mm 3 columns, width 56 mm each 2 Printing and Offset printing (sheet), wire stitching or adhesive binding binding method: 3 Data transmission: By e-mail to rohde@sachon.de FTP server transmission upon request Please indicate magazine in the file name (company-magazine-issue.pdf) 4 Data sizes: Please send the printing data as a PDF file according to the following criteria: The PDF should be print-optimized; produced from Acrobat Distiller (PDFX3: 2002, Acrobat 4/PDF1.3) Images: CMYK colour mode (not RGB!), resolution half-tone images 300 dpi at least (if Bitmap/ line originals 800 dpi at least), no (ICC) profiles stored! Fonts: must be embedded Delivery of open data only according to prior agreement Bleed ads: 3 mm bleed on all four sides! Text and image elements: 5 mm distance at least to margin Note for design: In order to avoid that types are represented in a pixelated way, all type lines must be in the foreground. Types that, for example, are overlaid by a shadow, may not be reproduced correctly. 5 Colours: Printing inks (Euroscale CMYK) according to DIN ISO 12647-2 (PSO), special inks only according to prior agreement. (Please don t send RGB images with ICC profiles!) 6 Proof: Please add a contract proof (according to Medienstandard Druck/bvdm with FOGRA- Medienkeil/www.fogra.org). Otherwise the publishing house won t assume any liability for the correctness of the ad. Proofs must have an official colour bar. Please note that print-outs made with a colour printer are not considered as a contract proof. Please indicate all inks to be printed (Euroscale or HKS/Pantone) in case of multicoloured ads. 7 Data filing: Data are filed. Therefore unchanged repeat ads are possible, but no responsibility for the data is assumed. You will receive a proof for release upon request. 8 Warranty: The publishing house doesn t assume any liability for the correctness of reproduction of ads which are not digitally delivered according to these requirements. 9 Contact: Josefine Rohde Telephone: 00 49/82 61/9 99-3 37 E-mail: rohde@sachon.de DAS DEUTSCHE MALER-MAGAZIN Website www.dermaler.de Form of advertising Size Euro / month * Skyscraper 120 x 600 434. Super banner 728 x 90 346. Full banner 468 x 60 305. Product-/Image video max. 500 (wide) 682. * Price incl. Link Data supply: Banner: Contact person: By e-mail, 1 week at least before start to: Mr. Stephan Keller: keller@sachon.de GIF, JPG, PNG other file sizes on request graphics of sizes indicatet with 72 dpi Max. file size 50 KB Josefine Rohde, Tel. 08261/999-3 37, rohde@sachon.de Anita Elsäßer, Tel. 08261/999-3 31, elsaesser@sachon.de
Fachzeitschriftenarchiv. www.fzarchiv.sachon.de Show yourself in our redesigned Fachzeitschriftenarchiv targeting on specific visitors and connected to the keyword! Visits: 29.062 per month (average July 1 st 2016 to June 30 th ) Keyword Placement options with relation to keyword Overlay search result Rectangle search result Skyscraper Placement options without relation to keyword Overlay homepage Prices and discounts Banner placement (with keyword) Size (pixel) Price per keyword and month Overlay search result* 700 x 350 149,00 6 Rectangle search result* 285 x 255 99,00 6 Skyscraper next to content* 120 x 600 99,00 6 Banner placement (without keyword) Size (pixel) Price per keyword and month * These banner placements can be booked as fixed advertising surfaces! Price upon request. Overlay homepage 700 x 350 495,00 6 Your contact: Josefine Rohde Tel.: + 49 (0) 8261/999-337 rohde@sachon.de Anita Elsäßer Tel.: + 49 (0) 8261/999-331 elsaesser@sachon.de