ENTERTAINMENT powered by PROVEN SOLUTIONS FOR: Every Budget Every Seat Every Auditorium and every Movie SOON TO BE Over 40K seats...11 countries... over 200 screens...and counting.
PREMIUM UPCHARGE REASONABLE DEPLOYMENT COSTS PROVEN ROI ENTERTAINMENT powered by Consumer Survey Results MORE REVENUE 83% WOULD PAY AN EXTRA $2-$4 OR MORE TO EXPERIENCE A MOVIE IN 4D 45% WOULD SPEND MORE THAN $8 OVER STANDARD TICKET PRICE AGES 18-44 AGES 18-44 67% WOULD DRIVE 4-7 MILES OR MORE TO GO TO A 4D EQUIPPED THEATER 42% WOULD DRIVE MORE THAN 10 MILES AGES 18-44 M & F 80% OF ALL RESPONDENTS SAY 4D IMPROVES OR GREATLY IMPROVES THEIR OPINION OF THE THEATER COMPANY AGES 18-65 M & F AGES 18-65 M & F MORE CUSTOMERS MORE LOYALTY Dec. 2013 - Feb. 2014 67 Total Respondents +/- 10% M.O.E The Guitammer Company OTCQB: GTMM Pg. 2
WORLDWIDE INSTALL BASE With worldwide deployment and exponential growth, ButtKicker brand products are the proven choice for Premium Large Format Theaters. Over 20,000 seats in over 100 auditoriums in 11 countries are outfitted with ButtKicker transducers. EXPONENTIAL INSTALLATION GROWTH Total Worldwide Installs 2017 Includes Pending Installations 50000 250 45000 40000 200 35000 30000 150 25000 20000 100 Seats Auditoriums 15000 10000 50 5000 0 2011 2012 2013 2015 2016 2017 0 Selected Highlights Dolby Cinema at AMC - every seat at every theater location is ButtKicker equipped. 77 locations and over 14,800 seats as of August 2017 with further installs pending. Regal Entertainment RPX cinemas - 13 locations and 2,500 seats as of August 2017 with further installs pending. Lumière Pavillions Lumière Digital - 18 locations across China with over 3,800 seats as of June 2016 with further installs pending. Cinemark - Two Locations, Three Auditoriums, over 700 seats Pg. 3
SOLUTIONS FOR NEW AND EXISTING AUDITORIUMS Lowest cost per seat for any type of motion or haptic system deployment. Ability to retrofit existing auditoriums; works for all types of seating - recliner and auditorium style seating. Ability to upgrade most cinemas without closing or impacting screenings. Works with existing soundtrack from all movies; no additional encoding required. Ability to add streaming of live sports and concerts using the Company s 4D broadcast technology to increase attendance and revenue. ENGINEERED TO THRILL Using patented technology, ButtKicker brand products use the soundtrack s existing audio signals, whether just the.1/lfe channel or bass range from all channels, and enable the audience to feel the movie s impact powerfully and accurately. This added dimension dramatically increases immersion and gives every viewer the incredible impact they want - without any additional volume. BETTER BY DESIGN Patented floating magnetic suspension system that is virtually indestructible and maintenance free. Greater low frequency range than other haptic devices (5-200 Hz) providing a powerful bass experience for all types of soundtracks and movies. Smooth, accurate musical response without resonant frequency peaks or hot spots. Provides similar entertainment experience at much lower cost than motion based systems. INDIVIDUAL SEAT CONTROL OPTION* Allows for per seat experience personalization. Suitable for new construction and retrofit installations, in both traditional and recliner style auditoriums* Potential for per seat up charge and multi-tier ticket sales in a single auditorium. *Suitable for certain types of seating that are not joined together nor share an arm rest. Pg. 4
ButtKicker LFE Model Code: BK-LFE A SOLUTION FOR EVERY BUDGET ButtKicker products offer the industry s lowest cost per seat, creating an attractive and highly affordable opportunity. Because ButtKicker products work with the existing movie soundtrack, natively, no additional encoding or activation is required. A range of commercial grade cinema amplifiers are available to power installs of any size. Most installations supply 100 to 250 watts per seat, providing excellent response at value conscious pricing. ButtKicker Advance Model Code: BK4-4 A Solution for Every Seat With multiple transducer sizes ButtKicker products can be added to any type of seating. No reseating is required. The large LFE or the mid size BK-Advance models can easily be retrofitted to traditional style seating, mounted directly to or between the seats. The BK-mini LFE or Concert or the BK-Advance can be incorporated directly into recliners for Premium Large Format auditoriums. The K Series feature all the benefits of the ButtKicker series but with a lower profile for easier seat mounting when space is at a premium. ButtKicker mini LFE or mini Concert Model Code: BK-mini-LFE or BK-mini-CT K Series Model Code: GT-K6 K Series Model Code: GT-K3 5.375 Inches Tall 4.375 Inches Tall 3 Inches Tall 1.75 Inches Tall 1.37 Inches Tall 5.6 Inches Wide (Side to Side) 6.129 Inches Wide 4.75 Inches Wide 7 Inch Diameter 5 Inch Diameter BK-LFE (or BK-Advance) with traditional seating. (1 unit per 1 or 2 seats). K Series, K3 or K6 for traditional seating folding or fixed. *Second seat omitted for clarity BK-Advance in recliner. 1 unit per seat. BK-mini-LFE/Concert in recliner. 2 units per seat K Series for recliners, 1 or 2 units per seat. Pg. 5
END TO END DEPLOYMENT EXPERTISE Our sales and engineering teams have extensive real-world ButtKicker integration expertise. From leading U.S. exhibitors to specialty cinemas, we have the knowledge and expertise to create a thrilling experience for your audience. We re committed to customer service and will work hand in hand throughout the process to ensure a successful deployment. Engagement Flow Chart Signal Flow Diagram Initial Contact Analog signals from system (DCP) containing low frequency content Requirement Gathering Line Mixer to 1 output All 6 channels are summed to one mono output signal * Seating Assessment Selection of best transducer size; mounting configuration; design of seat specific mounting brackets (if necessary) System Design Amplification Choice Integration with existing audio system/dcp DSP The mono signal is -Low Pass (typically) filtered at 80Hz, -Delayed as necessary to synchronize ButtKicker units in the seats with the audio system Distribution Amplifier Installation Guitammer s sales engineers provide on-site or remote design, installation, and tuning support and supervision as needed Power Amplifiers The two delayed signals are duplicated numerous times to feed multiple power amplifiers Tush - Test Tune system for optimal performance and effect ButtKicker Transducers Multiple ButtKicker transducers are driven by each amplifier channel. Wiring is typically series/parallel combination *Works with new object based audio systems such as Dolby Atmos, DTS:X, and Barco Auro 11.1 Activation and Enhanced ROI Guitammer will work hand in hand to activate your audience via all marketing channels and ensure the deployment thrills your customers. Activation options include on-screen ads, lobby displays, joint promotions with studios, targeted cross user social marketing and more. Pg. 6
RETROFIT AND NEW INSTALLATION EXAMPLES Retro-fit installation of stadium style seating. BK-Advance integrated into recliner. Part of a Premium Large Format Auditorium reseat. Pg. 7
INSTALLED SYSTEM EXAMPLE Sample Chair Installation Recliner with 1 BK-Advance transducer mounted to the inside of the recliner. Wiring to unit is concealed in wiring trench, wire-mold may also be used. Rubber isolators are affixed to the feet of the recliner to enhance the haptic effect. Pg. 8
CONTROL ROOM Digital Cinema Processor Cross-Over Distribution Amplifier Sample Control Room Equipment Rack Exact quantities vary based on install requirements ButtKicker Power Amp ButtKicker Power Amp ButtKicker Power Amp ButtKicker Power Amp ButtKicker Power Amp Pg. 9
ACTIVATION AND ENHANCED ROI Guitammer will work hand in hand to activate your audience via all marketing channels and ensure the deployment thrills your customers. Activation options include on-screen ads, lobby displays, joint promotions with studios, targeted cross user social marketing and more. Theater Lobby Kiosk allowing customers to experience Premium Large Format ButtKicker equipped seating. In Theater Advertising. In this example Guitammer worked with Warner Bros. for a cross promotion of the Pacific Rim home media release. Pg. 10
SELECTED PREMIUM LARGE FORMAT BUTTKICKER INSTALLATIONS AS OF MARCH 2017 Dolby Cinema at AMC AMC Mesa Grand 24 - Mesa, AZ (Phoenix Metro) - 205 ButtKicker Equipped Seats AMC Columbia 14 - Columbia, MD (Balitmore Metro) - 134 ButtKicker Equipped Seats AMC Loews White Marsh 16 - Baltimore, MD - 167 ButtKicker Equipped Seats AMC Baton Rouge 16 - Baton Rouge - 219 ButtKicker Equipped Seats AMC River East 21 - Chicago, IL - 190 ButtKicker Equipped Seats AMC Concord Mills 24 - Concord, NC (Charlotte Metro) - 138 ButtKicker Equipped Seats AMC Showplace Naperville 16 - Naperville, IL (Chicago Metro) - 151 ButtKicker Equipped Seats AMC Showplace Village Crossing 18 - Skokie, IL (Chicago Metro) - 208 ButtKicker Equipped Seats AMC Clifton Commons 16 - Clifton, NJ - 169 ButtKicker Equipped Seats AMC DINE-IN Easton Town Center 30 - Columbus, OH - 214 ButtKicker Equipped Seats AMC DINE-IN Mesquite 30 - Mesquite, TX (Dallas Metro) - 233 ButtKicker Equipped Seats AMC Arapahoe Crossing 16 - Aurora, CO (Denver Metro) - 170 ButtKicker Equipped Seats AMC Highlands Ranch 24 - Highlands Ranch, CO (Denver Metro) - 229 ButtKicker Equipped Seats AMC Monmouth Mall 15 - Eatontown, NJ - 136 ButtKicker Equipped Seats AMC Gulf Pointe 30 - Houston, TX - 264 ButtKicker Equipped Seats AMC Katy Mills 20 - Katy, TX (Houston Metro) - 147 ButtKicker Equipped Seats AMC DINE-IN Ontario Mills 30 - Ontario, CA - 206 ButtKicker Equipped Seats AMC Orange 30 - Orange, CA - 233 ButtKicker Equipped Seats AMC Promenade 16 - Woodland Hills, CA - 149 ButtKicker Equipped Seats AMC Tyler Galleria 16 - Riverside, CA - 162 ButtKicker Equipped Seats AMC Victoria Gardens 12 - Rancho Cucamonga, CA - 162 ButtKicker Equipped Seatst AMC Rosedale 14 - Roseville, MN (Mineapolis Metro) - 165 ButtKicker Equipped Seats AMC Clearview Palace 12 - Metairie, LA (New Orleans Metro) - 149 ButtKicker Equipped Seats AMC Quail Springs Mall 24 - Oklahoma City, OK - 231 ButtKicker Equipped Seats AMC Neshaminy 24 - Bensalem, PA (Philadelphia Metro) - 254 ButtKicker Equipped Seats AMC Santa Anita 16 - Arcadia, CA - 168 ButtKicker Equipped Seats AMC Loews Georgetown 14 - Washington, DC - 121 ButtKicker Equipped Seats AMC Hoffman Center 22 - Alexandria, VA - 188 ButtKicker Equipped Seats AMC Potomac Mills 18 - Woodbridge, VA (Washington, DC Metro) - 162 ButtKicker Equipped Seats AMC Altamonte Mall 18 - Altamonte Springs, FL (Orlando Metro) - 170 ButtKicker Equipped Seats AMC Aventura 24 - Avetura, FL (Miami Metro) - 193 ButtKicker Equipped Seats AMC Orange Park 24 - Orange Park, FL (Jacksonville Metro) - 188 ButtKicker Equipped Seats AMC The Regency 20 - Brandon, FL (Tampa Metro) - 151 ButtKicker Equipped Seats AMC Sunset Place 24 - South Miami, FL - 182 ButtKicker Equipped Seats AMC Veterans 24 - Tampa, FL - 232 ButtKicker Equipped Seats AMC Loews Crestwood 18 - Crestwood, IL (Chicago Metro) - 179 ButtKicker Equipped Seats AMC Oakbrook Center 12 - Oak Brook, IL (Chicago Metro) - 192 ButtKicker Equipped Seats AMC South Barrington 24 - South Barrington, IL (Chicago Metro) - 222 ButtKicker Equipped Seats AMC Castleton Square 14 - Indianapolis, IN - 162 ButtKicker Equipped Seats AMC Star Gratiot 21 - Charter Twp. Of Clinton, MI (Detroit Metro) - 177 ButtKicker Equipped Seats AMC Firewheel 18 - Garland, TX (Dallas Metro) - 164 ButtKicker Equipped Seats AMC First Colony 24 - Sugar Land, TX (Houston Metro) - 229 ButtKicker Equipped Seats AMC The Parks At Arlington 18 - Arlington, TX (Dallas Metro) - 174 ButtKicker Equipped Seats AMC DINE-IN South Bay Galleria 16 - Redondo Beach, CA - 172 ButtKicker Equipped Seats AMC Westgate 20 - Glendale, AZ (Phoenix Metro) - 213 ButtKicker Equipped Seats AMC Loews Port Chester 14 - Port Chester, NY - 179 ButtKicker Equipped Seats AMC Loews Alderwood Mall 16 - Lynwood, WA (Seattle Metro) - 224 ButtKicker Equipped Seats AMC Loews Woodinville 12 - Woodinville, WA (Seattle Metro) - 141 ButtKicker Equipped Seats AMC Tallahassee Mall 20 - Tallahassee, FL - 241 ButtKicker Equipped Seats AMC Woodlands Square 20 - Oldsmar, FL (Tampa Metro) - 189 ButtKicker Equipped Seats AMC BarryWoods 24 - Kansas City, MO - 253 ButtKicker Equipped Seats AMC DINE-IN North Point Mall 12 - Alpharetta, GA (Atalanta Metro) - 154 ButtKicker Equipped Seats AMC Burbank 16 - Burbank, CA - 259 ButtKicker Equipped Seats AMC Deerbrook 24 - Humble, TX (Houston Metro) - 189 ButtKicker Equipped Seats AMC Willowbrook 24 - Houston, TX - 205 ButtKicker Equipped Seats AMC Town Center 20 - Leawood, KS (Kansas City Metro) - 141 ButtKicker Equipped Seats AMC Empire 25 - New York, NY - 241 ButtKicker Equipped Seats AMC Century City 15 - Los Angeles, CA - 182 ButtKicker Equipped Seats AMC Hawthorn 12 - Vernon Hills, IL (Chicago Metro) - 230 ButtKicker Equipped Seats AMC NewPark 12 - Newark, CA (Bay Area Metro) - 240 ButtKicker Equipped Seats AMC Desert Ridge 18 - Phoenix, AZ - 150 ButtKicker Equipped Seats AMC River Park Square 20 - Spokane, WA - 172 ButtKicker Equipped Seats AMC Hampton Towne Centre 24 - Hampton, VA (Norfolk Metro) - 246 ButtKicker Equipped Seats AMC Garden State 16 - Paramus, NJ - 210 ButtKicker Equipped Seats AMC Tysons Corner 16 - McLean, VA (Washington, DC Metro) - 270 ButtKicker Equipped Seats AMC Town Square 18 - Las Vegas, NV - 220 ButtKicker Equipped Seats AMC NorthPark 15 - Dallas, TX - 250 ButtKicker Equipped Seats AMC Norwalk 20 - Norwalk, CA - 200 ButtKicker Equipped Seats AMC West Chester 18 - West Chester Twp., OH (Cincinnati Metro) - 205 ButtKicker Equipped Seats AMC Del Amo 18 - Torrance, CA - 194 ButtKicker Equipped Seats AMC Flatiron Crossing 14 - Broomfield, CO (Boulder Metro) - 146 ButtKicker Equipped Seats AMC Southlake 24 - Morrow, GA (Atlanta Metro) - 239 ButtKicker Equipped Seats AMC Elmwood Palace 20 - Harahan, LA (New Orleans Metro) - 222 ButtKicker Equipped Seats AMC Metreon 16 - San Francisco, CA - 193 ButtKicker Equipped Seats AMC Puente Hills 20 - City of Industry, CA - 238 ButtKicker Equipped Seats AMC Rockaway 16 - Rockaway, NJ - 176 ButtKicker Equipped Seats AMC Plaza Bonita 14 - National City, CA (San Diego Metro) - 152 ButtKicker Equipped Seats PRIME at AMC AMC Eden Prairie Mall 18 - PRIME - Eden Prairie, MN (Minneapolis Metro) - 108 ButtKicker Equipped Seats AMC BarryWoods 24 - PRIME - Kansas City, MO - 189 ButtKicker Equipped Seats AMC Marlton 8 - PRIME - Marlton, NJ - 151 ButtKicker Equipped Seats AMC DINE-IN Easton Town Center 30 - PRIME - Columbus, OH - 199 ButtKicker Equipped Seats AMC Additional Locations Opening in 2017 Combined In Process and PO Received 22 Locations Pg. 11
Regal RPX Regal Cinemas Huebner Oaks 14 & RPX - San Antonio, TX - 170 ButtKicker Equipped Seats Regal Cinemas Royal Palm Beach 18 RPX - Royal Palm Beach, FL (Palm Beach Metro) - 200 ButtKicker Equipped Seats Regal Cinemas Winter Park Village 20 & RPX - Winter Park, FL (Orlando Metro) - 175 ButtKicker Equipped Seats Regal Crossroads 14 & RPX - Taylorsville, UT (Salt Lake City Metro) - 240 ButtKicker Equipped Seats Regal Cinemas Evergreen Parkway 13 & RPX - Hillsboro, OR (Portland Metro) - 120 ButtKicker Seats - ButtKicker Lobby Display in Theater Regal Cinemas Medlock Crossing 18 - Duluth, GA (Atlanta Metro) - 195 ButtKicker Seats - ButtKicker Lobby Display in Theater Regal Cinemas Fox Run 15 & RPX - Newington, NH - 185 ButtKicker Seats -ButtKicker Lobby Display in Theater Regal Cinemas Moorestown Mall 12 & RPX - Moorestown, NJ (Philadelphia Metro) - 245 ButtKicker Seats - ButtKicker Lobby Display in Theater Regal Cinemas Commerce Center 18 - North Brunswick Twp., NJ - 210 ButtKicker Equipped Seats - ButtKicker Lobby Display in Theater Regal Cinemas Cantera 17 & RPX - Warrenville, IL (Chicago Metro) - 255 ButtKicker Equipped Seats - ButtKicker Lobby Display in Theater Regal Cinemas Walden Galleria 16 & RPX - Cheektowaga, NY (Buffalo Metro) - 225 ButtKicker Equipped Seats - ButtKicker Lobby Display in Theater Regal Cinemas Stonecrest at Piper Glen 22 & IMAX - Charlotte, NC - 185 ButtKicker Equipped Seats - ButtKicker Lobby Display in Theater Regal Cinemas Deerfield Towne Center 16 - Mason, OH (Cincinnati Metro) - 165 ButtKicker Seats - ButtKicker Lobby Display in Theater Regal Additional Locations Opening in 2017 Combined In Process and PO Received 3 Locations Cinemark XD Cinemark Tinseltown 18 - Webster, TX (Houston Metro) -488 ButtKicker Equipped Seats - 2 Auditoriums Cinemark Paradise 24 - Davie, FL (Miami Metro) - 280 ButtKicker Equipped Seats Lumière LD Over 3,800 ButtKicker equipped seats Lumière LD Huai an Lumière LD Kunshan Lumière LD Shenyang Lumière LD Luoyang Lumière LD Changsha Lumière LD Shanghai Lumière LD Shenzhen Lumière LD Beijing Lumière LD Beijing (2nd Location) Lumière LD Beijing (3rd Location) Lumière LD Chengdu Lumière LD Nanjing Lumière LD Suzhou Lumière LD Hangzhou Lumière LD Xi an Lumière LD Shenyang (2nd Location) Lumière LD Shunde Lumière LD Chengdu (2nd Location) Pg. 12
RPX Theatres are known for providing the best possible experience; from picture quality to sound quality to seating comfort. We re excited to have these low frequency transducers built right into the theatres recliners so that the audience can see, hear and really be part of the movie. Rob Del Moro, Chief Technical and Theatre Operation Manager Regal Entertainment Feedback is nothing but great Cinema Manager It just makes the movies feel more alive Theatergoer...the overwhelming response we have seen has encouraged us to further expand Lumière s 4D ButtKicker footprint to help satisfy the demands of our customers for unique and immersive experiences when they visit one of our luxurious cinemas. Jimmy WU, Founder and CEO Lumière Pavilions To learn more and to schedule an initial meeting and product demonstration contact: Guitammer Cinema Sales Team cinema@guitammer.com 614-898-9370 thebuttkicker.com/movie-theaters THE GUITAMMER COMPANY ButtKicker, and the 4D Entertainment cube are trademarks of The Guitammer Company. All other trademarks are the property of their respective owners.