NOW TV Programme Terms and Conditions Key Information Action Description NOW TV Passes A completed new customer sign up for NOW TV for either a NOW TV Sky Cinema Month Pass, a NOW TV Entertainment Month Pass, a NOW TV Sky Sports Day Pass, a NOW TV Sky Sports Week Pass, a NOW TV Sky Sports Month Pass, a NOW TV Kids Pass, NOW TV Cinema/Entertainment/Sports Pack Sale must be tracked through the Affilinet system and will only be commissionable if all T&Cs have been adhered to. NOW TV Combo: A completed new customer sign up for a NOW TV Combo package Sale must be tracked through the Affilinet system and will only be commissionable if all T&Cs have been adhered to. For customers who need to complete their sale offline, we will apportion back commisison based on the number of calls you have driven that result in a new customer sale. Validation Criteria Validation Period NOW TV Passes: All affilinet tracked sales are automatically validated except for cashback site sales for the NOW TV Sky Cinema Month Pass, NOW TV Entertainment Month Pass and NOW TV Kids Pass. Sales will only be validated once a customer makes their first payment after the 14 day free trial. Customers who choose not to stay after their free trial will not receive cashback and the sales won t be validated. NOW TV Combo: All affilinet tracked Combo sales will only be validated once a customer activates their Broadband. Customers who choose to not stay before their Broadband activation date will not be deemed a valid sale. Sales are only valid if all T&Cs have been adhered to. The NOW TV Sky Cinema Month Pass, NOW TV Entertainment Month Pass and NOW TV Kids Pass are only validated after the 14-day free trial period once a customer pays for their first month. Your Program Terms and Conditions Page 1
The NOW TV Combo packages are only validated when the customer activiates their broadband. Cookie Period Commission Structure De-Duplication Policy 30 days NEW NOW TV Brilliant Broadband - 60 on incentive or 50 with voucher NEW NOW TV Fab Fibre - 65 on incentive or 55 with voucher NEW NOW TV Super Fibre - 70 on incentive or 60 with voucher NEW NOW TV Sky Cinema Month Pass - 4 NEW NOW TV Entertainment Month Pass - 4 NEW NOW TV Kids Month Pass - 1 NEW NOW TV Sky Sports Day Pass - 3 NEW NOW TV Sky Sports Week Pass - 5 NEW NOW TV Sky Sports Month Pass - 8 NEW NOW TV Bundle Builder / Upfront payments - 5 NEW NOW TV Smart Box - 5 NEW NOW TV Smart Box 4 Month Cinema Pack - 7 NEW NOW TV Smart Box 5 Month Entertainment Pack - 7 NEW NOW TV Smart Box 1 Month Sport Pack - 7 NEW NOW TV Box - 2 NEW NOW TV Box + 4 months Sky Cinema Pack - 7 NEW NOW TV Box + 6 months Entertainment Pack - 7 NEW NOW TV Box + 1 month Sky Sports Pack - 7 NEW Telesales - 10 Please note cashback site commission will differ, please get in touch with your account manager for further details. Affiliate sales are deduped against all other paid media channels based on last-click, including but not limited to: search, display and retargeting. Types of Publisher Permitted On The Program Use of Incentive Sites Affiliates must make it clear in their application that they are an incentive site as different commission structures may apply. Any affiliate that withholds this information will have their commission declined and retracted. Are cashback affiliate sites permitted on the program? Are loyalty (i.e. sites that offer an incentive other than cash, such as points) affiliate sites permitted on the program? If the standard commission offering is tiered, can the merchant provide a fixed commission level for these affiliates? Your Program Terms and Conditions Page 2
Commission is fixed across the whole programme If permitted, will the merchant provide a commitment to resolving any missing transactions that occur?, we commit to resolving any missing transactions. Please note that NOW TV will not look at transaction queries that are older than 6 months Use of Voucher Codes N.B.: All Affiliates that use voucher codes must adhere to the IAB Voucher Code of Conduct. For more information, please click here Are voucher code affiliates permitted on the program? If so, can they utilise any code, or only those created specifically for the affiliate channel? Affiliates may ONLY promote codes created specifically for the affiliate channel. Any affiliate promoting codes other than those created specifically for the affiliate channel will have their commission revoked for any sales they make from these codes. Use of Software Application Sites N.B.: All Affiliates that use software applications must adhere to the IAB Software Application code of conduct. For more information, please click here Are software application sites permitted on the program? No software application sites are allowed on the programme. Use of Sub Affiliate Networks Are sub affiliate networks permitted on the program? On a case by case basis. NOW TV may demand full disclosure about where promotions are taking place at any time and if the sub network doesn t comply they will be removed from the programme. The use of pop-under and pop ups on this program is strictly prohibited. Use of Social Media Are affiliates permitted to promote the program across their own Social Media properties?, but affiliates should make it clear that the advertising is from them not NOW TV. Are affiliates permitted to promote the program in the wider Social Media space (e.g. Facebook arbitrage)? No. Your Program Terms and Conditions Page 3
Use of Email Affiliates Are affiliates permitted to distribute emails advertising the merchant to their own database?, but all creative needs to be signed off by NOW TV prior to send. The affiliate must also have the recipients permission to send communication to them about 3 rd parties (e.g. NOW TV) Do emails need to be approved by the merchant prior to send out?, see above. PPC (Search Engine Pay Per Click) Affiliates Use of PPC Affiliates Are affiliates permitted to bid in search engines on brand terms? A small closed group of invite only affiliates are allowed to bid on NOW TV brand terms. Please get in touch if you would like your proposal to be considered. Are affiliates permitted to bid on hybrid brand + generic terms? No. Are affiliates permitted to bid on misspellings and variations of the brand term? No. If the merchant has restrictions, please list the exact terms that affiliates are not permitted to bid on. n/a Is this open to all affiliates or will a closed group be in operation? A closed group of affiliates are in operation. Which terms are trademarked in the search engines, if any? NOW TV All publishers must negative match all Now TV brand terms and variations. Are there any variations to the above for Mobile Search? No URL and ad copy restrictions Can affiliates use the brand name in their url? No Can affiliates use the brand name in the sub domain or directory url of their own website?, the closed group of affiliates can but needs approval from NOW TV Your Program Terms and Conditions Page 4
Direct linking restrictions Are affiliates allowed to send traffic directly to the merchant site from the PPC space in the search engines, using the merchant URL as their display URL? No Which search engines does this apply to? All search engines If so, on which terms does this apply? All of them Is this open to all affiliates or a closed group? Closed group Branding Branding Guidelines Creative Restrictions Copy Compliance Do affiliates have to adhere to any branding guidelines, e.g. referring to the client in certain terms, using particular fonts, including any necessary information?, full details are available in interface and will be available once affiliates are approved onto the programme. No affiliate-created NOW TV creative can go live without approval from NOW TV Do affiliates have to display the most up to date logo at all times from the affilinet admin system? Do affiliates have to pick up creative from the network interface rather than hardcoding it?, do not hardcode any NOW TV creative please take creative from Affilinet s interface. Are there any copy regulations that affiliates have to adhere to? The Affiliate must comply with all instructions and guidelines NOW TV or the network may issue in due course, in respect of the presentation and/or display of marketing communications. The Affiliate must correct any errors immediately and at its own expense. The Affiliate must remove any copy or marketing immediately on the request of NOW TV or the network. Full guidelines are available once affiliates have been approved onto the programme. What is the turnaround time expected on any changes and what notice will be given? 3 days notice and 3 days turnaround Deeplinking Are affiliates permitted to deeplink to specific pages on the merchant site? No, publishers are only permitted to use the links that have been provided by NOW TV or available through the interface. If a publisher is interested in Your Program Terms and Conditions Page 5
pushing an offer that is not provided specifically for affiliates, they will need to request this via the network. NOW TV and affilinet will then decide if the affiliate is allowed to promote the offer or not. Affiliates are not permitted to create their own deeplinks. Mobile Tracking mcommerce & Application Tracking Do you have a mobile optimised website? If yes, will mobile sales be tracked/paid out to your affiliates? Does your mobile site run on the same domain as your main site? How are users redirected? n/a Is affilinet tracking on this site? Your mobile application Have you placed our tracking in your mobile application? No, new customers can t sign up via the NOW TV app so no traffic should be directed to the app. General Regional restrictions Product information Are there any regions or territories that affiliates are not permitted to target? NOW TV is only available in the UK. Traffic should be UK only traffic. What products on the merchant site are being tracked? NEW NOW TV Brilliant Broadband - 60 on incentive or 50 with voucher NEW NOW TV Fab Fibre - 65 on incentive or 55 with voucher NEW NOW TV Super Fibre - 70 on incentive or 60 with voucher NEW NOW TV Sky Cinema Month Pass - 4 NEW NOW TV Entertainment Month Pass - 4 NEW NOW TV Kids Month Pass - 1 NEW NOW TV Sky Sports Day Pass - 3 NEW NOW TV Sky Sports Week Pass - 5 NEW NOW TV Sky Sports Month Pass - 8 NEW NOW TV Bundle Builder / Upfront payments - 5 NEW NOW TV Smart Box - 5 NEW NOW TV Smart Box 4 Month Cinema Pack - 7 Your Program Terms and Conditions Page 6
NEW NOW TV Smart Box 5 Month Entertainment Pack - 7 NEW NOW TV Smart Box 1 Month Sport Pack - 7 NEW NOW TV Box - 2 NEW NOW TV Box + 4 months Sky Cinema Pack - 7 NEW NOW TV Box + 6 months Entertainment Pack - 7 NEW NOW TV Box + 1 month Sky Sports Pack - 7 *subject to availability What products on the merchant site are being paid out on? Please note only NEW NOW TV customer sales are paid out on: NEW NOW TV Combo NEW NOW TV Sky Cinema Month Pass NEW NOW TV Entertainment Month Pass NEW NOW TV Kids Month Pass NEW NOW TV Sky Sports Day Pass NEW NOW TV Sky Sports Week Pass NEW NOW TV Sky Sports Month Pass NEW NOW TV Bundle Builder / Upfront payments Will the entire transaction value be commissionable? Ramifications What are the consequences of any affiliate breaking Ts and Cs? If an affiliate breaks the Affiliate Program Terms & Conditions NOW TV will be in touch to resolve the issue. Their commission will be paused until the issue has been resolved. If an affiliate breaks the Affiliate Program Terms & Conditions more than once they will be removed from the programme with immediate effect. The merchant agrees, wherever possible, to provide affiliates with reasonable notice period on any significant changes to the Affiliate Program. Examples of significant changes include, but are not limited to, commission changes of more than 25%, alterations in de-duplication criteria and program closure. Your Program Terms and Conditions Page 7