Office of Travel and Tourism Industries CALIFORNIA GERMANY TRAVEL TRADE BAROMETER California Destination Report for: Second and third quarter 2012 bookings; projected fourth quarter 2012 and first quarter 2013 bookings 1
California Highlights California - Germany 2012 Issue S3 German tour operators reported 2012 second quarter bookings to California increased 10 to 15 percent, on average, compared to second quarter 2011 bookings. Summer bookings to California were reported by the Germany trade to increase 4 to 9 percent compared to summer 2011 bookings. The majority of respondents projected fourth quarter bookings to remain higher. However, one quarter of the trade projected bookings to be flat year over year for the fourth quarter. Half of the trade projected bookings to be higher to start 2013. However, one third of the trade projected bookings to the state to be flat year over year. Germany Travel Trade Barometer 2012 S3 AVG NC AVG NC AVG NC AVG NC U.S. Up 10-15% 92% 0% 8% Up 4-9% 83% 8% 8% Higher 75% 17% 8% AS 50% 25% 17% California Up 10-15% 85% 8% 8% Up 4-9% 83% 8% 8% Higher 67% 25% 8% Higher 50% 33% 8% (P) = Projected Bookings AVG = Average = Increased AS = About the same = Decreased NC = No Change Note: Percentages presented in this table exclude no comment. 2nd Qtr 2012 3rd Qtr 2012 4th Qtr 2012 (P) 1st Qtr 2013 (P) 2
California Second Quarter 2012 Bookings German tour operators reported 2012 second quarter bookings to California increased 10 to 15 percent, on average, compared to second quarter 2011 bookings to the state. More than four out of five (85%) respondents reported an increase in bookings. Nearly two fifths (39%) of the trade reported bookings grew 16 percent or more. Approximately 8 percent reported no change in bookings year over year. In contrast, a small minority (8%) of respondents reported a decrease in bookings to California. By comparison, the trade reported bookings to the U.S. for second quarter 2012 increased 10 to 15 percent. California 2012 2nd Qtr Bookings Increased more than 20% 15.4% Increased 16% to 20% 23.1% Increased 10% to 15% 15.4% Increased 4% to 9% 30.8% Increased 1% to 3% 0.0% No Change 7.7% Decreased 1% to 3% 0.0% Decreased 4% to 9% 0.0% Decreased 10% to 15% 7.7% Decreased 16% to 20% 0.0% Decreased more than 20% 0.0% No comment 0.0% 3
California Third Quarter 2012 Bookings German tour operators reported 2012 third quarter bookings to California increased 4 to 9 percent, on average, compared to third quarter 2011 bookings to the state. More than four out of five (83%) respondents reported an increase in bookings. Just over two fifths (42%) of the trade reported bookings grew 10 percent or more. Approximately 8 percent reported no change in bookings year over year. In contrast, a small minority (8%) of respondents reported a decrease in bookings to California. By comparison, the trade reported bookings to the U.S. for third quarter 2012 increased 4 to 9 percent. California 2012 3rd Qtr Bookings Increased more than 20% 16.7% Increased 16% to 20% 0.0% Increased 10% to 15% 25.0% Increased 4% to 9% 16.7% Increased 1% to 3% 25.0% No Change 8.3% Decreased 1% to 3% 0.0% Decreased 4% to 9% 8.3% Decreased 10% to 15% 0.0% Decreased 16% to 20% 0.0% Decreased more than 20% 0.0% No comment 0.0% 4
California Projected Fourth Quarter 2012 and First Quarter 2013 Bookings The majority of respondents projected fourth quarter bookings to remain higher. However, fewer trade were as optimistic for growth compared to the previous three quarters. On the positive side, just over two thirds (67%) of the trade projected the state would register higher (58%) and much higher (8%) growth in bookings. One quarter of the trade projected bookings to be flat year over year. In contrast, just under one in ten (8%) respondents reported bookings to be lower, compared to 2011 fourth quarter bookings. Half (50%) of the trade projected bookings to be higher to start 2013. Similar to the fourth quarter, optimism for growth was waning compared to the first three quarters of 2012. On the positive side, 42 percent of the trade projected higher bookings and 8 percent projected much higher bookings. However, one third of the trade projected bookings to be flat year over year. Less than one in ten (8%) projected bookings to be lower. Projected 2012 4th Qtr Bookings to California Much higher 8.3% Higher 58.3% About the same 25.0% Lower 8.3% Much lower 0.0% Don't know 0.0% Projected 2013 1st Qtr Bookings to California Much higher 8.3% Higher 41.7% About the same 33.3% Lower 8.3% Much lower 0.0% Don't know 8.3% 5