Get noticed!
Cinema advertising is very powerful and has a big impact. So why advertise with us? You make the right choice when you advertise nationwide with us. As a cinema advertiser we can offer you so many benefits: First of all, we listen to what you want and then advise you on the kind of cinema advertising that s best for you. This ensure you get maximum target audience penetration. We have some 55 Dutch cinemas in 51 cities in our network that s a total of 156 theatres and 24,000 seats. The cinemas in which we show advertisements attract more than six million cinema visitors each year. So a four-week campaign means you can reach a target audience of one and a half million visitors. That s something you ll notice! Our rates are competitive, and are clear and transparent from the start: no hidden charges like conversion or administration costs. There is no other player in our branch whose costs are so transparent. Fox Screen BV is part of FoxGroep that also includes CineFox Bioscoop- en Theaterreclame and Fox Media. FoxGroep has more than 30 years of experience in the exploitation and sale of cinema advertising at both national and local level. We are keen to share our knowledge, experience and passion with you to get the best possible result for your campaign. For more detailed and up-to-the-minute information about locations, penetration levels, target group or investment, or to find out more in general, just contact us. 2
If you want to get your brand noticed by potential customers, then go for national cinema advertising with sound! Cinema advertising hits the target. And that s all to do with the power of the cinema. Because watching a film in the cinema is about more than famous actors and special effects. OK, the film is the main purpose of a visit to the cinema but it s the whole experience of cinema-going that makes the cinema the perfect advertising medium. Cinema-going is number one activity when it comes to having an experience*. But that s not really surprising because going to the film is a way of relaxing, an experience that captivates one s attention and is something you can share together with friends or family that accompany you. When cinemavisitors decide to go to the cinema, it becomes a whole cinema experience. And this influences the way they look at cinema advertising. The power and effect of cinema and advertising Big effect So the cinema is a very powerful medium. That s clear from the big effect of cinema advertising on the cinemavisiter. A cinema advertisement sticks much better in the mind than advertising via other media. It ensures that the cinemavisiter remembers more details of the advertisement. How come? There are various reasons. In the cinema, you can t get away from the advertisement, quite simply because there is no distraction: there are no disruptive factors around. What s more, the cinemagoer is not overwhelmed by the impressions of all the different kinds of advertising that he often gets thrown at him all at once. Feel the benefits! A brand can also benefit from the power and the effect of the cinema and cinema advertising. Let us take care of your national cinema advertising with sound and you will notice the impact: the result is a bigger and has more penetration in your target group. *most recent Media Experience Survey (2011-2012, TNS NIPO) 3 Get noticed!
Facts & figures Admit it, watching a film in the cinema is a great experience, isn t it? The Film Survey Board can confirm this in any case. Each year it publishes the Cinema Monitor that reviews the trends in the film industry as well as a profile of the Dutch cinemagoer and pene tration per age category. And what does it find? The cinema is a big draw for both young and old! The Cinema Monitor is published on behalf of the industry organisations for cinemas and film distributors (NVB and NVF). The most recent Cinema Monitor revealed that: The Netherlands has more than 30 million cinemavisitors each year, almost 7.3 million of whom are unique cinemavisitors (16+) Longevity is leading to an increasing number of older cinemavisitors In terms of percentage, the highest penetration is among the 24 to 29 year-olds. In absolute terms, penetration was highest among the 40 to 54 year-olds: some two million. And the level of penetration is increasing every day! With 30 million cinemavisitors a year, the Netherlands is at the same level it was in the 1970s**, before media like VHS, downloading and DVDs had even entered the media landscape. A wonderful rising trend! The graph above from the Cinemavisitors Dashboard 2014 reveals the cinema-going trend in the Netherlands from the 1970s through to 2013. Did you realise, for instance, that the Dutch have a preference for going to the cinema during the final quarter of the year? *Source: Cinemavisitors Dashboard 2014 **Source: NVB 4
An ad in the cinema helps you get the most out of your advertising campaign, whoever your target: children, seniors, people living in the city or outside, trendsetters, sports fanatics and everyone in between. Advertising possibilities We are keen to help you to make the best use of your national cinema advertising with sound in the following ways: Advertise throughout our network (55 cinemas) Advertise in a selection of one or more cinemas in our network Advertise around a specific film (filmfollow) Advertise around a film genre For more information contact us about the possibilities. Cinema advertising is for every pocket. We are the only player to offer competitive all-in rates with no hidden charges such as conversion and administration costs. So there are no unpleasant surprises afterwards! Rates If you have any questions or specific wishes, contact us and we will be happy to advise you. 5 Get noticed!
Delivery specifications Below are the delivery specifications for a cinema ad. However, if you have any questions or comments about these specifications, just let us know. To show your cinema advertising in the cinema, the ad must be converted to the right format (DCP). Our technical experts can do this for you free of charge. If you do not have a ready-made ad, we can mediate for you in the production process. Videomateriaal File format:.mov,.mpg4 of.avi Resolution: 1998 x 1080 of 1920 x 1080 Frame rate: 25 fps Title safe area: 10% To ensure good picture quality you must supply non-compressed video material. Too low a picture quality may be cause to reject a file for use. Sound Preferably a non-compressed separate file in.wav, 48 khz, 24 bit at 24 fps. 2.0 or 5.1 in separate channels. Maximum decibels 85dB as measured with Dolby LEQ meter. Take care that the duration of the sound is as long as the video! How Via e-mail or WeTransfer When At least two weeks before showing Where traffic@foxscreen.nl 6
1. Result The result of your campaign always has top priority. 2. Impact Big and penetrative. That s why FoxScreen! 3. Reliable Consumers are not disturbed by things going on around them or a multitude of messages. 4. Rate Comprehensive transparent rates with no added charges. 5. Reach 6 to 8 million consumers a year. 7 Get noticed!
Fox Screen BV Herengracht 282 1016 BX Amsterdam Tel. 0031 20 521 93 55 info@foxscreen.nl www.foxscreen.nl