Digital Cinema Specification. Agenda

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Digital Cinema Specification Jerry Pierce, Universal Pictures NAB 2005 4/16/05 1 Agenda Short E-Cinema discussion Historical (?) view of the Path to Digital Cinema Why does the spec make sense? The DCI Spec - Executive Summary DCDM Packaging Encryption and Key Management Q&A 4/16/05 2 1

Cinema s Digital Future E-Cinema In-Theater Advertisements ODS (Other Digital Stuff) D-Cinema Digital Cinema for major releases 4/16/05 3 E-Cinema (In-Theater Ads - Not D-Cinema) Replace 35mm slide projector with low cost projector and server Run Ads / infomercials before lights down AND ODS (Other Digital Stuff - Rock concerts, Sports, etc.) Also includes lobby video screens 4/16/05 4 2

DCI Specification Picture 12bit X Y Z color 2048x1080 24p/48p or 4096x2160 24p JPEG2000 compression Sound 16 channels max; 24bits deep; 48/96Ks/sec NO COMPRESSION Subtitles Text rendering in system or PNG Alpha channel Flow and Reels Elements delivered as package or separately Broken into reels Playlists reconstruct playout in theater Packaging (MXF) Delivery of encrypted elements using MXF Security / Encryption Elements encrypted and keys delivered for playout 4/16/05 5 History 1999 Disney / Texas Instruments / Technicolor Experiment (about 40 screens) 4/16/05 6 3

What We Learned Consumers LIKE Digital Cinema TI projectors WORK We need a standard who better than SMPTE!! It costs a lot! Hard to make content without DI We had a lot to learn How to make digital content How to distribute How to have a common format 4/16/05 7 History 1999 Disney / Texas Instruments / Technicolor Experiment (about 40 screens) 2000 SMPTE to define needs and write Technical Standards DC28 was formed 4/16/05 8 4

Eight groups It s SMPTE Time Steering, Mastering, Audio, Compression, Encryption, Packaging, Transport, Theater Systems Study Reports published wildly successful.. Summer 2001 published It brought good, smart engineers together to identify the issues and start the standardization process Let the acronyms begin 4/16/05 9 DCDM numbers game V6.0 4928x2048 V5.5 3680x1536 V2.5 2464x1024 Others: 1920x1080; 3840x2160; 4096x2048 (Today it s 4096x2160 or 2048x1080) 4/16/05 10 5

History 1999 Disney / Texas Instruments / Technicolor Experiment (about 40 screens) 2000 SMPTE to define needs and write Technical Standards 2002 DCI DCI with all the studios to write specification 4/16/05 11 During the DCI Age Decisions were made Testing and finally got the 2K/4K Layered compression and JPEG2000 Finalized the audio - including 96K The spec publishing adventure StEM Some early companies withdraw, new companies enter 4/16/05 12 6

DCI Adventure Image resolution and Color Audio bit depth and sample rates Compression type and bit rate Subtitle types and limitations Encryption and Key exchange methods Packaging and metadata 4/16/05 13 StEM StEM (Standardized Evaluation Material) - a 12 minute movie without entangling licensing conditions Designed to be best film can offer and all sorts of challenging scenes Was funded by DCI and had many fathers/contributors - ASC, DCI, Studios, suppliers You will see this a lot at NAB and for the next few decades (really!) 4/16/05 14 7

History 1999 Disney / Texas Instruments / Technicolor Experiment (about 40 screens) 2000 SMPTE to define needs and write Technical Standards 2005 Today Predicting the future is easier after the fact - listen tomorrow! 2002 The Ice Age DCI with all the studios to write specification 4/16/05 15 Writing Future History Real money, real systems, real deployment Use of the DCI spec SMPTE finalizes the standards Continued discussions with all involved parties to meet market needs 4/16/05 16 8

DCI Digital Cinema Initiatives Disney, Fox, MGM, Paramount, Universal, Sony, Warner Bros A voluntary specification 4/16/05 17 Goals of Digital Cinema Image better than answer prints Presentation better than the home Extensibility for better presentation Maintain backward compatibility Worldwide system Reduced distribution costs Long term viability New pallets for telling stories 4/16/05 18 9

Simple Functional Flow TLA s and FLA s Digital Source Master (DSM) Digital Cinema Distribution Master (DCDM) Digital Cinema Package (DCP) Digital Cinema Distribution Master (DCDM) Cut Negative Timed Release Print Release Print in Film Cans Platter Reel OCN Original Camera Negative IP Interpositive IN Internegative Release print Digital Cinema Workflow Master and approve the digital presentation (normally part of DI process) Prepare sound / image / subtitles / flow. Encrypt, Compress and Package it using TLA* techniques. Ship it Satellite or hard drives Keys * TLA - Three Letter Acronyms Keys Reports Load it in the theater, test it, program it Play it on the screen. Make money 10

4/16/05 21 Encoding Functional Flow Picture: Better Than an Answer Print Every theater can have premiere quality experience Maintains the theatrical experience above the home experience Long lasting, non-proprietary In the spirit of 35/70mm: All formats supported 2.40, 1.85, 1.33 + The first systems will play future movies Early adopters will benefit from improvements from the start 4/16/05 22 11

DCI Spec Picture 12bit X Y Z color 2048x1080 24p/48p or 4096x2160 24p JPEG2000 compression Sound 16 channels max; 24bits deep; 48/96Ks/sec NO COMPRESSION Subtitles Text rendering in system or PNG Alpha channel Flow and Reels Elements delivered as package or separately Broken into reels Playlists reconstruct playout in theater Packaging (MXF) Delivery of encrypted elements using MXF Security / Encryption Elements encrypted and keys delivered for playout 4/16/05 23 Picture Flow 4/16/05 24 12

Picture Resolution, Color, Compression 2048x1080 OR 4096x2160 FLAT Only active pixels are transported 24/48 frames per sec X Y Z 12 bits / color Hierarchical (Layered) Image Structure 4/16/05 25 Visible colors color Current Display Primaries White Point 4/16/05 26 13

Requirements Testing Objective Testing Screen Luminance Contrast Dynamic Range ( Transfer Function ) Geometry Compression (Picture Signal to Noise Ratio) Subjective Testing Visual Discrimination Threshold (Bit Depth) 35mm Answer Print side by side with Digital Cinema 24 to 48 Frame play out comparison (Proof of Concept) Compression 4/16/05 27 JPEG2000 No temporal compression One tile Extracted 2K from 4K Max 250Mb/sec - all formats ICT required 9/7 inverse wavelet transfer function Guess: typical 2K 24fps movie: about 150Gbytes 4/16/05 28 14

Sound: Best Studio Quality The same delivered sound as was mixed on the sound stage 16 channels Uncompressed sound 48/96K, 24bits Able to support multiple languages, commentary, audio headphone tracks 4/16/05 29 Sound Extension What would you do with 16 channels? Future proof - some research into 10 channels in theater Defined 5.1, 6.1, 8.1 plus hard-of-hearing, plus alt languages configurations You don t need to send all channels You can send multiple sets of 16 (alt languages) 96K sample rate? Future proof - home allows delivery of 96K sample 4/16/05 30 15

Subtitles Defining subtitles not a simple task 500 meetings dedicated to definition On Screen Part of movie - Localization, translation For hard-of-hearing For foreign translation Off Screen Hard-of-hearing, alt language 4/16/05 31 Supported Subtitles Text - rendering in the projector or server/media block or alternative display Selectable fonts and installed fonts PNG 32bit color alpha overlay Bit rate limit 20Mb/sec Bounded rectangles at image resolution 2K or 4K 4/16/05 32 16

Based upon Reels Packaging Format Reels can be electronically spliced together to create a Composition (Feature, Trailer, Logo etc.) Reels include parallel Track Files of different Image, Sound, Subtitles etc. Track Files are tied together by Composition Playlists 4/16/05 33 Composition Play List 4/16/05 34 17

Show Play List 4/16/05 35 Distribution Package 4/16/05 36 18

Secure Problem: Pirated Movies Camcorder & Digital Theft Solution: Security Camcorder Forensics/Fingerprinting marking Digital Theft Encryption & Key Management 4/16/05 37 Security Management Reference Model Distributor L DCP Distributor M Distributor N Security Data Exhibition X DCDM Exhibition Y Exhibition Z Studio A Studio B Studio C Digital Rights Expressions Network Operator 1 Network Operator 2 Authentication, Key Delivery & Logging DCDM Source Network Operator 3 4/16/05 38 19

4/16/05 39 Digital Cinema Security Messages Standardized Messages : 1 2 Extra -Theater Messages Intra -Theater Messages Key Delivery Messages 1 SMS 1 2 Studio SM Post House SM Distributor SM Key Repository Examples Encrypted Keys DCDM M E DCP STORAGE Auditorium SM Compress Encrypt Package Auditorium Outside Theater Inside Theater 4/16/05 40 20

Integrated Projector Media Block SMS SPB2 STORAGE SM A SPB1 Plain Text Plain MD Text FM Project Integrated Projection System 4/16/05 41 Media Block with Link Encryption SMS SPB2 STORAGE 1 SPB1 MD Plain Text SM B FM LE SPB1 Plain LD Text Plain Text FM * Project Media Block Projection System * optional 4/16/05 42 21

Theater Security System Alternative Security Implementation Examples DCP STORAGE SMS Security Network SPB 2 2 1 AUDITORIUM 1 1 TMS 1 SPB1 MD SM A Plain Text FM Plain Text Project Integrated Projection System Security Entities : SM = Security Manager MD = Media Decryptor FM = Forensic Marker LE = Link Encryptor LD = Link Decryptor TMS = Theater Management System SMS = Screen Management System Theater Network SMS 2 Security Network 1 2 AUDITORIUM 2 Standardized Messages : 1 Extra -Theater Messages 2 Intra-Theater Messages Notes: Double-lined componets are hard-security SPB 1 containers. Dotted components are SPB2 containers. Circled numbers are the "security interfaces." 4/16/05 43 T H E A T E R Components filled with diagonal lines are Security Entities. SPB 1 MD Plain Text SM B FM Image Media Block LE SPB 2 SPB 1 LD Plain Text FM * Projection System Plain Text Project * optional Single screen Architecture 4/16/05 44 22

4/16/05 45 Multiple Theater Architecture Conclusions The future of distribution to the cinema will be digital We must have a new stable system in place for the long term future All seven major studios are supporting the DCI Specification We can t trade short term expediency for long term support 4/16/05 46 23