BRAND GUIDELINES a visual identity guide for the Malta EU2017 brand
BRANDGUIDELINES LOGOtype Our logo is the key element that identifies the 2017 Maltese Presidency of the Council of the European Union. The logo mark is balanced with clear legibility of the name - the relationship of these elements should never be altered in any way.
LOGOVARIATIONS full logo logo mark logo type
BRANDGUIDELINES LOGOMONOTONE Should the logo need to be used in one colour (monotone), the below need to be utilized. When the one colour logo is needed in full, ONLY the wireframe logo should be used. When crops of the one colour logo are needed ONLY the halftones logo should be used.
LOGOBACKGROUNDS LOGObackgrounds, clearspace, dos & don ts LOGOBACKGROUNDS Whenever the logo is featured on a light background, the full colour logo should be used. Preferably, the logo is used on a 5% black background. On a black background or dark shades of gray should the logo be used with white logo type. On any other coloured background, the colour logo should feature on top of a 5% black box.
BRANDGUIDELINES LOGOCLEARSPACE Whenever the logo is used, it should be surrounded with a clear area to ensure clear visibility. No other elements should be placed within this zone. To work out the clearspace area, take the height between the bottom of the logomark and the top of the logotype, and multipy it by 2. This value should be applied to all 4 sides of the logo. (Clearspace = Height x 2) LOGODOS&DON TS Do not use any alternative version of the logo that is not shown in this brand manual. Do not alter the relationship between the logomark and the logotype. Do not invert the colours of the logomark. Do not squash, alter or rotate the logo in any way. Do not rotate the logomark in any way. Do not use the halftone logo in full or the wireframe logo as a crop. DO NOT use the logotype alone without the logo mark. If the logo mark in the logo used is less than 1cm in height, ONLY use the logo mark.
LOGODOS&DON TS x x x x x x x
BRANDGUIDELINES LOGOfonts The primary font is PROMPT which plays an important role in giving an overall feel, consistent tone and quality to the brand. type A B C D E F G H I J K L M N O P Q R S T U V W Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z figures 1 2 3 4 5 6 7 8 9 0 Maltese type Ġ Ħ Ż Ċ ġ ħ ż ċ characters Č Đ Š Ž č đ š ž Ă Â Ê Ô Ơ Ư ă â ê ô ơ ư ก ข ค ฆ ง จ ฉ ช ซ ฌ ญ ฎ ฏ ฐ ฑ ฒ ณ ด ต ถ ท ธ น บ ป ผ ฝ พ ฟ ภ ม ย ร ล ว ศ ษ ส ห ฬ อ ฮ ะ า เ ใ ไ โ ฤ ฤ ๅ ๐ ๑ ๒ ๓ ๔ ๕ ๖ ๗ ๘ ๙?! ( % ) [ # ] { @ } / & < - + = > $ : ;,. * ๆ ฯ ฯ ฯ
LOGOCOLOURS LOGOcolour system Colour plays an integral part in this brand. A colour pallette which should be used consistently throughout all media has been developed. Primary Colours: C1 M50 Y98 K0 R245 G147 B34 C1 M82 Y70 K0 R237 G85 B78 C9 M99 Y45 K0 R219 G29 B95 C18 M99 Y90 K8 R190 G33 B46 C75 M97 Y3 K0 R101 G48 B142 C100 M84 Y40 K34 R20 G48 B84 C78 M13 Y45 K0 R30 G164 B155
BRANDGUIDELINES LOGOplacement & crops LOGOPLACEMENT When any type of marketing collateral is designed, the logo needs to be featured on a 5% black banner at the bottom of the artwork, aligned right with the eu2017.mt website address aligned to the left. The width of the bottom banner varies according to the artwork, but there is always a fixed relationship between the logos and the height of the banner. If really needed, the logo and the website may be swapped around (logo on the left and website on the right). eu2017.mt
LOGOCROPS LOGOCROPS If the logo is not fully used, the logomark can ONLY be used in the following crops and aligned to the sides of the artwork. The crops cannot be displayed floating in the middle of the artwork.
BRANDGUIDELINES LOGOuse by partners When the logo needs to be featured alongside other brands, it always has to be diagonally opposite to the other logo. In these cases, the logo should be used on a 5% black background box, bleeding to the edge of the artwork. The size of the logo should always be the same height of the partner logo (NOT including the box and bleed space), and the relationship between the box and the logo should never be altered (the space between the logomark and the logotype applied on either side and then multiplied at the top or at the bottom depending on the position of the logo). examples logo logo logo logo logo
LOGOPATTERNS PARTNER LOGOuse by the Maltese EU Presidency When the collateral being worked on is based on a partnership with other brands, the partner s logo and the logo of the presidency should be featured alongside each other (same height), with the presidency logo showing first. There should be a 1cm gap between the 2 logos. If the partner logo is in landscape, the landscape version of the presidency logo should be used and vice versa. 1cm 1cm
BRANDGUIDELINES LOGOpatterns The following pre-defined set of patterns have been developed for the brand.
BRANDIMAGES BRANDimages & logo blending mode BRANDIMAGES Any images used for this brand have to be from the library provided on request. NO stock imagery or images downloaded online should be used to represent MALTAEU2017. To enhance the logo s impact, black and white images are suggested. This allows for higher contrast with the logo.
BRANDGUIDELINES LOGOBLENDING MODE 1/4 meet Malta 2/4 Whenever a logo crop is placed on the image and covers more than ¼ of the image, the crop should be given a multiply effect over the image, and any text should go on the crop in white colour. This effect should NEVER be used on a full colour image. 3/4 eu2017.mt 4/4 1/4 meet Malta 2/4 Whenever a logo crop is placed on the image and covers less than ¼ of the image, the crop should be used without a multiply effect. This effect should NEVER be used on a full colour image. 3/4 eu2017.mt 4/4
LOGOBLENDING MODES LOGOBLENDING MODE When text is required to be written along side the image, a crop of the logo is used, and a white placeholder follows one of the angles of the crop. Text is written on the white placeholder. meet Malta Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec vestibulum, sem eget laoreet rhoncus, dui massa blandit lectus, eu feugiat nisl enim id nisi. Donec bibendum varius dolor eu vehicula. Fusce venenatis nisl ultricies, pharetra quam id, tempor sem. Donec sollicitudin, risus vel pharetra euismod, nisl sapien hendrerit lorem, quis imperdiet turpis augue non lectus. Fusce luctus est vitae est tempus commodo. Maecenas nisi dui, placerat ut nibh in, varius feugiat risus. Nam fringilla, libero vel tincidunt sodales, quam orci porttitor magna, ac mollis velit diam in nibh. meet Malta Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec vestibulum, sem eget laoreet rhoncus, dui massa blandit lectus, eu feugiat nisl enim id nisi. Donec bibendum varius dolor eu vehicula. Fusce venenatis nisl ultricies, pharetra quam id, tempor sem. Donec sollicitudin, risus vel pharetra euismod, nisl sapien hendrerit lorem, quis imperdiet turpis augue non lectus. Fusce luctus est vitae est tempus commodo. Maecenas nisi dui, placerat ut nibh in, varius feugiat risus. Nam fringilla, libero vel tincidunt sodales, quam orci porttitor magna, ac mollis velit diam in nibh. eu2017.mt meet Malta Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec vestibulum, sem eget laoreet rhoncus, dui massa blandit lectus, eu feugiat nisl enim id nisi. Donec bibendum varius dolor eu vehicula. Fusce venenatis nisl ultricies, pharetra quam id, tempor sem. Donec sollicitudin, risus vel pharetra euismod, nisl sapien hendrerit lorem, quis imperdiet turpis augue non lectus. Fusce luctus est vitae est tempus commodo. Maecenas nisi dui, placerat ut nibh in, varius feugiat risus. Nam fringilla, libero vel tincidunt sodales, quam orci porttitor magna, ac mollis velit diam in nibh. eu2017.mt eu2017.mt