THE WAGES OF WRITING KEY FINDINGS FROM THE AUTHORS GUILD 2015 MEMBER SURVEY AUTHORSGUILD.ORG

THE WAGES OF WRITING KEY FINDINGS FROM THE AUTHORS GUILD 2015 MEMBER SURVEY AUTHORSGUILD.ORG

IN 2015, WE CONDUCTED OUR FIRST MAJOR MEMBER SURVEY SINCE 2009. 1 We used 2009 as the starting point to determine how the digital transformation has affected writers livelihoods. In 2009, the e-book hadn t yet gained a foothold in the marketplace. In a Codex Group survey from that year, fewer than 5% of book buyers had purchased an e-book in the last month. By 2010, the industry knew digital change was on the horizon: increasingly sophisticated digital devices had begun to ignite unprecedented digital media demand and growth. The potential scope and intensity of that growth, while still somewhat unknown, was already viewed with uncertainty by many. Now, in 2015, the digital market seems to have stabilized, but only after massive expansion. In 2015, Codex found that nearly 50% of readers had purchased an e-book in the last month, a tenfold increase from 2009. 3

THE WAGES OF WRITING 2 AUTHORS INCOME IS DOWN ACROSS ALL CATEGORIES. Authors income is down. This is the result of a confluence of factors. The ubiquity of e-books means that online book piracy is more of a threat than it was in 2009. We ve seen major consolidation within the traditional publishing industry, which means less diversity among publishers and their increased focus on the bottom line, as most of the major publishers now are owned by major multinational corporations. At the same time, traditional publishers hold on the marketplace is being eroded, namely by the rise of self-publishing as a viable alternative to traditional publishing. These phenomena, along with the meteoric rise of Amazon as an industry behemoth and the shuttering of thousands of brick and mortar bookstores, have made the business of authorship both more diverse and less profitable than it was six years ago. FULL-TIME AUTHORS 30% DECREASE $25,000 $17,500 PART-TIME AUTHORS 38% DECREASE $7,250 $4,500 1 The 2015 survey was commissioned by the Authors Guild and conducted by the Codex Group, a leading publishing industry research firm. 2 All comparisons are against the aforementioned 2009 survey, which was jointly commissioned by the Authors Guild and the PEN American Center and conducted by the Roper Center for Public Opinion Research. Writing-related income of full-time book authors dropped 30% since the 2009 survey, from $25,000 to $17,500. Part-time authors saw an even steeper decline, as their writing income dropped 38% over the same period, from $7,250 to $4,500. 4 5

MOST AUTHORS CAN T SURVIVE ON WRITING ALONE. AUTHORS INCREASINGLY TAKE A HYBRID APPROACH TO PUBLISHING THEIR BOOKS. ONLY 39% OF AUTHORS SUPPORTED THEMSELVES EXCLUSIVELY THROUGH WRITING-RELATED WORK. 33% HAVE SELF-PUBLISHED A BOOK. THE NECESSITY OF WORKING SUPPORTING JOBS CUTS INTO THE TIME AUTHORS WOULD IDEALLY SPEND ON WRITING PROJECTS. Of the authors surveyed, 33% have self-published a book. It appears that authors increasingly feel they have a choice of whether to go through a traditional publishing house or taking the indie route on a per project basis. And, we suspect, authors are starting to see self-publishing as an outlet for projects that haven t been supported by traditional publishing houses. 6 7

AUTHORS SPEND MORE TIME ON MARKETING, LESS ON WRITING BOOKS. FULL-TIME AUTHORS WITH 15+ YEARS OF EXPERIENCE SAW THE GREATEST INCOME DECLINES. AUTHORS TIME SPENT MARKETING AND COMMUNICATING WITH READERS SKYROCKETED 59% SINCE 2009. $12,500 $12,750 $25,000 47% DECREASE $13,500 $28,750 67% DECREASE $9,500 $30,000 $23,000 10-15 40+ 15-25 25-40 Traditional publishers promotional budgets have all but dried up, and many publishing contracts now REQUIRE AUTHORS TO MAINTAIN A WEB AND SOCIAL MEDIA PRESENCE. Many authors, both traditionally- and self-published, have proven adept at using new technologies to connect with readers. AUTHORS INCOME WITH EXPERIENCE The survey also shows, for full-time authors, writing-related income generally increases with experience: but when the market contracts, they see the biggest losses. In the new economy, it appears that experience isn t translating into rising income. 8 9

The picture s not pretty, but there are silver linings. The rise of hybrid authorship is an exciting development: authors can now have more freedom in choosing a method of publication and promotion that suits the needs of the specific book they re trying to market. And the opportunities for authorreader engagement are unsurpassed in the history of book publishing even if this engagement competes with an author s writing time.. AUTHORSGUILD.ORG Nonetheless, when it comes to income, the results are not good. Authors should receive a more equitable share of the profits seen by publishers. And copyright law and policy need to be tailored to put authors concerns at the forefront. With these survey results in hand, the Authors Guild will better be able to understand and explain the economic realities of authorship today. 10

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