MEDI KIT
Who We re Since its founding in 1992 as the merican Subsidiary of Seoul Broadcasting System, SBS International has introduced SBS programs to audiences throughout the world. Currently, SBS International reaches more than 13 million households in the US through major satellite and cable service providers. Our one 24-hour basic channel and two 24-hour channels, SBS and SBS Plus showcase top-rated shows, popular sports and Korean drams as well as documentary and news programs.
What We Do Broadcasting DBS/ DTH Satellite Broadcast (US) 24-hr Premium/ Basic Cable Channels (US and Canada) Program Sales and Distribution Sales in North, Central and South merica Cable and Internet VOD IPTV and Mobile Video/ DVD Rental and Sales Production and Sales DVD Production and Distribution Production of Local Programs including Local News Licensing Brand Licensing Remake and Format Sales dvertising Sales
Our Channels SBS Our main channel, SBS is focuses on programs currently broadcast in Korea and up-to-theminute news for both Korea and the United States. SBS Plus In response to the overwhelming demand from the viewers, SBS PLUS channel was launched. On this channel, viewers are treated to the world of past and current hit SBS programs including drama, cultural arts, lifestyle and entertainment shows.
Our Contents Drama Beautiful visuals combined with riveting plot lines and creative editing are what make our dramas very popular. With its demand increasing more than ever, Korean Dramas have been gaining more popularity among non-koreans across the country. Entertainment Our variety shows consistently rate among the highest in viewership and our line-up has something for everyone, from celebrity gossip, singing and dancing contests to chefs cooking talk show. News & Current ffairs SBS News has been trusted for its fare and balanced news among the competitors and covers wide range of events developing both domestically and internationally. SBS Evening news delivers Korean-merican local news and international news to the viewers in merica. Sports Over the years, SBS has pioneered broadcasting major international sporting events such as FIF World Cup and Olympic Games. SBS will once again deliver the excitement and fervor of 2018 Pyeongchang Winter Olympics and 2018 FIF World Cup in Russia showcasing state-of-the-art broadcast technology.
Our ffiliates & Broadcast Partners <Premium Channel> MSO Coverage Channel Number DirecTV Verizon FiOS Nationwide New York NY, Philadelphia, P Washington, DC, Hagerstown, MD, Manchester, M, Pittsburgh, P, Providence, RI, New Bedford, M, Richmond, V, Petersburg, V, Norfolk, V, Newport News, V SBS 2080 SBS Plus 2084 1762 NTIONWIDE DirecTV <East Coast Channel> Media Digital Basic Digital Premium Platform Spectrum ltice Coverage NY / NJ CT / NJ / NY Channel SBS SBS Number 531 263 Spectrum Southern California 1480 Frontier FiOS labama, rizona, California, Connecticut, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Michigan, Minnesota, Mississippi, Montana, North Carolina, Nebraska, Nevada, New York, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Washington, Wisconsin and West Virginia SBS 1762 Verizon & Frontier Fios <Greater L Basic Channel> Media Digital Basic Platform KSCI Coverage Greater L Channel SBS Number 18.2
Our Viewership Demographic Premium TV - DirecTV / Verizon Fios / Spectrum / ltice / Frontier Total US member of Premium Channel : 7,671,000 Household Total Korean member of Premium Channel: 126,000 Household Basic TV KSCI Broadcaster: KSCI Ch. 18.2 (Digital TV) Total reaching Household: 5,600,000 Household SBS Media Combined Total Households is 13,397,000 Household It s 11.32% of all U TV viewers <118.4 million household, Nielsen 2016-2017>
170,700 153,000 134,000 112,500 98,793 82,960 71,967 68,151 45,294 190,617 643,641 Facts about Korean-mericans Population Growing: Korean-merican is one of the fastest growing ethnic groups in the US. Income: verage household wealth and median annual household income are higher than the general population KOREN POPULTION Language: 78% of Korean mericans are foreign born immigrants and 46% says they speak English less than Very well - They are heavy reliance on Korean-language media (TV & Print) for information and entertainment. Education: 53% has college degree or higher Gender: There are slightly more female than male Korean mericans (52% to 48%) Marriage: Median age is 40 years old and 56% are married. US Census Bureau(http://factfinder.census.gov) Homeland Security (Http://www.dhs.gov) Ministry of Foreign ffairs and Trade, 2011 (Korea)
SBS HD The SBS channel offers popular SBS dramas, variety shows, documentaries and all sorts of opportunity programs that currently broadcast in Korea. In addition, SBS provides up-to-the-minute news and report to merican viewers. The SBS channel provides Full HD screen that is 8 times brighter than existing SD Channel. It s truly high-definition channel. Since February of 2010, SBS International produced SBS EVENING NEWS which broadcasts news as it takes place in the merican community but also, news from Korea. With its slogan, "Hopeful News, Fresh News", SBS EVENING NEWS aims to provide differentiated, first-class news for its viewers. Early Daytime fternoon NTIONWIDE Platform DirecTV (Nationwide) / CH2080 Verizon Fios & Frontier Fios (Nationwide) / CH1762 Spectrum (Southern California) / CH1480 Spectrum (East Coast) / CH531 ltice (East Coast) / CH263 S Prime Late Night
SBS Plus To meet the viewer's demand of a multi-channel, we put together an entertainment channel that combines classic SBS dramas, cultural arts programs and sports programs creating an entirely revamped channel. Early In addition to entertaining cultural programs, mixed with fresh SBS dramas, SBS PLUS also presents viewers with the chance to watch popular SBS drama hits from the past, with English-subtitles. Particularly since SBS dramas are rather difficult to watch in the US. long with transmitting acquired broadcasts of domestic and foreign sports programs, we have received a great response from our viewers. Daytime fternoon NTIONWIDE Platform DirecTV (Nationwide) / CH2084 S Prime Late Night
SBS Digital TV SBS International introduces a new addition to its main channel line up to meet viewer demand for more Korean content: a digital sub-channel broadcasting only the best of SBS programming. Early 24/7 Korean-language channel will offer a mix of SBS dramas with English subtitles, the hottest variety shows and more. The Korean population in Greater Los ngeles can now view the popular, indemand SBS content free, over-the-air through CH18.2 Daytime Coverage Broadcasting to the 5.6 million TV households in the Los ngeles TV market (DM) must-carry local channel on cable and satellite systems. Reaching over 3 million cable households and 2 million satellite households. fternoon S Prime Late Night
SBS dvertising Rate SBS Premium Channel SBS Plus Premium Channel SBS Basic Channel S Prime Time Evening Early Daytime 19:15 23:30 07:00 09:40 15:20 18:15 23:30 00:00 00:00 07:00 09:40 14:20 :15 $200 :15 $125 :15 $125 19:15 22:00 20:00 22:40 :30 $400 :30 $250 :30 $250 :15 $150 09:15 12:00 :15 $100 08:30 11:15 :15 $100 16:10 18:15 17:20 19:45 :30 $300 23:00 00:00 :30 $200 22:40 00:00 :30 $200 :15 $100 :15 $75 :15 $75 00:00 8:15 00:00 08:30 :30 $200 :30 $150 :30 $150 :15 $100 :15 $75 :15 $75 12:00 15:10 11:15 4:20 :30 $200 :30 $150 :30 $150
Commercial File requirements We accepts MOV, MP4, MPEG, MXF. If you want to use any other file, please contact us. ll air-ready file must be in-house no later than three (3) working days prior to the beginning of a flight. For voice-over (V/O) work, the master must either have split audio or be accompanied by audio file Specify whether voice-over (V/O) and/or subtitling is needed. If male or female voice required, please specify. You can send the commercial file to your sales person and if you have any question, please contact to your sales person. D FORMT ND SPECS Class Formats Video Format Profile udio Frame Rate Compressor Resolution spect Ratio CM MPEG-2 XDCM EX 35Mbit (vbr) MPEG 4:2:0 Long GOP 4ch 16bit sampling 29.97 fps XDCM EX 1080i 1920x1080 16:9