PANORAMIC WIFI CA BRAND LAUNCH 1.19.17
THE CAMPAIGN Kinetic. Jaw Dropping. Spectacular. Extreme. + Inspired by truly gapless, wall-to-wall coverage + Takes audience on a ride to visually demonstrate seamless wifi experience + Feels expansive, limitless, even gravity defying at points + Leverages extreme and panoramic media to reinforce the brand + Delivers branded content beyond TV, w/ online video that is a shareable event 2
CA LAUNCH MEDIA Super Bowl Launch 100 GRPs/wk in SD w/ premium programming Extreme panoramic OOH executions Spectacular wall-to-wall demos on 2D Bldg Projections Custom Vignettes with Telemundo and Univision Radio Google Partner Select & Display Network w/ premium video and display inventory iheart Radio - $1,000 Staycation Prize Package (Hotel with panoramic views of San Diego) Live & recorded ad-libs with San Diego radio hosts Sponsored Listening on Pandora: Free hour of Wall to Wall uninterrupted music 3
TV LAUNCH SPOT Extreme demo of seamless Wifi throughout the home. Superbowl launch with :60 hero spot 100 GRPs/wk w/ premium programming :30 spot in forward and reverse Dynamic online video demonstrating wall-to-wall coverage 4
EXTREME OOH Panoramic placements throughout California. Orange County Irvine Mall Media (1) Double Decker Bus Wrap 2D Projection Media San Diego (4) Barricades (1) Double Decker Bus Wrap 2D Projection Media 5
OOH DIGITAL AND STATIC Proven view-ability at 500 ft with distance test. 6
OOH DIGITAL AND STATIC Proven view-ability at 500 ft with distance test. 7
STREET-LEVEL IMPACT Fence barricades echo the long range of Panoramic. Street-level media in areas with limited OOH (4) 4-unit barricades at key cross streets (16 units total) Seen heading to/from Gaslamp District, Convention Center or waterfront 8
TRANSIT BUS WRAPS Customizable route for bus travel thru COX areas/zip codes. High impact, full bus wrap 100% customizable route ensures bus travels through Cox-approved areas/zips Can add creative enhancements for additional cost - 3D build-outs - Extensions - Illumination 9
MALL SPECTACULARS LED Wheel with animated panoramic sequence. WALL-TO-WALL FAST 10
2D PROJECTION Brings extreme Wall-To-Wall demos to brick and mortar. San Diego & Los Angeles Guerilla-style projections generate buzz 3 nts 3 hrs of spectacular feats being performed, wall to wall High-traffic buildings / multiple locations give max impact and spread panoramically throughout market Recommendation includes two 3-night programs (can schedule accordingly) 11
NEWSFEED Optimized for every screen. 12
CAROUSEL ADS Engage and extend our wall to wall message. 13
DISPLAY ADS Provide unique flash and skyscraper placements. Click here 14
ONLINE RADIO & DJ ENDORSEMENT C l i c k t o p l a y 1 Multiplatform program (radio, banners and video on local station sites) to reach modern, tech-savvy families 5 stations: KIOZ-FM, KHTS-FM, KMYI-FM, & KSSX-FM :30 streaming radio spots Digital banners and online video Live & recorded ad-libs with local DJs $1000 Staycation Prize Package (hotel with panoramic views of San Diego) 15
ONLINE VIDEO Align with best practices that acknowledge the format/platforms. E A R L Y brand placement matters C A P T U R E attention quickly B E T T E R T O G E T H E R video + sound D E S I G N for sound off T A K E C O N T R O L of time F R A M E your visual story B R E A K the fourth wall P L A Y more 16
ONLINE VIDEO A WiFi relay throughout the home 17
PLAN SUMMARY (CA) TV San Diego GM TV :30 (50%) JAN FEB MAR APR MAY JUN 2 9 16 23 30 6 13 20 27 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 2100 Total GRPs (100 GRPs/wk x 21 wks) $660K HM TV :30 (50%) 525 Total GRPs (25 GRPs/wk x 21 wks) $480K HM Sponsorship Billboards / Custom Vignettes $132K Digital All CA Online Video & Carousel Display Mobile and desktop $109K Flash and static display $51K Radio All CA GM Radio All CA HM Sponsorship San Diego Streaming radio and banner ads (:30 radio, DJ Adlibs and sweepstakes) :30 Vignettes / DJ Adlibs $58K $42K OOH SPLASH OOH San Diego High impact OOH (barricades/2d projection) GM Bulletins (x8) New board on I-5 Southbound, bus wraps $303K OOH Orange County High impact OOH (Mall/2D projection) Transit: Bus shelters x 15, King bus panel x 23, bus wraps $189K TOTAL SPEND $2.02M 18
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APPENDIX 20
UNINTERRUPTED MUSIC + WIFI Pandora Sponsored Listening with Video Adults 18+ One free hour Wall to Wall uninterrupted music Treat consumers who engage with the Cox message to ad free listening 100% share of screen w/in hour long experience Audio thank you message at the end of the session Mobile Welcome Interstitial 750 x 1100 Display Banner first thing targeted Cox listeners see when they open Pandora app 21