Election Year 216 Hours, Days, Weeks And Quarters Made It All Happen! Dave Sullivan Manager, PPM Client Services Radio Research Consortium, Inc. P.O. Box 139 Olney, MD 283-139 Phone: (31) 774-6686 Fax: (31) 774-976
Stations: 45 Top-Ranked NPR News Stations From 45 PPM Markets
Findings: Top-Ranked NPR News Stations saw an annual increase in listeners (AVG WK Cume) and listening (AQH Persons) for 216. Fall (General Election) was the best quarter of 216, followed by Winter (many Primary Elections). Listeners responded Election Week 216 with Cume and TSL (that s AQH). NPR News Stations peaked in listening on election day, not the day after. AVG Daily Cume pushed November 8 th and 9 th off the charts! NPR News Stations have the brand; therefore, listeners know where to go. The all important 7am hour was up 2% in listening on November 8 th over the hour s Fall 216 average. November 9 th was up 31%! Additional Notes: Additional NPR News Stations peaked on Election Day for the same reasons. Non-Commercial Classical stations in these same markets were down in listening for the first three days of the week due to a drop in Daily TSL, not a loss of Daily Cume.
AQH Persons (Listening) Was Up For NPR News Stations in 216 5, 4, 392,9 334,9 3, AQH Persons 2, 1, Twenty-15 Twenty-16 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, Jan 215 thru Hol 216, Persons 6+, M-Su 6a-12a, Total AQH Persons
AVG WK Cume (Listeners) Was Up, Too. 15,, 12,5, 11,839,7 1,338,9 1,, AVG WK Cume 7,5, 5,, 2,5, Twenty-15 Twenty-16 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, Jan 215 thru Hol 216, Persons 6+, M-Su 6a-12a, Total AVG WK Cume
Fall Was The Best Quarter of 216 In Total For These 45 Stations 5, 4, 395,3 382,2 385, 419,8 3, AQH Persons 2, 1, Winter 216 Spring 216 Summer 216 Fall 216 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, Jan Thru Dec 216, Persons 6+, M-Su 6a-12a, Total AQH Persons
28 Of These 45 Stations Individually Had Their Best Quarter In Fall 8% 7% 62% 6% 5% % Of Stations 4% 3% 24% 2% 1% 9% 4% % Winter 216 Spring 216 Summer 216 Fall 216 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, Jan Thru Dec 216, Persons 6+, M-Su 6a-12a, % Of Stations
Election Day 216 Had The Most Listening For These Stations In Fall 75, 6, 45, AQH Persons 3, 15, Fall 216 9/9/16 9/11/16 9/13/16 9/15/16 9/17/16 9/19/16 9/21/16 9/23/16 9/25/16 9/27/16 9/29/16 1/1/16 1/3/16 1/5/16 1/7/16 1/9/16 1/11/16 1/13/16 1/15/16 1/17/16 1/19/16 1/21/16 1/23/16 1/25/16 1/27/16 1/29/16 1/31/16 11/2/16 11/4/16 11/6/16 11/8/16 11/1/16 11/12/16 11/14/16 11/16/16 11/18/16 11/2/16 11/22/16 11/24/16 11/26/16 11/28/16 11/3/16 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, Oct Thru Dec 216, Persons 6+, M-Su 6a-12a, Total AQH Persons
Share Of Listening Was Up On Election Day 216, As Well. 6. 5. 4. AQH Share 3. 2. 1.. Fall 216 9/9/16 9/11/16 9/13/16 9/15/16 9/17/16 9/19/16 9/21/16 9/23/16 9/25/16 9/27/16 9/29/16 1/1/16 1/3/16 1/5/16 1/7/16 1/9/16 1/11/16 1/13/16 1/15/16 1/17/16 1/19/16 1/21/16 1/23/16 1/25/16 1/27/16 1/29/16 1/31/16 11/2/16 11/4/16 11/6/16 11/8/16 11/1/16 11/12/16 11/14/16 11/16/16 11/18/16 11/2/16 11/22/16 11/24/16 11/26/16 11/28/16 11/3/16 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, Oct Thru Dec 216, Persons 6+, M-Su 6a-12a, AQH Share
Daily Cume Pushed Listening Up For Most Of Election Week 216 1,, 9,, 8,, 7,, AVG Daily Cume 6,, 5,, 4,, 3,, 2,, 1,, Fall 216 9/9/16 9/11/16 9/13/16 9/15/16 9/17/16 9/19/16 9/21/16 9/23/16 9/25/16 9/27/16 9/29/16 1/1/16 1/3/16 1/5/16 1/7/16 1/9/16 1/11/16 1/13/16 1/15/16 1/17/16 1/19/16 1/21/16 1/23/16 1/25/16 1/27/16 1/29/16 1/31/16 11/2/16 11/4/16 11/6/16 11/8/16 11/1/16 11/12/16 11/14/16 11/16/16 11/18/16 11/2/16 11/22/16 11/24/16 11/26/16 11/28/16 11/3/16 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, Oct Thru Dec 216, Persons 6+, M-Su 6a-12a, Total AVG Daily Cume
Higher Daily TSL (Min.) Made Election Day Number One That Week 1 9 8 7 AVG Daily TSL (Min.) 6 5 4 3 2 1 Fall 216 9/9/16 9/11/16 9/13/16 9/15/16 9/17/16 9/19/16 9/21/16 9/23/16 9/25/16 9/27/16 9/29/16 1/1/16 1/3/16 1/5/16 1/7/16 1/9/16 1/11/16 1/13/16 1/15/16 1/17/16 1/19/16 1/21/16 1/23/16 1/25/16 1/27/16 1/29/16 1/31/16 11/2/16 11/4/16 11/6/16 11/8/16 11/1/16 11/12/16 11/14/16 11/16/16 11/18/16 11/2/16 11/22/16 11/24/16 11/26/16 11/28/16 11/3/16 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, Oct Thru Dec 216, Persons 6+, M-Su 6a-12a, AVG Daily TSL
AQH Listening Was 5% Higher On November 8th & 9th Versus Fall 2 18 16 158 151 14 AQH Persons Index 12 1 8 123 124 17 6 4 2 11/7/16 11/8/16 11/9/16 11/1/16 11/11/16 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, 11/7-11/216, Persons 6+, M-Su 6a-12a, Total AQH Persons Index
Share Indexed Higher Most Of Election Week, As Well 2 18 16 14 141 137 AQH Share Index 12 1 8 116 111 1 6 4 2 11/7/16 11/8/16 11/9/16 11/1/16 11/11/16 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, 11/7-11/216, Persons 6+, M-Su 6a-12a, AQH Share Index
AVG Daily Cume Indexed Higher Every Day Of Election Week 2 18 16 14 141 144 125 AVG Daily Cume Index 12 1 8 116 19 6 4 2 11/7/16 11/8/16 11/9/16 11/1/16 11/11/16 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, 11/7-11/216, Persons 6+, M-Su 6a-12a, Total AVG Daily Cume Index
AVG Daily TSL Helped Put Early Days Of Election Week Over The Top 2 18 16 14 AVG Daily TSL Index 12 1 8 17 11 15 99 98 6 4 2 11/7/16 11/8/16 11/9/16 11/1/16 11/11/16 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, 11/7-11/216, Persons 6+, M-Su 6a-12a, AVG Daily TSL Index
AM & PM Drives Were Most Listened To Hours For Fall 216 1,25, 1,, 882,9 788, 75, 713,6 AQH Persons 532,2 552,5 623,3 529,8 564,2 5, 47, 482,6498,8 466,4462,4 37,3 25, 234,5 21,1 148, 17, 84,6 59,6 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, Oct 216 Thru Dec 216, Persons 6+, M-F 5a-1a, Total AQH Persons
Every Hour On Election Day Was Up Over Fall 216 Average 1,25, 1,118,1 1,55,8 1,11,7 1,, 934,7 884,2 AQH Persons 75, 5, 611,8 758,4 685,1 67, 581,2 589,1 563,6 577,4 537,1 478,7 351,9 278,4 282,4 25, 215,1 14,1 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, 11/8/216, Persons 6+, M-F 5a-1a, Total AQH Persons
7AM The Day After The Election Had The Most Listening Of All 1,25, 1,158,2 1,58,7 1,, 943, 97,2 AQH Persons 75, 695,5 693,4 76,5 738,8 79,6 646,4 7, 777,4 79,3 5, 357,8 295,3 284, 25, 178,6 113,9 63,8 48,2 Nielsen Audio, PPM, 45 Top-Ranked NPR News Stations, 45 Markets, Metro, 11/9/216, Persons 6+, M-F 5a-1a, Total AQH Persons
Your Listeners And The RRC Thank You For Great Programming! Dave Sullivan Manager, PPM Client Services Radio Research Consortium, Inc. P.O. Box 139 Olney, MD 283-139 Phone: (31) 774-6686 Fax: (31) 774-976