V.Print.Digital. Mediadata VALID FROM 01.01.2014 PRICELIST NO. 09 INSP IRING TOGETHER.
Portrait In keeping with our motto, Knowledge is worth it, DAF offers its audience a full, informative and exciting program that remains attractive beyond the closing bell of the financial markets. The broadcasting station reports live from our studios for ten hours on every trading day, with editorial offices in Frankfurt and Kulmbach as well as direct from the Deutsche Börse and the New York Stock Exchange. DAF is a forum for quality economic and financial information and due to the caliber of our journalistic work, is also an increasingly reliable source for news agencies and other intermediaries. On top of this, DAF is a corporation partner of the news broadcaster N24, which relies on DAF correspondents live from the trading floor for its live reports from the stock exchanges in Frankfurt and New York. Primetime, which features quality documentaries and magazine shows, is new. This means that in the future, DAF can offer excitement and the chance to unwind with entertaining and informative shows as well as up-to-the-minute news from the stock exchanges, financial magazines and economic talk shows. The station is available via ASTRA digital, various cable networks and the IPTV network of Deutsche Telekom, Entertain, free of charge. DAF can also be seen 24 hours a day on our own online portal, www.daf.fm. The DAF media library also features all clips and interviews more than 50,000 videos to date on more than 5,000 individual values which are available free of charge. GERMANY'S ONLY ECONOMY AND FINANCE BROADCASTER On the air since August 2006 Cooperation with leading financial institutes On TV since December 2007 Expansion into Primetime since March 2013
Studios in Frankfurt, New York and Kulmbach More than 1 million video downloads a month Germany s largest financial video archive, with more than 50,000 clips Up-to-the-minute market reports Live from the heart of the financial markets Comprehensive analyses The most highly respected experts give their views Detailed backgrounds Interviews with decision-makers from the worlds of economics and politics Exciting Primetime Quality infotainment formats Exclusive reporting All live stock exchange reports for N24 Portrait
Program DAYTIME Stock exchange & economy Financial and economic reports Formats to suit beginners and professionals Current situation on the financial markets Always in clear focus: information presented intelligibly Hourly live reports from the major trading floors
PRIMETIME Entertainment & information Quality infotainment formats Science, history, society, wildlife and nature Many German television premiers Program
scope and target audience From stock exchange trends, asset building, pension gaps to inheritance tax, DAF gives expert answers to the questions which affect everyone. This is also reflected in our viewers the show is watched mainly by enthusiastic male consumers, who act as multipliers within their circles. Technical scope * : Germany Astra digital 18.1 million t-entertain 2.0 million Unitymedia Hessen 0.9 million Other 0.6 million Austria astra digital 1.9 million Switzerland Astra digital 1.6 million
Viewers Germany overall** Depth of information Inquisitive viewers looking for exciting entertainment (type: the inquisitive ) Critical consumers interested in service-oriented topics (type: the consumer ) The financial investor looking for information and tips (type: the decision-maker ) Widt of information target group *** male 20-40 years old Educated Professional Exceedingly high net income The active broker focusing on the financial markets (type: the trader ) 03:00 06:00 09:00 12:00 15:00 18:00 21:00 00:00 03:00 Source: *SES Astra Satellitenmonitor 2012, Telekom, Unitymedia Hessen (number of television households). **AGF Fernsehpanel D+EU 2012. ***Online survey 2013 Scope and target audience
types of advertising and rates Type of advertising Description Max. seconds Rate/advert Advert during commercial break Single advert Special positioning within commercial break bookable Optimized product environment through individual positioning as desired 30 seconds 180 30 seconds 230 Splitscreen advert Advert placed in editorial environment 30 seconds 295 Special types of advertising Cut-in Portrait or landscape format. Advert type can be produced for you. 7 seconds 100 Sponsoring a DAF broadcast Sponsorship positioning before and after program 7 seconds 238 Title sponsoring Your brand name included in the title of a broadcasting format Upon request Upon request Break bumper move Your advertising message incorporated in the DAF break bumper Upon request Upon request
Advert during commercial break Single advert You can find sample videos on the various types of advertisement available via the QR code or at: www.boersenmedien.de/daf All prices are net of statutory VAT. Splitscreen adverts Cut-in Break bumper move Sponsoring a DAF broadcast Title sponsoring Types of advertising and rates
BROADCASTER S INFORMATION Börsenmedien AG Marketing & Sales Am Eulenhof 14 95326 Kulmbach Address DAF Deutsches Anleger Fernsehen AG Kressenstein 15 95326 Kulmbach Tel +49 9221 9051 600 info@daf.fm www.daf.fm Bank details HypoVereinsbank UniCredit Bank AG Kulmbach Kto-Nr. 301 515 901 BLZ 771 200 73 VAT no. DE 238059179 Reception Satellite: ASTRA 1 Identifier: DAF NEU Transponder: 1.003 Polarization: horizontal Frequency: 11.244 MHz Symbolrate: 22,000 Modulation: QPSK Position: 19.2 East Fault protection: 5/6 Coding: unencrypted Transmission: DVB-S Cable networks (include Unitymedia Hessen, R-KOM, wilhelm.tel) Telekom Entertain Channel 83 Fax +49 9221 9051 4500 Jacek Majewski Senior Sales Manager Tel +49 9221 9051 500 j.majewski@boersenmedien.de Arbeitsgemeinschaft Fernsehforschung Terms of payment Payable strictly within 14 days of invoice date. For payments received within 10 days after invoice date we allow a trade discount of 2%. No discount can be offered if there are older outstanding invoices. In the event of delay or deferment we charge interest at the rate customary in banking credit lines. Booking by new customers only against payment in advance. BUSINESS CONDITIONS Orders are executed according to the broadcaster's payment and business conditions. They can be found at daf.fm/agb.pdf. Due to tax regulations we ask you to state your tax number and/or VAT Registration Number. The specifications indicated in this price list can be updated at any time during the year. The most recent and binding advertising rates can be found at www.boersenmedien.de/marken-medien.
Technical specifications tape formats for delivery of adverts Digital Betacam DVCam Betacam SX MiniDV Betacam SP DVCPro 25 und 50 FILE SHARING SD-PAL (720x 576px in 16.9 non-square 25fps interlaced or progressive). We accept the following file formats for the delivery of advertising resources: Codec: MPEG2, container = mpg, at least 10 Mb/s Codec: H.264, container = mp4 or QT, at least 5 Mb/s Codec: DV-PAL Apple ProRes, container = QT delivery address for tapes DAF Deutsches Anleger Fernsehen AG Postproduktion Kressenstein 15 95326 Kulmbach Marco Kies Tel +49 9221 9051 631 m.kies@daf.fm Audio (Directive EBU-R128 applies) Target value: -23 LUFS (0 LU) maximum momentary loudness = -14 LUFS (+9 LU) maximum short-term loudness = -17 LUFS (+6 LU) maximum peak level = -1 dbtp please note: Please note that the advertising resource must be delivered at least five days before start of contract. Technical specifications
contact Am Eulenhof 14 Schillerstraße 4 95326 Kulmbach 60313 Frankfurt am Main Fax +49 9221 9051 4500 Fax +49 69 219 3669 66 Thomas Eidloth Head of Marketing & Sales Tel +49 9221 9051 671 t.eidloth@boersenmedien.de Jacek Majewski Senior Sales Manager Tel +49 9221 9051 500 j.majewski@boersenmedien.de INSP IRING TOGETHER.