Media Kit 2016 wonderlandmagazine.com The Spring Fashion Issue February/March 2015 Kristen Stewart by Hedi Slimane 04 9 771747 844042 wonderlandmagazine.com @wonderlandmag wonderlandmagazine.com @wonderlandmag Summer 2015 Katy wears FENDI Makeup M A C Photographer Christian Oita 5 February/March 2015 All makeup by Chanel 5 + Douglas Booth Hailey Baldwin Nicola Formichetti Ashley Benson Meadham Kirchhoff Viv Albertine RJ Mitte Little Mix Bella Hadid
2 Wonderland Overview Wonderland is a trendsetting fashion and youth culture quarterly, showcasing the biggest names in the seasons best brands. Covering fashion, film, music, art and TV, Wonderland s aim is to discover, nurture and platform the talents you want to see more of.
3 Editorial Overview Pooling together the world s leading photographers, stylists and writers, Wonderland stands at the forefront of fashion and celebrity culture. Cover stars have ranged from chart dominators like Taylor Swift, FKA Twigs, Katy Perry, Selena Gomez and Lana Del Ray to bigscreen stars like Emma Watson, Kristen Stewart, Emma Roberts and Aaron TaylorJohnson.
4 Online Overview Engaging readers through a variety of platforms think exclusive interviews, film shorts, music video premieres, and mixtapes Wonderlandmagazine. com covers pop culture as it happens. It s an essential goto destination for the fashionsavvy and culturally aware.
5 Target Audience Women 65% Men 35% 1824 18% 2534 60% 3544 14% 45+ 8% AB Profile 67% Average Annual Income 44k Average Readers per copy 3
6 Reach: Print + Digital Selena Gomez by Petra Collins Wonderland is available from all good newsagents and WHSmith stores across the UK, as well as international booksellers, travel lounges and galleries. Circulation Printrun: 190,000 Issue sales: 81% Readership: 3 per issue (570,000) Distribution UK (60%) Circulation Approx. 114,000 Vast majority is in main cities such as: London, Dublin, Glasgow, Manchester, Edinburgh, Leeds, Birmingham, etc Europe (15%) Circulation Approx. 28,500 France Approx. 6,000 Copies (Paris, Nice, Lyon, etc.) Italy Approx. 18,000 Copies (Milan, Rome, Florence, etc.) Germany (Berlin, Hamburg, Munich, etc.) (Stockholm, Copenhagen, Amsterdam, Lisbon, Athens, Vienna, Madrid etc.) USA (15%) Circulation Approx. 28,500 To main cities such as: New York, LA, Miami, Houston, etc. Asia (7%) Circulation Approx. 13,300 China Approx. 6,750 Copies (Shanghai, Beijing, Hong Kong etc.) Japan Approx. 6,750 Copies (Tokyo, Osaka, Hiroshima, etc.) Australasia (1.5%) Circulation Approx. 2,850 Australia Approx. 2,240 Copies (Sydney, Melbourne, Brisbane, Perth etc.) New Zealand Approx. 1,000 Copies (Auckland, Wellington etc.) Other Major International Cities (1.5%) Circulation Approx. 2,850 Major International Capitals like Dubai, Moscow, Rio, Sao Paulo, Seoul, Singapore, etc. Online* Unique Users: 185K Sessions: 210K Page Views: 315K Twitter: 111K Facebook: 218K Instagram: 70.5K Newsletter: 2.5K *Based on September 15
7 Partnership Opportunities Bespoke Content Ranging from editorial shoots and written features to music videos and fashion films, Wonderland utilizes a vast database of worldleading contributors to produce bespoke brand collaborations. Events Wonderland creates celebrityattended events to amplify brand awareness and build on existing partnerships. Publishing Partnering with fashion and lifestyle brands, Wonderland designs, produces and publishes unique products from singlepage inserts to fullybranded issues. Bella Hadid by Ben Rayner Wonderland X Topshop Unique
8 Case Study One Woolmark Visual Talent Ltd. partnered with Woolmark in a multiplatform collaboration across all three titles (Wonderland, Man About Town, and Rollacoaster), as well as our website. Producing unique imagery and videos, the content was promoted during Wool Week and run in full in The Sunday Times Style.
9 Case Study Two Chanel Les Beiges Wonderland partnered with Chanel for the launch of the brand s first standalone boutique in London. The multiplatform project ran across print (editorial shoot), online (film) and social media, and ended with an instore event where guests met the Wonderland and Chanel Beauty teams. See the video here: http://www.wonderlandmagazine. com/2013/02/videochanelbabesmeetlesbeiges/
10 Digital Formats Leaderboard Full take over Full take over Digital Offerings + Specs Wonderlandmagazine.com is available to view in a wide range of IAB Formats, ranging from fullsite takeovers, and leaderboard push downs to large MPUs and newsletter sponsorships. Leaderboard: 970x120 Large MPU: 300x600 Skin: 1850x960 (980 Pixel Gap) Advertorial: Homepage features & content Large MPU Expandable Formats + Media Rich Formats (Available on application) Newsletter Formats (Available on application)
11 Specs & Contacts Single Page Left Hand Trim Size 230 x 300mm Bleed size 236 x 306mm 20mm Double Page spread Trim Size 460 x 300mm Bleed size 466 x306mm Technical Specifications Duplicate image 3.5mmeither side of the spine to allow for loss of picture information in the gutter All ad artwork must be supplied on disc, accompanied by a match proof print. 20mm Single Page Right Hand Trim Size 230 x 300mm Bleed size 236 x 306mm All proofs should be delivered to: Clare Goldsmith Wonderland Magazine 133 Notting Hill Gate London W11 3LB clare@wonderlandmagazine.com
12 Magazine Rates Advertising rates Premium Positions: Outside Back Cover/ Inside Front Cover Opening Bank Spread/ 1st, 2nd, 3rd, 4th Right Hand Facing Contents/Masthead/Contribs Inside Back Cover Other Positions: First Third First Half Run of Magazine Specials IFC 4pg gatefold Standard 4pg gatefold BoundIn Inserts/Scent Strips Loose Inserts Page 19,000 9,000 10,000 8,000 7,000 6,000 100 CPM 70 CPM Spread 16,000 14,000 12,000 9,000 48,000 35,000 2016 Calendar On sale Copy Wonderland Feb/Mar Spring Fashion Issue Wonderland Apr/May Summer Issue Wonderland Sept/Oct Autumn Fashion Issue Wonderland Nov/Dec Winter Issue Thursday 4th Feb Thursday 7th April Thursday 8th Sept Thursday 3rd Nov Friday 8th Jan Friday 11th March Friday 12th August Friday 7th Oct
13 Contact Huw Gwyther Editorial Director / Publisher huw@wonderlandmagazine.com Carlo Kamchis Associate Publisher carlo@wonderlandmagazine.com Clare Goldsmith Brand Partnership Director clare@wonderlandmagazine.com