Changing the face of television 1989 1991 1998 2000 2005 2006 2009 2011 2012 2013 Sky launches its satellite television service via the Astra satellite with four free-to-air channels, including Sky News, Europe s first 24-hour news channel. Sky unveils Sky Sports, the first dedicated sports channel and the home of innovations such as the onscreen clock and score line for live football. Sky unveils the first nationwide digital TV service with over 140 channels. Sky introduces a dedicated channel for the arts before becoming Sky Arts in 2007. Sky launches Sky by Broadband, available to movie and sports customers, which lets customers download movies and sports clips at home. Sky introduces Sky+HD the first nationwide high definition service in the UK and Ireland. Sky introduces the Sky+ app that lets customers record shows while they are out and about. Sky introduces Sky Go Europe s leading mobile TV service, letting all customers watch up to 70 channels live and on demand on mobile devices. Sky Sports F1 launches the world s first channel dedicated to Formula 1. Sky Box Sets launches with over 300 box sets for customers to binge-view. 1990 1997 Sky introduces Europe s first dedicated sports news service. Sky unveils NOW TV an online streaming service giving people a simple and easy way to enjoy Sky content on a flexible basis. NOW TV adds the Entertainment Month Pass for customers. For the first time customers can watch live sport with a pay-as-you-go Sky Sports Day Pass with NOW TV. Sky launches new broadband service, Sky Broadband. 2001 2010 Sky+ puts customers in control of how and when they watch TV. 2014 Sky launches Sky Go Extra that lets customers download and watch great TV whenever and wherever they want. Sky+ TV Guide gets a massive overhaul, putting on-demand at the centre of the homepage. Sky unveils the Sky Service app for customers to manage their Sky account wherever they are. NOW TV launches a box that makes your TV smart. 2015 2016 NOW TV Sky Sports Month Pass launches to customers. Sky Q launches, offering customers the next generation home entertainment system. Sky launches Sky VR, a dedicated virtual reality studio with an app coming soon. Sky introduces a destination for kids content on its TV homepage. Sky will enter the mobile sector as a quad-player service for customers. Sky Movies becomes the first subscription service to let viewers watch movies soon after their cinema release. Sky introduces pay-per-view movies through Sky Box Office. 1999 Sky Mobile TV becomes the UK s first commercially available mobile TV service. 2007 Sky unveils a new internetdelivered video on demand service. Sky launches Sky Atlantic home of HBO alongside other exclusive content from the US and the UK. Sky introduces Sky Store. The service lets you build your ultimate movie collection from a catalogue of over 1,700 movies. Sky introduces Sky Fibre to customers. Sky Sports broadcasts the world s first interactive football match Arsenal vs. Manchester United. Sky launches Sky Talk to customers. Sky lets customers watch content in 3D for the first time. Sky launches Sky Broadband Shield, an online tool that helps give customers control over their family s online experience. NOW TV becomes available on a variety of new devices including Chromecast and Apple TV. Sky introduces Sky Store Buy & Keep movie service offering a free DVD sent through the post with every film bought digitally. NOW TV unveils its secondgeneration box. Sky launches a Sky Kids app, full of the widest range of the most popular kids TV shows. NOW TV launches NOW TV Combo, a contract-free TV, broadband calls package bundle.