HIGHLIGHTS Hosted 81 events between the months of April October with a total attendance of 338,000. 71 Concerts 1 Holiday Tree Lighting 2 Graduations 3 Community Movie Nights 1 High School Community Event 3 Filming Events Installed additional security measures to include walk-through magnetometers and video surveillance in an effort to maintain the safety of our guests and artists. Established a ride share drop off/pick up location to help ease traffic and pedestrian congestion around the venue. Hosted the 100 th episode premier of the AMC Walking Dead and Live production of the Talking Dead viewed by 3 million viewers nationwide!
The Greek Theatre won 2016 Best Small Outdoor Venue from Pollstar Magazine. The Greek has received another nomination from Pollstar Magazine in 2017 for Best Small Outdoor Venue!
CAPITAL IMPROVEMENTS 2017 RENOVATIONS New single accommodation unisex/family restroom in Hospitality Building that will be accessible to general public. New stairway leading from oak garden to North side VIP areas New wayfinding signage in select areas inside the venue Stencil paint and Dex-O-Tex surfacing in bathroom tunnels and North/South plazas Additional lighting in select areas Redwood Deck upgrades Improved AC units in select spaces Security System devices at entry check points and venue-wide surveillance system Cable hoists for LED Video Screens Total Capital Expenditures: $1,512,057
2018 CONTINUED REINVESTMENTS The $1,578,715 facility fee revenue collected from the $5 per ticket fee during the 2017 event season will be used for future venue improvements in 2018. 2018 Improvements include: Renovating and reconfiguration of box suites, club seats and sound control booth, painting of perimeter fence and stage doors, minor adjustments of ADA toilet partitions Restoration of gates and loading dock doors Freight elevator modernization and facility fire/life safety upgrades Minor re-grading of parking Lot F ADA stalls behind box office building
SMG MARKETING EFFORTS Promotional Launched a City wide 250 Light Pole Banner campaign in the most densely commuted areas in Los Angeles to promote the 2017 Season. Social Media Year to date statistics: Facebook The Greek Theatre 23,111 Fans 369 Posts Instagram Greek_Theatre 15,974 Followers 441 Posts Twitter Greek_Theatre 3,760 Followers 578 Tweets Email Marketing Year to date statistics: 147,480 subscribers segmented into 20 specific music genres 218 email campaigns launched and 6,320,483 emails delivered Website - LaGreekTheatre.com Year to date statistics: 735,999 Visitors 2,230,865 Page Views 58% of visitors are viewing the site from a mobile device
FOOD & BEVERAGE HIGHLIGHTS 2017 Actual Gross Revenue $5,699,000 with a Per Cap of $15.99 RAP Share = $2,350,000 2016 Actual Gross Revenue $4,962,000 with a Per Cap of $15.17 RAP Share = $2,071,000 10 Year Average 2005-2015= $156,974 Premier Food Services again introduced new options for visitors this season. New choices included items such as Chicken and Waffles, Korean BBQ Beef Burrito, Lamb Burgers and a Buffalo Chicken Sandwich while old staples stayed on the menu due to popular demand Truffle Tries and Nachos! The Coffee & Fresh Fare cart was relocated to the front plaza in 2017 generating more exposure for grab and go food items and the Greek Theatre merchandise. The Coffee Cart also remains open for select days during the off-season to service Griffith Park visitors and hikers. Premier s partnership with a local non-profit group, Canning Hunger, continued to provide 40 Los Angeles residents with job skills and training with their work in Food Services at each concert in 2017.
PREMIUM SEATING/SPONSORSHIP REVENUE 2017 Year End Actuals Premium Seating Sales $1,138,000 RAP Share $854,000 Sponsorship Sales $977,000 RAP Share $733,000 Total Combined Sales $2,116,000 RAP Share $1,587,000 2016 Combined Sales $1,788,000 and RAP Share = $1,360,000
SHUTTLE TRANSPORTATION AND OFF-SITE PARKING REPORT 2017 Year End Actuals 18,087 Cars parked in off-site shuttle lot 16,746 Cars parked in off-site shuttle lot in 2016 37,805 Riders transported via Transdev shuttles 500 Average number of patrons using Uber/Lyft per event
COMMUNITY OUTREACH & EVENTS Conducted monthly GTAC Meetings and Community Coffee Hours and distributed Monthly Greek Theatre Newsletter to 332 residents and local businesses Hosted 2 Graduation events & 1 Local High School Arts & Entertainment Event Hosted 3 Community Movie Nights Featuring Al Gore s An Inconvenient Sequel, Disney s Lion King Sing-A-Long and Focus Film s Shaun of the Dead Partnered with IATSE Local 33 to provide stagehand training day for 14 youth from the Los Angeles South Pacific Region. Hosted luncheon for local first responders police, fire and rangers to thank them for their support of the Greek and Griffith Park. Event staff hosted an employee food drive and collected over 100lbs of canned food for the LA Food Bank. Hosted Annual Tree Lighting event for neighboring community and collected toys for LA s Children Hospital.
GREEK THEATRE EMPLOYEE DEMOGRAPHIC Food & Beverage Services 88 part-time SMG employees 40 Volunteers from Canning Hunger Ushers, Ticket Takers, Ticket Sellers, Neighborhood, Stagehands and Guest Services 217 Part-time employees Employee Demographics 58% male and 42% female 24% = ages 18-25 28% = ages 26-34 24% = ages 35-50 24% = ages 51+ *Note number of employees does not include 3 rd party vendors such as parking, cleaning and security.
2017 FINANCIALS GROSS RECEIPTS Ticket Sales $18,288,000 Facility Fee $1,579,000 Parking $2,056,000 Food & Beverage $5,699,000 Rent & Service $6,759,000 Premium Sales $2,116,000 Other Income $88,000 2017 Total $36,585,000 2016 Total $34,709,000 10 Year Average 2005-2015 $21,518,000
2017 FINANCIALS 2017 Department Recreation and Parks Net Total = $5,500,000 2016 Net Total = $5,200,000 10 Year Average 2005-2015 = $1,562,000
NEXT STEPS: This End of the Year Report reflects the successful managing and implementation of the Open Venue model during the 2017 concert season. It is RAP s intent to continue operating the Greek Theatre as an Open Venue and is presently requesting proposals for a longer term venue management and food and beverage operation contract. The Department of Recreation and Parks wishes to thank and acknowledge the strong partnership with SMG and Premier for their invaluable contributions to the 2017 Season success. Special recognition is given to all our Greek Theatre partners - The Greek Theatre Staff, G-TAC, Council District 4, Concert Promoters, Community Members and the Artists and Patrons, who working together, ensure a dynamic, healthy and prosperous fan experience. We look forward to continuing to enhance and preserve The Greek Theatre for many generations. The Best is Yet to Come! Park Proud LA