QUICK REFERENCE GUIDE GRAPHIC STANDARDS Office of Marketing & Communications, Texas A&M University-Kingsville Updated April 2017 A Member of The Texas A&M University System
TABLE OF CONTENTS INTRODUCTION Official University Logos The Bell Tower Use Screaming Javelina/Spirit Mark Use Logo Formats Our Name & Wordmark Use University Seal Use Heritage Marks Use Examples of Logo Misuse Athletics Mark use Logos & Student Organizations Student Orgs: Distribution of Materials Colors & Typefaces University Stationery Signage Taglines & Slogans Social Media Policy E-mail Policy Promotional Items Graduation Announcements Licensing and Trademark Usage Licensing Program Partner Branding & Contacts 3 4 6 8 10 11 12 13 14 15 16 17 18 19 21 22 23 24 25 26 27 28 29 The information within this guide is subject to change and will increase in scope as the university brand is developed and documented. UNAUTHORIZED USE OF UNIVERSITY NAME The use of the name or likeness of the university must be approved in writing by the Texas A&M-Kingsville Office of Marketing and Communications. Unauthorized use constitutes misrepresentation of the university and may equate to fraud. 2
INTRODUCTION INTRODUCTION Greetings, Today, we have a variety of tools to communicate with prospective and current students, alumni, faculty and staff, and the public. These tools give us great flexibility, but also increase the potential for mixed messages and an inconsistent visual identity. To avoid these pitfalls, we maintain a set of graphic standards. These standards ensure that Texas A&M University- Kingsville s visual materials project a clear, consistent image that exemplifies our Javelina pride. All departments, colleges, centers, divisions and other official units of Texas A&M University-Kingsville and agencies or vendors who produce work for the institution must adhere to these standards for use of the university logo and other approved graphic elements. To further protect the university s visual image, we have registered our logo and other graphic elements through the United States Patent and Trademark Office. Official components of the institution may NOT create individual logos or graphic elements or alter the official graphic elements. Their usage on promotional items and merchandise must be approved, and items must be produced by officially licensed vendors. More information can be found on the following pages. If you have any questions regarding the official graphic standards, please contact the Office of Marketing and Communications. Steven H. Tallant President TEXAS A&M UNIVERSITY-KINGSVILLE Office of Marketing and Communications 700 University Blvd., MSC 114 Kingsville TX 78363 (361) 593-3901 These guidelines invalidate and prohibit use of earlier university logos and other graphic symbols. 3
OFFICIAL UNIVERSITY MARKS The official university marks are major building blocks of Texas A&M University-Kingsville s brand. A&M-Kingsville is the core brand under which all divisions, schools, departments, offices, programs and units are marketed. The purpose of branding is to be consistent in the visual representation of the university so that all materials have a uniform and recognizable appearance. Therefore, the university marks should be used consistently and correctly in all marketing, branding, advertising, publications, printed materials, web communications and other strategic communications. Our offical marks are registered trademarks and cannot be altered. THE BELL TOWER P6 The Bell Tower logo is the primary symbol of the university and must be used on official units stationery. The logo must be the dominant mark on all publications, websites and other forms of communication for easy recognition. SCREAMING JAVELINA/SPIRIT MARK P8 The Screaming Javelina is the secondary logo for the university. It does not replace the Bell Tower, but may be used on merchandise and promotional items. UNIVERSITY SEAL P12 The university seal is used only for formal academic ceremonies, legal applications, diplomas and official certificates typically issued by the Office of the President. It is not for usage in publicizing, marketing, advertising or branding the university or any university programs or activities. 4
OFFICIAL UNIVERSITY MARKS JAVELINA HERITAGE COLLECTION P13 Heritage marks are a link to the university s past. They are a link for alumni and offer a glimpse of our historic past for future generations of Javelinas. To honor our heritage appropriately, these marks are protected. Usage is reserved for special events and campaigns that directly link back to the university s proud history. These marks may not be used on printed collateral or for promotional items by departments, units, divisions or programs. Any usage must be approved and designed by the Office of Marketing and Communications and the Office of the President. ATHLETICS MARK P15 The Javelinas spirit mark is reserved strictly for use by the athletics department. It cannot be used in place of the Texas A&M University-Kingsville logo or in communications representing the university s academic areas, research centers, institutes or student organizations. Sport-specific variations of this mark are used to represent individual athletic teams. The sports information director is the keeper of these variations of the mark. STUDENT ORGS P16 The Screaming Javelina, along with a student organization name, is the OFFICIALLY RECOGNIZED mark for student organizations. No alterations are allowed. 5
THE BELL TOWER LOGO USE The Bell Tower logo is the primary symbol of the university. The logo must be the dominant mark on all publications, websites and other forms of communication for easy recognition and branding. COLOR *See Color section for more details Use official colors at 100% saturation and check printer proofs for accurate color matching. For print: Blue (PMS 286), Gold (PMS 123) and Terra Cotta (PMS 186). For web: Blue #0033999, Gold #ffcc00 and Terra Cotta #cc0000. MINIMUM SIZE 1.375 W x 1/2 H* Note: The logo should be reproduced at a size where it is clearly legible. The logo must be reproduced larger than the minimum size above when reproduced in low-resolution media to maintain design integrity and legibility. AREA OF ISOLATION Allow a reasonable amount of space around the logo clear of text or other logos, to ensure prominence and high visibility. Use the ampersand within the logo as a guide to visualize the area of isolation as shown below. For more information on how a sub-brand should relate to the logo, see Sub-brands. 6
THE BELL TOWER LOGO USE (CONT.) VERTICAL APPLICATION OF THE LOGO A vertical logo is available for use only when the application does not allow for using the primary logo. ADDING UNIT NAMES TO THE LOGO Artwork for all colleges may be obtained from the Office of Marketing and Communications. Unit names may be used in conjunction with only the horizontal version of the logo. College of arts and sciences Department of Health And Kinesiology Name of college, department or program covers the entire length of logo DO NOT attempt to recreate the logo by typing it. rearrange, stretch, crop, outline, underline, embellish or alter logo in any way. use colors other than Blue (PMS 286), Gold (PMS 123) and Terra Cotta (PMS 186) and black. use the low resolution JPG for printing. add words, images or any other new elements to the marks. surround the marks with, or place in the foreground over, a pattern or design. remove registered trademark. remove the tower from rest of mark. 7
SCREAMING JAVELINA/SPIRIT MARK USE The Screaming Javelina is the secondary spirit mark for the university. It must be used alone with no additional artwork, lines or text added. The Screaming Javelina mark is used when a more informal look is desired and should never be used with other university logos. The mark should not be used in place of the Bell Tower or in communications representing the university s academic areas, research centers, departments or institutes. COLOR *See Color section for more details Use official colors at 100% saturation and check printer proofs for accurate color matching. For print: Blue (PMS 286) For web: Blue #0033999 MINIMUM SIZE 7/8 W x 5/8 H* Note: The logo should be reproduced at a size where it is clearly legible. The logo must be reproduced larger than the minimum size above when reproduced in low-resolution media to maintain design integrity and legibility. AREA OF ISOLATION Allow a reasonable amount of space around the logo clear of text, graphics or other logos to ensure prominence and high visibility. 8
SCREAMING JAVELINA/SPIRIT MARK USE (CONT.) ADDING UNIT NAMES TO THE LOGO Artwork for all colleges may be obtained from the Office of Marketing and Communications. This is the only approved application of the unit name with the Screaming Javelina mark. DO NOT attempt to recreate the logo rearrange, stretch, crop, outline, underline, embellish or alter logo in any way. use colors other than Blue (PMS 286), Gold (PMS 123) and Terra Cotta (PMS 186) and black. use the low resolution JPG for printing. surround the marks with, or place in the foreground over, a pattern or design. remove registered trademark. RETIRED MARK This mark can no longer be used to represent the university at large. 9
LOGO FORMATS 10
OUR NAME & WORDMARK USE TREATMENT OF THE UNIVERSITY NAME AND ABBREVIATION IN TYPE There will be instances when the university s name is set in type but not used in the logo format. The formal, full name of the university must appear on all legal documents and university print and electronic publications. The Texas A&M University System and Texas A&M University-Kingsville have established standards for how the university s name and acronym are to be displayed in such instances. No exceptions are permitted. The preferred usage, space permitting, is the full name of the university on one line as shown: Texas A&M University-Kingsville There is never any space between the A, the ampersand, and the M in the acronym A&M. When the full name of the university is used, there is no space between the y in university, the hyphen, and the K in Kingsville. Note that the separating element is a hyphen, not a dash. In body copy (the text of a manuscript), the first reference to the university is by the full name: Texas A&M University- Kingsville (using the hyphen as shown). Subsequent references may use Texas A&M-Kingsville or A&M-Kingsville (again with a hyphen). The university name should not be abbreviated as TAMUK in formal publications. OUR NAME IS TRADEMARKED font: Deathe Maach NCV The university name and Javelinas are registered trademarks ( ) and must have the registered trademark symbol. All occurrences on promotional items must have the appropriate symbol. TAMUK The usage of TAMUK is permitted on apparel or promotional items and other merchandise when the full name does not fit easily. It may be used on posters and flyers only if it is part of an official organization name, ex. TAMUK Trumpets. 11
UNIVERSITY SEAL USE Use of the Texas A&M University-Kingsville seal is highly restricted. Its use is confined to the following documents: diplomas and certificates evidencing completion of degree requirements and/or courses of study; all transcripts of grades earned for completion of course work; and all contracts and documents that require the signature of the president and/or other responsible university officer which involve legal or financial transactions, if such documents require a seal. Its use in conjunction with the seal of another institution on a diploma in which both institutions grant the degree is permitted. Use of the seal as a design element on pamphlets, brochures, other printed pieces, and on novelty items and wearing apparel is not permitted. Questions regarding use of the seal should be directed to the Office of Marketing and Communications. The Office of the President has final authority for decisions regarding the use of the seal. MINIMUM SIZE 3/4 W x 3/4 H* Note: The seal should be reproduced at a size where it is clearly legible. The seal must be reproduced larger than the minimum size when reproduced in a low-resolution media to maintain design integrity and legibility. AREA OF ISOLATION Allow a reasonable amount of space around the logo, clear of text or other logos, to ensure prominence and high visibility within a design. Use the capital M as a visual guide as shown to the right. DO NOT Use other seals to represent the university. Attempt to recreate the seal. Rearrange, stretch, crop, outline, underline, embellish or alter the logo in any way. 12
JAVELINA HERITAGE COLLECTION HERITAGE MARKS Heritage marks are a link to the university s past. They are a link for alumni and offer a glimpse of our historic past for future generations of Javelinas. To honor our heritage appropriately, these marks are protected. Usage is reserved for special events and campaigns that directly link back to the university s proud history. These marks may not be used on printed collateral or for promotional items by departments, units, divisions or programs. Any usage must be approved and designed by the Office of Marketing and Communications and the Office of the President. Selected merchandise bearing these marks is part of an official Javelina Heritage Collection line available through the campus bookstore. This ensures that our heritage marks are used by officially licensed vendors who produce top-quality products befitting our history. 13
EXAMPLES OF MISUSING OUR LOGOS DO NOT STRETCH DO NOT COMBINE LOGOS DO NOT ALTER COLOR DO NOT RETYPE TEXT DO NOT ADD GRAPHICS PORKY IS RESTRICTED AND MAY NOT REPRESENT ANY DEPARTMENT, PROGRAM OR ORGANIZATION DO NOT ADD TEXT DO NOT USE LOGO IN ANOTHER DESIGN DO NOT REMOVE BELL TOWER 14
ATHLETICS OFFICIAL MARK THE OFFICIAL JAVELINAS MARK The Javelinas spirit mark is reserved strictly for use by the athletics department and is its primary identity mark. The Javelinas spirit mark should never be used in place of the Texas A&M University-Kingsville logo or in communications representing the university s academic areas, research centers, institutes or student groups. *Variations of this mark are used to represent specific athletic teams. The sports information director is the keeper of these marks. RETIRED ATHLETIC MARKS These marks can no longer be used to represent the athletics department or the university at large. The new spirit mark replaces all previous marks. CONTACT To request the official Javelinas mark, please contact: Kelvin Queliz Sports Information Director kelvin.queliz@tamuk.edu (361) 593-2870 15
LOGOS & STUDENT ORGANIZATIONS LOGOS Student organizations recognized by the university are free to create their own unique logos. However, registered university marks and logos MAY NOT be used in part or whole to create the logo. OFFICIAL STUDENT MARKS The Screaming Javelina with student organization name is the OFFICIALLY RECOGNIZED MARK for student organizations. Contact the Office of Marketing and Communications to request this mark. Previously approved student organization logos are subject to review and MUST follow updated graphic standards. Please contact Paul Rios (University Graphic Designer) at 361-593-2146 or paul.rios@tamuk.edu for any questions regarding correct logo usage for student organizations. 16
DISTRIBUTION OF MATERIALS ON CAMPUS Distribution of event, speaker & informational materials Student Organizations and Student Services Only members of registered Texas A&M University-Kingsville student organizations may distribute literature. Only literature deemed appropriate by the student organization and the university may be distributed. The literature shall clearly identify the student organization responsible for the literature. The material must state that the views presented in the literature are not necessarily those of the university. In order to gain approval, a copy of the material(s) created by the student orgnization must be provided to the Office of Marketing and Communications (College Hall, Room 146), not fewer than five working days in advance of the planned distribution. Materials may also be emailed to graphicdesign@tamuk.edu for approval. 17
OFFICIAL COLORS & TYPEFACES OFFICIAL COLORS Pantone Blue: PMS 286 Gold: PMS 123 Terra Cotta: PMS 186 CMYK C = 100 M = 66 Y = 0 K = 2 C = 0 M = 24 Y = 94 K = 0 C = 11 M = 100 Y = 85 K = 2 RGB R = 0 G = 93 B = 170 R = 255 G = 196 B = 37 R = 210 G = 16 B = 52 Blue PMS 286 Gold PMS 123 HEX (HTML) Blue: #0053FA Gold: #FCC10F Terra Cotta: #AF001D Terra Cotta PMS 186 Texas A&M University-Kingsville s official colors are PMS 123 (gold) and PMS 286 (blue). PMS 186 (terra cotta) is the designation for the tile color and the word Kingsville in the three-color version of the logo. Values in RGB and HEX are provided for instances where official colors will be needed for screen presentations, such as slide presentations and websites. ACCOMPANYING TYPEFACES The primary typefaces are Trajan Pro and Trajan Pro Bold, available only in upper case. Times New Roman Regular and Times New Roman Bold have been selected as the standard fonts to accompany the logo in printed pieces, including stationery and business cards. Questions concerning compatibility of typefaces should be directed to the Office of Marketing and Communications. Trajan Pro Regular Trajan Pro Bold Times New Roman Regular Times New Roman Bold 18
UNIVERSITY STATIONERY LETTERHEAD One of the primary applications of the logo is for letterhead, envelopes and business cards. These templates should not be altered or manipulated. 9/16 7/16 1/2 1 1/2 INK COLORS Stationery, envelopes and business cards must be printed in the official logo color(s). For one-color applications, the ink to be used is PMS 286 (Blue). For three-color applications, the inks are PMS 123 (Yellow), PMS 286 (Blue), and PMS 186 (Terra Cotta) for the roof tiles and the word Kingsville. Letterhead sample (not actual size size) PAPER STOCK Two types of paper stock have been chosen for university correspondence. Royal Sundance Fiber Cream 24# script has been designated for use with both the threecolor logo and the one-color version of the logo. ORDERING STATIONERY The approved vendors for ordering stationery are SafeGuard Universal 1-800-221-7419 and FedEx Office at https://docstore.fedex.com/tamuk_staff. 19
UNIVERSITY STATIONERY BUSINESS CARDS The university business card includes the logo, the individual s name, job title, telephone and fax number, email address and return address, as shown in the sample. Optional information, such as secondary titles, departmental or program names, office addresses and home or cell phone numbers may be included with approval of the Office of Marketing and Communications, provided such information does not clutter the card nor detract from its principal purpose. The white space (area without type) exists to keep the card from looking cluttered and will be maintained. The card s function is to identify the institution, the individual representing it, and provide an easy way of contacting that person. Cards should contain only the most essential information. Degrees and professional certifications may follow the name, space permitting. Only the highest degree obtained will be allowed on the business card. No other logos or graphic symbols will be permitted on the business card. Cards are standard business card size (2 x 3 ½ ) printed on Royal Sundance Fiber Cream 80# Cover. 1/2 1/8 Address Kingsville, TX 78363-8202 Office (361) 593-xxxx Fax 361-593-xxxx E-Mail name@tamuk.edu NAME title Business Card sample (not actual size) 7/8 3/8 1 1/2 3/16 Envelope sample (not actual size) ENVELOPES Envelopes for correspondence will be printed in the standard No. 10 size as well as a 9 x 12 version for unfolded materials. Royal Sundance Fiber Cream envelopes have been designated for use with both the threecolor logo and the one-color version of the logo. 20
SIGNAGE Like other forms of communication, Texas A&M-Kingsville signage represents the university to the public. We should, therefore, strive to ensure that the use of logos is correct and consistent. The Bell Tower is the only logo that may be used when representing the university on signage. In addition to the logo, the department or program name may be identified in a line below the logo. Affixing the logo on oddly shaped surfaces may pose a challenge. The Office of Marketing and Communications designers are able to offer solutions. They are, for instance, able to design complex wraps for larger university vehicles. DOOR SIGNAGE VEHICLES 21
TAGLINES & SLOGANS JAVELINA NATION #JAVELINANATION JAVELINA PRIDE #JAVELINAPRIDE A&M-Kingsville s approved taglines are Javelina Nation and Javelina Pride. The official tagline is typically used for communications that market the university. No other slogans, phrases or quotes should be used to market the university. The tagline should not be rephrased or paraphrased. DO NOT Use the tagline on materials without the A&M-Kingsville logo or wordmark Use when the communication is not intended to publicize the university or university programs/activities. 22
SOCIAL MEDIA POLICY YOUR PRESENCE If your department/office/organization currently has a social media presence, please refer to the Texas A&M University System social media policy. In order to be listed in the university s social media directory, your accounts must be compliant with system social media policy. If you are considering launching a social media page/account for your area, please see the Texas A&M University System policies and best practices section. Please note; a faculty or staff member must have administrative privileges on your social media account. Accounts must be active and updated regularly. Pages/accounts will be removed if not updated within 90 days. Below are samples of the official social media default/cover graphics. Contact the Office of Marketing CREATING YOUR OWN IMAGES Before uploading images created by your department, please send images to the Office of Marketing and Communications for approval. 23
EMAIL SIGNATURE POLICY Email is an essential component of day-to-day communication. It s how we reach our colleagues and reach out to our audiences. When we communicate electronically, we create and reinforce a professional persona. We act as representatives of our departments and organizations. We reflect the values of A&M-Kingsville. Respect, professionalism, thoughtful word choice and careful proofreading can help us put our best foot forward. In order to ensure consistency of the university image and maintain graphic standards in emails sent to both internal and external publics, email signature lines are to be restricted to the following: Name Title Department University Name Physical Address City, State, Zip Phone Fax E-mail www.tamuk.edu > Required > Required > Required > Required > Optional <Physical or mailing address > Optional > Optional > Optional > Optional > Optional < May also be departments website Logos may be downloaded at tamuk.webdamdb.com under Email Signatures OR > Optional < Logos do not have to be used but no other logos may be added Suggested fonts that may be used are Helvetica, Times and Arial. The only allowed taglines that may be used are Go Hogs Go, Go Javelinas or #JavelinaNation. No credos, mottos, quotations or other individual statements should be used as a standing attachment to the email signature. No borders or backgrounds are to be used. No decorative or script font are to be used. The only university logos allowed are the Bell Tower and Screaming Javelina (unaltered by text or graphics). Porky MAY NOT be used in an email signature. Confidentiality and Call to Conserve Statements Confidentiality and Call to Conserve Statements may be used but are not required. Confidentiality Statement Sample This e-mail message, including any attachments, is for the sole use for the intended recipient and may contain confidential and privileged information. Any unauthorized review, use or distribution is prohibited. If you are not the intended recipient, please destroy all copies of the message. Call to Conserve Statement Sample Please do not print this email unless absolutely necessary. Save the environment and save some cash, too. 24
PROMOTIONAL ITEMS Promotional items may be used as giveaways at special events, as gifts on certain occasions or for fundraising. The APPROVED Bell Tower or Screaming Javelina (right) are the only logos that may be used on promotional items. Examples of promotional logo applications WORK R READY WORLD READY LIFE RE READY WORK R TEXAS A&M-KINGSVILLE IMPORTANT! Only an officially licensed vendor may produce merchandise bearing the Texas A&M University-Kingsville Trademarks. For a current list of officially licensed vendors visit, http://learfieldlicensing.com/vendor-list/ and search Texas A&M University-Kingsville. On promotional items, additional text (website, etc.) must appear a minimum of 3/4 away from The Bell Tower logo. If space is limited, contact the Office of Marketing and Communications and we can discuss what options are available. 3/4 on larger promotional items Ex: Back Packs, mugs, padfolios etc. 25
GRADUATION ANNOUNCEMENTS Balfour Texas A&M University-Kingsville has a contract with Balfour to produce graduation announcements for the student body. Balfour is the only vendor that may use the official President s Seal. To order announcements or for more information, please visit http://www.balfour.com/tamuk/ Balfour Sample: Other Vendors Texas A&M University-Kingsville students may use other vendors to produce their graduation announcements but the use of the President s Seal is NOT permitted. Logos The Bell Tower is the only logo that may be used. All vendors must contact the Office of Marketing & Communications for approval of logo usage. Porky and Screaming Javelina may not be used by outside vendors on graduation announcements. Vendors that fail to follow these guidelines may be removed from the university s approved vendor list. Other representations of university may not be used without permission (EX: College Hall drawings, etc.) The Bell Tower President s Seal Porky Screaming Javelina 26
LICENSING AND TRADEMARK USAGE The university owns all trademarks, service marks, trade names, logos, seals, symbols, mascots and slogans associated with or referring to the A&M-Kingsville. The Office Marketing and Communications protects and controls the use of its marks, as well as the quality and appropriateness of products, promotions and sponsorships for which the marks are used. 1.1 The president of Texas A&M University-Kingsville has delegated authority to approve the use of university identifying marks to the Office of Marketing and Communications. 1.2 Only an officially licensed vendor may produce merchandise bearing the Texas A&M University-Kingsville trademarks. Officially licensed vendors or other university vendors may not always be the same. For a current list of officially licensed vendors visit http://learfieldlicensing.com/vendor-list/ and search Texas A&M University-Kingsville. 1.3 Companies using any university trademark for advertising or promotional purposes in any format must first obtain written permission from the Texas A&M University-Kingsville Office of Marketing and Communications. The trademarks of Texas A&M University-Kingsville will not be used in the promotion of gambling, alcoholic beverages, tobacco products, recreational drugs or drug-related paraphernalia. The university reserves the right to prohibit other uses that it deems inappropriate or inconsistent with the image and mission of an educational institution. 1.4 Merchandise bearing university trademarks and produced without proper written university authorization may be considered counterfeit or infringing and subject to all available legal remedies, including, but not limited to, seizure of the merchandise. 1.5 Departments of the university desiring to create merchandise that bears a university trademark must use an officially licensed vendor. The licensed vendor will then be required to submit final artwork through the university s licensing agent. After final artwork approval is given, the vendor may then produce the product. 1.6 A product generally is subject to royalty or rights fees if a university trademark is utilized AND: the product is for resale or, the product promotes a specific event for which a fee is charged, or the name, mark or logo of a third party is used with the university s trademark. Exemptions to royalty fees are given when University Trademarked products are used to promote instructional programs or events, or other activities that further the academic and educational mission of the University as determined by the Office of Marketing and Communications. (Instructional programs/events include, but are not limited to, classes, courses, seminars, workshops, and other activities directly sponsored by a college, division, department, program or service of Texas A&M University- Kingsville that do not fall under the royalty determinations above.) Fundraising events do not qualify for exemptions from royalties. 27
LICENSING PROGRAM PARTNER Texas A&M University-Kingsville has a contract with Learfield Licensing Partners in order to streamline the licensing process, collect royalties and better control the use of its trademarked graphics. To become a licensed vendor, please contact Chelcie Abajian at Learfield Licensing Partners. She will assist you in the licensing process. Chelcie Abajian Learfield Licensing Partners Phone: 317-669-0806 Email: cabajian@learfieldlicensing.com You may also visit http://learfieldlicensing.com/wp-content/uploads/2015/07/license_application.pdf to download application. 28
BRANDING & CONTACTS BRANDING The purpose of branding is to be consistent in the visual and written representation of the university so that all materials have a uniform and recognizable appearance, message and tone. Therefore, the university marks should be used consistently and correctly in all marketing, branding, advertising, publications, printed materials, web communications and other strategic communications. All marketing materials need to originate from the marketing and communications department. This ensures a consistent message and keeps you out of trouble! EVERY SUCCESSFUL MARKETING PROGRAM BEGINS WITH A GOOD PLAN Before we begin: Is your message consistent with the university message? Who is your audience? What is your goal? What is your budget? What is the timeline for project? Who is responsible for final approval? CONTACT INFO: General Marketing: cheryl.cain@tamuk.edu General Communications Social, Multimedia, Public Relations & Digital Content adriana.garza@tamuk.edu University Branding/Trademark & Licensing jesse.carreon@tamuk.edu Web Services: robert.pena@tamuk.edu Project Request/Approval: graphicdesign@tamuk.edu 29