Last Update: Jan 2013 RATE CARD & MEDIA KIT 2013 CONTACT US COMMERCIAL RADIO INTERACTIVE a division of Commercial Radio Productions Ltd. Ms. Janet Cheung T 2190 9448 E janetcheung@cri.com.hk Mr. Sonny Choi T 2190 9407 E sonnychoi@cri.com.hk
Hong Kong Toolbar Overview Made its debut in 2008, Hong Kong Toolbar is the world s first ever multimedia content- oriented interactive tool. Combining the synchronizing technology of Peer- to Peer (P2P) and instant messaging, the Toolbar offers smooth yet quality live radio and video broadcast, breaking news, infotainment, interactive game and forum which can be highly personalized. In May 2011, the launch of 2 HD channels has further elevated the radio- listening experience to the next level. Audio & Video Channels at Hong Kong Toolbar Real Time Channels Toolbar Exclusive Channels 881 (FM 88.1) 903 (FM90.3) 881 (FM 88.1) 903 (FM90.3) AM 864 Features Free download at 881903.com Supports and delivers contents in audio, still image, animation, video and other interactive forms Over 150 news articles everyday covering local and international current affairs, financial news, entertainment news, CRTV are being pushed to users automatically and continuously Text color and icon of each Text Link headline can be changed to attract users attention Creative special audio/ video channel can be tailor- made to serve advertisers needs The unique video live broadcast platform on browser for CR events, functions in town and events organized by business partner or advertisers Different versions are available to cater PC, Mac, iphone, Android and other mobile platforms for users needs Statistics* Total No. of Downloads: 3,000,000+ Daily Unique Users: 500,000+ Monthly Unique Users: 1,110,000+ Daily User Sessions on Audio Channel: 40,000+ *Data as of Dec 2012
Demographic Gender Age Usage Users Distribution * HKTB installer demographic for the period from 2012-01- 01 to 2012-11- 30
Standard Rate 2013 Ad Type Placement How Sold? Net Rate (HK$) Units AD- petizer Audio Channels: SD881/ HD881/ SD903/ HD903/ AM864// $120 Per CPM - By Impressions (daily min. buy 10% SOV) - Base: Up to 30- sec video ad - Dimension: 720W x 576H px - Text Hyperlink: Max. 25 Chi. characters Optional: <45- sec or below <60- sec or below 15% loading 30% loading Dedicated Button On top of Toolbar - By Day Fixed - 100% SOV - Dimension: 70W x 16H px Optional: Enlarge size (100W x 16H px) Video streaming ad $10,000 15% loading 50% loading Per day Text Link On top or blend in HK Toolbar web version News columns News / Finance/ Entertainment/ CRTV And Run of HK Toolbar iphone app News section - By Week Fixed - By Month Fixed - Base: 24- hours Blend- in - Max. 13 Chi. characters (on top) Optional: Extra 15- mins. x 2- times daily on Top Specified time slot on Top Specified icon / logo Specified text color (default = blue) Video streaming ad Audio streaming ad (max. 30 sec.) $5,000 $15,000 25% loading 20% loading 10% loading 10% loading 30% loading 30% loading Per week Per month Note: - Text Link copy: up to 2 versions / week - Audio ad: up to 5 versions / week Channel Banner On Channels Column - By Week Fixed 50% SOV Dimension: 300W x 250H px $7,200 Per week Column Banner On News Columns News / Finance/ Entertainment / CRTV - By Week Fixed - 50% SOV on one column - Dimension: 300W x 250H px $4,900 Per week Remarks: - All of the above rates are Net Rate. - Minimum order per booking of HK$3,000 applies - Agency enjoys 15% agency discount - Sponsorship, Advertorial placement, Dedicated Channel and special package will be under negotiation. - The above rates include media cost only. Material production is not included. - All materials must be provided by client. - Bookings will be accepted on a first- come- first- served basis. - Booking deadline: 14 working days prior to campaign launch. - Material deadline: 5 working days prior to campaign launch. - Third party ad serving solutions are not supported. - Campaign reporting is available to clients 5 working days after campaign concludes. - CRi reserves the right to change its Standard Rates or Conditions at any time without notice
Specification AD- petizer Load the video ad during the buffer time of radio Material Specification: a) Aspect ratio: 16:9 or 4:3 b) Dimension: Width: 720 px or above Height: depend on the aspect ratio (e.g. 720 x aspect ratio) c) File Type: MP4 or MOV d) Framerate: 25Fps or 30Fps e) Video Codec: MPEG 2 or H.264 f) Video Bitrate: 4Mbps or above g) Audio Codec: MP3 or ACC h) Audio Bitrate: 192Kbps or above i) Maximum File Size: 25MB (within 30- sec), 40MB (within 45- sec), 80MB (within 60- sec) Output Specification: a) Dimension: 512W x 288H px (16:9) video / 384W x 288H px (4:3) video b) File Type: MP4 or M4V Text Link copy not more than 14 characters Dedicated Button Customized dedicated button upon advertiser s requirements Landing page: a) External URL provided by client b) Pull- down window (production cost excluded)
Specification Text Link Maximum 13 Chinese characters on top Text Link icon can be customized for advertiser (Default is ) Text color can be changed (default is blue) Landing page: a) External URL provided by client b) 881903.com / my903.com (production cost excluded) c) Video player (extra loading fee applied) d) URL with audio clip played (extra loading fee applied) On top or blend in HK Toolbar web version News columns News / Finance/ Entertainment/ CRTV Run of HK Toolbar iphone app News section
Specification Channel Banner Banner size: 300 x 250 px Animated gif, jpeg (GIF/JPG) File size: < 25K Column Banner News, Finance, Entertainment and Sports columns Banner size: 300 x 250 px Animated gif, jpeg (GIF/JPG) File size: < 25K