AMBA Development Network Brand Usage and Style Guidelines

AMBA Development Network Brand Usage and Style Guidelines

IDENTITY GUIDE PALETTE USAGE The AMBA Development Network brand Leverage the strength and status of the ADN by clearly displaying the AMBA Development Network logo on all appropriate marketing materials: this includes website, brochure and advertisements for your MBA business school. Members of the ADN are high potential business schools who do not yet meet accreditation standards to formally join the AMBA Accredited Network. Please note that displaying the AMBA Accredited logo anywhere internally or externally in relation to your business school or implying that you are part of this network is prohibited in all circumstances. Membership of the ADN should not be used in any way that implies AMBA accreditation. 2

Identity guide Definitive Identity IDENTITY GUIDE PALETTE USAGE The AMBA Development Network Identity in its corporate form, consists of three colours. (for Pantone references see page on Palette). FULL COLOUR SOCIAL MEDIA AVATAR It is permissible, where appropriate, to apply the Identity in mono, one colour (from the palette) or reversed out of solid colour (for photography) providing the Identity has sufficient clarity and prominence. Please see page 8 for full details. MONO WHITE LOGO WHITE TEXT LOGO 3

Identity guide Identity parts IDENTITY GUIDE PALETTE USAGE The Identity should be used in full colour when possible, and as a single element. Any use of the Logo and Wordmarque as separate elements requires prior approval. The Identity can only be used for the purposes specified in the trademark license granted by Association of MBAs to your organisation. Logo Wordmarque 4

Colour palette IDENTITY GUIDE PALETTE USAGE This colour palette has been created to complement the primary corporate colours and provide the opportunity to differentiate communications for each key audience group. PRIMARY COLOURS Pantone 327 Pantone 5395 Pantone 613 The colours shown should, where possible, be reproduced in their special Pantone (spot) colour versions. However where print production restricts the reproduction of Pantone colours (spot colours), the correct CMYK (full colour) version of the Identity should be used. RGB colours are for inhouse use and Hex numbers for digital use. C100, M0, Y44, K17 R0, G134, B136 Hex No: 008688 C100, M44, Y0, K76 R0, G40, B72 Hex No: 00284A C0, M4, Y100, K30 R200, G178, B0 Hex No: C8B200 5

Correct usage Size and positioning IDENTITY GUIDE PALETTE USAGE Exclusion zone Always leave space around the Identity when using it close to other graphic elements. = 1/2 total height of diamond Taking a measurement equal to half the height of the logo in the Identity and applying it to all four sides of the brand mark creates the exclusion zone, in all instances. The exclusion zone should be used for both printed and digital materials. Minimum Size 32mm It is important that the logotype is readable at all times. To ensure this, the Identity must not be reproduced at a size smaller than 32mm. 6

Correct usage As a partner logo IDENTITY GUIDE PALETTE USAGE Identity PLACEMENT When used as a partner logo on a brochure, the AMBA Development Network logo should appear bottom right. The Identity should always be used in full colour where possible. BROCHURE TITLE If the Identity is to appear on a photograph or dark background, the white version of the logo must be used (See next page). If the Identity is to appear alongside other partner logos, ensure the height of the AMBA Development Network logo is equal to the height of the other logos used. USE ALONGSIDE OTHER PARTNER LOGOS Equal height 7

Correct usage Versions in context IDENTITY GUIDE PALETTE USAGE Colour logo White logo White text logo IN IN Colour logo If the Identity is to appear on a white background, the colour version of the logo must be used. IN White logo If the Identity is to appear on a photograph or dark background, the white version of the logo must be used. IN Exceptions The exceptions to these rule are as follows: When the background colour is light enough to make the white logo difficult to read in this case the full colour logo should be used. IN IN When the background colour or photograph is sufficiently dark, either the full white or the white text version of the Identity may be used. IN 8

Correct usage Prohibited uses IDENTITY GUIDE PALETTE USAGE Always use the artwork provided. Please do not display the Identity blurry or pixelated Please do not change the configuration of the components Please do not replace the colours used in the Identity Please do not display the Identity in a box Please do not make a pattern with the Identity or components of the Identity Please do not stretch the Identity Please do not squash the Identity Development Network Please do not use a different typeface 9

Contact information Association of MBAs 25 Hosier Lane London EC1A 9LQ Tel: +44 (0)20 7246 2686 Email: marketing@mbaworld.com mbaworld.com/adn 10