How to deliver TV commercials to French TV channels digitally with IMD

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How to deliver TV commercials to French TV channels digitally with IMD IMD is an independent company, and pioneered digital tv delivery in France. IMD manages from unique master source deliveries to all tv advertising French hubs and channels. Each delivery is monitored from beginning to end and in total safety though IMD s dedicated network. In this document you ll find all information you need to start using IMD services. NB : this document concerns French deliveries only. If you need to deliver into others countries of our IMD World service, please contact us. How to place an order to IMD? Please contact our team at +33 (0) 1 49 49 99 70 or by email tvfr@groupimd.com so that we set you up on our online order interface How to provide your master to IMD? IMD accepts masters in two forms: As a Master Quality file- preferred. (see next page for details) Digibeta From your source, IMD will create each broadcast file as per each channel specifications and will deliver them via dedicated integration. How_to_IMD_02042012_v1 Page 1 of 5

Standard & Audio 625/50 (PAL) Digibeta only. Video content needs to be calibrated at 100% for chrominance and 100% for luminance. Luminance value should not exceed 700mV with 5% of tolerance. Stereo on audio tracks 1&2 or 1&2 and 3&4. Levels at -18dBFS (+4dbu) with a maximum at -9dbfs (+13dbu). Each tape needs to start with 90 sec of bars and tone at 1000Hz / - 18dBfs. Tapes must be labelled clearly and without ambiguity with campaign name and client name. Please provide a full log of contents with timecodes From the 1st of january 2012, audio mixs needs to be compliant to the regulation related to the loudness CST RT 017 TV V3. Long term maximum loudness value is -23LUFS, short term should not exceed - 20LUFS. True Peak level should not exceed -3dbTP and peak level should not exceed -9dbFS Complete official documents on the following links : http://www.arpp-pub.org/img/pdf/140911_-_pub_tv_et_intensite_sonore_v-def-2.pdf http://ficam.fr/upload/documents/cstrt017tvrectechpadediteursv3.pdf Note about image aspect ratio Since April 2 nd 2008, 16/9 FHA is the unique aspect ratio for all French tv commercials masters. All commercials need to be provided to us in 16/9 FHA. For those channels requesting 14/9 letterbox, IMD will create the appropriate file As per industry rules. NB: please make sure that your legal mentions respect French ARPP safety areas, as described here: http://www.arpp-pub.org/img/pdf/informations_169_avril_v2_1_.pdf File identification Each file must be named with its own PubID number, or, in absence thereof, with the title as it shows on the identification slate. NB: Please don t use any characters like / or \. Please prefer _ to replace spaces and uppercase characters with no accents. How_to_IMD_02042012_v1 Page 2 of 5

How to send us master files FTP account Before sending any file, please contact our TV team (+ 33 1 49 49 99 70 or tvfr@groupimd.com). A dedicated ftp will be created for yourself or your post house. It is also important that we receive a few test files from you prior to the first delivery. Master file parameters Each film must be encoded separately into one of the following formats and respect specifications SD Type MPEG 2 IMX50 File Format MPG (MPEG Program Stream) MOV (QuickTime) / MXF (OP1a) Apple ProRes SD HDMPEG2 HD DNxHD Apple ProRes HQ MOV (QuickTime) MXF (OP1a) MXF (OP1a) MOV (QuickTime) Video Format: MPEG 2 IMX50 ProRes 422 MPEG 2 DNxHD (VC-3) ProRes 422 HQ Format Profile 422@Main / 422@High Normal/High 422@High/High/High HQ (High Quality) Width 720 720 720 1920 1920 1920 Height 576 576 576 1080 1080 1080 Display Aspect Ratio 16:9 FHA 16:9 FHA 16:9 FHA 16:9 16:9 16:9 Bitrate Mode Constant Constant Variable Constant Constant Variable Bitrate 50 Mbps 50 Mbps 100Mbps 120 Mbps ou 185 Mbps Framerate 25 fps 25 fps 25 fps 25 fps 25 fps 25 fps Chroma Subsampling 4:2:2 4:2:2 4:2:2 4:2:2 4:2:2 4:2:2 Interlacing Interlaced Top Interlaced Top Interlaced Top Interlaced Top Field Interlaced Top Field Interlaced Top Field First Field First Field First First First Field First GOP Structure I Frame Only I Frame Only I Frame Only I Frame Only I Frame Only I Frame Only Audio Format MPEG 1 Layer 2 (MP2) PCM PCM PCM PCM PCM Bitrate Mode Constant Bitrate 384 Kbps Channels 2 (Stereo) 2 (Stereo) 2 (Stereo) 2 (Stereo) 2 (Stereo) 2 (Stereo) Sample Rate 48 khz 48 khz 48 khz 48 khz 48 khz 48 khz Bits per Sample 16 / 24 bits 16 / 24 bits 16 / 24 bits 16 / 24 bits 16 / 24 bits 16 / 24 bits Loudness Value -23LUFS -23LUFS -23LUFS -23LUFS -23LUFS -23LUFS *for HD deliveries, please contact us File layout 7 sec of slate with identification details listed below 3 sec of black/silence Commercial content 1 sec of black/silence How_to_IMD_02042012_v1 Page 3 of 5

The slate must show the following informations : PubID number Agency Advertiser Product Title Length Health warnings (if required) Important : IMD accept only files as per these specifications. In case of non-respect of these specifications, material can be rejected or extra costs for corrections can be applied. How_to_IMD_02042012_v1 Page 4 of 5

How provide us your contents with tapes : Betanum (SD) ou HDcam (HD) Identification Slate An identification slate is required before each commercial with the following details The slate must show the following information : PubID number Agency Advertiser Product Title Length Health warnings (if required) Organisation of content on tape (example for a 30s commercial) 09 :59 :50 :00 09 :59 :57 :00 10 :00 :00 :00 10 :00 :29 :24 10 :00 :30 :00 PubID identification slate black and silence audio and video in audio and video out black and silence (1sec minimum) If you have many commercials on one tape, this organisation applies to all of them. Each segment should begin at the next full minute after the previous segment.. Please deliver your tape to IMD - Département TV. 53, rue d Hauteville 75010 Paris (fond de cour gauche). Important : IMD accept only material as per these specifications. In case of non-respect of these specifications, material can be rejected or extra costs for corrections can apply. We keep master tapes for a maximum of 2 months and they must be collected by client before expiration of this period. After this period, they will be destroyed or recycled without any further notification. How_to_IMD_02042012_v1 Page 5 of 5