MANUAL FOR MBA MAJOR PROJECT REPORT PREPARATION

SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT Pratap Nagar, Muttom, Aluva DOC NO: SSTM-MBA-001 Page 1 of 24 TITLE: MANUAL FOR MBA MAJOR PROJECT REPORT PREPARATION Revision no: R7 Date: 15-01-2017 MANUAL FOR MBA MAJOR PROJECT REPORT PREPARATION DOC NO : SSTM.MBA.001 REVISION : R7 ISSUE DATE : 15.01.2017 Prepared by : Mr. Santhosh S. Issue Date : 15.01.2017 Approved by : Dr. Sashi Kumar G. Approved date: 15.01.2017

SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT Pratap Nagar, Muttom, Aluva DOC NO: SSTM-MBA-001 Page 2 of 24 TITLE: MANUAL FOR MBA MAJOR PROJECT REPORT PREPARATION Revision no: R7 Date: 15-01-2017 CONTENTS 1 GENERAL 2 GUIDELINES FOR STUDENTS 3 COMPONENTS OF THE PROJECT REPORT 4 PROJECT REPORT PREPARATION FORMAT 4.1. Cover Page and Title Page 4.2. Bonafide Certificates 4.3. Director s and Internal Guide s Certificate 4.4. The company Certificate 4.5. Declaration by the student 4.6. Acknowledgements 4.7. Executive summary 4.8. Table of Contents 4.9. List of Figures 4.10. List of Tables 4.11. Report Body 5 BIBLIOGRAPHY 6 ANNEXURE Prepared by : Mr. Santhosh S. Issue Date : 15.01.2017 Approved by : Dr. Sashi Kumar G. Approved date: 15.01.2017

SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT Pratap Nagar, Muttom, Aluva DOC NO: SSTM-MBA-001 Page 3 of 24 TITLE: MANUAL FOR MBA MAJOR PROJECT REPORT PREPARATION Revision no: R7 Date: 15-01-2017 1. GENERAL This manual is prepared with an intention to provide broad guidelines to the MBA students of SSTM, in the preparation of their Major Project Report. The project report shall report in a systematic and professional manner, an account of the problem centered work taken up as a part of their MBA degree course. 2. GUIDELINES FOR STUDENTS 2.1. The Project report must be hard bound using light blue art work paper with the title page printed in black colour and the college logo in colour. No borders or fancy decorations are to be provided on the cover page or the title page or anywhere in the project report. 2.2. The Project must be neatly typed on one side of good quality A4 size sheet paper 2.3. Three copies of the report must be prepared and submitted, duly signed by the Internal Faculty Guide. 2.4. The Project report must be submitted to the office on the dates specified for submission 3. COMPONENTS OF PROJECT REPORT The project report should have the following components, all arranged and bound in the sequence given below 1 Cover Page 2 Title Page 3 Bonafide Certificates i) Issued by the Director ii) Issued by the Internal faculty guide iii) Certificate from the organization where the project work was done. 4 Declaration by the student 5 Acknowledgement 6 Executive Summary 7 Table of Contents 8 List of Tables and Figures 9 Report Body Prepared by : Mr. Santhosh S. Issue Date : 15.01.2017 Approved by : Dr. Sashi Kumar G. Approved date: 15.01.2017

SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT Pratap Nagar, Muttom, Aluva DOC NO: SSTM-MBA-001 Page 4 of 24 TITLE: MANUAL FOR MBA MAJOR PROJECT REPORT PREPARATION Revision no: R7 Date: 15-01-2017 10 Bibliography 11 Annexure 4. PROJECT REPORT PREPARATION FORMAT 4.1. Cover Page & Title page: The cover page and the title page should prepared using the template titled Major project Final Title sheet and Certificate template available in SSTM Linways Learning Management System documents. A specimen of the title page is shown in Annexure I 4.2. Bonafide Certificates: The Project report shall have 3 bonafide certificates. They are the certificate from the Principal, the internal faculty guide and the certificate from the organization where the student had done the project work. Include the certificate pages in the pretext page count but do not place the page number on the certificate pages. 4.3. Director s & Internal Guide Certificate: The bonafide certificates of director and the internal guide should be prepared using the template titled Major Project Final Title sheet and Certificate Template available in the SSTM Linways Learning Management System Documents. A specimen of the title page is shown in Annexure II & Annexure III 4.4. The Company Certificate: The report should include the original certificate from the organization where the student has conducted the project work. The certificate should be preferably on the company stationary and should include the following details The name of the company with address. Name and Designation of the authorized signatory of the organization issuing the certificate. Office seal of the organization. The name of the student who had conducted the study, his university registration number and the duration of the project work. Prepared by : Mr. Santhosh S. Issue Date : 15.01.2017 Approved by : Dr. Sashi Kumar G. Approved date: 15.01.2017

SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT Pratap Nagar, Muttom, Aluva DOC NO: SSTM-MBA-001 Page 5 of 24 TITLE: MANUAL FOR MBA MAJOR PROJECT REPORT PREPARATION Revision no: R7 Date: 15-01-2017 The Project Title. 4.5. Declaration by the student. Declaration by the student as per the format presented in the specimen declaration given in Annexure IV shall be included in the project report. Declaration shall be in double line spacing using Times New Roman Style font and font size 14.This page should be included in the pretext page count but do not place the page number on the declaration page. 4.6. Acknowledgment A brief acknowledgement not exceeding one page shall be made by the student expressing their gratitude towards all those who have helped him in his project work. Acknowledgement shall be 1.5 spaced with font Times New Roman and font size of 12, Normal font style. This page is to be included in the pretext page count and the page number, in lower case roman numeral, should be placed at the top right corner of the page one inch below the top edge of the page. 4.7. Executive Summary: The executive summary should be a maximum of one page synopsis of the project report with 1.5 line spacing using Times New Roman font style with font size 12. This page is to be included in the pretext page count and the Page number, in lower case Roman numeral, should be placed at top right corner of the page one inch below the top edge of the page. 4.8. Table of contents Table of contents should list all the material included in the report. Material preceding the table of contents should also be listed. The cover page, Title page and the Bonafide certificate should not carry page numbers and should not be listed among the items listed in the table of contents. All the material preceding the main body of the report and listed in the table should have page numbers in lower case roman numerals. All the matter presented under this head should be one and a half line spacing using times new roman font style with a font size of 14. The pages for Table of contents should be included in the pretext page count but the table of contents page should not carry the page number. A specimen table of contents is given in Annexure VI. Prepared by : Mr. Santhosh S. Issue Date : 15.01.2017 Approved by : Dr. Sashi Kumar G. Approved date: 15.01.2017

SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT Pratap Nagar, Muttom, Aluva DOC NO: SSTM-MBA-001 Page 6 of 24 TITLE: MANUAL FOR MBA MAJOR PROJECT REPORT PREPARATION Revision no: R7 Date: 15-01-2017 4.9. Figures 4.10. Tables All non-numerical data or any other illustrative visual material - for example, drawings, graphs, photographs, maps, flowcharts, line diagrams etc should be labeled as figures. All figures shall carry a suitable caption. Caption is a concise explanation of the figure and should be placed below the figure, after the figure number. Figure number and the caption should be in Italics, font size 12, as per the specified format. The source or any notes of the figure should be given immediately below the figure. Line spacing of 1 may be used for notes and figure caption. All figures may be numbered sequentially as they appear in the text and referred to under the head Figures in the List of Tables and Figures explained in clause 4.11.1 below. Figures in the text of the report body and the annexure shall be numbered serially as Figure 1, Figure 2, etc. The caption used for the figures in the list of figures should be exactly same as the caption used in the main text of the report where these figures appear. A specimen of a figure is given in Annexure VII. All numerical data presented in tabular form shall be designated as Tables. All tables shall have a suitable title and shall be numbered as per the specified format. The table number and the table title, in Italics font size 12, should appear above the table, and should be left aligned. The source of the data in the table, if taken from an external source should be mentioned immediately below the table. All tables may be numbered sequentially in the text as they appear, and referred to under the head Tables in the List of tables of tables and figures explained in 4.11.1 below. The title used for the tables should be exactly same as the title used in the main text of the report where these tables appear. Tables in text of the report body and the annexure shall be numbered serially as Table 1, Table 2, etc. A specimen table as presented in the report text is given in Annexure VIII. 4.11. List of Tables and Figures The list of tables and figures list, is a comprehensive list of all the figures and tables appearing in the report. The List of Tables and Figures shall be in a separate page and placed sequentially after the table of contents and before the report body as detailed in clause 3 above. The matter in Prepared by : Mr. Santhosh S. Issue Date : 15.01.2017 Approved by : Dr. Sashi Kumar G. Approved date: 15.01.2017

SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT Pratap Nagar, Muttom, Aluva DOC NO: SSTM-MBA-001 Page 7 of 24 TITLE: MANUAL FOR MBA MAJOR PROJECT REPORT PREPARATION Revision no: R7 Date: 15-01-2017 the list should be in 1.5 line spacing using Times New Roman font with a font size of 14 and as per the format specified in Annexure IX. 4.12 Report Body 4.12.1. Chapters The Report body may be broadly grouped into four Chapters. CHAPTER 1 INTRODUCTION Introduction to the Study Statement of Problem Literature Review Significance of Study Scope of Study Objective of Study Methodology: Nature, Population, Sampling, Data, Sources, Collection, Analysis, Interpretation Limitation of Study CHAPTER 2 -INDUSTRY, COMPANY, PRODUCT PROFILE CHAPTER 3- DATA ANALYSIS AND INTERPRETATION CHAPTER 4 SUMMARY OF FINDINGS, SUGGESTIONS AND CONCLUSIONS The chapter 2 contents may be limited to around 10-12 pages while the emphasis of the report should be on Literature review and Chapters 3 and 4. 4.12.2. Citations All facts opinions or quotations borrowed by the student shall be acknowledged by citing the sources. The American Psychological Association s (APA) writing style shall be used to cite references. References should be cited in text with author-date citation system and all references should be listed alphabetically in the Bibliography. Each reference cited in text must appear in the Bibliography. Ensure that the text citation and Bibliography entry are identical in spelling of author name and year. Prepared by : Mr. Santhosh S. Issue Date : 15.01.2017 Approved by : Dr. Sashi Kumar G. Approved date: 15.01.2017

SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT Pratap Nagar, Muttom, Aluva DOC NO: SSTM-MBA-001 Page 8 of 24 TITLE: MANUAL FOR MBA MAJOR PROJECT REPORT PREPARATION Revision no: R7 Date: 15-01-2017 Citing Direct Quotations in text When reproducing word for word material directly quoted from another author s work as quotes, always provide the author, year, and specific page citation or paragraphs number for non-paginated material. If the quotation comprises fewer than 40 words, incorporate it into text and enclose the quotation with double quotation marks. Example: Author s name in text In their study, Ramesh and Suresh (2012) found that the variations in the level of dissatisfaction among the clients seemed best explained by their attitude towards quality (p.112) Author s name not in text The variations in the level of dissatisfaction among the clients seemed best explained by their attitude towards quality (Ramesh & Suresh, 2012, p.112) If the quotation comprises 40 or more words, display it in a free standing block of text and omit the quotation marks. Start such block quotation on a new line and indent the block about a half inch from the left margin. Example; There have been numerous studies in this areas and other have contradicted this view: Citing References in text Co-presence does not ensure intimate interaction among all group members. Consider large-scale social gatherings in which hundreds or thousands of people gather in a location to perform a ritual or celebrate an event. In these instances, participants are able to see the visible manifestation of the group, the physical gathering, yet their ability to make direct, intimate connections with those around them is limited by the sheer magnitude of the assembly. (Purcell, 1997, pp. 111-112) The author-date method of citation requires that the surname of the author (do not include suffixes such as Jr., Dr., Mr. etc.) Prepared by : Mr. Santhosh S. Issue Date : 15.01.2017 Approved by : Dr. Sashi Kumar G. Approved date: 15.01.2017

SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT Pratap Nagar, Muttom, Aluva DOC NO: SSTM-MBA-001 Page 9 of 24 TITLE: MANUAL FOR MBA MAJOR PROJECT REPORT PREPARATION Revision no: R7 Date: 15-01-2017 One work by one Author Example Author s name in text: Author s name not in text: Kessler (2003) found that among epidemiological samples. Early onset results in more persistent and severe course (Kessler,2003). One work by multiple Authors When a work has two authors, cite both names every time the reference occurs in text. When a work has three, four or five authors. Cite all authors the first time the reference occurs; in subsequent citations, include only the surname of the first author followed by et al. with the year if it is the first citation of the reference within a paragraph. This hypothesis (Bradley and Rogers 7) suggested this theory (Sumner, Reichl, and Waugh 23). Bibliography Bibliography gives the list of books and other sources consulted for the study. This list provides the complete information necessary to identify and retrieve each source. Bibliography is different from reference list. Reference list includes the sources cited in the text or the sources used by the author and nothing else. Bibliography includes all the references that the author has read but not used or discarded because they are irrelevant or outdated. Bibliography can include sources which could be used by the reader for further reading on the topic. Steps in creating bibliography Begin Bibliography on a new page, with title Bibliography centered. Create a alphabetized list of sources based on the author s last name. A comma separating the last name and the initials and a period after each initial. After the author s name list the date of publication in parenthesis followed by a period after the closing of the parenthesis. Example (2012). Prepared by : Mr. Santhosh S. Issue Date : 15.01.2017 Approved by : Dr. Sashi Kumar G. Approved date: 15.01.2017

SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT Pratap Nagar, Muttom, Aluva DOC NO: SSTM-MBA-001 Page 10 of 24 TITLE: MANUAL FOR MBA MAJOR PROJECT REPORT PREPARATION Revision no: R7 Date: 15-01-2017 List the title of the article. Capitalize only the first Letter unless the following words are proper nouns. For sources without authors. Capitalize the first word and all other principal words of the titles and subtitles of cited works listed. (Do not capitalize articles, prepositions, coordinating conjunctions, or the to" in infinitives.) Shorten the publisher's name; for example, omit articles, business abbreviations (Co., Inc.), and descriptive words (Press, Publisher). When multiple publishers are listed, include all of them, placing a semicolon between each. When more than one city is listed for the same publisher, use only the first city. Use the conjunction "and," not an ampersand [&], when listing multiple authors of a single work. Refer Annexure X for a sample specimen of Bibliography. 4.12.3 Font The general text should be typed in Times New Roman Font, Regular Font Style, 12 Font size and left justified with one and half line spacing. Headings and Sub headings should be typed in font Times New Roman, font Style Bold, with font size 14 and 12 respectively. 4.12.4. Margins. The report must have a consistent margin of at least 1.5 inches at the left and 1 inch at the top, bottom, and right edges of the pages. No page should have any kind of border or decorations. 4.12.5. Spacing. The report body must have a line spacing of 1.5. Single spacing may be used for charts, graphs, quotations, captions, Titles etc. 4.12.6. Numbering of pages. All pages of the report body including bibliography and annexure should be numbered using Arabic numerals using Times new Roman font with font size twelve. Page numbers shall be placed at the top right side of the page one inch below the top edge of the page. 4.12.7. Topics, sub topic and sub divisions in chapter: The font style, size as specified in this guideline should be consistently used in all the chapters of the report. Prepared by : Mr. Santhosh S. Issue Date : 15.01.2017 Approved by : Dr. Sashi Kumar G. Approved date: 15.01.2017

SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT Pratap Nagar, Muttom, Aluva DOC NO: SSTM-MBA-001 Page 11 of 24 TITLE: MANUAL FOR MBA MAJOR PROJECT REPORT PREPARATION Revision no: R7 Date: 15-01-2017 Level one headings 12 points, Boldface, Centralized, Upper case Level two headings 12 Points, Boldface, Left aligned, Major words and pronouns capitatlized Level three Heading 12 points, Boldface, Period after heading, Sentence case and paragraph starts after the period. Level four Heading 12 Points, Regular, Italics, Period after heading, Sentence case and paragraph starts after the period. An illustration of the font and style for various levels of heading is given in Annexure XI of this document. Prepared by : Mr. Santhosh S. Issue Date : 15.01.2017 Approved by : Dr. Sashi Kumar G. Approved date: 15.01.2017

(ANNEXURE I: A Specimen Copy of the Cover page and Title page) A STUDY ON THE EFFECT OF CUSTOMER ORIENTATION ON THE PERFORMANCE OF A FIRM 16 Bold, Caps 14 Italics, Regular By Ms. ANAGHA S. Regn. No. 12632 14 Italics 16 bold Submitted to the MAHATMA GANDHI UNIVERSITY In partial fulfillment of the requirements for the award of the degree of 14 bold MASTER OF BUSINESS ADMINISTRATION Under the guidance of Mr. SANTHOSH S. ASSOCIATE PROFESSOR 14 Caps, Regular SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT ALUVA, COCHIN, KERALA - 683106

(ANNEXURE II: A Specimen certificate issued by the Director) SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT ALUVA, COCHIN, KERALA - 683 106 14 Caps, Bold, Underlined CERTIFICATE This is to certify that the project report entitled, A Study on the effect of Customer Orientation on Performance of a firm, is a bonafide record submitted by Ms. Anagha S., Reg. No.12632, in partial fulfillment of the requirements for the award of the Degree of Master Of Business Administration during the academic years 2015-2017. 14 Italics, Double Spaced 14 Bold, Caps Date : Dr. SASHI KUMAR G. PRINCIPAL

(ANNEXURE III: A Specimen certificate issued by the Internal Faculty Guide) SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT ALUVA, COCHIN, KERALA - 683 106 14 Caps, Bold, Underlined CERTIFICATE This is to certify that the project entitled A Study on the Effect of Customer Orientation on the Performance of a Firm, has been successfully completed by Ms.Anagha S., Reg. No.12632, in partial fulfillment of the requirements for the award of degree of Master of Business Administration, under my guidance during the academic years 2010-2012. 14 Italics, Double Spaced 14 Bold, Caps Date : Mr. SANTHOSH S. 12 Bold, Caps INTERNAL FACULTY GUIDE

(ANNEXURE IV: A Specimen of the declaration by the student) 14 Caps, Bold DECLARATION I, Anagha S., Reg. No.12632, hereby declare that this project work entitled A Study on the Effect of Customer Orientation on the Performance of a Firm is my original work. I further declare that this report is based on the information collected by me and has not previously been submitted to any other university or academic body. 14 Italics, Double Spaced Date: ANAGHA S. Reg. No.12632

ANNEXURE V: A Specimen copy of Table of contents TABLE OF CONTENTS Chapter No. Title Page No. Acknowledgement Executive Summary List of Tables and Figures vi vii x One Introduction An Introduction to the Study 1 Statement of Problem 2 Literature Review 3 Significance of Study 4 Scope of Study 5 Objective of Study 6 Methodology 7 Nature and population 8 Sampling & sample size 8 Data source and method of collection 9 Data analysis & interpretation 10 Limitations of the Study 11

Chapter No. Title Page No. Two Industry, Company and Product Profile Industry Profile 12 Company Profile 13 Product Profile 14 Three Data Analysis and Interpretation 16 Data Analysis 16 Interpretation 17 Four Summary of findings, Suggestions and Conclusion Summary of Findings 18 Suggestions and Conclusion 19 Bibliography 23 Annexure 25

ANNEXURE VI: Sample Figure Figure 3 Product Mix- Small Commercial Vehicles Passenger. Note. Adapted from The product profile of Tata motors SCVs. Tata motors marketing brochure. Published by Tata motors Co, Ltd. Southern regional marketing headquarters Chennai. SCV- Small Commercial Vehicle. CVBU Commercial vehicles Business Unit.

ANNEXURE VII: Sample Table Table 2 Individual and Family Characteristics as a Percentage of the Sample (Census Data in Parenthesis) Characteristic Mother (n=750) Father (n=750) (Census (Census % Data) %. Data) Self-Identity Mexican 77.2-71.0 - Mexican American 22.8-29.0 - Nativity Mexico 74.2 (38.2) 80.0 (44.2) United States 25.8 (61.8) 20.0 (55.8) Language preference English 30.2 (52.7) 23.2 (52.7) Spanish 69.8 (48.3) 76.8 (48.3) Educational level a 8 th grade 29.2 (30.7) 30.2 (33.4) Some high School 19.5 (20.9) 22.4 (22.6) 12 th Grade 23.1 (22.5) 20.9 (20.7) College or Vocational training. 22.0 (19.2) 20.2 (17.1) Bachelor s or higher 6.2 (6.8) 6.2 (6.2) Note. Adapted from Sampling and Recruitment in Studies of Cultural influence on Adjustment: A case study With Mexican Americans. By M.W. Roosa, F.F. Liu, N.A Gonzales and D. Saenz,2008, Journal of Family Psychology,22, p.300.copyright by American Psychological Association. a Census data are for all women or men and are not limited to parents or adults in our age group.

ANNEXURE VIII: A Specimen of the list of Tables and figures LIST OF TABLES AND FIGURES Tables Page No. Table 1 The Impact of Climate change on Rabbi Crop yield 10 Table 2 Income versus Propensity to spend table 12 Table 3 Power factor effect on energy consumption table 23 Table 4 Income versus satisfaction survey results 24 Table 5 Profit and loss account for the year 2012-13 30 Table 6 Balance sheet of ICIIC ltd. As on 31 March 2013 31 Figures Figure 1 The Coastal line of India 10 Figure 2 Pie chart on population density distribution 14 Figure 3 A Photograph of a tribal family of Andaman 19 Figure 4 Income Versus Propensity to buy graph 20 Figure 5 Urban population histogram 26 Figure 6 Photograph of the dealer meet at Coimbatore 30

ANNEXURE IX: Examples of Reference list formats Periodicals General reference form: Document type Periodicals - Printed Periodicals- Online source General reference form Author, A. A., Author, B. B., &Author, C.C. (year). Title of article. Title of Periodical, XX, pp-pp. Author, A. A., Author, B. B., &Author, C.C. (year). Title of article. Title of Periodical. Retrieved from http://www.xxxxxxxx Books, Reference Books, and book chapters Corporate author on line For Entire book Author, A.A. ( 1967). Title of work. Location: Publisher Author, A.A. ( 1997). Title of work. Retrieved from http://www.xxxxxxxx Editor, A.A. (Ed.). ( 2012). Title of work, Location: Publisher For a chapter in a book Author,A.A., & Author, B.B., (2013). Title of chapter or entry. In A. Editor(Eds). Title of Book(pp.XX-XXX). Corporate author.(2003). Title of work(report No. XXX). Location: Publisher. Retrieved from http://www.xxxxxx.pdf REFERENCES (Sample) Fabrikant, G. (2008, May 8). Humler, after a streak of magic. (Business section). The New York Times. Retrieved from http://www.nytimes.com/2008/05/11/business/11bill.html?_r=1&oref=slogin&pagewanted=print George, M. L. (2002). Lean six sigma : Combining six sigma quality with lean production speed. Emeryville, CA: McGraw Hill. Gibbs, J. T. (Ed.). (1991). Children of color. San Francisco, CA: Jossey-Bass. Hwang, Y., & Southwell, B. G. (2007). Can a personality trait predict talk about science? Sensation-seeking as a science communication-targeting variable. Science Communication, 29(2), 198-216. doi:10.1177/1075547007308599

ANNEXURE X: Sample Bibliography BIBLIOGRAPHY Fabrikant, G. (2008). Humler, after a streak of magic. (Business section). The New York Times. Retrieved from http://www.nytimes.com on 11/5/2008 George, M. L. (2002). Lean six sigma : Combining six sigma quality with lean production speed. Emeryville, CA: McGraw Hill. Gibbs, J. T. (Ed.). (1991). Children of color. San Francisco, CA: Jossey-Bass. Hwang, Y., & Southwell, B. G. (2007). Can a personality trait predict talk about science? Sensation-seeking as a science communication-targeting variable. Science Communication, 29(2). doi:10.1177/1075547007308599 Jawhar, A. (2007, January 12). Two communities tackle student drinking problems. The Philadelphia Inquirer. Kline, T., & Palmer, S. (2001). The ADA and hiring practices of organizations. Consulting Psychology, 13(2). Rose, P. (1999). Modernism: The case of Willa Cather. In H. Bloom (Ed.), American fiction. New York, NY: Chelsea. Samuels, M. E., Xirasagar, S., Elder, K. T., & Probst, J. C. (2008). Enhancing the care continuum in rural areas: Survey of community health center rural hospital collaborations. Journal of Rural Health, 24(1). Retrieved from ERIC database. (EJ784403). World Economic Forum. (2007). Working towards wellness: The business rationale. Available from PricewaterhouseCoopers: http://www.pwc.com

ANNEXURE XI: Specimen sample highlighting the font and style to be used for various levels of headings An Introduction to the Study INTRODUCTION This study examines the effect of Customer orientation on the performance of the firm. Xxxx xxxxx xxxx xx xxxxxx xxxxxxx x xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Statement of Problem To determine the effect of the components of working capital on the profitability of a firm. Working capital management..xxxxxxx xxxxx xxxxx xxxxxxx Literature Review In a study conducted by Tom Black ( 2014) on the firms in Malaysia it was found that the working capital management does play a significant role in the performance of medium scale firms. Whereas..xxxx xxx xxx x x x x Objectives of the Study Primary objectives. To determine the relationship between working capital components and the profitability of the firm..section continues Second level three heading. To examine the effect of working capital management on the following parameters of business Sustainability. xxxxxxxxx xxxxxxxxxxxxxxx xxxxxxxxxxxxxxx xxxxxxxxxxxxxxxx Distinctive competence. Xxxxx xxxxxxx xxxxxxx First Level one heading-font size 14, Boldface, Centralized, Uppercase. First Level two heading - Font size 12, Boldface, Left Margin, Capitalize Major first word and proper nouns Second Level two heading Third Level two heading Fourth Level two heading First Level three heading- Sentence case, Font 12 Bold Period after heading, paragraphs starts in normal font after the period. Second Level Three Heading. First Level four heading Font size 12, Italics, Period after the heading. Paragraph starts after the period in normal font

1. SEQUENCE OF DOCUMENTS, CHAPTERS AND TOPICS IN THE REPORT: 1 Cover page 2 Title page 3 Director s certificate 4 Internal faculty guide s certificate 5 Company Certificate 6 Declaration by Student 7 Acknowledgement 8 Executive summary 9 Table of contents 10 List of Tables and Figures Chapters Chapter I: Introduction An Introduction to the Study Statement of Problem Literature Review Significance of Study Scope of Study Objective of Study Methodology Nature and Population Sample and Sample Size Data Source and method of collection Data Analysis and Interpretation. Limitations of Study. Chapter II: Industry, Company, Product Profile Chapter III: Data Analysis & Interpretation Chapter IV: Summary of findings, Suggestions Conclusion Bibliography Annexure. 2 PAGE FORMAT, PAGE NUMBERING & LAYOUT Font Times New Roman, Line Spacing 1.5, Left aligned. Margin 1.5inch left all other margins 1 inch. Page number top right. Certificate logo is not distorted and the wording, registration number, name etc are correct. Title page, Certificates and Declaration CHECK LIST do not carry page numbers. Acknowledgement, Executive summary, List of Tables and Figures have page numbers and is in lower case Roman numerals. The page number of Acknowledgement is vi. Chapter I onwards upto the last Annexure carries page number and Arabic numerals are used for page numbers. 3 FIGURES, TABLES, LIST OF TABLES AND FIGURES. All figures and tables are sequentially numbered. Format for figure number and title is : Figure No. followed by Figure caption, placed below the figure aligned to the left Margin. Format for table number and title is : Table No. followed by Table Title, placed above the table and is left aligned. Captions of figures and Titles of tables, their page numbers and the title and page numbers mentioned in their corresponding lists, match.