BRAND MANUAL Identity Guidelines
Welcome. A BRAND GUIDELINES
Contents 01 Introduction... 02 Logo... 03 Variations... 04 Color System... 05 Typography... 06 merchandising... 07 Stationary... 08 Grid Systems... 09 Check List... 10 Contact Us...
01 Introduction 03 BRAND GUIDELINES
PAC Who we are? PacCoin is alternative digital currency. Originally founded in 2013 by William Corliss as the Pacifica Nation s official coin. Almost exactly four years later the Crypto community rebranded and relaunched PacCoin. The coin was launched with a new purpose and direction and supportive resources. The coin now stands for the People s Alternative Choice coin. The PacCoin network of developers has banded together with the community to bring PacCoin back into the top of the Cryptosphere. Our commitment! We are a team of marketers. developers and crypto enthusiasts working together in synergy. We always strive to make PAC the ultimate crypto-currency with multiple real-world purposes. We expect PacCoin to be embraced by millions of people in the next twenty years. BRAND GUIDELINES 04
OUR STORY One day while trading another coin on Cryptopia, I recognized PacCoin from years ago and was intrigued by the chart pattern and decided to delve a little further into it. I soon found the Bitcointalk.org community that had dust and tumbleweeds with unanswered pleas for somebody to invigorate it. These requests fell upon deaf ears. But I felt like there was energy behind those queries.i could feel it I think others had the same feelings as well. I quickly found at the end of the thread one of members had posted a link to a PacCoin Discord room. My curiosity kicked in and I entered the room and was quickly was inspired to help. Now I have a good friend in Portugal we call him Mr. CryptoPT and he has been a huge asset to the our Pac- Coin relaunch story. Members like him and others that have jumped on-board and rolled up your sleeves to contribute your ideas and solutions. I look forward to providing some of the leadership to grow our community into a viable asset for the whole cryptosphere to envy. OUR MISSION Friendly community focus to help new users to cryptocoin use. PacCoin purpose and focused on a foundation of four C s: 1. Community 2. Choice 3. Content 4. Charity Build a strong community that is able to provide charitable solutions via content, media & alternative choices. 05 BRAND GUIDELINES
02 Logo Our logo is very precious to us. We took our time developing our brand so please be nice to it. BRAND GUIDELINES 06
PRESENTATION Our logo was developed to be modern and future-proof, updating our public persona and realizing the design with new techniques. It is a distinctive mark and brand that seeks to present Our Company as a forward-thinking, professional organization. The Prime Version of our Logo. Our corporate icon 07 BRAND GUIDELINES
Logo Implementation Area around the logo shows how close to the edge of printed medium logo can be placed. Empty area around the logo cannot be distributed by any elements in any case. For the primary logo the margin of clear space is measured by the logo icon. No element, other than our tagline, may encroach on this space. = Minimun clear space BRAND GUIDELINES 08
Minimum Size To make sure our logo is always visible we ve determined a minimum display size for the digital and print applications. Minimum print size is 32 mm wide minimum digital size is 124 pixels wide 09 BRAND GUIDELINES
Logo Usage We don t want to come across all doom and gloom, but there is a right way and a wrong way to present our logo 01 If you have to... If it s unavoidable to sit the logo on a color or a photo, use the negative logo. 02 Not right Do not rotate the logo. Don't Stretch the logo Don't use drop shadow. 03 Color clash Do not place the logo on the wrong colors. 04 Not good Do not use the negative logo on backgrounds that are too light or cluttered. Don't rotate the logo Don't use on other backgrounds. 05 No thanks Do not add embellishments like drop-shadows,embossing etc. to the logo. Don't change the position of the logo. Don't add any other color to the logo. BRAND GUIDELINES 10
03 Variations We want to look good all the time, so take time to consider how to apply our logo. 11 BRAND GUIDELINES
The color usage is fairly minimal. The logo will be used in black or white against neutral backgrounds, use the white version for black backgrounds and the black version for white backgrounds and the colored version for white and grey background. BRAND GUIDELINES 12
04 Color System Our colors define our brand. We re bold, bright and confident. Simple and to the point. 13 BRAND GUIDELINES
Use Of Color For Printed And Digital Media Color is an integral part of brand identity. Consistent use of the color palette not only reinforces the cohesiveness of the brand, but also serves as psychological purpose by communicating certain feelings to your audience. A comprehensive color palette has been developed to provide flexibility while creating a unified, recognizable appearance across all communications. HEX #fef000 80% - 20% CMKY - 2, 2, 90, 0 RGB - 254, 240, 0 80% - 20% HEX #000000 CMKY - 0, 0, 0, 100 RGB - 0, 0, 0 HEX #fef000 80% - 20% CMKY - 2, 2, 90, 0 RGB - 254, 240, 0 BRAND GUIDELINES 14
05 Typography Typography is the backbone of design, getting it right is paramount. 15 BRAND GUIDELINES
GOTHAM Gotham is the main font for: - Headings - body text It s used to complement the Volte rounded semibold font reserved for logo word mark. The choice of the weight depends on the situation. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( ) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( ) BRAND GUIDELINES 16
Volte Rounded Our second corporate font is volte rounded in semibold weght. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( ) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( ) 17 BRAND GUIDELINES
06 Stationary That s just for starters... here is a few more things you should know. BRAND GUIDELINES 18
BUSINESS CARD Business stationery is very important because it not only identifies the business, but it is also an effective marketing tool. Custom stationary demonstrates professionalism and can often attract new clients. YOUR NAME DIMENSIONS: 85 mm x 55 mm PAPER: 350 g/m² glossy white paper 19 BRAND GUIDELINES
LETTERHEAD Clean and simple, we designed our stationary to align with our visual system. The letterhead features the logo in the right of the top of letter. DIMENSIONS: DIN A4 WWW.PacCoin.net PAPER: 100 g/m offset white BRAND GUIDELINES 20
ENVELOPE The envelope will be used for all official contact and communication of our company. These are the approved layouts. Other formats are also allowed. DIMENSIONS: DIN lang C5 PAPER: 80g/m² offset white paper 21 BRAND GUIDELINES
07 Merchandising Say hello to everyone in the family. If you can t find it here, we don t want you to use it. BRAND GUIDELINES 22
BILLBOARD 23 BRAND GUIDELINES
Coffee Mug BRAND GUIDELINES 24
Screen/App 25 BRAND GUIDELINES
08 Grid Systems Using a grid system is one way to achieve a level of consistency that would be otherwise extremely difficult to master. BRAND GUIDELINES 26
Columns USE ON DIN A4 AND LETTER FORMAT The grid is used as a guide for how to place text, photos and advertisements on the page. The font size that you use should be proportionate to the grid. The 12 column grid is always the basic. For special prints, a 6 cloumn grid is also allowed. 27 BRAND GUIDELINES
For images GENERAL INFORMATION OF THE CONTENT AND LAYOUT OF EACH PAGE BRAND GUIDELINES 28
Screen/App USE ON DIFFERENT DEVISES Grid systems are used for creating page layouts through a series of rows and columns that house your content. Here are some examples. Please follow the rules, to have a consistant visual appearance. MORE EXAMPLES FOR SCREEN GRID 16:9 29 BRAND GUIDELINES
09 Check List Best to have a checklist. Then you know that you have done everything right. BRAND GUIDELINES 30
01 The Logo Only use logos that are complete and in an appropriate version, created from original digital artwork. Please check that you have respected the minimum size and exclusion zone requirements. 02 Backgrounds The logo should not appear on light or cluttered images without being reversed out. 03 Graphics Check that any supporting graphics or graphic elements do not marginalize, obscure or overpower Our Company logo. 04 Typography Check that our corporate typefaces have been used appropriately where applicable. 05 Design Be sure to provide these guidelines to third parties or collaborating partners. A final thought. If in doubt, take a look back through this document, all the answers are there. We don t ask for much, just a little love and respect for our branding which is why we think we ve created a flexible system that won t stifle your creativity. Give it your best shot... 31 BRAND GUIDELINES
10 Contact Us BRAND GUIDELINES 32
Any questions? Feel free to contact us!!! WWW.PacCoin.net saul.wolf@paccoin.net A BRAND GUIDELINES
WWW.PacCoin.net