in Healthcare
What we will discuss.. Overview Components of Digital Signage Benefits of Digital Signage Convergence with existing TV Systems Return on Investment & Return on Objective Best Practices Digital Signage 2.0 Summary Roadmap
Overview Why Digital Signage? - Eliminates Cost - Enhanced Image - Patient & Guest Engagement - Increases Efficiency - Safety How is Digital Signage different from the Television System? - There may not be a difference, it depends upon your definition - Technically, there is difference in the Distribution Infrastructure - Television Systems provide Entertainment over an MATV System - Digital Signage provides Information over a CAT5 network
Components of Digital Signage Display Panels / Kiosks Digital Media Players & WebOS Connectivity (USB--Wired--Wireless--Remote Access--Local Server Storage) Content Management System (Design Schedule--Manage Devices) Content (Videos--Images--Internet--TV--Creative Services)
Components of Digital Signage Design Deployment Purpose Environment Software Scheduling Player Control Creation Hardware Displays Mounts Players Infrastructure Business Content Media Advertising Marketing Objectives ROI, ROO Partnering Revenue Digital Signage Connectivity Wired Wireless Cellular Internet Operations Installation Network Maintenance Service Support
Benefits of Digital Signage Messaging - Information to the Patients & Guests - Communication to the Staff - Wayfinding Marketing - Advertising - Promotion of the Brand & Other Facilities - Instant and Dynamic Merchandising - Promoting System-wide Services - Encouraging use of Cafeteria & Gift Shops - Interactive Experience
Typical Television System TTELEVISIONS LOCAL CABLE COMPANY INPUT Educational, Informational & Entertainment Television System A ANTENNA SYSTEM SSATELLITE SYSTEM I INHOUSE BROADCAST SYSTEM C ADDRESSABLE CONTROL SYSTEM A ANCILLARY SYSTEMS CCTV Surveillance Paging/Sound/Intercom LOCAL OFF-AIR CHANNELS (4-5 - 8-11 - 21-27 - 33) CBS - NBC - ABC - UHF HEAD-END AMPLIFICATION SYSTEM CABLE DISTRIBUTION SYSTEM SATELLITE CHANNELS ESPN TBS CNN WGN Area Zone INHOUSE BROADCAST SYSTEM (Local Origination Channels) Message Generator Bulletin Board Channel 21 Chapel Vision Channel 22 Patient Education Channel 23 DIGITAL VIDEO CONTROL SYSTEM WITH TELEPHONE ACCESS Staff Education Channel 24 ADDRESSABLE CONTROL SYSTEM CCTV Surveillance System TELEVISIONS Overhead Paging System * Engineering, Design & Installation * Service & Maintenance * Ongoing Inservice Training * Video Digitizing, Programming & Licensing Fees MASTER VIDEO SYSTEMS, INC - 4334 Scottsdale Drive - Dallas, Texas 75227 214.388.3446 office 214.381.6467 fax
Typical Digital Signage System
Convergence of TV System & Digital Signage - Traditional Television Programming - IPTV - Digital Signage - Video on Demand - Interactivity
Return on Investment & Return on Objectives.. Identify and articulate the SMART OBJECTIVES for the project. Brand building Patient experience and/or entertainment Facilitating by function Ad revenue generation Information and/or way finding Increasing efficiency Time saving Technical support Other-TBD - Investment ($$ and Resources) - Define & Articulate - Understand - Measure & Manage
Return on Investment & Return on Objectives.. Identify and articulate the SPECIFIC OBJECTIVES of the project. - Improve HCAHPS Patient Scores - Better Utilize Electronic Health Records (HER) - Ensure Meaningful Use Compliance - Enhance Patient Outcomes - Reduce Readmissions - Investment ($$ and Resources) - Define & Articulate - Understand - Measure & Manage - Comply with Joint Commission Education Requirements - Maximize Staff & Operational Efficiencies
Best Practices.. Include all Stakeholders Administration Marketing Education Engineering Information Systems Digital Signage Solution Provider
Best Practices.. 360 Solution Provider providing Concept to Completion Consultation of Business Objectives Existing Conditions Network Architecture & Equipment Drawings & Floor Plans Site Survey Investigation Technical Planning Engineering Requirements Field & Project Coordination Content Management System Documentation of Systems & Equipment Future Proof Plan Project Management Construction Services System Integration Field Installation Content Aggregator Content Licensing Maintenance & Support Ongoing Operations
Digital Signage 2.0 (Next-Gen).. Devices Mobility Wearable Technology Touch Point Interactivity Agnostic Connectivity Analytics Knowing the Audience Data Collection Facial Recognition Targeting the Message
Summary for a Roadmap.. The driver is to initiate Productivity of Place Plan Now Implement Execute Measure Assess