Wall-to-Wall MEDIA KIT. McLAREN MUR À MUR

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Wall-to-Wall MEDIA KIT McLAREN MUR À MUR 1

NORMAN McLAREN S WORK IN THE HEART OF THE CITY DOWNTOWN MONTREAL S ENTERTAINMENT DISTRICT, THE QUARTIER DES SPECTACLES, WILL SOON BE TRANS- FORMED INTO A VAST OUTDOOR LABORATORY FOR SEVEN EXPERIMENTAL VIDEO ARTISTS, AND A SPECTACULAR PLAYGROUND FOR PASSERS-BY, AS THE AREA HOSTS McLAREN WALL-TO-WALL, A PLAYFUL CELEBRATION OF THE TREMENDOUS HERITAGE OF THE FOUNDING FATHER OF CANADIAN ANIMATED FILM, NORMAN McLAREN. IN THIS EVENT A JOINT INITIATIVE OF THE NATIONAL FILM BOARD OF CANADA (NFB) AND THE QUARTIER DES SPECTACLES PARTNERSHIP SEVEN UNIQUE, SPECIALLY COMMISSIONED VIDEO WORKS INSPIRED BY McLAREN S FILMS WILL BE PROJECTED ON THE FAÇADES OF SEVEN BUILDINGS IN THIS DISTRICT. McLaren was one of the forerunners of digital art. Throughout his career, he experimented and innovated in his chosen artistic medium, animated film. The Quartier des Spectacles, with cutting-edge architectural projection systems as part of its permanent infrastructure, is the ideal place to present these original video creations that extend, reinterpret, and dialogue with McLaren s films in an unforgettable way. 1949 ONF From April 11 to June 1, 2014, the McLaren Wall-to- Wall exhibit will light up the night in the cultural heart of Montreal to mark the 100th anniversary of McLaren s birth. The exhibit consists of seven video works in two categories: three interactive installations by Montrealers Kid Koala (in partnership with Hololabs) and Theodore Ushev (in partnership with Iregular) and Montreal design studio Daily tous les jours, as well as four films selected in an international competition especially for this event. 2 DOSSIER DE PRESSE

QUARTIER DES SPECTACLES RUE SHERBROOKE RUE ST-NORBERT 5 RUE CITY COUNCILLORS AV. DU PRÉSIDENT KENNEDY RUE ST-ALEXANDRE RUE MAYOR BOUL. DE MAISONNEUVE RUE DE BLEURY RUE BALMORAL PLACE DES FESTIVALS RUE JEANNE-MANCE PROMENADE DES ARTISTES S TATION PLACE- D E S-ARTS ESPLANADE DE LA PLACE DES ARTS 1 RUE ST-URBAIN PARTERRE ESPLANADE CLARK RUE CLARK BOUL. ST-LAURENT 2 S TATIO N S T- L A U R E N T 4 RUE ST-DOMINIQUE PLACE DE LA PAIX RUE ONTARIO BOUL. DE MAISONNEUVE RUE STE-CATHERINE RUE DE BULLION AV. DE L HÔTEL-DE-VILLE RUE STE-ÉLISABETH 6 RUE SANGUINET RUE EMERY RUE ST-DENIS PLACE PASTEUR AV. SAVOIE S TATIO N B ERR I-UQ A M 7 3 RUE BERRI RUE LABELLE RUE ST-HUBERT PLACE ÉMILIE-GAMELIN BOUL. RENÉ-LÉVESQUE INTERACTIVE CREATIONS 1 PHONOPHOTOPIA KID KOALA AND HOLOLABS (Canada) Théâtre Maisonneuve, Place des Arts 2 McLARENA DAILY TOUS LES JOURS (Canada) Outside the Saint-Laurent Metro Station 3 DIAGONALES THEODORE USHEV AND IREGULAR (Canada) Grande Bibliothèque (Bibliothèque et Archives nationales du Québec) VIDEOPROJECTIONS - Winning Projects 4 COLOR.RYTHMETIC CHRISTO GUELOV (Spain) GRAND PRIZE WINNER Place de la Paix (Peace Park) 5 CO EXISTENCE LÉNA BABADJIAN (France) Cégep du Vieux Montréal OVERVIEW OF THE WORK OF NORMAN McLAREN PANORAMA ALEXIS LAURENCE AND FRANCIS LAPORTE (Canada) Pavillon Président-Kennedy, UQAM 6 7 THE BABY BIRDS OF NORMAN McLAREN MIRAI MIZUE (Japan) Centre de design, UQAM DIX ANAGRAMMES AUTOUR DE NORMAN McLAREN DELPHINE BURRUS (France) UQAM Bell Tower McLAREN WALL-TO-WALL 3

WHY McLAREN? In 1961, Norman McLaren directed New York Lightboard, a short film designed to be shown on a large signboard made up of thousands of light bulbs, in New York s Times Square. At the time, this big screen represented the cutting edge in display technology. Today, 53 years later, Montreal s Quartier des Spectacles is offering creative artists a remarkable video-projection infrastructure that will let them express themselves on the walls and façades of several buildings in the city centre. What would McLaren have done with such a tool at his disposal? 2014 marks the centenary of McLaren s birth. To celebrate this occasion, we decided to offer creative artists from all disciplines the chance to share their visions of this engaging filmmaker s legacy by presenting Montrealers with original works that establish a dialogue with McLaren s. McLaren worked for the National Film Board of Canada (NFB). He was an important experimental artist, but he was also socially and politically engaged throughout his career. He directed a number of films with a pacifist message. He went to Madrid during the Spanish Civil War. He participated in UNESCO projects, taught training workshops in China, and directed educational films. McLaren was an active citizen who worked in the heart of Montreal for over 30 years. For this reason if no other, he deserves to be celebrated on the architectural façades of the city centre. Because a movie theatre is still the best place to see McLaren s films, we never considered projecting the films themselves on the building walls. Instead, our goal was to celebrate his influence and the continuing relevance of his research by enabling contemporary artists to build bridges between his work and their own. When McLaren directed New York Lightboard, he took the characteristics of this lightboard into account. In our partnership with the Quartier des Spectacles, we tried to do much of the same thing: every screen and every surface will shape and become an integral part of the work projected on it. For a content producer like the NFB, this is a precious opportunity, and we want to thank the Quartier des Spectacles for having offered it to us. In the Quartier des Spectacles, we wanted to provide an outdoor laboratory for creative artists, so we installed a permanent video-projection infrastructure that is now the only one of its kind in the world. Artists from Montreal and elsewhere are now using this infrastructure, and the leading-edge technology tools that it incorporates, as a creative playground where they can explore new horizons. Innovating and experimenting are two things that Norman McLaren, one of the forerunners of digital art, always did, so it is quite natural that, on the centenary of his birth, we are using these creative facilities to celebrate his heritage in a highly original way in the heart of Montreal. It goes without saying that this project could never have seen the light of day without the participation of the NFB, an organization where McLaren worked for over 40 years and that has always encouraged emerging new forms of expression. This joint project is therefore an invitation to reinterpret McLaren s work and extend the trajectory of his thought, to work in tandem with it. By having this project include two components commissioned works and a call for proposals open to creative artists throughout the world we wanted to provide an overarching structure while also giving everyone the chance to pay tribute to McLaren JACQUES PRIMEAU Chair of the Board of Directors, Quartier des Spectacles Partnership MARC BERTRAND Producer, National Film Board of Canada 4 MEDIA KIT

INTERACTIVE CREATIONS 1 PHONOPHOTOPIA KID KOALA - HOLOLABS Théâtre Maisonneuve, Place des Arts McLaren film: Dots (1940) Kid Koala and Hololabs, a company specializing in 3D video and holographic installations, borrow the façade of the Théâtre Maisonneuve at Place des Arts to pay tribute to McLaren with an interactive installation inspired by the method he used to create his film Dots (1940). In Dots, McLaren applied dots of paint directly to film, then brought them to life by animating them on screen. In Phonophotopia, the designers have replaced McLaren s strips of film with a life-size conveyor belt installed outside the Théâtre Maisonneuve at Place des Arts, and the dots of paint with blocks of various shapes and colours. Members of the public are invited to create their own animated film and musical score by placing the blocks on the conveyor belt wherever they like. The blocks then pass through a scanning system that translates them into images projected on the theatre s façade, while the blocks types and locations determine the sounds that play along with them. Designed in the studio by Kid Koala to create an introspective, dreamlike atmosphere, these sounds can be combined in endless ways, creating an infinite number of possible melodies. The installation thus becomes a veritable composing machine for the public. McLAREN WALL-TO-WALL KID KOALA In addition to being a producer and a world renowned scratch DJ, Kid Koala is an author of critically acclaimed graphic novels. He has released four solo albums on the Ninja Tune label, the most recent of which is 12 bit Blues. He has published two graphic novels: Nufonia Must Fall and Space Cadet. He is also known for his work with Gorillaz, Deltron 3030 and The Slew. Kid Koala has toured with many musicians and musical groups, such as Radiohead, Beastie Boys, Money Mark, A Tribe Called Quest, Mike Patton, DJ Shadow and the Preservation Hall Jazz Band. He has provided music for the soundtracks of films such as Shaun of the Dead, Scott Pilgrim vs the World, Looper, and The Great Gatsby. He has composed music for the NFB and for three television networks: the Cartoon Network, Sesame Street and Adult Swim. He has also been commissioned to create the music for the fashion shows of Belgian designer Dries Van Noten. All of Kid Koala s performances are unforgettable. Some of them, such as the Short Attention Span Audio Theatre Tour and Vinyl Vaudeville (with puppets and dancers), have been travelling scratch carnivals, while others, such as Music To Draw To and Space Cadet Headphone Experience, have been more intimate concert experiences. HOLOLABS Founded by Paul Warne and Mike Wozniewski, Hololabs is a Montreal company that specializes in putting technology at the service of creativity. The multidisciplinary Hololabs team includes specialists in the design of video games, interactive web applications, artistic installations and projects that use virtual-reality technology. Two of the firm s most noteworthy achievements are the video installation/game Breaking the Ice, which was presented at the CODE digital art festival during the 2010 Winter Olympics and won an OCTAS award, and the mobile application Farrago AR. Hololabs is currently developing a video-game-authoring platform called Papercade, which lets players design games themselves and share them with one another. Phonophotopia is an installation inspired by Norman McLaren s film Dots. McLaren would scratch patterns into the audio portion of a film strip. These patterns would create different sounds and effects when the film was played on a projector. I wanted to create an installation that would produce a similar experience for the user. Participants create visual patterns by placing objects on a conveyor; as the objects pass an optic sensor, they are translated into a series of sounds. The more you play this installation, the better you get at it. I imagine that if somebody did nothing but play it for two whole months, they d become a virtuoso on this new instrument! Kid Koala 5

2 McLARENA DAILY TOUS LES JOURS Outside the Saint-Laurent Metro Station McLaren Film: Canon (1964) In the video installation McLarena by the Daily tous les jours design studio, passers-by are invited to engage in a playful, interactive experience in which they collectively recreate the third sequence in Norman McLaren s experimental film Canon (1964). In that sequence, the musical genre of the canon was expressed in images by an actor performing a series of movements against a black backdrop. In McLarena, each participant goes into a booth in a shipping container outside the Saint-Laurent metro station, watches a video of the preceding participant dancing, and attempts to imitate his or her movements. The results are captured on video in turn; they include errors, transformations, and an evolution of McLaren s choreography. Simultaneously, a video superimposing the participants movements is projected on the façade of an adjacent building. By including the audience in the process of creating this endless film, the installation forges a bond between the participants and the artist s practice. With this work, Daily tous les jours continues to explore the idea of participation in the public space, this time by inviting itself into the universe of the famed NFB filmmaker. DAILY TOUS LES JOURS Daily tous les jours is a design studio that is always on the lookout for new ways of interacting and of telling stories, and it specializes in creating collective experiences that give the audience a major role in these processes. The studio s co-founders, Mouna Andraos and Melissa Mongiat, have backgrounds in designing interactions and narrative environments, with an approach that combines participation, design and technology. Some of their projects are deployed on the scale of an entire city, while others can be held in the palm of the hand, but all of them draw on a variety of artistic disciplines. These projects take many forms, including products, events, exhibitions, spatial designs, urban installations, social interventions, software applications and films. Several of the studio s creations have received awards recently, at the 2013 Interaction Design Awards, at the Shenzhen Design Awards, at the Core 77 Design Awards, at the South By Southwest festival and at the Cyber Lions festival in Cannes. In 2010, Andraos and Mongiat received the Phyllis Lambert Design Montréal Grant. When they are not busy designing new projects, they present lectures and workshops at many educational institutions in North America and Europe, such as the Royal College of Art in London, the Walker Art Center in Minneapolis and the Banff New Media Institute, as well as at major events such as the International Symposium on Culture and Sustainable Development in Paris, the Leaders in Software and Art conference in New York, and the biennials in Saint-Étienne, France and San José, California. McLaren s world is the perfect gateway for creating collective experiences. All of our projects are designed to get people to relate to one another, inviting them to create something together that is just a little bit bigger than what each of them can create individually. Mouna Andraos, Daily tous les jours 6 MEDIA KIT

3 DIAGONALES THEODORE USHEV - IREGULAR Grande Bibliothèque (Bibliothèque et Archives nationales du Québec) McLaren Films: Lines Horizontal (1960), Lines Vertical (1962) and Synchromy (1971). Animation filmmaker Theodore Ushev and interactive design studio Iregular join forces to offer the public an architectural and sensory experience inspired both by the work of Norman McLaren and by that of Stanley Kubrick, a great admirer of McLaren s. For this installation, Iregular has erected an imposing steel sculpture three metres tall in front of the library building, in a nod to the famous monolith from Kubrick s film 2001: A Space Odyssey. This sculpture serves as the interactive device for the installation. By scratching its surface with various objects, passers-by generate visual elements that are projected onto two of the library s façades, where they dialogue with images from McLaren s films Lines Horizontal (1960), Lines Vertical (1962) and Synchromy (1971). Passers-by thus produce unique images and create their own films. Meanwhile, microphones built into the monolith capture the sounds of the scratching, which are then used to further alter the projected images, while the soundtrack employs McLaren s music from Synchromy to heighten the futuristic effect. THEODORE USHEV Born in Kyustendil, Bulgaria in 1968, Theodore Ushev graduated from the National Academy of Fine Arts in Sofia and first gained recognition in his native land as a poster painter. In 1999, he moved to Montreal, where he quickly acquired a reputation as a gifted, prolific animation filmmaker, attracting attention with films such as The Man Who Waited (2006) and Tzaritza (2006). At the same time, he directed the first film in his acclaimed trilogy about the relationship between art and power: Tower Bawher (2006), followed by Drux Flux (2008) and Gloria Victoria (2013). In parallel, he made several short films focusing on filmmakers and their relationship with the world. The first, Lipsett Diaries (2010), has become his best known film, garnering a total of 16 awards. The two others were Nightingales in December (2011) and Joda (2012). Ushev s fascination with new content-delivery platforms has also led him to make films for the Internet (Vertical, 2003) and for mobile phones (Sou, 2004), as well as a music video (Demoni, 2012). IREGULAR Iregular is a Montreal-based interactive design studio that uses all of the latest technologies to transform spaces, scenes, events, performances and the use of mobile devices into genuine experiences. Since 2010, Iregular s expertise in graphic, sound, set, web and other forms of design has been called upon for many events, including Montreal s Festival du Nouveau Cinéma, Montréal en lumière, Igloofest, Mutek Montréal, Mutek Mexico, C2-MTL, the Mapping Festival (in Switzerland) and GLOW (in the Netherlands). I think that McLaren was an extraterrestrial who fell to Earth an absolute genius who employed every conceivable technique in the course of his brilliant career! Theodore Ushev McLAREN WALL-TO-WALL 7

VIDEOPROJECTIONS Winning Projects In December 2013, the National Film Board of Canada (NFB) and the Quartier des Spectacles Partnership invited creative artists around the world to submit original video works inspired by any one of the Norman McLaren films Begone Dull Care, Synchromy and Spheres, to compete for showing in the celebration McLaren Wall-to-Wall. The four winners of this international competition will be projected on the façades of four iconic buildings in downtown Montreal from April 11 to June 1, 2014. 5 CO EXISTENCE LÉNA BABADJAN (France) Cégep du Vieux Montréal Inspired by Norman McLaren s film Spheres (1969), French filmmaker Léna Babadjan s black-and-white video Co existence is a duel between reality and fiction, the seen and the unseen, using architectural projection to study the relationships between images and sounds. In this work, spheres (the images) struggle against an invisible force (musical sounds). Babadjan studied communication and advertising at the Institut universitaire technologique Paris-Descartes and is now pursuing specialized studies in motion design. 4 COLOR.RYTHMETIC CHRISTO GUELOV (Spain) Place de la Paix (Peace Park) *GRAND PRIZE WINNER The experimental video Color.rythmetic extends the approach that Norman McLaren adopted in Synchromy (1971), exploring synchronicity between sounds and images, with geometric shapes engaging in a multicoloured dance guided by digital noises. In this work, artist Christo Guelov offers an original take on the evolution of artistic media and our relationship with technology. Born in Bulgaria, Guelov studied mural and fresco painting at the National Academy of Fine Arts in Sofia, then continued his studies in graphic arts in Madrid, where he lives and works today. For over 20 years, he has been exploring audiovisual creation, multimedia design, interactivity, and the opportunities for expression offered by new media. 8 MEDIA KIT

6 THE BABY BIRDS OF NORMAN McLAREN MIRAI MIZUE (Japan) Centre de design, UQAM Based on Norman McLaren s film Begone Dull Care (1949), Mirai Mizue s abstract animated video The Baby Birds of Norman McLaren presents a playful kaleidoscope of images in which various white animals on a coloured background change shape before our very eyes, all to the dancing rhythms of the song Poker by Shugo Tokumaru. Born in Tokyo, Mizue is a leading figure in Japan s new generation of abstract-animation filmmakers. His films have been screened in some 20 different countries and have received many nominations at festivals such as Annecy, Zagreb, Hiroshima and Ottawa. He also works as an illustrator. 7 DIX ANAGRAMMES AUTOUR DE NORMAN McLAREN DELPHINE BURRUS (France) UQAM Bell Tower Based on McLaren s film Begone Dull Care (1949), Dix anagrammes autour de Norman McLaren, by animation filmmaker Delphine Burrus, uses an anagram machine to alter words, oscillating between English and French. This playful demonstration based on bilingualism combines contemporary and traditional animation methods with a musical score by Peter Culshaw. Delphine Burrus is a Parisian artist who studied sculpture and film in New York. Since completing her studies, she has specialized in puppet animation and has directed and co-directed several fiction films and music videos. OVERVIEW OF THE WORK OF NORMAN McLAREN PANORAMA ALEXIS LAURENCE AND FRANCIS LAPORTE Pavillon Président-Kennedy, UQAM Panorama is a montage of excerpts from nine of Norman McLaren s most famous films: Synchromy, Lines Horizontal, Dots, Blackbird, Begone Dull Care, Stars and Stripes, Opening Speech, Canon and Spheres. McLAREN WALL-TO-WALL 9

NORMAN McLAREN 1967 Julius Szelei Born in Stirling, Scotland, in 1914, Norman McLaren, the founder of the NFB s animation studio, succeeded in giving Canadian animation a vision and direction that still endures today, long after he was hired by John Grierson in 1941. McLaren refused to accept the simple narrative that claimed cinema had been invented by the Lumière brothers in 1895; he was of the opinion that the art form had yet to fully come into its own, and that research and experimentation were the natural ingredients of artistic creation. He thus emerged as a pioneer of countless techniques that have become hallmarks of animation: drawing and engraving on film, cross-dissolves, pixillation, synthesized sound, and many others. Pre-existing methods and formulas had no place in his approach. Uncommon boldness and originality were the creative sources for all his work. The path Norman McLaren forged in the history of cinema has been illuminated by the many international awards he received throughout his career: a Palme d Or in the short film category at Cannes for Blinkity Blank, an Oscar for Neighbours, a Berlin Silver Bear for Rythmetic, a Berlin Silver Plaque for Begone Dull Care, BAFTAs for Blinkity Blank, A Chairy Tale and Pas de Deux, not to mention numerous Canadian awards, as well as the honours bestowed in recognition of his overall achievements. McLaren s personality and philosophy were inseparable from the direction animation took at the NFB. A tireless innovator, he championed a creative concept of animation that views filmmakers as artisans who take charge of every step of the production of their films, much like artists in their studios. Consequently, McLaren set an example for his colleagues, motivating them to develop their own tools and experiment with new techniques. MARIE-JOËLLE CORNEAU Quartier des Spectacles Partnership marie-joelle.corneau@quartierdesspectacles.com 514-348-9676 Norman McLaren died in Montreal in 1987. His importance in the history of film animation is also evident in the influence he continues to have on hundreds of filmmakers and artists who consciously follow in his footsteps. NADINE VIAU NFB n.viau@nfb.ca 514-458-9745 mclarenmuramur.com 10 DOSSIER DE PRESSE