LOGO USING GUIDELINES www.opalon.com.tr
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OPAL ON PREFABRİK YAPILAR İNŞAAT SANAYİ VE TİCARET ANONİM ŞİRKETİ www.opalon.com.tr 01 MODON 02 DEFINITION OF LOGO 03 LOGO DIMENSIONS 04 USE OF OUTER AREA 05 COLOR DEFINITION 06 COLOR VARIATION 07 TYPOGRAPHY LOGO USING GUIDELINES 08 CORRECT / WRONG USAGE 09 MEDIA CENTER
01. Modon MODON, the Opalon Prefabricated Structures one of the pioneers in the design developed by the industry. Major construction solutions are listed below. Offices Schools Dormitories Life Units Cafeterias / Dining-Halls Accommodations WC Shower Units 2 Opalon Prefabricated Structures / MODON Logo Using Guidelines
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02. Definition Of Logo MODON, is a sub-brand formed with the combination of words MOD and ON. MOD: Refers to the structure s modular characteristic ON: Refers to ONUR Contracting Group of companies. 4 Opalon Prefabricated Structures / MODON Logo Using Guidelines
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03. Logo Dimensions Ratio of the width of expressions of MOD and ON forming the typography of the logo are shown below. In all areas of usage, all resizing must be done within the framework of specified ratios and with taking consideration of the defined ratios. x1,8 x1 6 Opalon Prefabricated Structures / MODON Logo Using Guidelines
Logo can be applied in different sizes as required by the design and purpose of use. Depending on the need in expanding or contracting the logo, logo must be resized proportionately and must be applied in the recommended minimum height values. x 5,7 x 1 7 mm Logo Proportion Logo s height width ratio is defined as 1 / 5,7. Depending on the need logo must definitely be expanded or contracted in this ratio. Minimum Height 7 mm Depending on the need, the smallest use of logo is recommended to be in 7mm. www.opalon.com.tr 7
04. Use of Outer Area It is essential to leave a blank area around the logo in order for logo to be visually perceived at the maximum level. Depending on the need; any text, image, photo, drawing and any such graphical element must be placed outside of the minimum blank area. a a a a a Measurement In using outer area, the height between the upper border of the triangle forming the logo and upper border of logotype Opalon is taken as the measurement. Outer Area Border area outside the logo must be applied evenly at the right-left, up-down and corners of the logo. Minimum Area for Frame With the minimum border ratio specified, logo is enabled to be perceived visually at maximum level. 8 Opalon Prefabricated Structures / MODON Logo Using Guidelines
05. Color Definition Red used in the logo denotes to activism and dynamism in physical terms and determination and resolution in emotional terms. Blue colour used in typography refers to reliability. White colour which encompasses all colours in itself symbolises nobility, stability and continuity. PANTONE 185 C PANTONE 7687 C FERRARI RED CMYK 0 100 100 0 RGB 223 0 36 HEX #df0024 LOWE S BLUE CMYK 100 72 0 18 RGB 41 61 130 HEX #293d82 Digital or print media application of the logo must be done in accordance with the defined colour codes. Colour tone might show slight differences depending on the colour perception of the material used. For print publications PANTONE and CMYK, for digital publications RGB and HEX colour codes must be used in defined ratios. www.opalon.com.tr 9
06. Color Variation Sample usage of logo on white and coloured background depending on the design need when it is required to use logo outside of its original colour usage are determined as shown below. Use of logo with its original colours on white background. Use of logo with its original colours on blue background. Use of logo on red background. Use of logo on blue background. Black and white use of logo on white background. Black and white use of logo on black background. 10 Opalon Prefabricated Structures / MODON Logo Using Guidelines
07. Typography TRAJAN PRO ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 TRAJAN PRO / BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 DIN PRO ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 www.opalon.com.tr 11
08. Correct / Wrong Usage Logo must be used in accordance with all visual rules covering style, colour, typography, size, ratio etc. It should not be applied in any media contrary to defined rules, in deformed way and by using different font types. MODON 12 Opalon Prefabricated Structures / MODON Logo Using Guidelines
09. Media Center Logo must be used with relevant file formats produced for applications in print and digital environments in order for logo to achieve successful and quality outcome. Protocol on file naming: File format You can reach Logo files by scanning QR code or using the link below. http://www.opalon.com.tr/en/media-center.html Vectorial logo files (EPS, AI, ID, PDF etc.) can be expanded at big scales without any loss of quality. MODON-Standard-CMYK.jpg In print applications like catalogue, brochure, banner, insert etc. Logo s 4 colour CMYK version must be used. In web based applications Ms. Office (word, excel, power point) and video applications, Logo s RGB version must be used. Name of logo Version of the logo Colour version www.opalon.com.tr 13
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