Brand Audience Report CALENDAR YEAR 2016 (AVERAGE) TOTAL MAGAZINE MEDIA 360 BRAND AUDIENCE RANKED BY AUDIENCE SIZE TOTAL MAGAZINE MEDIA 360 BRAND AUDIENCE RANKED BY % GROWTH (CY 2016 vs. CY 2015) MAGAZINE BRAND PUBLISHING COMPANY MAGAZINE BRAND PUBLISHING COMPANY 1 ESPN The Magazine ESPN, Inc. 1 domino Domino Media Group, Inc. 2 People Time Inc. 2 The New Yorker 3 Forbes Forbes Media 3 Harper's Bazaar 4 Allrecipes Meredith Corporation 4 W 5 Better Homes and Gardens Meredith Corporation 5 Esquire 6 Time Time Inc. 6 Marie Claire 7 AARP AARP Media 7 Traveler 8 National Geographic National Geographic Society 8 Country Living 9 Sports Illustrated Time Inc. 9 Forbes Forbes Media 10 Cosmopolitan 10 Teen Vogue Sources for Print+Digital Audiences: GfK MRI's Survey of the American Consumer or Ipsos Affluent Survey USA Sources for Web (Desktop/Laptop): comscore Media Metrix or Nielsen NetView Sources for Mobile Web: comscore Mobile Metrix or Nielsen Mobile NetView 3.0 Sources for Video: comscore Video Metrix or Nielsen VideoCensus
vs. 1 ESPN The Magazine 101,360 1 domino 55.8% 2 People 79,614 2 The New Yorker 44.3% 3 Forbes 61,464 3 Harper's Bazaar 40.7% 4 Allrecipes 53,734 4 W 39.2% 5 Better Homes and Gardens 47,758 5 Esquire 37.8% 6 Time 46,849 6 Marie Claire 34.1% 7 AARP 45,034 7 Traveler 30.7% 8 National Geographic 37,308 8 Country Living 30.0% 9 Sports Illustrated 35,204 9 Forbes 29.9% 10 Cosmopolitan 33,173 10 Teen Vogue 29.2% 11 Good Housekeeping 30,235 11 New York Magazine 28.4% 12 Entertainment Weekly 29,280 12 The Atlantic 26.0% 13 Bon Appétit/Epicurious 25,167 13 Vanity Fair 24.3% 14 Taste of Home 24,446 14 Travel + Leisure 23.8% 15 Reader's Digest 24,200 15 House Beautiful 23.5% 16 Country Living 22,621 16 GQ 23.2% 17 New York Magazine 22,469 17 Town & Country 21.7% 18 Southern Living 20,794 18 Fortune 21.7% 19 Woman's Day 20,414 19 Vogue 21.6% 20 Parents 20,401 20 Good Housekeeping 21.6% 21 Glamour 20,357 21 Elle 21.3% 22 Vanity Fair 20,197 22 Fit Pregnancy & Baby 20.5% 23 The Atlantic 19,821 23 Allure 19.7% 24 The New Yorker 19,710 24 Smithsonian 19.2% Page 1 of 6
vs. 25 Men's Health 19,395 25 InStyle 18.0% 26 Vogue 18,606 26 Bon Appétit/Epicurious 17.6% 27 Women's Health 18,392 27 Popular Mechanics 17.1% 28 Food Network Magazine 18,197 28 Runner's World 16.8% 29 Martha Stewart Living 17,983 29 Allrecipes 14.8% 30 Health 17,469 30 4 Wheel & Off Road 14.2% 31 Real Simple 17,331 31 Road & Track 13.6% 32 Fortune 16,506 32 Architectural Digest 13.1% 33 Family Circle 16,247 33 Petersen's Hunting 13.1% 34 Car and Driver 16,190 34 Game & Fish 13.1% 35 GQ 16,049 35 Popular Photography 12.3% 36 Shape 16,031 36 Elle Decor 12.2% 37 InStyle 15,563 37 Brides 12.1% 38 Wired 15,427 38 Food & Wine 11.9% 39 Cooking Light 15,401 39 Diabetic Living 11.9% 40 Prevention 14,376 40 Fast Company 11.7% 41 Food & Wine 14,216 41 Glamour 11.3% 42 O, The Oprah Magazine 13,962 42 Self 11.2% 43 Popular Mechanics 13,827 43 Car and Driver 10.6% 44 Elle 13,599 44 Golf Digest 10.5% 45 Esquire 12,998 45 Bicycling 10.4% 46 Men's Fitness 12,034 46 Kraft Food & Family 10.1% 47 Allure 11,530 47 Popular Science 9.8% 48 Essence 11,363 48 HGTV Magazine 8.4% 49 Smithsonian 11,286 49 Street Rodder 8.2% 50 Travel + Leisure 11,144 50 Men's Health 7.9% 51 National Geographic Traveler 10,781 51 Outdoor Life 7.8% 52 Guns & Ammo 10,717 52 Departures 7.5% Page 2 of 6
vs. 53 Seventeen 10,560 53 People en Español 7.4% 54 Motor Trend 10,469 54 In-Fisherman 7.2% 55 OK! Magazine 10,411 55 Time 6.5% 56 Harper's Bazaar 10,288 56 Food Network Magazine 6.3% 57 Money 10,229 57 Autoweek 6.1% 58 StyleWatch 10,157 58 Muscle & Fitness 5.9% 59 EatingWell 9,883 59 Backpacker 5.7% 60 Field & Stream 9,712 60 Hot Rod 5.5% 61 Marie Claire 9,681 61 Essence 5.0% 62 Self 9,654 62 Golf Magazine 4.9% 63 Muscle & Fitness 9,501 63 Ser Padres 4.4% 64 HGTV Magazine 9,419 64 Car Craft 4.4% 65 Kraft Food & Family 9,367 65 Reader's Digest 4.2% 66 Fast Company 9,341 66 Siempre Mujer 4.1% 67 The Family Handyman 9,202 67 EatingWell 3.9% 68 House Beautiful 9,087 68 National Enquirer 3.9% 69 This Old House 8,900 69 Mother Earth News 3.9% 70 Redbook 8,728 70 ESPN The Magazine 3.8% 71 Playboy 8,647 71 National Geographic Traveler 3.6% 72 Fit Pregnancy & Baby 8,591 72 The Family Handyman 3.5% 73 Popular Science 8,564 73 Cosmopolitan 3.3% 74 Brides 8,202 74 Ski 3.0% 75 People en Español 8,196 75 Sunset 3.0% 76 Entrepreneur 8,091 76 Shape 2.5% 77 Teen Vogue 7,892 77 Women's Health 2.3% 78 Golf Digest 7,836 78 Rachael Ray Every Day 2.3% 79 National Enquirer 7,572 79 Yoga Journal 1.9% 80 Runner's World 7,410 80 Field & Stream 1.7% Page 3 of 6
vs. 81 National Geographic Kids 7,325 81 AARP 1.5% 82 Traveler 7,211 82 Entertainment Weekly 1.4% 83 Star 7,162 83 Prevention 1.2% 84 Golf Magazine 6,697 84 Soap Opera Digest 0.9% 85 Rachael Ray Every Day 6,619 85 Star -0.9% 86 Outdoor Life 6,534 86 Cycle World -1.3% 87 Diabetic Living 6,530 87 Men's Fitness -1.4% 88 Game & Fish 6,449 88 Guns & Ammo -1.6% 89 Departures 6,351 89 Entrepreneur -1.7% 90 Sunset 6,215 90 O, The Oprah Magazine -1.8% 91 Hot Rod 6,166 91 Woman's Day -1.8% 92 Architectural Digest 5,694 92 National Geographic -1.9% 93 Road & Track 5,401 93 National Geographic Kids -2.1% 94 The Economist 5,118 94 Family Circle -2.3% 95 Coastal Living 4,815 95 Health -2.3% 96 Petersen's Hunting 4,726 96 People -2.3% 97 Town & Country 4,637 97 Better Homes and Gardens -2.5% 98 Midwest Living 4,562 98 Midwest Living -2.5% 99 Mother Earth News 4,096 99 Martha Stewart Living -2.9% 100 Traditional Home 4,047 100 Saveur -3.1% 101 FamilyFun 4,028 101 Parents -3.4% 102 Automobile 3,853 102 Dirt Rider -3.7% 103 In-Fisherman 3,396 103 Seventeen -3.7% 104 Soap Opera Digest 3,111 104 Motor Trend -4.5% 105 Autoweek 3,091 105 Money -4.6% 106 NYLON 3,034 106 Real Simple -5.1% 107 Texas Monthly 2,988 107 Sports Illustrated -5.2% 108 Elle Decor 2,934 108 Southern Living -5.8% Page 4 of 6
vs. 109 Bicycling 2,834 109 OK! Magazine -6.1% 110 4 Wheel & Off Road 2,721 110 StyleWatch -6.3% 111 Saveur 2,697 111 Redbook -6.6% 112 W 2,550 112 Flying -6.7% 113 Street Rodder 2,473 113 This Old House -7.0% 114 domino 2,408 114 Coastal Living -7.0% 115 Yoga Journal 2,308 115 The Economist -7.1% 116 Cycle World 2,291 116 Discover -7.7% 117 Ser Padres 2,185 117 Taste of Home -8.1% 118 Discover 2,164 118 FamilyFun -9.1% 119 Car Craft 2,107 119 Automobile -10.5% 120 Siempre Mujer 2,037 120 Texas Monthly -10.8% 121 Popular Photography 1,945 121 NYLON -10.8% 122 Motorcyclist 1,684 122 Cooking Light -10.9% 123 Backpacker 1,549 123 Wired -11.0% 124 Dirt Rider 1,470 124 Playboy -13.9% 125 Ski 1,412 125 Traditional Home -14.2% 126 Veranda 1,232 126 Veranda -16.3% 127 Flying 1,087 127 Motorcyclist -23.4% Page 5 of 6