Thank you for celebrating with us

Thank you for celebrating with us

2016: An Overview CSR Adopted Students Care Service (SCS) as our official Corporate Social Responsibility (CSR) beneficiary for 2015 2016. Our very first Kingsmen Charity Golf and Kingsmen Charity Walk & Bike events to raise funds for SCS! Rallied our staff to participate in various community engagement programs Revamp of our corporate website Corporate Collaterals Launch of our limited edition Experiencing Kingsmen Coffee Table Book Corporate Events Multiple events were organised in conjunction with our anniversary! Themed Experiencing Kingsmen, a series of three challenges were organised. SRC Team Challenges Groundbreaking Ceremony for our new HQ at Changi Business Park Central 2

Corporate Collateral Celebrating 40 years of transforming the ordinary to extraordinary Once operating out of a small office on Jalan Dusun with seven staff in the 1970s, Kingsmen has since grown to become a leading communication design and production group with more than 1,800 staff in 19 offices across Asia Pacific and the Middle East. Experiencing Kingsmen chronicles our journey and key milestones over the past 40 years. Showcasing archival photographs, snippets and quotes, this limited edition book depicts Kingsmen s history, values and experiences. It is a story of how an ordinary business became an extraordinary one.

Corporate Events A Greener Milestone at SingaPlural 2016 Kingsmen presented its first design installation to the design industry and public at SingaPlural 2016, the anchor event of Singapore Design Week. In conjunction with Kingsmen s 40 th anniversary, A Greener Milestone is an interactive installation that contemplates the perception of beauty and functionality through waste material. It encouraged the public to pen their thoughts on green design and their pledges to be more eco-conscious.

Corporate Events Kingsmen Plays Host to Asia a go go Kingsmen Singapore had the pleasure of hosting the first-leg of Asia a go go on 20 May, an event modelled after Euro a go go for industry professionals to learn more about Asia s retail industry. One of the event highlights was the Go Go Speak session where our Deputy Chairman, Mr Simon Ong, shared Kingsmen s milestones and achievements as we celebrate our 40 th year of servicing brands across Asia and the globe. Our Middle East office hosted the Asia a go go attendees from 22 26 May. During the retail tour, the attendees visited Dubai and Abu Dhabi s latest retail developments and had an opportunity to participate in some of the local cultural activities such a desert safari tour, an abra (boat) ride, as well as a visit to the souk (open-air marketplace).

Corporate Events Kingsmen Turns 40! It was a time for celebration as 1 st April marked Kingsmen s 40 th birthday. Special awards were presented in recognition of the contribution of our long-term partners. Guests were also invited to an evening of dinner & drinks accompanied by live music to commemorate another fulfilling year of partnerships.

Corporate Events Ground-breaking Ceremony for New Kingsmen Creative Centre The ground-breaking ceremony for the construction of our new headquarters located at Changi Business Park Central 2, took place on 15 December, and is expected to be completed in 2018. Here s to new beginnings!

Corporate Events As Kingsmen s 40 th Anniversary year draws to a close The spectacular gala event was attended by several hundred guests, including many long-time clients, friends and associates of Kingsmen. Kingsmen has come a long way since it was first set up in 1976 by our founders, Benedict Soh and Simon Ong. We look forward to an exciting future under the direction of our executive management team comprising Anthony Chong (Group Managing Director, Exhibitions & Museums), Alex Wee (Group Managing Director, Retail & Corporate Interiors), Benedict Soh (Chairman), Simon Ong (Deputy Chairman) and Andrew Cheng (Group CEO). Let s raise a glass to all the Kingsmen!

CSR Activities Student Activity Hall Refurbishment Kingsmen embarked on the upgrading of the SCS Hougang Centre, where the student activity hall was refurbished to create a fun and conducive space for students to hang out at after school. Go for GOAL! Held at ITE College East, Kingsmen was a Silver Sponsor and was involved in the set-up of the event. Go for GOAL! aims to empower youth to take the lead for this initiative; from planning and engagement, right through execution. Holy Innocents High School s Visit Students from Holy Innocents High School paid a visit to Kingsmen as part of an initiative rolled out by Students Care Services (SCS) to introduce them to various industries in Singapore.

CSR Activities Sports Mania Two editions of Sports Mania were organised by SCS to inculcate sportsmanship, mutual respect and teamwork in the SCS students through sports. Our volunteers assumed the roles of team leaders and befrienders as they joined the youth to compete in fun sporting games. Kingsmen Charity Golf Over 140 avid golfers played golf for a good cause at Kingsmen s very first charity golf tournament at the Singapore Island Country Club on 1 st June. All funds raised went towards supporting the youth engagement & intervention programmes run by SCS. Kingsmen Charity Walk & Bike On 13 August, youth from SCS joined us at our inaugural Kingsmen Charity Walk & Bike 2016 a creative initiative that embraced both design and sports for a good cause! For the first time in Singapore, 50 bespoke bicycles designed by our creative team were presented to the youth by Guest-of-Honour Dr Janil Puthucheary, Minister of State, Ministry of Communications and Information & Ministry of Education and Kingsmen s management team at Bay East Garden.

CSR Activities Lee Ah Mooi Old Aged Home Visit Together with 30 students from Holy Innocents High School, our Kingsmen volunteers were role models as they guided the youth in reaching out to the residents. With a gentle touch, simple hug and sincere heart, we brought smiles to the elderly s faces. Together with the two charity events, a total of $497,071.12 in cash and kind was contributed to SCS. A cheque of $353,002.10 was presented to SCS during our 40 th Anniversary Gala Dinner, representing the total amount raised during our fund raising events.

SRC Team Challenges 2016 s Experiencing Kingsmen Challenges Themed Experiencing Kingsmen, a series of three team challenges were organised. During the first challenge, teams displayed their knowledge of Kingsmen in an all-time favourite board game Snakes and Ladders. A series of exciting sporting challenges took place at Bay East Garden during our inaugural Kingsmen Charity Walk & Bike Protect the King dodgeball, obstacle race and Tug-of-War, were lined up for four different teams. Youth from Students Care Service (SCS) also joined our teams in tackling the challenges with skill, strength and agility. Creativity knew no bounds at the final installation of the Experiencing Kingsmen Challenge on 13 October. Each team was tasked to design and build a structure that reflected Kingsmen s journey over the last 40 years using recycled materials.