MORE THAN 3,000 WAYS TO REACH YOUR CONSUMERS

MORE THAN 3,000 WAYS TO REACH YOUR CONSUMERS

CONTENTS 4 8 Cineplex Special Media Digital Signage Cinema Lobby 10 Concourse Network 12 ONroute 16 Oxford Malls CINEPLEX MEDIA SALES SALES@CINEPLEX.COM WWW.CINEPLEXMEDIA.COM TORONTO 416-539-8800 QUEBEC 514-868-0005 ATLANTIC 902-401-8152 OTTAWA 613-440-1358 MANITOBA/ SASKATCHEWAN 204-396-3044 ALBERTA 403-264-4420 BRITISH COLUMBIA 604-689-3068 HEAD OFFICE 102 Atlantic Ave. Toronto, ON M6K 1X9 2

The Cineplex Media Advantage! Live, Work, Play. Canadians lead full lives to get your message across you have to be where they are. Talk to them at the right moment and in the right environment. Cineplex Media offers a Digital Signage network like no other. ith over 3,000 contact points, Cineplex Media provides Canada s largest Digital Signage network. We deliver Canadians from coast to coast, from Windsor in the south to Whitehorse in the Great White North. Cineplex Media can help you start the conversation, build the relationship, demonstrate the products/services and close the sale through multiple high-impact media touch points. It s the Cineplex Media Advantage and no other media can offer your consumer or your brand the same opportunity. Digital Signage Cinema Lobby opportunities deliver consumers when they are out enjoying the latest Hollywood hits. As they enter our theatres, there is little to distract from the messages before them, whether it s our beautiful, 84 Digital Backlits or our Cineplex Media Interactive Zones. Our TimsTV Network provides an opportunity to reach a wide range of Canadians. The platform allows you to speak directly to Tims customers in a creative, informative, and engaging manner. Tim Hortons enjoys a vast, strong, and loyal following across the country. With such a diverse demographic base, you can feel confident that your message will reach the everyday Canadian. Catch consumers when they re in the mood to shop with our Oxford Mall Network. The combination of 10 top Canadian shopping malls and state-of-the-art, high-definition screens can t be beat when you want to talk to people with their wallets open! We can even deliver consumers while they re going about their busy workdays via our extensive Concourse Network. Located within key business towers across the country, this network can deliver big impressions before, during and after the workday. And let s not forget about our consumers while they re on the road! Cineplex Media can deliver those Ontario travellers 52 weeks of the year with ONroute locations on the 401 highway stretching from the Quebec border to Windsor and up to cottage country via highway 400! Only Cineplex Media can cover the Live, Work and Play aspects of your consumers lives. We call it The Cineplex Media Advantage. 3

CINEPLEX SPECIAL MEDIA EXTEND BEYOND THE BIG SCREEN 1-On-1 With Our Guests ngage with your consumers one-on-one as they travel to and from their theatres. Take full advantage of the millions of guests per year who will be exposed to your brand messaging as they walk down theatre halls, through lobbies, to washrooms and on all those trips to the concessions! An important part of any multimedia cinema execution, engaging with the consumer via Floor, Door and Window Clings, Standees, Banners or Lobby Dominations increases the effectiveness of your overall buy. Talk to your Cineplex Media Account Manager for specific packages, updated data and costs. TOUCHSCREEN TECHNOLOGY 4

Custom Executions ineplex Media works with you to develop a one-of-a-kind execution, surrounding your consumers with multiple touchpoints that deliver your message. In-Lobby Activation or Sampling tied to traditional cinema media will amplify the consumer experience. Few media partners can offer the full range of media touchpoints and experiential marketing the way Cineplex Media can. Have a true one-on-one conversation with your consumers after they ve experienced your brand messaging. INTERACTIVE ZONE 2015 RATES PER-THEATRE/WEEK COST ($G) INTERACTIVE WALL - MEDIA - WEEKLY $5,000 INTERACTIVE WALL - WRAP - WEEKLY* $900-$1,500 INTERACTIVE ZONE ACTIVATION - PER DAY $1,250 INTERACTIVE WALL EXECUTION - CREATIVE DEV. & PROGR.** $20K-$75K 13 Theatres (As of Jan 2015), 23 Theatres (As of Feb 2015), 43 Theatres (As of June 2015 - TBC) * Additional cost for wrap production/installation. Additonal cost for Activation Teams. **Dependent on experience/execution requirements. NON-INTERACTIVE ZONE LOCATIONS RATES 2015 PER-THEATRE/COST/ DAY($G) KIOSK ACTIVATION $1,200 SAMPLING EXECUTION $750 Balance of Theatres on a Space Available Basis Additonal cost for Activation Teams. **Dependent on experience/ execution requirements. 5

Consumer Engagement Like No Other ocated in high-traffic locations within cinema lobbies, this Can t Miss experiential zone provides clients with the latest interactive technology to engage and interact with our guests. Put product in our guests hands, let them experience it for themselves, then get the information to get them to the cash register. This custom-designed software will power interactive screen experiences including gesture, image capture, green screen and on-screen content manipulation technologies, and will allow for data and image capture with the ability to share on social networks. CINEPLEX MEDIA INTERACTIVE ZONE 2014 Scotiabank Theatre Toronto Cineplex Queensway Colossus Vaughan Coliseum Mississauga Cineplex Yonge & Dundas Cineplex Eglinton Town Centre SilverCity Yorkdale SilverCity Riverport SilverCity Yonge & Eglinton Cineplex Crowfoot Crossing Scotiabank Theatre Chinook Scotiabank Theatre Edmonton Scotiabank Theatre Vancouver JANUARY 2015 SilverCity Newmarket Cineplex Eglinton Town Centre SilverCity Fairview Mall Cineplex Crowfoot Crossing Q2 2015 Cineplex Avalon Mall Cineplex Bayers Lake Cineplex Dartmouth Crossing Cineplex Sydney Cineplex Trinity Drive Cineplex Saint John Cinema Banque Scotia Montreal Colusium Kirkland Cineplex Windermere Cineplex South Edmonton Colossus Langley SilverCity Coquitlam SilverCity Metropolis SilverCity Victoria Colossus Laval Cineplex Brossard Cineplex Cinemas Forum SilverCity Montreal SilverCity Polo Park SilverCity St. Vital Galaxy Saskatoon Cineplex Lansdowne Cineplex Markham HUGE 84 Totally Interactive Screens! 6

MASSIVE Centre Interactive Screen With 30 Interactive Tiles! ACTIVATE Extend Beyond The Screens With Our Sample Counters & Kiosks! 7

DIGITAL SIGNAGE CINEMA LOBBY MEDIA FREQUENCY IN HIGH DEFINITION Size Matters! igh-definition, stunning and engaging don t just describe the on-screen action, but also our new 84 Digital Backlits! Huge, bright 84 screens located in high-traffic areas will help bring your campaign to life and make impactful impressions on our guests. The one-minute loops are divided into :10-second ads that light up our lobbies! These dynamic screens are currently installed in our top theatres in the Atlantic, Toronto GTA, GMA and Vancouver markets. In early 2015 we ll see these 84 screens rolled out across the country allowing advertising partners the chance to bring their brands to the forefront of our lobbies. HUGE 84 Screens Located In High-Traffic Areas Talk to your Cineplex Media Account Manager for specific packages, updated data and costs. 8

Become Part of the Experience ur larger-than-life, state-ofthe-art, HD digital screens are located above the box office and concession stands and in theatre streets. Place your ad within our 10-minute content and advertising loop to make an impact with our guests. We ensure the entertainment starts long before they get to their seats. Our network of in-lobby digital signage delivers incredible impact, surrounding guests with movie information and ad messages that can t be missed since screens are placed at all angles throughout the lobby. Moviegoers love to escape to our theatres and they are willing to spend money to do it. Why not engage them while they have their wallets open and are in a positive environment? 2015 PRODUCTION SCHEDULE HD DIGITAL LOBBY SCREENS (16 X 9 ASPECT RATIO) MONTH START/END MATERIAL CYCLE JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY 2016 January 2 - January 29 January 30 - February 26 February 27 - April 2 April 3 - April 30 May 1 - May 28 May 29 - July 2 July 3 - July 30 July 31 - September 3 September 4 - October 1 October 2 - October 29 October 30 - November 26 November 27 - December 31 January 1 - January 28 December 12, 2014 January 21, 2015 February 18, 2015 March 25, 2015 April 22, 2015 May 20, 2015 June 23, 2015 July 22, 2015 August 26, 2015 September 23, 2015 October 21, 2015 November 18, 2015 December 14, 2015 4 Weeks 4 Weeks 5 Weeks 4 Weeks 4 Weeks 5 Weeks 4 Weeks 5 Weeks 4 Weeks 4 Weeks 4 Weeks 5 Weeks 4 Weeks Bold = Adjustment Holiday Schedule (file-in typically 1 business day earlier). Please note that for Landmark and Cine-Entreprise locations, lobby material s due date is 2.5 weeks before start date. Additional costs may apply. DIGITAL BACKLITS 2015 RATES NATIONAL ($) COST PER WEEK 134 THEATRES (AS OF JULY 2015) :15 Seconds $31,410 Three-minute ad creative loop. Creative is presented on all Digital Backlit screens in a given theatre location. (Digital Backlit deployment - Atlantic Canada as of Jan 2015, Toronto EMA/GTA, Vancouver by end of Q1 2015, balance of Canada by end of Q2 2015-TBC). Start date may be any day of the week. Contact your rep for Market, Theatre Specific Rates. DIGITAL LOBBY 2015 RATES NATIONAL COST PER WEEK DURATION COST ($G) :05 seconds $7,923 :15 seconds $14,364 :30 seconds $21,197 :45 seconds $24,444 :60 seconds $28,728 Seasonal Premiums for high-demand months of May, June, July, Aug, Nov, Dec. Contact your rep for Regional, Local Market & Theatre Specific rates. 9

CONCOURSE NETWORK YOUR CONSUMERS ARE OUR BUSINESS Concourse Network CONCOURSE LISTINGS each a huge number of consumers precisely when they re ready to shop as they travel to the office, head out for lunch and finish up their workdays. Cineplex HD screens in entranceways, lobbies, malls and food courts provide an up-to-the-minute mix of news, weather, sports, local information and ads. Your message can be refreshed weekly, daily or even by day-part. The Cineplex Concourse Network includes Toronto, Ottawa, Calgary, Edmonton and Vancouver. Talk to your Cineplex Media Account Manager for specific packages. VANCOUVER ROYAL CENTRE CALGARY BANKERS HALL FIFTH AVENUE PLACE SUNCOR ENERGY CENTRE BANKERS COURT OTTAWA PLACE DE VILLE 1 & 2 MINTO PLACE TORONTO BROOKFIELD PLACE FIRST CANADIAN PLACE TSX EXCHANGE TOWER HUDSON S BAY CENTRE HSBC BUILDING 151 YONGE STREET BAY / ADELAIDE QUEENS QUAY TD CENTRE 145 KING ST W 2 QUEEN ST E 10

WHITE-COLLAR WORKER COMPOSITION AND INDEX POPULATION (COMP%) SPLIT Male 50% Female 50% 30% 31% 56% 69% INDEX 123 53% 72% INDEX 135 48% People who work at offices are more likely than the general population to be A18-64 who are educated, MOPEs and have a high household income. 63% INDEX 131 39% 53% 48% INDEX 138 32% INDEX 152 27% 57% INDEX 210 INDEX 106 A18-34 A18-49 A25-54 A35-64 HHI $100K + BACH. OR + MOPES SOURCE: PMB 2014 Spring, Tor/Van/Ott/Cal/Edm, Index based on white collar (MOPE + clerical + sales and other white collar) composition vs. population; HHI, Occupation, and Education are based on same cities and A18+ MEDIA THAT WORKS More than 884k consumers are exposed to our screens on a daily basis. Engage with your customers while they are on the way to their office or on their way home and making plans for the evening. Over-Indexing against: A18-49 130 A25-54 140 HHI $75k+ 154 MOPES 243 11

ONROUTE NETWORK TAKE YOUR MESSAGE ON THE ROAD ONroute iving, Working or Playing in Ontario means your consumers are likely using the 400 series of highways. Millions of drivers utilize these highways every day of the year. Whether they re on the road for work or play, Cineplex Media can help you reach out to these travellers in the best environment available. ONroute. Each ONroute rest-stop is designed for maximum comfort and relaxation. A wide variety of services and facilities ensure drivers are taken care of, and beautiful seating/dining areas allow customers to wind down as they take a much-needed rest. It s the perfect time to deliver your message. Let Cineplex Media s ONroute Network help drive your sales. Talk to your Cineplex Media Account Manager for specific packages. 12

DIGITAL SIGNAGE NETWORK REACHES ONTARIO S VEHICLE TRAVELLERS 74% ONroute Delivers Ontario Drivers** 80% 14,346KM Vacation Travel in Ontario & Travelled by Car* 12% 8% 11% HAVE A DRIVER S LICENCE 1+ VEHICLES IN THE HOUSEHOLD AVERAGE KM DRIVEN IN THE PAST YEAR 24% TRAVEL 17% 227 MOPES Ontarians Who Have Travelled For Business by Car Indexed to Ontario Population** 158 UNIVERSITY DEGREE+ 181 HHI $100K+ SOURCE: PMB 2014 Spring, *Based on Total Canada, **Based on Ontario 18+ 28% 8% - P12-17 11% - A18-24 17% - A25-34 28% - A35-49 24% - A50-64 12% - A65+ 13

Parry Sound Bracebridge Lake Huron Barrie Barrie Peterborough King City Port Hope Tr Vaughan Oshawa Cambridge N. Woodstock Cambridge S. Oakville Burlington Kitchener Hamilton Toronto Sarnia London Brantford Ro West Lorne Dutton Buffalo Chatham-Kent Tilbury N. Tilbury S. BUSINESS PEOPLE IN ONTARIO 1 2.6 million MOPEs 1.1 million skilled workers Almost 600,000 sales persons and technical engineers 1.5 million have travelled for business in the past year and about 40% have travelled by car 14

Ottawa Morrisburg Ingleside Bainsville Mallorytown N. Trenton S. Napanee Odessa Mallorytown S. enton N. Belleville Kingston chester Lake Ontario ONroute Over 32 MILLION travellers utilize HWY 401 and HWY 400 in Ontario 19 ONroute rest-stops from Windsor to the Quebec border and from the top of Toronto to cottage country State-of-the-art digital HD signage delivers a 10-minute loop of information and ads. On average our guests have a 30-minute dwell time. TRAVELLERS 2 6.6 million Canadians have travelled to/in Ontario in the past 12 months for vacation 81% or 5.3 million of those who have travelled to Ontario have travelled by car POTENTIAL DRIVERS 8.2 million Ontarians have a driver s licence 8.1 million registered vehicles in Ontario 3 On average, 1.6 passengers per light vehicle 4 SOURCE: PMB 2014 Spring, 1 Based on Ontario 18+, 2 Based on Total Canada; 3 2013, Statistics Canada, CANSIM, table 405-0004; 4 2009, Canadian Vehicle Survey 15

OXFORD MALLS WHERE SPENDING MONEY COMES NATURALLY The Ultimate Media Environment ECOSYSTEM: Digital screens controlled by a management console create an Ecosystem to manage and deploy media and content. hat better time to engage with your consumers than when they have PLANNED to make a purchase! The Oxford Mall Network and Cineplex Media s state-of-the-art technology provides the perfect combination to take advantage of the consumers mood to shop. The Oxford Mall Network covers Canada s top retail markets and malls, where more than 100-million shopping trips take place per year. Combine this with unique, impactful and efficient advertising displays and your ads will deliver the sales you need. Talk to your Cineplex Media Account Manager for specific packages. 16

SCREENS WITHIN THE ECOSYSTEM: Mobile device, 84 digital video terminal, large-format digital banner PROXIMITY Within the Ecosystem, brands interact with consumers via phones, digital video terminals and large-format digital banners. Tailored messaging can be directed at individuals as they walk down hallways toward their favourite stores, and until they re within steps of the cashier. ONTARIO YORKDALE SQUARE ONE SCARBOROUGH TOWN CENTRE HILLCREST MALL UPPER CANADA MALL ALBERTA SOUTHCENTRE MALL KINGSWAY MALL EDMONTON CITY CENTRE QUEBEC LES PROMENADES GATINEAU GALLERIES DE LA CAPITALE 17

Brand Activation Platform (BAP) The Brand Activation Platform is the underlying software engine that assembles the components of the activation. Program objectives Defining program data structures Interactive software and functionality Trafficking the activation to screens within the Ecosystem Collecting all data about core consumers and their behaviour BAP / ACTIVATION / ANALYTICS : AVAILABLE IN PHASE 2 (2015) Activation An application that enables two-way communication with consumers, accessed through a screen via our Ecosystem. The activation delivers a call to action, brand messaging and an incentive to participate and share with others. Each activation will be deployed with a specific consumer segment in mind based on brand objectives. The Ecosystem allows you to speak to consumers in a way that will be tailored to that segment and relevant to that consumer. Brands can provide incentives or communicate with shoppers via the most important screens of all - their personal mobile devices. Analytics What we will be able to gather from an analytics perspective: Audience measurement Gender and age 18

CineplexMedia.com Everything you need to know about Cineplex Media and how we help deliver your brand objectives. YOUR BRANDS are never more than a click away from the path to success with CineplexMedia.com News, summaries of our media, updated research, campaign mapping, release dates, trailers, case studies, production schedules and rates ensure no matter what you re looking for, CineplexMedia.com delivers. 19