Teradici Naming and Branding Guide for Partners

Teradici Naming and Branding Guide for Partners

Table of contents 2 Teradici Trademark Usage Guidelines...3 What is a trademark?...3 Teradici trademark list...3 Proper use of trademarks...4 Trade Names...5 Trademark attribution...5 Acknowledgement/legal notice...5 Teradici Product Names...6 Teradici Product Naming Guidelines for OEMs...7 Trademark Graphics Standards...8 Teradici basic logotype...8 Teradici logotype with pixel cloud...9 PCoIP logotype...10 PCoIP logotype (for manufacturing processes)...11 Teradici PCoIP Optimized logotype...12 Background usage...13 Not permitted graphic usage...14 Questions?...15

Teradici Trademark Usage Guidelines 3 Teradici Corporation has acquired valuable intellectual property rights through the proper and continuous usage of trademarks to identify its company and products. These guidelines have been developed for licensees and other third parties to answer common questions regarding the proper legal use of Teradici Trademarks and to prevent market confusion that can result from improper or illegal usage. It is important that you use and protect these marks properly by identifying these trademarks in all of your promotional, advertising, instructional or reference materials, which are distributed to the public, or on your web sites, products, labels or packaging. What is a trademark? A trademark is a word, name, symbol, device, design, or phrase adopted and used by Teradici to identify its product and to distinguish them from products by other companies. Trademarks are usually noted with a or a symbol. In the United States, a trademark that is noted by a is not registered with the United States Patent and Trademark Office, and a trademark noted with an has been registered with the United States Patent and Trademark Office. Trademarks, however, may also be registered internationally and each country has different laws regarding the proper notation of trademarks. Teradici trademark list The following list is not exclusive and Teradici reserves the right to add or delete trademarks or modify these usage guidelines at any time, and Teradici shall provide thirty days prior written notice of any such modification or deletion. Teradici PCoIP PCoIP Optimized

4 Proper use of trademarks Please comply with these guidelines when using Teradici trademarks. 1. A trademark is always a proper adjective that describes a specific person, place or thing. Use a Teradici trademark as a proper adjective (not a noun or verb) the first time it is used in text. Never use a mark as a verb: CORRECT USE PCoIP technology allows you to deliver a rich, uncompromised user experience. INCORRECT USE PCoIP allows you to deliver a rich, uncompromised user experience. You should choose PCoIP for all of your remote workstations. 2. Never use trademarks in a possessive or plural form: CORRECT USE Teradici PCoIP Partner Program PCoIP protocol includes intrinsic security features INCORRECT USE Teradici s PCoIP Partner Program PCoIPs can be used throughout your enterprise 3. Never hyphenate a trademark: CORRECT USE Remote desktops based on PCoIP technology INCORRECT USE PCoIP -enabled desktops 4. Never alter a trademark: CORRECT USE Use PCoIP portals to access your remote workstation INCORRECT USE PCoIPing into your remote workstations 5. Never combine two or more trademarks: CORRECT USE PCoIP firmware release for XYZ Company INCORRECT USE XYZ PCoIP firmware 6. Do not combine your marks or third party marks with any Teradici trademarks, either as the name or your product or in any of your materials: CORRECT USE XYZ Company s product with PCoIP technology INCORRECT USE Use the XYZ PCoIP product

Trade Names 5 Trade names are the actual business names of companies. Trademarks and trade names are not the same, even though many companies use their trade names as trademarks. If you are using Teradici as a substitute for Teradici Corporation, you are using it as a trade name. Because they are nouns, trade names can be used in the possessive and do not require a generic term or a trademark symbol. Thus, you should not use a after Teradici when it appears as part of the full corporate name or as a trade name. For example: Corporate Name: This technology was developed by Teradici Corporation Trade Name: This technology was developed by Teradici. Trade Name: Teradici s latest technology leads the industry. Trademark: The Teradici processor leads the industry. Trademark attribution On products, packaging, manuals, advertisements and promotional materials, use a trademark symbol ( or ) with the most prominent appearance of a Teradici trademark. These symbols must be used at least the first time a Teradici mark is mentioned in the text (after the title). Thereafter, you do not need to use the trademark symbol. Acknowledgement/legal notice Use the or symbol in connection with any Teradici trademark and the following acknowledgement of Teradici ownership of its marks and/or logos: [insert permissible mark] [is a/are] trademark[s] of Teradici Corporation and may be registered in the United States and/or other countries. Acknowledgement should appear either at the beginning or end of your manuals, publications, or other materials. The Teradici trademarks are valuable intellectual property rights of Teradici. Please treat them properly in accordance with these guidelines. Misuse of the Teradici trademarks may subject you to trademark infringement.

Teradici Product Names 6 Teradici PCoIP Zero Client Teradici PCoIP Zero Client Teradici PCoIP Optimized Thin Client Teradici PCoIP Optimized Thin Client Teradici PCoIP Software Client Teradici PCoIP Software Client for Windows Teradici PCoIP Software Client for Mac Teradici PCoIP Software Client for Linux Teradici PCoIP Software Client for Android Teradici PCoIP Remote Workstation Card Teradici PCoIP Remote Workstation Card Teradici PCoIP Remote Workstation Card + CPU Teradici PCoIP Remote Workstation Solution Teradici PCoIP Hardware Accelerator (APEX 2800) Teradici PCoIP Hardware Accelerator Teradici PCoIP Hardware Accelerator LP PCIe Card Teradici PCoIP Hardware Accelerator for HP Gen 8 Blade Servers Teradici PCoIP Management Console Teradici PCoIP Management Console

Teradici Product Naming Guidelines for OEMs 7 In all cases, reference is required to PCoIP being a registered trademark of Teradici Corporation. Teradici PCoIP Zero Client naming options: Teradici PCoIP Zero Client by {OEM} {OEM} {Model name} PCoIP Zero Client {OEM} PCoIP Zero Client is NOT allowed. Teradici PCoIP Remote Workstation Card naming options: (formerly Teradici PCoIP host card) Teradici PCoIP Remote Workstation Card by {OEM} {OEM} {Model name} PCoIP Remote Workstation Card {OEM} PCoIP Remote Workstation Card is not allowed. Referencing the different models: Reference the different models of Workstation cards by indicating dual based on TERA2220 or quad based on TERA2240. For example: Teradici PCoIP Remote Workstation Card dual or quad by {OEM} {OEM} {Model name} PCoIP Remote Workstation Card dual or quad Using your own product name: If you choose to use your own product name and not to include Teradici and/or PCoIP in that name we require you to reference Teradici and our technology in the following manner: This product is based on PCoIP Technology from Teradici Corporation. Reference to PCoIP being a registered trademark of Teradici Corporation is also required.

Trademark graphic standards 8 When our trademarks are used by licensees and other third parties they must adhere to the graphic standards as shown in this guide. Graphic standards help to build awareness of the company, improve the perception of Teradici and its products and technologies, and unify the presentation of our identity. Always use the authorized reproduction materials available from Teradici. Do not attempt to re-create the designs, nor animate them or augment them with additional designs. Teradici basic logotype The Teradici basic logotype is a design mark, and consists of the word Teradici in a modified font. It is our primary trademark. It is only to be used in positive (black) or reversed in white and must not be modified in any way or combined with any other designs. Clear space surrounding the Teradici logotype must equal the height of the letter i. The minimum height of the letter i is 0.25

9 Teradici logotype with pixel cloud The Teradici logotype with pixel cloud is an alternative design mark for use when vertical space permits, when no other graphic elements are nearby, and the reproduction method is able to adequately reproduce the pixel cloud elements and colours. Do not attempt to modify the design or colours in any way. Do not use the pixel cloud without the Teradici logotype, nor alter the spatial relationship between the Teradici logotype and pixel cloud. Do not use this design mark if it will result in a smaller Teradici than would otherwise occur if only the Teradici basic logotype were used. Do not use this design mark at sizes so small that the pixel cloud image becomes indistinct. Clear space surrounding the Teradici logotype and pixel cloud must equal the height of the letter i. The minimum height of the letter i is 0.25

10 PCoIP logotype This design mark is the default mark to be used by licensees and third parties. It is to be used on all Original Equipment Manufacturer (OEM) products and in product literature. In cases where the reproduction method and size may result in the clarity of the mark being compromised, use the alternative design mark specifically created for manufacturing purposes. This design mark is only to be used in positive (black) or reversed in white and must not be modified in any way or combined with any other designs. Clear space surrounding the PCoIP logotype must equal the height of the letter I. The minimum height of the letter I is 0.25

11 PCoIP logotype (for manufacturing processes) This alternative design mark is to be used in cases where the reproduction method and size may result in the integrity of the mark being compromised. It is only to be used in positive (black) or reversed in white, or, when impressed, raised, injected or otherwise manufactured directly in the product material, may be the same colour as the product to which it is applied. This design mark must not be modified in any way or combined with any other designs, and must not be obscured by the shape of the product or when the product is in use. Clear space surrounding the PCoIP logotype must equal the height of the letter I. The minimum height of the letter I is 0.25

12 Teradici PCoIP Optimized logotype The Teradici PCoIP Optimized logotype may only be used for products developed as part of the PCoIP Optimized program. It is only to be used in positive (black) or reversed in white and must not be modified in any way or combined with any other designs. Clear space surrounding the PCoIP logotype and pixel cloud equals the height of the letter I. The minimum height of the letter I is 0.25

13 Background usage The Teradici trademarks may also be used in reverse on a solid color background or on photographs with limited tonal value of sufficient contrast. The Teradici logotype with pixel cloud may not be used on any background except white or black.

14 Not permitted graphic usage Do not re-create the trademarks using different fonts. Do not modify the trademarks in any way. Do not animate the trademarks in any way. Do not apply color or to the trademarks. Do not combine the trademarks with other non-teradici trademarks.

Questions? 15 If you have questions or would like further information regarding Teradici Trademarks, please contact Teradici Marketing department as follows: Teradici Corporation ATTN: Channel Marketing #101-4621 Canada Way Burnaby, BC V5G 4X8 Email: channelmarketing@teradici.com www.teradici.com