WORKING WITH VERVE AD SPECS GUIDE v17.6
GETTING STARTED WHAT TO PROVIDE TO VERVE In order to maintain the established branding of the advertiser, it is important to have editable assets, as well as designated fonts, to create and deliver the advertisers messaging consistently on mobile devices. Here is what we need: Layered Assets.PNG (Adobe Fireworks) or.psd (Adobe Photoshop) Logos.AI (Adobe Illustrator) or.eps Images.TIFF or.jpg Please provide the highest resolution possible Fonts (MAC format).otf,.ttf, or.rtf Brand Styleguide (if available).pdf REVISIONS In order to control the amount of revisions, we offer the following guidelines: Design Max of 3 rounds of revisions after initial mock is presented Development Max of 2 rounds of revisions after a demo has been Presented VIDEO SPECIFICATIONS Format:.mp4 or.mov Codec: h.264 Ratio: 16:9 recommended Maximum file size: 1MB per 30 seconds Play Limit: 15-30 seconds Frame rate: 29.97 fps Bit rate: 200-250kbps AUDIO SPECIFICATIONS Sound: user initiated Volume: not to exceed -12 db and should be mutable In-banner video: must be able to pause and control volume; audio muted for AutoPlay and Smart Rise Video experiences FEATURE MATRIX ios Android Tablet REQUIREMENTS / DELIVERABLES WEB APP WEB APP WEB APP Tap-to-Call Phone number Tap-to-Calendar.ICS file Tap-to-Email Email address Tap-to-URL HTTP://... Tap-to-Map Street address for Google Maps Tap-to-App Download HTTP://... Tap-to-YouTube URL for YouTube video Tap-to-Video Approved video Facebook Approved Facebook Account Twitter Approved Twitter Account 2
PRE-APPROVAL AND POST-APPROVAL TIMELINES We currently require the following timelines in order to allow adequate time to design and develop best-of-breed creative ad solutions and to allow ample time for QA testing and trafficking. Post-approval timelines begin when the final design has been fully approved. = 1 BUSINESS DAY A business day is Monday Friday (including weekends) EXECUTION A STANDARD ADS & THIRD-PARTY TAGS includes creative or ad tags supplied to Verve without requiring design, development, or new vendor certification PRE-APPROVAL // 1 BUSINESS DAYS POST-APPROVAL // 2 BUSINESS DAYS DESIGN (PER (REVISION) QA & TRAFFIC EXECUTION B STANDARD ADS & THIRD-PARTY TAGS includes creative that follows Verve unit specifications with no customization PRE-APPROVAL // 1-2 BUSINESS DAYS POST-APPROVAL // 5 BUSINESS DAYS DESIGN (PER (REVISION) AD DEVELOPMENT QA TRAFFIC EXECUTION C STANDARD ADS & THIRD-PARTY TAGS includes creative that are modifications of existing Verve Expandable Ad units PRE-APPROVAL // 2-4 BUSINESS DAYS POST-APPROVAL // 7 BUSINESS DAYS DESIGN (PER (REVISION) QA & TRAFFIC EXECUTION D CUSTOM & COMPLEX EXECUTIONS includes creative that are new units or complicated builds PRE-APPROVAL // 3-6 BUSINESS DAYS AD DEVELOPMENT POST-APPROVAL // 15 BUSINESS DAYS AD DEVELOPMENT QA TRAFFIC 3
MOBILE AD SIZES CTA S / RESPONSE MECHANISMS TAP-TO-CALL TAP-TO-CALENDAR TAP-TO-EMAIL TOP-TO-URL TAP-TO-MAP TAP-TO-APP TAP-TO-SOCIAL (Facebook / Twitter, etc.) BANNER [25 KB] Retina size: 640x100 [50 KB] EXPANDABLE > 320x480 [200 KB] Retina size: 640x100 > 640x960 [400 KB] INTERACTIVE POSSIBILITIES Dynamic messaging & creative Photo / product carousel HTML 5 animations Rich media (Games / 360 o tours, etc.) Couponing (Redemption, Passbook, etc.) Data capture Social sharing INTERSTITIAL or 300x250 [75 KB] Retina size: 640x960 or 600x500 [150 KB] 4
TABLET AD SIZES SUGGESTED SAFE AREA Suggested Safe Area is the viewable area on the screen that will remain viewable when the user rotates the device. Best practices is that any CTA be visible to the user in the suggested Safe Area size of 724x724 on a 1280x1280 image for full size tablets. The ads will adjust accordingly for smaller tablet sizes. LEADERBOARDS Ad size: 728x90 [50 KB] Retina size: 1456x180 [100 KB] 300x250 RECTANGLE Ad size: 300x250 [75 KB] Retina size: 600x500 [150 KB] CTA S / RESPONSE MECHANISMS TAP-TO-CALL TAP-TO-CALENDAR TAP-TO-EMAIL TOP-TO-URL TAP-TO-MAP TAP-TO-APP TAP-TO-SOCIAL (Facebook / Twitter, etc.) EXPANDABLE* Ad size: 728x90 or 300x250 > 724x724 [150 KB] Retina size: 1456x180 or 600x500 > 1448x1448 [300 KB] * Leaderboard or 300x250 Rectangle can be used when building out expandables. Please make sure to include assets for both units. INTERACTIVE POSSIBILITIES Dynamic messaging & creative Photo / product carousel HTML 5 animations Rich media (Games / 360 o tours, etc.) Couponing (Redemption, Passbook, etc.) Data capture Social sharing 5
TABLE OF CONTENTS CREATIVE EXPERIENCE Tap to Map with One Location Tap to Map with Multiple Locations Carousel Dynamic Weather Save the Experience Wallet Tilt Shake OnScroll Canopy Canopy OnScroll Video Vertical Video Smart Rise Video AutoPlay Video Cinemagraph Pre-Roll Video Games PAGE 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
TAP TO MAP WITH ONE LOCATION Non-scrollable Scrollable Ad size: 320x884 Retina asset size: 640x1768 Note:.PSD templates available for use Features 1 address / location nearest to user with customizable pin icons Users tap to get directions, native map opens providing full screen map and directions Creative area is open to deliver brand message Tap on CTA in creative area Tap to native map Scroll for more POI scroll 7
TAP TO MAP WITH MULTIPLE LOCATIONS Non-scrollable Scrollable Ad size: 320x884 Retina asset size: 640x1768 Note:.PSD templates available for use Features up to 10 addresses / locations nearest to user with customizable pin icons Users tap to get directions, native map opens providing full screen map and directions Creative area is open to deliver brand message Tap on CTA in creative area Tap to native map Scroll for more POI scroll 8
CAROUSEL Users navigate full screen product carousel by swiping or using left or right arrow controls with counter at bottom of screen to orient users to number of slides Maximum of four slides strongly advised Tap on CTA in creative area Tap to advance to next slide Slides loop 9
DYNAMIC WEATHER Creative dynamically presented based on location and a variety of current weather conditions (clear, cloudy, cold, hot, hurricane, raining, snowing, tornado, tropical storm, windy) and temperature ranges Tap on CTA in creative area Creative area is open to deliver brand message 10
SAVE THE EXPERIENCE Users tap to download app-like experience Fully-interactive creative experience without using any file space on device Ad content may be updated dynamically Tap on CTA in creative area Save ad Open ad 11
WALLET Users tap to save offer or promo to Apple or Google Wallet along with 10 closest locations Locked screen notifications when in proximity of saved location Tap on CTA in creative area Installs / Redemptions (user-initiated) Updates / Deletes (ios only) Offer may be refreshed ios Android 12
TILT SHAKE Users interact with creative by tilting their device left, right, forward, or backward or by shaking Tilt or shake can be used with creative, games, carousels, and more Tap on CTA in creative area Other metrics depending on execution 13
ONSCROLL Optional banner CTA to expandable Banner animates forwards or backwards based on users scrolling down or up the page Tap on CTA in creative area Initial scrolling quartiles Repeated scrolling quartiles 14
CANOPY Creative canvas: 320x480 Optional banner CTA to expandable Creative expands from bottom of the screen, allowing ad content to be unobtrusively positioned above app content Animation is auto-initiated when banner loads Tap on CTA in creative area Initial scrolling quartiles Repeated scrolling quartiles Transparent portion closed 15
CANOPY ONSCROLL Creative canvas: 320x480 Optional banner CTA to expandable Banner animates forwards or backwards based on users scrolling down or up the page On animation, creative expands from bottom of the screen, allowing ad content to be unobtrusively positioned above app content Tap on CTA in creative area Initial scrolling quartiles Repeated scrolling quartiles Transparent portion closed 16
VIDEO Video size; 320x180 Video retina size: 640x360 Videos will not auto-play User taps on poster / static image to play full screen Tap to play video Tap on CTA Play duration [25% / 50% / 75% / 100%] SPECIFICATIONS Format:.mp4 or.mov Codec: h.264 Ratio: 16:9 recommended Maximum file size: 1Mb per 30 secs Play limit: 15-30 secs Frame rate: 29.97 fps Bit rate: 200-250kbps 17
VERTICAL VIDEO or 360x640 or 720x1280 * Dimensions are the same for expandable and interstitial Video autoplays for 7 seconds before option to close displays; countdown appears in top left corner Expandable: Standard banner autoplays with no sound and expands to full screen Interstitial: Autoplays with no sound Brand message overlay supported, if applicable Tap on CTA Mute / unmute Quartiles [0, 25, 50, 75, 100] + expand Tap to close video SPECIFICATIONS Format:.mp4 or.mov Codec: h.264 Ratio: 16:9 recommended Maximum file size: 1Mb per 30 secs Play limit: 15 secs Frame rate: 29.97 fps Bit rate: 200-250kbps EXECUTION NOTES Static mocks cannot be built until all assets are received Static mock storyboards are final once approved for build 18
SMART RISE VIDEO Expanded banner: 320x180 Retina asset size: 640x360 Optional banner CTA to expandable Standard banner plays video and expands to full size for 7 seconds before returning to original size On tap, video plays in native player or opens expandable banner Tap on CTA Mute / unmute Quartiles [0, 25, 50, 75, 100] + expand SPECIFICATIONS Format:.mp4 or.mov Codec: h.264 Ratio: 16:9 recommended Maximum file size: 1Mb per 30 secs Play limit: 15-30 secs Frame rate: 29.97 fps Bit rate: 200-250kbps 19
AUTOPLAY VIDEO Standard banner plays automatically with no sound On tap, video continues to play in expanded state from where it left off in banner Tap on CTA Mute / unmute Quartiles [0, 25, 50, 75, 100] + expand SPECIFICATIONS Format:.mp4 or.mov Codec: h.264 Ratio: 16:9 recommended Maximum file size: 1Mb per 30 secs Play limit: 15-30 secs Frame rate: 29.97 fps Bit rate: 200-250kbps 20
CINEMAGRAPH Smart Rise expanded banner: 320x180 Retina asset size: 640x360 Static images with one or two animated elements for movement Plays automatically Cinemagraph can be applied to any display video unit, including interstitials; three examples listed below Tap on CTA Mute / unmute Quartiles [0, 25, 50, 75, 100] + expand SPECIFICATIONS Format:.mp4 or.mov Codec: h.264 Ratio: 16:9 recommended Maximum file size: 1Mb per 30 secs Play limit: 15-30 secs Frame rate: 29.97 fps Bit rate: 200-250kbps Example: AutoPlay Example: Smart Rise Example: Interstitial 21
PRE-ROLL VIDEO Not applicable Not applicable 7 seconds, 15 seconds, or 30 seconds video plays prior to displaying selected content VAST 2.0 clickable video VPAID tags accepted Tap on video Quartiles [0, 25, 50, 75, 100] Video Completion Rate View Through Rate Viewable Rate SPECIFICATIONS Video Type / Delivery Method: Progressive Format:.mp4 Codec: libx264 Ratio: 16:9 recommended Maximum file size: 5 mb Play limit: 30 secs Frame rate: 29.97 Bit rate: 1000-1200 kbps Trim to length; do not include slate, leaders, or countdowns Audio Codec: libfaac Bit rate: 32-96 kbps / 11.025-44.1 khz sample rate 22
GAMES Users tap to experience a game puzzles, quizzes, recipe builders, choose your own adventure, scratchoff, Tetris, Candy Crush, whack-a-mole, and so much more Tap on CTA in creative area Other metrics depending on game 23