THE PREMIER MAGAZINE OF THE WEST media Kit 2018
welcome home A Celebrated Lifestyle Magazine And So Much More Millions of readers. The greatest stories, visuals, events, and destinations of the American West. Advertising as appealing and relevant as its editorial content. C&I S READERS ARE QUALIFIED, DECISIVE, AND LOYAL TO OUR BRAND AND OUR PARTNERS. THEY CONSIDER THE ADS TO BE AS VISUALLY APPEALING AND INTERESTING AS THE EDITORIAL CONTENT A TRUE TESTIMONY TO THE QUALITY AND RELEVANCE OF OUR ADVERTISERS. Welcome to Cowboys & Indians. Let us showcase your brand in the pages of the most authoritative and artfully designed Western lifestyle media product in existence. Get in front of our evergrowing audience of the most passionate, active, and loyal Western enthusiasts. They pore over the pages of every issue of C&I, spending time with our awardwinning editorial content and searching out hot brands and products to buy. A beloved title celebrating its 25th anniversary this year, C&I also offers powerful digital platforms that give partners additional ways to showcase products and services to the people who want them the most. We ve done the research: Our readers are frequent shoppers, travelers, and collectors. They immerse themselves in our print pages and are engaged online, whether visiting C&I s website or checking in daily on our bustling social media. No other magazine or media product in the Western lifestyle market has the authority, reach, and active readership of C&I. By joining us, you will extend your reach beyond current geographic limitations, connect your brand to the quality production of Cowboys & Indians, and engage with your target audience organically. Keep reading to find out more about why C&I s crowd should become yours. We can t wait to hear from you. THE PREMIER MAGAZINE OF THE WEST
MAGAZINE CIRCULATION: 170,000 THE MAGAZINE With a readership of more than 300,000 and readers spending an average of an hour and a half looking at each issue, it s no wonder we get regular feedback from so many folks who collect every C&I rather than tossing it. MALE/FEMALE READERSHIP: 48%/52% 3 MILLION Between the magazine, weekly e-newsletter, website, and active social media platforms, the C&I brand is reaching an average audience of close to 3 million per month. THE WEBSITE Visits to cowboysindians.com reach 2 million per year with 1.5 million unique visitors.* And our digital footprint continues to grow as C&I online delivers dynamic web-exclusive stories, celebrity interviews, and best-of-the-west features across web, social, and mobile. our audience Our audience is your audience. Not only do we have a large following, we have the right kind of following for your increased success. Our subscribers and newsstand buyers invest a substantial amount of money each year in their passion for the Western lifestyle. They are willing to pay more for the quality and authenticity of C&I. Case in point: According to the 2016 Alliance for Audited Media reports, C&I s subscribers pay a significantly higher than average price for single copies and subscriptions. And even though our newsstand price is one of the highest, our ratio of newsstand copy sales to total circulation far exceeds all other titles. U.S. READERSHIP BREAKDOWN AVERAGE AGE: 51 One quarter of our audience is between the ages of 25 and 44. SOCIAL MEDIA With a growing fan following of more than 400,000 on social media,** our active followers are the best brand loyalists around. They stay engaged across Facebook, Instagram, Twitter, and Pinterest. WEST 30% SOUTHWEST 30% MIDWEST 17% SOUTHEAST 17% NORTHEAST 6% AVERAGE HOUSEHOLD INCOME: $127,000 WEEKLY E-NEWSLETTER We have on average 100,000 subscribers who rely on our weekly e-newsletter, The Post, for exclusive web content, celebrity interviews, new music playlists, recipes, giveaways, movie previews, and Western shopping. *Source: Google Analytics 2017 **Source: Sprout Social 2017
social media On average, C&I readers spend 90 minutes with each issue! The average C&I reader has been enjoying the publication for 5.7 years. 3 out of 4 readers visited an advertiser s website. 95% took action as a result of reading C&I. C&I s circulation is audited by the Alliance for Audited Media (the AAM ). C&I delivers highly knowledgeable and engaged subscribers who have a unique appreciation of the active lifestyle. Our readers are also extremely loyal to our advertisers. Both subscribers and newsstand readers are frequent spenders and shoppers who look to C&I to showcase the products that fit their lifestyle. *Source: TouchPoint Research Reader Survey 2015 WE RE IN THE RIGHT PLACES We distribute where your customers spend their time. C&I can be found at nearly 100 events every year. Just to name a few: We have copies at art auctions in Coeur D Alene and Jackson Hole and at Prix De West and Brian Lebel s Show and Auction. We re at rodeos from Calgary down to Cheyenne and, of course, the Wrangler National Finals Rodeo. Find us at fashion events and markets in Denver and Dallas, and at home interiors and gift shows in Las Vegas and High Point. Don t forget unique events like the Dallas Safari Show and the Santa Fe Indian Market. And year-round, you can find C&I in some of the finest hotels and resorts in the country. POWERFUL NEWSSTAND SALES With a lineup of A-list celebrities, C&I captures the attention of tens of thousands of readers each issue who pick up single copies at the $6.99 cover price. Although C&I s single-copy price is one of the highest of all audited titles, the magazine s ratio of single-copy sales to total circulation far exceeds all other titles. IMPRESSIVE, UNIQUE SUBSCRIPTIS Our subscribers value the magazine. Unlike most titles, 100 percent of C&I subscribers buy directly from the magazine, not through agencies selling at tremendous discounts. Cowboys & Indians invests significant dollars each year soliciting a passionate Western-lifestyle enthusiast who is willing to pay for quality and authenticity. C&I s social media followers are active, affluent, and adventurous. They stay plugged in while on the go, taking in the latest and greatest fashions, destinations, entertainment, and events in the West. FACEBOOK @COWBOYSINDIANS C&I s Facebook channel is our largest social marketing platform. We have a following of more than 340,000, which gives us an edge over our competitors. We post several times a day, sharing entertainment exclusives, celebrating important historical milestones, and touting must-attend events. INSTAGRAM @COWBOYSINDIANSMAGAZINE Instagram is a breakout social marketing platform for our C&I digital audience we re at close to 30,000 followers and growing. We share daily posts capturing the latest fashion trends and accessories, behind-thescenes photo shoots, beautiful Western photography, rich archival C&I content, and much more. PINTEREST @COWBOYSINDIANS C&I s Pinterest page, followed by more than 30,000, sets trends by showcasing Western fashion, accessories, home interiors, festive food and cocktail recipes, and much more. Followers often repin our content to their own boards. TWITTER @CI_MAGAZINE C&I s Twitter page boasts more than 14,000 followers, and it s a place where we regularly interact with the celebrities who appear in our magazine.
what s in the magazine? what s in the magazine? FEBRUARY/MARCH Annual Photography Issue Readers greatest photo submissions and profiles of renowned Western photographers. Fests of the West A look at music and arts festivals kicking off in the spring. APRIL Spring Fashion Beautiful styles and apparel from our partners collections and beyond. Great Adventures and Gear Ways to take Western travel to the extreme and suggestions for the best gear to bring on the outings. MAY/JUNE Best of the West Issue Fresh bite-size takes on travel, food, fashion, home décor, history, and entertainment in the American West. Equine Life and Culture Special content devoted to the beauty and importance of horses. JULY 25th Anniversary Issue We look back on a quarter century of C&I with extra special content, interviews, and retrospectives, for a highly collectible issue. Summer Travel Recommendations for short and epic trips around the West. November 17, 2017 November 22, 2017 January 23, 2018 January 5, 2018 January 12, 2018 March 6, 2018 February 23, 2018 March 2, 2018 April 24, 2018 April 13, 2018 April 20, 2018 June 12, 2018 AUGUST/SEPTEMBER Native and Western Art Historical and modern artists and works are celebrated, whether displayed in galleries or available for collecting. Also, previews of the Western Design Conference and Santa Fe Indian Market. OCTOBER Fall Fashion Beautiful styles and apparel from our partners collections and beyond. Taste of the West A special package highlighting bites, cocktails, recipes, chefs, and foodie trends from all over the region. NOVEMBER/DECEMBER Holiday Gift Guide Recommendations for the cowboys, the cowgirls, the kiddos, the home, stocking stuffers, and more. Shopping and Rodeo at Wrangler NFR A preview of the star-studded Las Vegas event with looks at the rodeo and the entertainment offerings. JANUARY 2019 Western Home and Design Spotlights on the different décor styles and trends around the West. New Year, New Entertainment We recommend upcoming films, books, shows, music, and art events. May 25, 2018 June 1, 2018 July 24, 2018 July 6, 2018 July 13, 2018 September 4, 2018 August 24, 2018 August 31, 2018 October 23, 2018 October 5, 2018 October 12, 2018 December 11, 2018 IN EVERY ISSUE ANNIVERSARY The 25th anniversary year will play a big part in every issue, from special giveaways to fun lists from years of great content. FASHION Find stunning looks and accessories from the greatest Western and Native American brands and designers. HISTORY Live the legends, experience the developments, and meet the colorful characters that shaped the West. NATIVE Explore Native American culture as it is remembered, honored, and experienced today. ART & HOME Surround yourself with works from top galleries and beloved artists, and step inside grand homes and ranches. ENTERTAINMENT Get closer to modern stars of screens big and small, and rediscover the classics of the golden age of westerns. FOOD & SPIRITS Tuck in for some of the finest food and wine, brews and spirits, dining destinations, and gourmet recipes. TRAVEL Explore natural scenic beauty, bucket-list itineraries, and life-changing adventures. RANCH & RODEO From action-packed arenas to homes on the range, we offer unique stories and characters who live the authentic Western lifestyle.
our 25th year Nobody celebrates a birthday quite like Cowboys & Indians. We ve put together special issues for each of our 10-, 15-, and 20-year celebrations, and all three of those issues rank highly among our all-time top sellers. The 25th Anniversary edition will be bigger and better than ever, with a wealth of commemorative content and an appeal beyond our regular subscriber and single-copy bases. Every other issue in 2018 will have special anniversary content, as well, so this is definitely the year to become part of the C&I family. 25 THINGS Entertaining lists in every issue to coincide with the anniversary, focusing on film, travel, music, fashion, and more. SOCIAL MEDIA Regular posts on readers and editors thoughts and memories of 25 years of C&I. JULY ANNIVERSARY ISSUE In addition to the celebratory callouts in all 2018 issues, the July edition of C&I will mark our official silver anniversary with looks back at our greatest past editions and cover stars. You ll see reader favorites Tom Selleck, Kevin Costner, Robert Duvall, Chris Pratt, Denzel Washington, Brad Pitt, Wes Studi, Sam Elliott, Reba McEntire, Miranda Lambert... the list goes on. GIVEAWAYS Chances for readers to win products, trips, and more in every issue of 2018. DISPLAY AD RATES Frequency 1X 3X 6X 8X Full Page $5,548 5,272 4,995 4,763 2/3 Page 4,492 4,217 4,047 3,915 1/2 Page 4,052 3,809 3,655 3,527 1/3 Page 3,087 2,901 2,785 2,684 1/4 Page 2,503 2,418 2,312 2,228 Cover 2 6,630 6,434 6,110 5,824 Cover 3 5,834 5,659 5,490 5,325 Cover 4 7,956 7,717 7,484 7,266 Spread and billboard pricing available upon request. Special positions require a 15% charge to rate. All rates net. No charge for bleeds. X means frequency of insertion. DEADLINES Issue Space Materials On Sale February/March November 17, 2017 November 22, 2017 January 23, 2018 April January 5, 2018 January 12, 2018 March 6, 2018 May/June February 23, 2018 March 2, 2018 April 24, 2018 July April 13, 2018 April 20, 2018 June 12, 2018 August/September May 25, 2018 June 1, 2018 July 24, 2018 October July 6, 2018 July 13, 2018 September 4, 2018 November/December August 24, 2018 August 31, 2018 October 23, 2018 January 2019 October 5, 2018 October 12, 2018 December 11, 2018 CONTACT C&I ADVERTISING Visit cowboysindians.com/advertise or contact Keely Junot, advertising coordinator, at 214.239.6964, fax 214.750.4522, or email kjunot@cowboysindians.com. THE PREMIER MAGAZINE OF THE WEST SPONSORSHIP C&I offers valuable support to our partners for web and social media sponsorships throughout the year. We will customize a sponsorship program across our digital platforms that will align and enhance your marketing goals and reach our loyal C&I audience. WEBSITE AD RATES Ad Sizes CPM Rate Half Page $30 Super Leaderboard $30 Leaderboard $20 Medium Rectangle $20 Mobile Leaderboard (Recommended for mobile optimization.) CPM (per thousand impressions) 20,000 minimum impressions run of site. E-NEWSLETTER AD RATES Ad Sizes Rate Leaderboard/Footer $350 Medium Rectangle $250 Sponsored Content $500 DEADLINES Space and Materials Deadline two weeks prior to Start Date.
6688 N. Central Expressway, Suite 650, Dallas, TX 75206 214.750.8222 fax 214.750.4522 cowboysindians.com PHOTOGRAPHY: (FIRST SPREAD) JOHN E. TRABUCCO, (SECOND SPREAD) JIM CUNNINGHAM, HANS WATSON, WILD AND LONESOME BY VIC PAYNE, PARADIGM STUDIOS, BEN GARRETT (THIRD SPREAD) KELSEY WHITE (FOURTH SPREAD) EDITORIAL CALENDAR PHOTOGRAPHY: (FEBRUARY/MARCH) ROLAND TAYLOR, (APRIL) PARADIGM STUDIOS, (MAY/JUNE) SALLY HANRAHAN, (JULY) D. BRENT YOUNG, (AUGUST/SEPTEMBER) THE GIFT BY VIC PAYNE, ELIJAH COBB PHOTOGRAPHY, (OCTOBER) AARON DOUGHERTY, (NOVEMBER/DECEMBER) PARADIGM STUDIOS, (JANUARY) DANIEL NADELBACH (FOURTH SPREAD) ADAM BEACH: JASON MYERS, TOM SELLECK: ROBERT LYNDEN, SAM ELLIOTT: W. BEN GLASS, KEVIN COSTNER: W. BEN GLASS