Machina Research. INDUSTRY DAY - Welcome. Emil Berthelsen, Principal Analyst Crowne Plaza Hotel, Belgrade, Serbia June 1, 2016

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Machina Research INDUSTRY DAY - Welcome Emil Berthelsen, Crowne Plaza Hotel, Belgrade, Serbia June 1, 2016

Some of our clients Machina Research 2

Four IoT technology vectors which are transforming markets and behaviours Source: Machina Research, 2016 Machina Research 3

These transformations include fundamental industry disruptions and new alignments Source: Machina Research, 2016 Machina Research 4

Impact will be pervasive: in products, process, people, performance, platforms & partners Enterprise IoT Source: Machina Research, 2016 Machina Research 5

How M2M and IoT have evolved, and how IoT enabling technologies displaces M2M IoT connections M2M connections Differentiated service Revenues Revenues Customer experience Customer experience Customer experience Costs Costs Costs Costs Operational performance Operational performance Operational performance Machina Research Source: Machina Research, 2015 6 Operational performance

M2M and IoT will transform many industries and will impact all businesses Machine-tomachine (M2M) Connections to remote sensing, monitoring and actuating devices, together with associated aggregation devices (Machina Research, 2011) Internet of Things (IoT) Consumer IoT Industrial IoT Industrie 4.0 Enterprise IoT Internet of Things (IoT) is the network of physical objects or things, digitalising information about the environment, and exchanging that data across the existing internet structure. Smarter, connected consumer products, capturing, sharing and processing data for consumer benefits. Wearables, smart home devices, and so on. An internet of things, machines, computers and people enabling intelligent industrial operations and using advanced data analytics for transformational business outcomes. (IIC, 2015) Smart industry or INDUSTRIE 4.0 refers to the technological evolution from embedded systems to cyber-physical systems networked with IoT and IoT services in design, manufacturing and management of products. Smarter, connected industrial devices and products, capturing, sharing and processing data about the environment, and integrating this analysed data in enterprise architectures and systems. (Machina Research, 2016) Machina Research 7 Source: Machina Research, 2016

Workshop configured to the needs of your business IoT Strategic Setting IoT Devices & Connectivity IoT Data & Analytics IoT Opportunity Identification IoT Opportunity Management IoT Project Initiation IoT Platforms & Enablement IoT Technology Enablers IoT Roadmap IoT Business Model Your needs (4 to 5 modules Ensuri ) ng strate Securi gic ng align detail ment ed insigh ts about Explor IoT conne ing ctivity platfo rm optio Identi ns fying IoT applic ation Confir optio ming ns projec t checkl ist for start Machina Research 8 up Your worksh op IoT Strat egic Setti IoT ng Devic es & Conn ectivi IoT Platfo ty rms & Enabl IoT emen Oppo rtunit t y Ident ificati IoT Proje on ct Initia tion

Thank you. Emil Berthelsen emil.berthelsen@machinaresearch.com Machina Research 9

Introducing Machina Research Machina Research 10

About Machina Research Machina Research is the world s leading provider of market intelligence and strategic insight on the rapidly emerging Machine-to- Machine (M2M), Internet of Things and Big Data opportunities. We provide market intelligence and strategic insight to help our clients maximise opportunities from these rapidly emerging Machina Research 11 markets. If your company is a mobile

Machina Research s Thought Leaders Jim Morrish Founder & Chief Research Officer Enterprise IoT, M2M application software, M2M & IoT platforms Godfrey Chua Americas, carrier strategies, industrial, connected home and workplace Margaret Ranken Connected home, connected buildings, smart cities Jeremy Green Smart Cities, M2M and IoT technology ecosystem, key IoT players Isabel Chapman Enterprise IoT, software and middleware platforms Emil Berthelsen Enterprise IoT, big data, mobile enterprise application platforms, procurement, SLAs, QoS Aapo Markkanen Access network technologies, Low Power Wide Area (LPWA) Matt Hatton Founder & Chief Executive Officer Operator M2M and IoT strategies, channels, M2M technologies, regulation Andy Castonguay Americas, M2M/IoT devices & modules, wearables, healthcare Gwenn Larsson Principal Consultant Enterprise IoT consulting Emma Buckland M2M forecasts, consumer electronics, connected living, regulation Phil Todd Director of Research IoT research content management Machina Research 12 Matt Arnott Analyst IoT forecasts and application spotlights

Advisory Service Research Streams The Machina Research Advisory Service Comprises 7 Research Streams M2M Strategies and IoT Strategies pull together our horizontal expertise, supported by M2M & IoT Regulation Forecasts and application analysis for our five Connected verticals (Cars, Cities, Health, Industry and Living & Working) consolidated in the IoT Forecast Research Stream Smarter Cars, Smart Cities and Industrial & Enterprise IoT Research Streams delve deep into addressing the requirements, opportunities and challenges of car manufacturers, city managers and enterprises as they deploy IoT Smarter Cars Smart Cities Industrial & Enterprise IoT IoT Forecasts IoT Strategies M2M Strategies M2M & IoT Regulation Machina Research 13

Research Streams IoT Strategies M2M Strategies M2M & IoT Regulation IoT Forecasts Industrial & Enterprise IoT Smart Cities Smarter Cars Analysis of the evolution and impact of the emerging concept of the Internet of Things. Topics covered include software platforms, application development, data management, machine learning, monetisation, trusted third parties and key players in this new emerging field. Covering commercial and technical best practice in all aspects of the provision of connected solutions, including devices, networks and service providers. Covers topics such as new technologies, Communications Service Provider strategies, standards, value chain positioning, pricing and M&A. Country-by-country analysis of the regulatory issues relevant to M2M and IoT. Each country profile examines issues such as licensing, roaming (including permanent roaming), numbering, spectrum availability, and data sovereignty. Also includes analysis of overall trends. Our comprehensive quantitative guide to the growth of the Internet of Things, featuring forecasts of connections, technology, traffic and revenue for 200 countries across all 57 application groups covered in our 5 Connected verticals: Cars, Cities, Health, Industry and Living & Working. Examines how enterprises should prioritise and approach selecting and implementing IoT applications and solutions in various domains. Explores the potential partnerships and collaborations, enabling (data) technologies and protocols, and how enterprises can secure IoT solutions with SLAs. Looks at smart city initiatives from the perspective of the would-be user. Provides city managers with analysis of smart cities overall, recommendations over thresholds and context for deployment of different smart city applications, best practice for implementation and case studies of deployments. Focuses on key issues for the evolving connected car, including analysis of operating systems, OEM strategies, new business models, alternative vehicle-related applications and new developments such as autonomous driving. Machina Research 14