MAN AT HIS BEST Media Kit masculine intelligent style modern inventive curious sophisticated
27 Worldwide Editions As the only general-interest lifestyle magazine for affluent men, Esquire addresses the diversity of men s interests with intelligence, wit, and style. In contrast to the narrowly focused men s niche titles, Esquire understands that sophisticated men with limited leisure time can benefit from a single source about the best of their world. While other men s magazines are written for highly aspirational readers, Esquire is geared toward men who have arrived. What they want is a primer on how to lead a richer, better, fuller, and more meaningful life. 2 ESQUIRE DEFINES, REFLECTS, & INFLUENCES WHAT IT MEANS TO BE A MAN IN CONTEMPORARY CULTURE 16 Languages 45 Countries
ABOUT THE MAGAZINE As the leading men s lifestyle magazine, Esquire is defined by its range. The magazine speaks to the multi-faceted, successful man who is culturally plugged in. Esquire's unique blend of intelligent service, stories with substance, and ability to entertain and inspire make it a relevant source and must-read for tastemakers and influencers. Award winning editorial is Esquire's hallmark. This continues to sustain the magazine's vitality and reinforce its leadership position. Esquire appeared, for the first time, in October 1933. It was conceived at the darkest moment of the Depression and was born at the dawn of the New Deal. Esquire addresses the diversity of men s interests with intelligence, wit and style. In contrast to narrowly focused men s niche titles, Esquire understands that sophisticated men with limited leisure time can benefit from a single source about the best of their world. While other men s magazines are written for highly aspirational readers, Esquire is geared toward men who have arrived, they dress for themselves; have both the means and the knowledge to invest; can order with confidence in a fine restaurant; have a healthy respect and admiration for women; take vacations that enrich their lives and recharge their energy; and have mastered many of life s basics. 5
7 BULGARIA CENTRAL AMERICA COLOMBIA CZECH REPUBLIC GREECE HONG KONG INDONESIA KAZAKHSTAN KOREA MALAYSIA MEXICO/LATIN AMERICA MIDDLE EAST NETHERLANDS PHILIPPINES POLAND ROMANIA RUSSIA SERBIA SINGAPORE TAIWAN THAILAND TURKEY US VIETNAM CIRCU LATION 10,000 169,050 N/A 62,500 12,000 10,000 42,000 65,000 20,000 N/A 25,000 178,000 15,000 29,000 15,000 17,439 10,500 70,000 10,000 28,000 26,519 5,000 100,000 15,000 56,499 732,210 20,000 30,000 507,150 1,850,000 187,500 36,000 70,000 126,000 390,000 60,000 330,000 125,000 400,000 63,000 87,000 80,000 125,348 31,500 497,710 40,000 125,000 100,000 123,000 300,000 45,000 121,000 3,260,000 200,000 2014 2008 1996 2012 1996 2011 2014 2007 2005 1995 2011 2008 2009 1990 2012 2015 2007 2005 2013 2012 2007 2005 1995 1993 1991 1933 2013 $3.45 $3.50 $3.13 $3.40 $3.15 $5.51 $5.00 $4.90 $1.59 $6.00 $3.47 $2.67 $6.80 $6.33 $4.24 $2.97 $5.04 $2.48 $1.74 $5.70 $3.90 $6.10 $2.50 $3.41 $6.37 $4.99 $1.60 COUNTRY READERSHIP LAUNCH DATE COVER PRICE 9,310,208 1,743,717 Readers Worldwide Worldwide Circulation
28 BRAND EXTENSIONS BIG DRINKS BOOK LATIN AMERICA HONG KONG BIG BLACK BOOK HONG KONG LATIN AMERICA (MEXICAN EDITION) LATIN AMERICA (PAN REGIONAL) MALAYSIA MIDDLE EAST ROMANIA SINGAPORE TURKEY COLOMBIA CZECH REPUBLIC INDONESIA LATIN AMERICA (MEXICAN EDITION) LATIN AMERICA (PAN REGIONAL) MIDDLE EAST PHILIPPINES POLAND ROMANIA TURKEY US CARS BIG WATCH BOOK México $69.00 MEX Whisk(e)y Edition No.1 / 2014 未来座驾已临近 手造时间 极速图腾 未来远比你想象的来得快 英雄情结交织完美匠人手艺 MAN AT HIS BEST The 刺针起舞, 完美之途永无止境 The big drink book not for sale Hennessy x.o exclusive collection 2014 The big drink book 2014 8 9
23 Websites WEBSITE UNIQUES PAGE VIEWS BULGARIA COLOMBIA HONG KONG INDONESIA KAZAKHSTAN KOREA MALAYSIA MEXICO/LATIN AMERICA MIDDLE EAST NETHERLANDS POLAND ROMANIA RUSSIA SERBIA SINGAPORE TAIWAN THAILAND TURKEY US VIETNAM WWW.ESQUIRE.BG WWW.ESQUIRE.COM.CN WWW.ESQUIRE.COM.CO WWW.ESQUIREHK.COM WWW.ESQUIRE.CO.ID WWW.ESQUIRE.KZ WWW.IMAGAZINEKOREA.COM WWW.ESQUIRE.MY WWW.ESQUIRELAT.COM WWW.ESQUIREME.COM WWW.ESQUIRE.NL WWW.ESQUIRE.PL WWW.ESQUIRE.RO WWW.ESQUIRE.RU WWW.ESQUIRE.RS WWW.ESQ.SG WWW.ESQUIRE.ES WWW.ESQUIRE.TW WWW.ESQUIRE.CO.TH WWW.ESQUIRE.COM.TR WWW.ESQUIRE.CO. WWW.ESQUIRE.COM WWW.ESQUIREVIETNAM.COM.VN WEBSITE UNDER DEVELOPMENT 1,090,000 10,575 151,000 29,411 70,000 360,000 37,000 482,476 184,484 81,911 50,000 948,008 49,395 50,000 369,915 15,000 120,000 52,817 660,363 5,094,000 240,000 26,000,000 50,963 1,588,000 89,087 200,000 4,500,000 57,012 5,363,825 WEBSITE RELAUNCHED IN 2016 416,203 154,770 90,000 4,265,515 269,241 150,000 2,558,513 85,000 320,000 241,734 3,534,076 22,000,000 432,000 TOTAL 10,146,355 72,365,939 10 11
HO S HE? COLLEGE GRADUATE OR POST- GRADUATE MARRIED OR IN A RELATIONSHIP HE IS STYLISH, AN URBANITE HAS A HEALTHY RESPECT AND ADMIRATION FOR WOMEN KNOWLEDGABLE ABOUT THE FINER THINGS IN LIFE AND HAS MASTERED MANY OF LIFE S BASICS CONFIDENT IN HIS CHOICES AND HAS THE MEANS AND KNOWLEDGE TO INVEST AND GIVE BACK TO THE COMMUNITY HE ENRICHES HIS LIFE AND RECHARGES HIS ENERGY BY TAKING VACATIONS Understanding your target reader 12
FRANCHISES 1 MAHB Some topics covered in the Man at His Best section are film/tv, celebrity, music, books, drinking, grooming, sex, gadgets, and money; covering at least four of these topics is essential to creating the section. The goal is to not simply inform readers about what is news but to entertain while advising and illuminating. Stories are presented in fresh ways and the section is an enclave for smart, provocative, and funny writing, even in the shortest of pieces. 2 STYLE Esquire s sense of fashion decorum is legendary. Its tagline "The best of everything that he can afford" is exemplified by showing fashion in an intelligent light, as a sommelier of style. Esquire allows readers to get more than just trends but value and impact from their purchases be that cars, clothes, cognac or any other object a man should have. 4 A WOMAN WE LOVE Esquire features many of the most beautiful women in the world. But in a non-sleazy way that reflects the fact that the sexiest part of the female anatomy is her brain. Through Esquire s Joke from a Beautiful Woman and Woman We Love readers are shown ladies in a way other magazines don t. An Esquire woman is as special as an Esquire man. 3 5 WHAT I VE LEARNED An Esquire-branded two-page story on someone famous an actor, musician, politician, mogul, etc. One page is text and the other is a full-page image and the text is written not as a narrative but as bits of wisdom, humor, and anecdotes. It is a must have to every edition and can be made into a larger feature or given a special section that is typically called The Meaning of Life, also an Esquire franchise. ESQUIRE 10 A ten-page well photo story on Esquire things from clothing, to cars, to watches and beyond, packaged in a cool way. 15
OPEN PAGE RATE (EURO & USD) BULGARIA 1,994 $2,263 INDONESIA 3,025 $3,300 PHILIPPINES 2,105 $2,227 TAIWAN 2,174 $2,425 CENTRAL AMERICA 2,914 $4,006 KAZAKHSTAN 6,643 $7,218 POLAND 16,377 $17,338 THAILAND 1,538 $1,666 ADVERTISING RATES 48,765 $53,000 COLOMBIA 2,693 $2,967 CZECH REPUBLIC 7,900 $8,400 GREECE 8,000 $9,002 KOREA 5,000 $5,000 MALAYSIA 4,146 $4,400 MEXICO/LATIN AMERICA 16,140 $18,000 MIDDLE EAST 9,216 $10,000 ROMANIA 6,700 $7,490 RUSSIA 12,700 $16,200 SERBIA 2,500 $2,654 SINGAPORE 5,842 $6,500 TURKEY 13,000 $14,478 23,757 $26,462 US 129,989 $144,860 VIETNAM 2,040 $2,320 HONG KONG 7,240 $7,800 NETHERLANDS 5,100 $5,422 13,000 $14,478 17
US JEANNETTE CHANG SVP/International Publishing Director jchang@hearst.com +1-212-649-2160 NETHERLANDS KIRSTEN NIEZEN International Sales Manager kirsten.niezen@publicitas.com +31 20 311 9710 GERMANY JULIA MUND International Advertising Manager julia.mund@burda.com + 49 89 9250 3197 SCANDINAVIA VANJA SPREITZARMBORSTH International Sales Manager vanja.spreitzarmborsth@aller.se FRANCE MAGALI RIBOUD International Sales Director mriboud@studio-riboud.com + 33 (0)1 4256 3336 SWITZERLAND PHILIPPE GIRARDOT International Managing Director philippe.girardot@adnative.net +41 22 796 4626 DANIELLE KLEIN International Advertising Director danielle.klein@hearst.co.uk + 44 (0)20 7439 5542 ITALY ROBERT SCHOENMAKER Managing Director rschoenmaker@hearst.it +39 (02) 6269 4441 MONICA DE LOS RIOS International Sales Director mdelosrios@hearst.es + 39 91 728 9250 18 19