NORTH CAROLINA THEATRE PLAYBILL 2017-18 Season Media Kit Updated: 8/11/17
North Carolina Theatre Playbill M E D I A K I T ABOUT NORTH CAROLINA THEATRE Established in 1984, North Carolina Theatre is Raleigh s premier, non-profit professional regional theatre. With its successful formula of producing top quality musicals with top national performers and local talent, North Carolina Theatre has been instrumental in the revitalization of downtown Raleigh over the years. Through its conservatory, it has provided exceptional arts training to hundreds of local youth. By offering broad access to live theatre, while strengthening economic growth, the organization continues to fortify the cultural vitality of the region. BENEFITS OF ADVERTISING WITH NORTH CAROLINA THEATRE By purchasing an ad in our playbill you are investing in the continued growth of North Carolina Theatre and the arts in Raleigh, as well as the growth of your business. You ll gain access to 60,000 theatre patrons at 6 mainstage performances. This is your opportunity to be a part of downtown Raleigh s exciting arts scene. Support the arts in your community! WHO ARE OUR PATRONS? North Carolina Theatre ticket buyers, whether they purchase a season package or individual show tickets, are generally well educated individuals residing within 35 miles of downtown Raleigh, NC. They have higher than average household incomes and discretionary incomes making them the perfect audience to get your products and services in front of. HOW WE PROMOTE OUR SHOWS. At North Carolina Theatre we develop fully integrated marketing communications strategies to reach our patrons and prospective patrons. This includes a media mix with an array of traditional (TV, print, radio, out of home, etc.) and highly targeted digital advertising. Some of the places where you can expect to see our shows advertised include The News & Observer, Indy Week, Midtown Magazine, WRAL, and iheart Media stations. Based on the show s content and target audience we tailor each marketing strategy to reach prospective patrons in the Triangle. Page 1
Season Subscribers Single Ticket Buyers Page 2
2017-18 SHOWS North Carolina Theatre Playbill GYPSY November 14-19, 2017 Raleigh Memorial Auditorium Drop everything! The classic musical comedy about the last days of Vaudeville returns to the stage. GYPSY is the ultimate tale of an ambitious stage mother fighting for her daughter s success. Featuring one glorious hit after another, including Let Me Entertain You, Everything s Coming Up Roses, and many more. This is a show sure to delight theatre enthusiasts old and new. LOVE LETTERS January 12-21, 2018 A.J. Fletcher Opera Theater Put away your smartphone and experience romance the old fashioned way with Pulitzer Prize finalist, LOVE LETTERS. A unique and imaginative piece that explores the many forms of love shared by childhood friends who remain pen pals for over 50 years, chronicling every aspect of their very different lives with one another. Despite leading lives that should not intersect, they can t let go of each other. THE WIZARD OF OZ March 13-18, 2018 Raleigh Memorial Auditorium There truly is no place like home as the greatest family musical of all time, the wonderful WIZARD OF OZ, twists its way into Raleigh! The entire family will be captivated as they travel down the Yellow Brick Road and beyond with Dorothy, Toto and their friends the Cowardly Lion, Tin Man and Scarecrow in this lavish production, featuring breathtaking special effects, dazzling choreography and classic songs. Don t miss the chance to travel Over the Rainbow and experience this national treasure on stage. BRIGHT STAR April 17-22, 2018 Raleigh Memorial Auditorium From Grammy, Emmy and Academy Award-winning Steve Martin and Grammy Award-winning Edie Brickell comes BRIGHT STAR, the five-time Tony-nominated new Broadway musical that the New York Times called "a shining achievement." Inspired by a real event, this original musical tells a sweeping tale of love and redemption set against the rich backdrop of the American South in the 1920s and 40s. Propelled by an ensemble of onstage musicians and dancers, the story unfolds as a rich tapestry of deep emotion, beautiful melodies and powerfully moving performances. A NIGHT WITH JANIS JOPLIN May 4-20, 2018 A.J. Fletcher Opera Theater Like a comet that burns far too brightly to last, Janis Joplin exploded onto the music scene in 1967 and, almost overnight, became the queen of rock and roll. Now, share an evening with the woman and her musical influences in the hit musical A NIGHT WITH JANIS JOPLIN. DISNEY S NEWSIES July 24-29, 2018 Raleigh Memorial Auditorium Stop the presses! Disney s NEWSIES takes the stage. Adapted from the Disney film, New York City's newsboys seize the day when they strike against unfair working conditions. NEWSIES addresses age-old themes of social injustice, exploitative labor practices, and David-versus-Goliath struggles as the young learn to harness their power against a corrupt establishment. High-energy with non-stop thrills, the stage version introduces eight brand-new songs while keeping many of the beloved songs you know and love from the film. Page 3
RATES 6 Shows Per Season 4 Shows Per Season 1-2 Shows Per Season Full Page $1,795 $2,150 $2,500 Half Page $1,195 $1,495 $1,795 Quarter Page $695 $995 $1,295 Premium positions are sold on an annual basis unless otherwise noted. AD SPECS/DEADLINES Size Specs Notes Full Page (bleed) 5.375 x 8.375 add.125" to all sides for bleed Full Page (non-bleed) 5" x 8" inset.187" on all sides with border Half Page 5" x 3.875" Quarter Page 2.437" x 3.875" Insertion Deadline Material Deadline GYPSY October 20, 2017 October 25, 2017 LOVE LETTERS December 22, 2017 December 28, 2017 THE WIZARD OF OZ February 16, 2018 February 21, 2018 BRIGHT STAR March 23, 2018 March 28, 2018 A NIGHT WITH JANIS JOPLIN April 13, 2018 April 18, 2018 DISNEY S NEWSIES June 29, 2018 July 3, 2018 Page 4