Corporte Logo Guidelines
The llpy logo Inspirtion The logo is inspired by llpy s commitment to the world of secure nd complete pyment services. The solid circle surrounding the nme represents bullet proof security. The chosen typefce is contemporry nd strong, representing our core s n innovtive technology compny. The colours work well together nd link with our heritge - blue nd ornge re our longstnding corporte colours. The smller circles suggests the wide rnge of services we offer, s well s cpturing the sense of movement from trnsmitting money. llpy corporte logo The circulr form my suggest coins or csh, nd the 3D effect gives the impression of globe, representing the forwrd-thinking growth mbitions of the business. 1
The llpy logo Elements The elements tht mke up the whole logo re: the llpy typefce, the shded circles, the inner core circle nd the outer boundry. The exct scle, position nd reltionships of the elements must be mintined t ll times using the pproved logo rtwork files. All elements of the logo re professionlly custom-drwn. DO NOT, under ny circumstnces, re-crete the logo. You my request pproved logo rtwork vi our website or contct us direct by emil (mrketing@llpy.net) or telephone (0844 225 5729). Typefce For client nd sles literture, Sign should be used s the min typefce. For ll other purposes the stndrd cross pltform fonts or re the ONLY fonts tht should be used. llpy typefce shded circles inner core circle (blue) outer boundry (ornge) 2
The llpy logo Isoltion re The height of the letterform within the llpy logo hs been chosen s the stndrd unit of mesurement for clculting the re of isoltion of the llpy logo. As the size of the logo increses, so the height of the will increse in exct proportion to it nd so will the minimum re of isoltion. When using the llpy logo mke sure you ALWAYS pply the minimum isoltion re. For exmple when plcing text or other logos next to ours be sure not to encroch on this re. The re of isoltion is essentil for the llpy logo to stnd out clerly in ll visul communictions. minimum isoltion re 3
The llpy logo Minimum sizes In order to mintin clrity of the llpy logo the following minimum size must be mintined. 15mm DO NOT pply the llpy logo t height nd width of less thn 15mm x 15mm (1.5cm) unless given specific pprovl from llpy s n exception. When displying the llpy logo on the web (i.e. 72ppi) DO NOT pply the logo t height nd width of less thn 60 pixels x 60 pixels unless given specific pprovl from llpy s n exception, emil (mrketing@llpy.net) or telephone (0844 225 5729). 15mm logo minimum size 60pxl 60pxl Producing the logo smller thn the recommended sizes my compromise the clrity of the smller elements. exmple web site footer 4
The llpy logo Colour reproduction Four different versions of the corporte logo rtwork hve been creted for vrying pplictions. Full colour (CMYK), Pntone solid coted, one colour nd blck & white re shown here. All re vilble on request in vrying formts (see Artwork file formts ). Whenever possible, use the full colour version. However, there my be instnces, e.g. printed communictions, where one colour version is necessry becuse of budget or production limittions. In very limited situtions (only when one colour, Pntone or full colour printing is not possible) use the blck & white version. If this is the cse, plese seek pprovl from the llpy Mrketing tem, emil (mrketing@ llpy.net) or telephone (0844 225 5729). llpy logo colours full colour version one colour version (limited use only) pntone version (limited use only) blck & white version (limited use only) 282 C R0 G45 B98 C100 M68 Y0 K54 144 C R248 G152 B29 C0 M48 Y100 K0 538 C R196 G203 B222 C15 M10 Y0 K8 537 C R138 G152 B186 C35 M24 Y0 K19 535 C R90 G112 B155 C55 M37 Y0 K30 534 C R48 G79 B128 C75 M51 Y0 K40 5
The llpy logo Reverse versions To keep things simple the sme logo rtwork which is used for light bckgrounds should be used for drk bckgrounds, to sve confusion. The Full colour, one colour nd blck & white versions ll hve white outer stroke to mke the logo stnd out vividly when plced on drker bckground. Whenever possible, use the full colour version. However, there my be instnces, e.g. printed communictions, where specific colour version is necessry becuse of production limittions. The preferred bckground colour for the logo is Pntone 282 C blue or C100 M68 Y0 K54. full colour version one colour version (limited use only) pntone version (limited use only) blck & white version (limited use only) 6
The llpy logo Logo file formts The logo hs been creted in vrious formts in order to preserve the best colour mtches in ll pplictions (print, presenttion, online etc.). Plese consult llpy s Brnd Centrl for the most pproprite formt: www.llpy.net/brndcentrl DO NOT convert the logo rtwork from one formt to nother. EPS (.eps) A vector or outline postscript formt. These files cn be scled upwrd to ny size without loss of qulity. Apply to high end digitl printing. JPEG (.jpg) A rsterised or bitmpped formt. Resolution dependent. Scling restrictions pply. TIFF (.tif) A rsterised or bitmpped formt. Resolution dependent. Scling restrictions pply. GIF (.gif) A rsterised or bitmpped formt. Apply to low-resolution onscreen use. Scling restrictions pply. When using bitmpped file formts, do not scle the imge bove the recommended mximum widths; pixel effects will become pprent. 7
The llpy logo Service mrk lockups The verticl service mrk is lwys centred below nd in line with the logo. The horizontl service mrk is lwys centred to the right nd in line with the logo. Alwys use the font Sign. The height of the service mrk, X not including the decenders is the sme height s the within the logo typefce. This pplies to both verticl nd horizontl service mrks. The height of the letterform within the llpy logo hs been chosen s the stndrd unit of mesurement for clculting the distnce from the logo to the service mrk. As the size of the logo increses, the height of the lwys will increse in exct proportion to it nd so will the minimum re of isoltion. This pplies to both verticl nd horizontl service mrks. Be sure to use the correct service mrk on vrying light nd drk bckgrounds. When using the llpy logo mke sure you pply the minimum isoltion re. For exmple when plcing text or other logos next to ours be sure not to encroch on this re. X X X XInternet Pyments X verticl service mrk lockup (light bckground) Internet Pyments verticl service mrk isoltion re (drk bckground) Internet Pyments X horizontl service mrk lockup (light bckground) Internet Pyments horizontl service mrk isoltion re (drk bckground) The re of isoltion is essentil for the llpy logo to stnd out clerly in ll visul communictions. 8
The llpy logo Tgline As rule llpy opertes without tgline. In certin circumstnces tgline my be pproprite. If used, llpy s officil corporte tgline is Complete Pyments. Only one tgline will exist t ny time; it will be the only spirtionl phrse tht my be directly joined with the logo. Effectively used, tgline is n ppropritely repeted phrse ssocited with corportion; it cn reinforce the brnd by communicting n essence of the business in memorble mnner. The tgline is joined to the llpy logo in the sme wy s the service mrks but in bold (see the Service mrk lockups section). The exct scle nd position reltionships when pplying the service mrk must be mintined when pplying the tgline. The sme rules pply to the isoltion re. Complete Pyments verticl tgline horizontl tgline Complete Pyments 9
The llpy logo Incorrect uses In order to build nd preserve llpy s brnd identity, the logo rtwork must not be ltered or used incorrectly or inppropritely. These exmples demonstrte mny - but not ll - incorrect uses of the logo. do not modify pproved colours. do not modify element proportions or reltionships. do not crop the logo. do not subtitute or dd other elements. do not reverse, dd new colours or incorporte tints. do not distort the logo or ny elements. do not combine with grphics or cover the logo in ny wy. Internet Pyments Internet Pyments Incorrect use Internet Pyments do not modify element proportions or reltionships. do not reposition the service mrk. do not modify the colour or font style of the service mrk. do not incoporte n unpproved service mrk. 10
Fortis et Fides Whitestone Business Prk Whitestone Hereford HR1 3SE 0844 225 5729 enquiries@llpy.net www.llpy.net ISO 27001 BUREAU VERITAS Certifiction llpypublic clg 001(1) Printed by llpy