Mediakit 2015
1 A DYNAMIC HISTORY 2015 1954 1937 Marie Claire was created in 1937 in France as a new weekly women s magazine with a very modern approach. Marie Claire wanted to offer not only the latest trends in fashion and beauty but to also deliver serious and provocative journalism. It was this contemporary and unique combination that immediately proved successful. Re-launched as a monthly after World War II in 1954, Marie Claire continued to enhance its powerful editorial formula and is today the leading monthly up-market fashion magazine in France. Marie Claire is now one of the most widely recognized fashion titles in the world.
AN INTERNATIONAL SUCCESS 2 34 international editions 18 languages 53 000 000 sold copies yearly 16 000 000 readers every month 25 websites 16 000 000 unique visitors 11 000 000 followers and fans on social media A multimedia brand reaching 43 000 000 women each month 34 000 advertising pages in 2014 Kazakhstan, Australia, Belgium French, Belgium Vlaams, Brazil, China, Colombia, Czech Republic, France, Greece, Hong-Kong, Hungary, India, Indonesia, Italy, Korea, Lower Gulf, Malaysia, Mexico, The Netherlands, Puerto Rico, Romania, Russia, Saudi Arabia, South Africa, Spain, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Kingdom, United States, Venezuela.
MISSION 3 Marie Claire is a fashion magazine with character, substance and depth for women with a point of view, an opinion and sense of style. Marie Claire inspires readers to Think smart, look amazing
BURDA ALATAU PRESS 4 Marie Claire announced Burda Alatau Press as a publishing partner for the further development of its Kazakh edition. Burda Alatau Press assumed all publishing and advertising sales responsibilities for Marie Claire Kazakhstan from the March 2015 issue. Founded in 1996 Burda Alatau Press is a # 1 magazine publishing house in Kazakhstan in terms of coverage, copies and ad sales.
Print distribution Over 1000 POS Highest density in major cities Priority treatment through Burda distribution (80% market share) Uralsk Atyrau Aktobe Kostanay Petropavl Kokshetau ASTANA Republic of KAZAKHSTAN Pavlodar DISTRIBUTION Semey Oskemen 5 Aktau Kyzylorda Taraz Shymkent ALMATY Taldykorgan Digital reach Internet penetration in Kazakhstan = 73% Mobile internet penetration = 67%
Social Media 6 360 0 STRATEGY Newsletter Weekly updates Marieclaire.kz @marieclairekz @marieclairekz Website www.marieclaire.kz Events Prix d Excellence de la Beauté Prix d Excellence de la Mode International Fragrance Awards Magazine & Special Editions Print and epaper Print run 15 000 ex
READER PROFILE 7 WOMAN 25-40 years old active career oriented highly educated living urban lifestyle The Marie Claire Kazakhstan reader is a smart, stylish, fun, ambitious and savvy woman. Aged between 25 and 40 she is well-educated, urban professional with a wide range of interests and awareness of global issues. She has a high income and is passionate about fashion, shopping and investing in key designers items every season. Relationships with her partner, friends and family are very important to her. seducing likes shoping has style high income keeps abreast of cultural and social life ambitious
A UNIQUE CONCEPT 8 Is known for its thought-provoking journalism and inspiring, yet relevant and entertaining content. Marie Claire celebrates modern women who are stylish, independent and open-minded. Marie Claire features stories that appeal to women who are socially aware, yet unabashedly fashion-and-beautyconscious. Marie Claire is for a woman who wants to think smart and look amazing.
BRAND VALUES 9 Informs YOU Seduces YOU Surprises YOU Helps YOU Moves YOU Makes YOU smile Makes YOU dream
10 FASHION Mixing high fashion with streetwear, Marie Claire has defined a new breed of fashion magazine and emerged as the essential resource for women who want to buy (not just browse). Marie Claire takes readers every step of the way, from dreaming to purchasing, showing the latest looks on the runway and revealing where to find them. Marie Claire reveals spectacular images from famous photographers and international top models.
11 BEAUTY Marie Claire offers smart ideas, expert tips, glamorous and inspiring beauty images. In-depth professional advice on all aspects of beauty including latest products and technologies. Combines the practical with the beautiful and helps the readers achieve perfect looks.
12 FEATURES Marie Claire delivers eye-opening reportage and investigations that offer new perspectives and insights into women s lives. Marie Claire brings to life international and social campaigns, with real life articles and a female perspective. All features include superb heart breaking photo journalism.
13 LIFESTYLE Marie Claire explores a global lifestyle trends, while making them relevant and accessible to local readers. Beautiful Kazakh and international destinations, interiors, unusual cuisine and interesting personalities.
14 PRIX D EXCELLENCE DE LA BEAUTÉ INTERNATIONAL BEAUTY AWARD The first international beauty award. Awarded by an international jury of 17 Beauty journalists according to five criteria (Innovation, Efficacy, Texture, Design, Communication). Created in France in 1985. Presented to the winners in Paris in January each year. Celebrated in all countries where Marie Claire is published. Published in ALL editions and 25 websites Over 300 editorial pages Upscale ceremonies in 18 countries Results published across 25 websites and across social media platforms.
15 PRIX D EXCELLENCE DE LA MODE INTERNATIONAL FASHION AWARD The Prix d Excelence de la Mode Marie Claire Awards celebrates the very best in International Fashion. Awarded by an international jury of French and International Marie Claire Fashion Editors and experts. 7 awards presented: Best Fashion Designer Best Shoe Line Best Handbag Line Best Watch-making Line Best Model Best Scenography Best Look
16 INTERNATIONAL FRAGRANCE AWARDS Marie Claire International created its inaugural International Fragrance Awards in 2011, and it is the only International Fragrance Awards with an international jury. 3 Marie Claire International Fragrance are granted each year: Best Women s Fragrance Award Innovation and Creativity Award Best Women s Fragrance Bottle Award
17 BOOKING CALENDAR 2015 March 2015 Booking deadline 21.01 Ad deadline 28.01 First sale date 06.03 April 2015 Booking deadline 16.02 Ad deadline 02.03 First sale date 06.04 May 2015 Booking deadline 20.03 Ad deadline 27.03 First sale date 04.05 June 2015 Booking deadline 17.04 Ad deadline 24.04 First sale date 01.06 July-August 2015 Booking deadline 15.05 Ad deadline 22.05 First sale date 06.07 September 2015 Booking deadline 10.07 Ad deadline 17.07 First sale date 24.08 October 2015 Booking deadline 17.08 Ad deadline 24.08 First sale date 28.09 November 2015 Booking deadline 11.09 Ad deadline 18.09 First sale date 26.10 December 2015 Booking deadline 9.10 Ad deadline 16.10 First sale date 23.11 January 2016 Booking deadline 6.11 Ad deadline 13.11 First sale date 21.12
18 TECHNICAL & RATE DETAILS Format Price* Price** 1st DPS 2 367 857 KZT 9 471 2nd, 3rd DPS 2 131 250 KZT 8 525 4th DPS 2 052 678 KZT 8 211 DPS 1 910 714 KZT 7 643 DPS (special position) 1 973 214 KZT 7 893 1/1 page 986 607 KZT 3 946 1/1 page (special position) 1 381 250 KZT 5 525 1/2 page 632 143 KZT 2 529 1/3 page 394 643 KZT 1 579 3rd cover 1 263 393 KZT 5 054 4th cover 1 516 071 KZT 6 064 Gatefolder cover 2 526 786 KZT 10 107 Insertion 1 160 714 KZT 4 643 Frequency: monthly Cover price for 2015: 3,31 Euro Total print order: 15 000 copies * 12% VAT excluded ** 1 Euro=250 KZT
19 DIGITAL RATECARD Type&Dimensions Banner, 1663*500 (categories pages) Banner 728*900 (all pages) Banner 300*250 (all pages) Editorial post, 1 day Post in social network groups (Facebook+Instagram) Price* 367 857 KZT 308 036 KZT 196 428 KZT 14 732 KZT 31 667 KZT * 12% VAT excluded Price** 1 471 1 232 785 59 126
20 CONTACTS Gulnar Tankayeva Editor in Chief +7 701 228 8538 e-mail: gulnar@burda-press.kz Dana Lee Publisher +7 701 720 9698 e-mail: d.lee@burda-press.kz Aida Ashimova Advertising Manager +7 701759 6360 e-mail: a.ashimova@burda-press.kz Yuliya Tokhparidi Advertising Manager +7 707 338 7577 e-mail: y.tohparidi@burda-press.kz Saltanat Januzakova Digital Director +7 701 715 0047 e-mail: s.januzakova@burda-press.kz To advertise from France Elisabeth Barbier International Commercial Director +33 1 41 46 89 94, e-mail: ebarbier@gmc.tm.fr To advertise from Germany Vanessa von Minckwitz +49 89 9250 3533, e-mail: vanessa.vonminckwitz@burda.com To advertise from Italy Mariolina Siclari +39 02 9132 3466, e-mail: mariolina.siclari@burda-vsg.it To advertise from Austria/Switzerland Goran Vukota +41 44 8102 146, e-mail: goran.vukota@burda.com To advertise from UK/Ireland Jeannine Soeldner +44 20 3440 5832, e-mail: jeannine.soeldner@burda.com To advertise from USA/Canada/Mexico Salvatore Zammuto +1 212 884 4824, e-mail: salvatore.zammuto@burda.com Burda Alatau Press 7 floor, 22, Zenkov str., Almaty, 050010, Republic of Kazakhstan tel.: +7 727 311 13 75, +7 727 311 13 77