CROWN MEDIA HOLDINGS, INC. INVESTOR RELATIONS NEWS CHRISTMAS EDITION December 4, 2015 IN THIS ISSUE: Ratings & Subscribers- pg 2 Holiday Programming- pgs 3-6 CROWN MEDIA HOLDINGS, INC. 1
RATINGS & SUBSCRIBERS Countdown to Christmas Since its debut on October 30th, s 2015 Countdown to Christmas has reached nearly 45 million unduplicated viewers and 9.7 million Women 25 to 54. Averaging 242,000 Women 25 to 54, is the #1 ad-supported cable network among Women 25-54*. Thanksgiving week programming from Monday, November 23rd to Sunday, November 29th 2015 resulted in the Highest Week Ever on among households and key demos. Boosted by the five new Thanksgiving Week premieres, was the #1 Rated Cable Network Of The Week among households and Women 25 to 54. *At the time of this publication, Source: The Nielsen Company (10/30-11/29/15) Most Wonderful Movies of Christmas Since its debut on October 30th, 2015 Most Wonderful Movies of Christmas has reached 23 million unduplicated viewers and 4.6 million Women 25 to 54*. Compared to last year s Most Wonderful Movies of Christmas, has shown impressive growth over the same period a year ago, up 19% in households, 6% among Women 25 to 54, 9% among Adults 25 to 54, and 20% among total viewers*. *At the time of this publication, Source: The Nielsen Company (10/30-11/29/15) 90.4 million subscribers 62.2 million subscribers December 2015 ranks #31 in distribution out of the 116 measured cable networks. has shown a yearly increase of 6.7 million homes, making it the 7th largest growing network year to year. CROWN MEDIA HOLDINGS, INC. 2
Countdown to Christmas Most Wonderful Movies of Christmas s Countdown to Christmas continues in December with five additional holiday themed original movie premieres including an all new Hallmark Hall of Fame presentation, a twohour New Year s episode of When Calls the Heart, The Hollywood Christmas Parade, and The 127th Tournament of Roses Parade. In December, Most Wonderful Movies of Christmas hosts two holiday original movie premieres, an encore presentation of The Hollywood Christmas Parade, a Christmas Eve presentation of A Very Happy Yule Log featuring network favorites Happy The Cat and Happy The Dog, and an all day marathon of Hallmark Hall of Fame holiday favorites on New Year s Eve. Premiering in December* Just In Time For Christmas December 5 A Hallmark Hall of Fame premiere Karen Kingsbury s The Bridge December 6 On The Twelfth Day Of Christmas December 12 A Christmas Melody December 19 Christmas Land December 20 The Hollywood Christmas Parade December 21 The Original Movies of Christmas Marathon December 25 Magic Stocking December 6 Debbie Macomber s Dashing Through The Snow December 13 The Hollywood Christmas Parade December 23 A Very Happy Yule Log December 24 and 25 Hallmark Hall of Fame Christmas Collection Marathon December 31 When Calls the Heart: New Year s Wish December 26 Countdown to the 127th Tournament of Roses Parade January 1 The 127th Tournament of Roses Parade January 1 * Titles and premiere dates are subject to change. CROWN MEDIA HOLDINGS, INC. 3
A Christmas Melody Debbie Macomber s Dashing Through the Snow Mariah Carey, Lacey Chabert, Brennan Elliott, Kathy Najimy and 10-year-old Broadway sensation Fina Strazza star in A Christmas Melody, directed by Mariah Carey. A Christmas Melody revolves around Kristin (Chabert), a beautiful, stylish divorcee who is a talented clothing designer and her young daughter (Strazza). Kristin has just had to close her small Manhattan boutique to return to her Ohio home town and live in her parents' former home. It's an adjustment for Kristin and Emily - especially when she runs into her former high school rival Melissa (Carey). Premieres December 19th at 8pm ET/PT on Meghan Ory and Andrew Walker star in Debbie Macomber s Dashing Through the Snow based on a novel by New York Times #1 Bestselling Author Debbie Macomber. Stranded at an airport at Christmas-time, Ashely Davidson (Ory) accepts a ride from Dash Sutherland (Walker), who has just rented the last car in town. Ashley sells crafts for a living, while Dash is supposedly a house painter. Although they initially clash, romance soon blossoms during their journey. Premieres December 6th at 9pm ET/PT on A fresh start for Jack and Elizabeth, a surprise guest for Abigail, and new beginnings for the town makes this the most unforgettable New Year's celebration Hope Valley has ever seen. Stars Erin Krakow, Lori Loughlin, Daniel Lissing, Jack Wagner and Kristina Wagner. When Calls the Heart: New Year s Wish premieres December 26th on Hallmark Channel CROWN MEDIA HOLDINGS, INC. 4
December 4, 2015 I m Not Ready for Christmas The Christmas Note I m Not Ready Christmas starring Alicia Witt and George Stults premiered on November 14th to a 3.1 household rating and 691,000 Women 25 to 54. Additionally, the movie garnered the #1 spot on Saturday s 8pm time period among households, Women 25 to 54, and total viewers. Source: The Nielsen Company (11/29/14), Live + SD coverage ratings and impressions. Murder She Baked: A Plum Pudding Mystery starring Alison Sweeney premiered on November 22nd to a 1.3 household rating and reached 1.6 million unduplicated viewers. The Christmas Note starring Jamie-Lynn Sigler premiered on November 29th to a 1.3 household rating and 142,000 Women 25 to 54. Source: The Nielsen Company (11/22/15,11/29/15), Live + SD coverage ratings and impressions. s Thanksgiving Weekend Event featured five new original movie premieres from November 25th through November 29th which together averaged a 3.2 household rating, 756,000 Women 25 to 54, and 3.9 million total viewers. Leading the pack was A Christmas Detour, starring Candace Cameron Bure, with an impressive 3.9 household rating and 4.8 million viewers, becoming the second most watched telecast in history* *At time of air. Source: The Nielsen Company (11/25-29/15), Live + SD coverage ratings and impressions. CROWN MEDIA HOLDINGS, INC. 5
Northpole: Open for Christmas Premieres to More than 5 Million Viewers Bailee Madison returned for the second installment in the Northpole franchise joined by Lori Loughlin and Dermot Mulroney. Northpole: Open for Christmas premiered on November 21st to a 3.0 household rating and nearly 3.5 million viewers. Additionally, Northpole: Open for Christmas was: #1 household rated ad-supported cable movie of the week #1 household rated program of the day #1 movie of the week among Women 25-54 rating (1.6)* Propelled to be the #1 ad-supported cable network on Saturday in Prime Time and Total Day among households and Women 25 to 54 Source: The Nielsen Company (11/21/15), Live + SD coverage rating and impressions. * Tied with Merry Matrimony which premiered on 11/22/15. Home & Family Holiday Edition Countdown to Christmas On Monday, November 23rd, Mark Steines and Cristina Ferrare hosted a special holiday primetime premiere episode of s daily twohour lifestyle program, which included a lineup of celebrity guests including Holly Robinson Peete, Lacey Chabert, Danica McKellar, and Barbara Niven. Furthermore, Grammy award winning musician LeAnn Rimes performed three holiday songs from her Christmas album, Today is Christmas. The primetime special premiered to 104,000 Women 25 to 54, up 9% from last year s installment. Source: The Nielsen Company (11/23/15 vs 11/24/14), Live + SD coverage rating and impressions. On Thursday, November 26th unveiled its Heartwarming Holiday Countdown float featuring Mariah Carey singing her hit song, All I Want For Christmas Is You, on Macy s Annual Thanksgiving Parade. A Christmas Melody premieres December 19th on CROWN MEDIA HOLDINGS, INC. 6
CONTACT US December 4, 2015 Corporate Headquarters Crown Media Holdings, Inc. 12700 Ventura Blvd. Studio City, CA 91604 Phone: 888-390-7474 Accountants KPMG LLP 1225 17th St, Suite 800 Denver, CO 80202 Phone: 303-296-2323 Fax: 303-295-8829 Investor Contact Mary Dzabic SVP, Financial Analysis, Reporting & Compliance marydzabic@crownmedia.com 818-755-1261 Legal Leslie Park Assistant General Counsel legal@crownmedia.com 818-755-1217 Transfer Agent Computershare Investor Services P.O. Box 30170 College Station, TX 77842 Phone: 1-800-522-6645 Website: www.computershare.com For more information, please visit our website http://ir.crownmedia.net This newsletter has been prepared by the Investor Relations group of Crown Media Holdings, Inc. solely for the information of shareholders of the Company. It is not intended to be a recommendation with respect to investment decisions. All information contained in this newsletter is presented as of the date indicated above, and the Company assumes no duty to confirm, revise, or update the information. Certain statements in this newsletter may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are made on the basis of our views and assumptions regarding future events and business performance as of the time the statements are made and we do not undertake any obligation to update these statements. Actual events may differ materially from those expressed or implied. Such differences may result from actions taken by the Company, as well as from developments beyond the Company s control. Additional factors are set forth in the Company s most recent reports filed with the Securities and Exchange Commission. Reconciliations of non-gaap financial measures to equivalent GAAP financial measure equivalent GAAP financial measures are available on Crown Media Holdings, Inc. s Investor Relations website. CROWN MEDIA HOLDINGS, INC. 7