DRM+ in VHF Band III 1 Hirschmann Car Communication 2 1
Business Units Antenna Systems TV Systems Integrated antenna systems Roof antennas and rod antennas Hybrid Digital 3 Antenna Systems 4 2
Antenna Systems Overview No. 2 in Europe Market share 2009: 25% Sales 2009: 45m Share of total sales: 54% Technology leader for integrated and combined Antenna Systems 5 Antenna Systems Overview Film antennas Chassis-mounted amplifiers Roof mount antennas Surface-mounted amplifiers Interior antennas 6 3
Tuner Systems 7 Tuner Systems Overview No. 1 worldwide Market share 2009: 59% Sales 2009: 34m Share of total sales: 40% Pioneer and technology leader for hybrid and digital TV tuner 8 4
TV-Systems Digital TV-Standards all over the World DVB-T DVB-T Trials ATSC/ATSC-MH ISDB-T SBTVD (ISDB-Tb) SBTVD (ISDB-Tb) Trials DTMB/CMMB T-DMB Undecided 9 TV-Systems Customer Reference List 10 5
TV Systems Overview Applications TV Systems Communication and control busses MOST or CAN Broadcasting standards DVB-T, ISDB-T, DTMB or T-DMB 2-4 Tuner systems HCC 18/06/10 11 TV Systems Technical Features Analogue and digital reception for DVB-T and DTMB Pure digital reception for ISDB-T and T-DMB Variable 2-4 receiving paths Diversity: combines the receiving paths especially for mobile purposes Control, Diagnosis and Audio-transmission via optical MOST Bus or Control, Diagnosis via CAN Software update via MOST or CAN Teletext (if available) Providing new features (EPG, Browser, ) 12 6
Car Radio Digital Reception Market Analysts forecast strong growth rates CAGR 09-15 DAB 43% CAGR 09-15 HD Radio 45% DAB French mandate for 2013 UK already established Italy approves DAB+ M S ystem s 8 7 6 5 4 3 2 1 0 DAB HD Radio 2009 2010 2011 2012 2013 2014 2015 Source: isupply, January 2010 13 Mainstream System with/without Digital Radio based on Leaf-Dice/Dirana2 Antenna Switch Leaf Dice Headphone AMP (2 Ch) Amplifier (4 Channels) Amplifier (2 Channels) Analog Dirana2 Aux Input MIC Analog LDI Leaf Dice Dual tuner AM/FM audiopp DAB Tuner Xtal-1 BB (2x) Cayman (3x) /SPI VIP/ Application Processor USB Display User Input HD/DAB/DAB+ DMB/ (DRM+) Xtal-2 SDR RAM NOR Flash only for DR only for DAB Source: NXP 14 7
High-end System with/without Digital Radio based on Leaf-Dice/Dirana2 Headphone AMP (2 Ch) Amplifier (4 Channels) Amplifier (2 Channels) Aux Input MIC Antenna Switch Leaf Dice Analog Dirana2 Analog Audio Processor TMC Tuner TEF7006 LDI Leaf Dice DAB Tuner Xtal-1 Dual tuner AM/FM audiopp BB (2x) Cayman (3x) VIP SPI Application Processor USB SD SDR RAM NOR Flash Display DAB Tuner HD/DAB/DAB+ DMB/ (DRM+) SPI User Input only for DR only for DAB SDR RAM Xtal-2 Source: NXP 15 Additional expenditure for DRM+ Basis: DAB+ receiver Porting of DRM+ Firmware to Cayman Extension of application Software BOM: Safety excess charge approx. 1 Euro Quantity: Interesting as of 1 mio. pieces per annum 16 8
Future digital receivers for DAB+/DRM+ only At present DAB is only available as additional function in form of mere DAB-receivers. The market for Hybrid Receivers is only poorly developed. Today, advanced CMOS processes already allow highly integrated one chip solutions. 17 Digital radio in Japan Based on the Japanese terrestrial TV-system, the so-called Sound Broadcasting system was supposed to be launched already three years ago. On enquiry a NHK Manager explained: SB in Japan is the same nightmare as DAB in Europe. According to our information the system has fallen asleep. Kids watch 1 segment video/audio TV programmes on their mobile phones. 18 9
Digital radio in Korea Korea has introduced T-DMB. At the moment there are two 6MHz channels in the VHF range for: 8 TV programmes 4 digital audio programmes Broadcast Website Encrypted TPEG data for traffic information For some months it has been changed to DMB 2.0, i.e. the previous DAB Audio signals have been integrated into the h264 data stream. Broadcast Website (BWS) is encoded. 19 Digital radio in China Young Chinese only listen to radio in the taxi. In Beijing DAB and T-DMB test programmes are on the air. In the UHF range China has launched an own mobile TVand data system called CMMB. In hundreds of cities up to 8 TV and radio programmes can be excellently received via handhelds. 20 10
Digital radio in France In 2013 DMB audio is to be launched in France. 21 Summary At the moment portable equipment with LC displays ranging from 4 to 6 inch is available in the Asian countries. The majority of the equipment features: TV Radio Navigation In Korea concepts like BWS and BIFS are planned requiring return channels. The first mobile phone with CMMB was introduced in Beijing on the occasion of the CCBN in March this year. 22 11
Hirschmann Car Communication GmbH Stuttgarter Strasse 45-51 72654 Neckartenzlingen Germany Phone +49-7127-14 0 Fax +49-7127-14 12 14 http://www.hirschmann-car.com 23 12