CAREER SUMMARY E-mail: michael@currangroup.net Manager Creative Services 2004 to date Presently Manager of the Creative Services Department for CTV in Montreal, managing a creative and technical team of 10 very talented and creative people plus I manage 2 Avid suites, 2 graphic stations and 1 audio post-production suite. As manager I have the responsibility for the on-air and out of house, including radio, image of our network. Thus I also operate as the Creative Director and Media Buyer in Montreal. I am also the business manager for the department. SKILLS I have Extensive experience in conceiving, producing and directing on-air television, radio, corporate, promotional, and product driven advertising. Experience in conceiving, producing and directing sales oriented promotions utilizing on-air and point of purchase advertising. Also experienced in development and executions of multi-media advertising campaigns that could include television, radio and print components. Extremely computer literate and presently developing a Web Site for CFCF TV, Produced and directed projects for many different types of post production facilities. Extremely experienced in both analog and digital audio and video post production. Also produced and directed projects with video and 35 millimeter film shoots. Many of these shoots involved on-camera talent in both speaking and non-speaking roles. Experienced with film-to-tape transfer and producing and directing for many different graphic and animation platforms. Computer literate; was involved in the development of a web site for CFCF TV. PERSONAL SUMMERY I enjoy reading and music I m also an avid lover of the outdoors. Past Assistant District Commissioner for Scouts Canada s Seneca District. Also a past trainer with the Québec Provincial Council of Scouts Canada. Have been a Beaver Leader, Cub Leader and Scout Leader. Received Wood Badge Part I training in Cub Section, Scout Section, Service Team and Trainer. Have been granted a Warrant of Appointment, Five Year Service Award and awarded a Wood Badge Part II. All from Scouts Canada. EMPLOYMENT HISTORY CFCF TV - 1976 to date. Private English language television station, CTV affiliate Senior Producer/Director January 6, 2003 to 2004 Promotion and Creative Services Department.
Responsibilities Supervision of the day-to-day operation of the Promotion Department. Coordination of Sales and Community Promotion production. Oversee Music Libraries Promotion Department Technical requirements Web Site image and procedures Develop, produce and direct on-air promotional & on-air sales promotions material, including: program image, station image, forced tuning promotions and client driven promotions, along with associated promotion materials i.e.: radio commercials, posters, print ads, P.O.P., entry forms. Develop, produce and direct off-air promotional material i.e.: video & print presentations to clients and Agencies. Responsibilities include budget development for assigned projects, maintenance of those budgets during production, maintenance of department's general production budget General supervision of other production staff. This staff could include: Writers, Writer/Producers, Art Directors and technical personnel. Specific supervision and direction given to project teams. These teams could be comprised of other Producer/Directors, Writers, Writer/Producers, Art Directors and technical personnel. Co-produce and/or co-direct departmental projects. Again with budgetary and supervisory responsibilities. Conceive and execute major marketing campaigns. These campaigns could include television, radio, print and point of purchase materials. Advertising campaigns conceived and executed for News, Programming, and Sales along with major presentations. Producer/Director September 25, 1989 to January 6, 2003. Advertising and Promotion Department Develop, produce and direct on-air promotional & on-air sales promotions material, including: program image, station image, forced tuning promotions and client driven promotions, along with associated promotion materials i.e.: radio commercials, posters, print ads, P.O.P., entry forms. Develop, produce and direct off-air promotional material i.e.: video & print presentations to clients and Agencies. Responsibilities include budget development for assigned projects, maintenance of those budgets during production, maintenance of department's general production budget General supervision of other production staff. This staff could include: Writers, Page 2
Writer/Producers, Art Directors and technical personnel. Specific supervision and direction given to project teams. These teams could be comprised of other Producer/Directors, Writers, Writer/Producers, Art Directors and technical personnel. Co-produce and/or co-direct departmental projects. Again with budgetary and supervisory responsibilities. Conceive and execute major marketing campaigns. These campaigns could include television, radio, print and point of purchase materials. Advertising campaigns conceived and executed for News, Programming, and Sales along with major presentations. Writer/Producer September 1988 - September 1989 Advertising and Promotion Department Produce, direct and write general on-air promotional material, under the supervision of the Department's Producer/Director. Switcher Technical Operations Department Master Switcher Technical Operations Department Video Tape Operator Technical Operations Department Audio-Visual Technician St. Thomas High School Studio Assistant CFCF-TV Technical Operations Department Seven years One year Two years One year Two years Education The International Film & Television Workshops July 16-22, 1995 Rockport, Main, USA Directing Television Commercials Kepner - Tregoe May 8-10, 1996 Problem Solving & Decision Making Centre de formation Microcode May 22, 1996 MS Word for Windows Page 3
Pritchett & Associates May 1, 1996 Business as Unusual Managing Change - One-day workshop John Abbott College September, 1971 - March 1973 Ste. Anne de Bellevue, Quebec Communications and English PERSONAL INFORMATION Married, Father (two children) Interests & Hobbies: computing, Work related: Have been involved with Scouts Canada, music, reading, sailing, swimming, canoeing, cross country skiing, hiking, camping. Design and set up Web Sites Field Producer, Writer and Researcher for a half-hour Television special entitled: "Star Tracks". Author of a magazine article in the field of computers. Also developed and sold computer software. Page 4
AWARDS & RECOGNITION 2008 Creative Director for CTV News: Fall Image Campaign 2007 spot that won International recognition when awarded the 2008 Promax Silver Award for News/Information Program Promotion Campaign Creative Director for CTV Outdoor 2007 creative that won International recognition when awarded the 2008 Promax Silver Award for Outdoor/Environmental/Transit Ad Campaign Creative Director for Telethon of Stars 2007 spot that won International recognition when awarded the 2007 Promax Bronze Award for Local or Regional PSA Campaign 2007 Creative Director for CTV Montreal Outdoor 2006 creative that won International recognition when awarded the 2007 Promax Gold Award for Outdoor/Environmental/Transit Ad Campaign Creative Director for Beached in Barbados 2006 spot that won International recognition when awarded the 2007 Promax Silver Award for Consumer Promotion Campaign Creative Director for CTV Spirit of Giving 2006 spot that won International recognition when awarded the 2007 Promax Silver Award for Special Project 2005 Creative Director for Beached in Barbados 2004 spot that won International recognition when awarded the 2005 Promax Gold Award for Broadcast Television Station: Consumer Promotion Campaign Creative Director for On Assignment Fall 2004 spot that won International recognition when awarded the 2005 Promax Gold Award for Broadcast Television Station: News Program Campaign Using One or More Media 2004 Producer for CFCF News Special Report 10 Minutes to Live spot that won International recognition when awarded the 2004 Promax Silver Award for News Campaign Using One or More Media Producer / Director CFCF Spirit of Giving 2003 spot that won International recognition when awarded the 2004 Promax Gold Award for Television Station: Special Project. 2001 Produced and directed the 2 minute "CFCF 12 40th Anniversary Image spot that won International recognition when awarded the 2001 Promax Gold Medallion Award for Television Station: General, Special Project. Page 5
Produced CFCF 12 s Sales Presentation: 40th Anniversary. The presentation won International recognition when awarded the 2001 Promax Gold Medallion Award for Television Station: General, Sales Presentation: Video. Produced a music package for CFCF 12 in conjunction with Non-Stop Music, that won International recognition when awarded the 2001 Promax Gold Medallion Award for Television Station: General, Music Package/Sound Design/Post Score or Instrumental Theme. Produced a campaign for CFCF 12's news show "Pulse", entitled Because News Never Stops. This campaign won International recognition when awarded a Silver Award in the 2001 Promax Gold Medallion Awards for Television Station: General, News Program Campaign. 1995 - Conceived and produced with our advertising agency, then directed Pulse News Image- Anchors which was awarded a CAN-PRO Silver Award for Major Market Generic News Promotion. 1995 - In collaboration with a writer, conceived, produced and directed Pulse News Special Report campaign. One spot, The Changing Church was awarded a CAN- PRO Silver Award for Major Market Episodic News Promotion. 1993- in collaboration with a writer, conceived, produced and directed Pulse News Special Report campaign. One spot, Campus Violence was awarded a CAN-PRO Silver Award for Major Market Episodic News Promotion. 1992 - Produced radio campaign for CFCF 12's Fall Launch, which was part of a campaign that won International recognition when awarded the 1992 BPME (now Promax) Gold Medallion Award for Large Market Television Campaign Using More Than One Medium. As part of a creative team I conceived, developed and produced components of the Television Broadcast phase of this campaign. 1992 - Conceived and produced, in collaboration with our advertising agency, then directed Pulse News Image Campaign which was awarded a CAN-PRO Silver Award for Major Market News Image Promotion Campaign and one spot in the campaign, Pulse News Anchors, was awarded a CAN-PRO Silver Award for Major Market Generic News Promotion. This spot was also a 1992 Canadian Association of Broadcasters Gold Ribbon Award Finalist and included on BPME's 1992 Best Shot Reel. 1991 - Produced and directed 1990 Pulse Probe Promotion campaign, one spot "Struggle For Control" was a 1991 Canadian Association of Broadcasters Gold Ribbon Award Finalist. Page 6