BOARD GAME CHALLENGE 2015 Empowering Creative Indonesian Youth
ACKGROUND Nowadays, for Kompas Daily or any newspapers, in this case, engaging with the youth audience is extremely challenging. Many previous engagement programs had been thrown by newspapers was considered out of date, un-cool, or irrelevant by most of them. Therefore, we need to create an engagement program that dives into recent youth s core values which are: fun, dynamic, and collaborative in creative ways. A program that not only targets them as the potential audience but also partners and empowers them simultaneously. We had scrutinized their values and trends in Indonesia, and found that there was a rising trend among them: playing a board game. Indonesian youth currently begin to view board games, either imported or local, as part of their lifestyle. Plenty of them create communities consist of hundreds of players. Some even take it a higher challenge by design and produce their own board games according to their concerns, such as culture, tourism, and social value. Thus, we establish a creative empowerment program called: Board Game Challenge What can excite them more than an opportunity to learn the fundamental concept of designing a board game from scratch with the assistance from the expert? Additionally, a chance to gain funding, expanding networks in five big cities, and ultimately prevail to mass produced their own personal creation(fully supported by Kompas Daily).
CHALLENGE HOW Create a relevant engagement program from media industry designated to cater creative Indonesian youth s needs. Furthermore, they can comprehend core values of Kompas Daily, voluntarily become our partners, and act as brand ambassadors not only for Kompas Daily, but for the interest of Indonesia on a wider scale. Collaborate with a well-known local game incubator company, Kompas Daily had organized board game assembly workshop for Indonesian youth in five cities: Jakarta, Bandung, Yogyakarta, Semarang, and Surabaya. This program consists of three days workshop, one-month online learning with various expertise, and sealed by two days creation showcase. Finally, the chosen winner of the board game competition will be mass produced fully supported by Kompas Daily.
PROGRAM FLOW Workshops Yogyakarta: March 6-8. Semarang: March 13-15. Surabaya: March 27-29. Bandung: April 10-12. Jakarta: April 17-19. Exhibition Jakarta, June 6-7. Three winners were selected by a Group of Jury. Product Launching Surabaya: WaroongWars launching, October 17 Yogyakarta: Pagelaran Yogyakarta launching, October 17 Online Learning April 20 May 20. Mass Production Six selected designs were decided to be mass produced. 1 st batch (2 designs): July September.
PROGRAM DETAILS Workshop Online Learning Exhibition Mass Production Product Launching Day 1:Participants were introduced to basic board game concept, mechanics, and illustration. Day 2:In groups, participants design and assemble a board game prototype. Day 3:Appointed juries and designers testing all board game prototypes in a supposed exhibition environment. Jury picked 5 best board game prototypes from each city. These prototypes then revised into perfection. The interaction process between designers and their mentors took place on an online platform. Held in the atrium of a shopping mall. A Group of Jury assess all 24 prototypes in two days exhibition (one group fail to exhibit their prototype). Day 1:opening ceremony and play day (24 board game prototypes displayed and mall visitors can play at will) from 09.00-21.00. Day 2:play day from 09.00-18.00, winners announcement, and closing ceremony. Partnering with Penerbit Buku Kompas (Kompas Book Publisher) for mass production. Partnering with GramediaPrinting for printing the board games. Designers acquire royalty. They get a certain amount of percentage of every copy sold. Their names printed on board game covers. 1 st batch: Waroong Wars and Pagelaran Yogyakarta each produced for 1.000 copies. Launching tutorial videos for each board game in YouTube. Promotional campaign using printed ad, Facebook ad, and radio talk show. Product launching events in GramediaBookstores (board games sold in 23 outlets).
Workshop Online Learning Exhibition Mass Production Product Launching
PROMOTION Print: articles and ads YouTube: tutorial videos Facebook: boost post ads Radio: talk show
Funding & Partner Kompas Daily covers all expenses starting from the workshop, online learning, exhibition, and all promoting activities because this program is our commitment to empowering creative Indonesian youth. PenerbitBukuKompas (Kompas Book Publisher) covers mass production, since they own the license to publish derivative products (book-unrelated products) produced by Kompas Daily. Gramedia Printing for printing the prototype through the final design board games.
RESULTS 340 Potential Designers 96 Board Game Prototypes 24 Exhibited
RESULTS WAROONG WARS PAGELARAN YOGYAKARTA A card game about Indonesian traditional culinary. Produced 1.000 COPIES Each A board/card game about Javanese traditional art performances. There are still 4 more selected board games being prepared to be mass-produced in 2016