Management 188D C1 Doing Business in Latin America Spring 2012 Prof. Christopher Lynch Office Hours: Call or e-mail for appointment (949-422-7723 christopherlynch@sbcglobal.net) I will also have an optional live webinar each week to review course content and answer questions (See Meeting Schedule for dates. Time will be set to accommodate majority of students.) Course Description and Objectives: This class will focus on the conduct of business between the United States and our major trading partners in Latin America. Your major task will be to prepare a market analysis for one of these countries in Latin America to support the export of a product from the United States. My expectation is that you will learn How to identify what products and services are in demand, How to conduct business, What barriers to trade exist, and What trade assistance is available for US companies. Text and Materials: Modern Latin America (7 th Edition), T.E. Skidmore, P. H. Smith and James N. Green; ISBN 978-0-19-537570-1 Kiss Bow or Shake Hands (A Guide to Doing Business in Over 60 Countries), Morrison and Conaway, 2006 Edition or Kiss Bow OR Shake Hands Latin America: A Guide to Doing Business in 18 Countries in Latin America, 2007 Edition; ISBN 1-59337-368-6 Country Commercial Guides (downloadable from www.export.gov registration required) Economist Intelligence Unit Country Analyses (available through library on-line at www.eiu.com US State Department Country Background (downloadable from http://www.state.gov/r/pa/ei/bgn/ Required Computer Applications: Microsoft PowerPoint and Word; Internet access for web, email and webinars.
Useful (But NOT Required) Supplemental Materials: The Economist. Important reading for anyone in international business, this weekly magazine is one of the best English language news sources in the world. You may subscribe to either the hard copy version or use their online magazine (which runs a little later than the print copy). Academic subscriptions ($19.95 for 1 semester) can be made at http://www.economistacademic.com/. The Wall Street Journal, for applying current events to key course concepts. Dictionary of International Trade, 8th Edition: Handbook of the Global Trade Community Edward G. Hinkelman, World Trade Press, 2008. This provides not only a great desk reference, it also has excellent sections related to logistics (for example everything you ever wanted to know about container shipping)> Latin America In The World Economy, F. S. Weaver Global Etiquette Guide To Mexico And Latin America, D. Foster The University Library: There are several databases available through the Golden Gate University Library for students to conduct research on various topics. Remote access to the Library requires a barcode issued by the Library. To apply for a barcode, go to http://internet.ggu.edu/university_library/reg/barcode.html Grading: Activity Business Binder 6 Quizzes (5% each) Final Exam Participation TOTAL Extra Credit Spreadsheets for Mexico, Costa Rica, Colombia, Chile or Brazil (2% each) Weight 40% 30% 20% 10% 100% Up to 10%
Business Binder The Business Binder will be completed in 5 sections. You will choose a tangible product (not a service) to export from the United States to a country in Latin America or the Caribbean. The business binder will develop the export strategy for that product given the specific regulations and business culture of the destination country. You will construct a country guide with these sections 1. History and relations with the US 2. Basic demographics and economic profile 3. Business culture and practices; Useful contacts 4. Market strategy for the opportunities 5. Tariffs, taxes and other trade barriers 6. Cover Memo (two pages maximum) summarizing the key points that your boss would need to know when making the initial visit to the country. Each section will be due in class on the date indicated. Each section will be prepared in accordance with the style sheet that follows. Business Binder Style Sheet Section Headings Centered in 14 pt bold type Primary Headings: The remainder of the section will be formatted in 12 point type, using a font similar to Times New Roman. Text will be single spaced, with an extra line after each paragraph. Paragraphs will not start with an indented first line. There will be two extra lines between internal sections. Secondary Headings: The margins will be set as follows: 1 inch at the top, bottom and right of the page 1.25 inches at the left of the page Each page will be 3-hole punched on the left Documenting Sources: Just 4 Rules 1. For short passages (usually under 40 words) quoted word for word, put the quoted material inside quotation marks (like this is), and provide the author, date and page number in parentheses right after the quotation (Jones, 1999, p. 76). 2. For longer quotations, Instead of quotation marks, the quoted material gets its own paragraph, and the entire paragraph is indented (given wider margins than the rest of the paper, like this paragraph). Then the author, date, and page number appear in parentheses at the end of the paragraph, and outside the last period. (Jackson, 2003, p. 229)
3. If you use material from another source but change the wording (called paraphrasing), give the author and date in parentheses (Jones, 1999). 4. At the end of the paper, give full bibliographical information for all your sources on a page called References. There are different styles for documenting sources. GGU recommends the APA style, which is used in the social sciences. An instructor, however, may require another style, so ask. APA references (for a web site, book and journal article) look like this: Sample References Archer, Z. (n.d.). Exploring nonverbal communication. Retrieved July 18, 2001, from http://zzyx.ucsc.edu/~archer Highmore, B. (2001). Everyday life and cultural theory. New York: Routledge. Morawski, J. (2000). Social psychology a century ago. American Psychologist, 55, 427-431. Note that references from the Web must contain a retrieval date (see Archer sample above). Don t just list the URL, but put in as much information as you can about any author, and section or area of the Website so others can retrace your steps. Research and Documentation: 6 Free Resources (Live and Online) for GGU Students 1. For detailed information on using and citing sources using APA, MLA, and other styles, consult A Writer s Reference by Diana Hacker, the textbook used in GGU English composition classes, available at the GGU Bookstore, or consult the free website http://www.dianahacker.com/resdoc/. Remember that business is a social science and so use the format listed under Social Science. 2. The University Library s website offers a wealth of information to guide you through the research process. Resources include a sample research paper and detailed information on evaluating and citing sources. New at the Library website is RefWorks, a management tool that keeps track of articles you find as you do research. Go to http://www.ggu.edu/university_library to access the many GGU Library resources. 3. An online tutorial, Core Competitive Research Skills CyberCourse, is designed to help you find, evaluate, and use library and online sources in your projects and papers. In every step of the tutorial, a reference librarian is available to help with specific research needs and questions. The tutorial is free and can be accessed at http://www.ggu.edu/university_library/research/researching_a_topic 4. At the Writing Center, located in Room 5307 at the San Francisco campus, you work one-on-one with experienced writing tutors (most of them GGU instructors) who are familiar with the types of writing assignments common in GGU courses.
5. The Online Writing Lab (OWL) offers online writing help to GGU students. OWL tutors help you solve specific problems in the work you submit, and guide you through the writing process. Go to http://www.ggu.edu/general_education/english_and_communications/online_writi ng_lab 6. Ask me about using about www.turnitin.com. The site helps you avoid unintentional plagiarism. When you submit a paper to Turnitin.com s website, it searches 4.5 billion pages of web and printed sources, documents any matches, and give you the source for each match. You can then be sure your sources are properly documented. Any instructor can set up Turnitin.com for his or her students to log in to. In addition, Turnitin.com s homepage has research resources available to anyone at http://www.turnitin.com without logging in. Honesty: In the mainstream U.S. culture, if you use another person s ideas or creations, you must give them credit. To represent another person s ideas and creations as your own is both dishonest and unethical. I intend to fully enforce University policy in any such situation. Be sure that you accurately and completely cite your sources. Absences and Late Work: If you know you will miss a class, let me know ahead of time. Late work or missed assignments will not receive full credit. Expect to have best possible grade reduced by 10 points for each day or part thereof, starting with the end of the class in which the assignment was due.
Spring 2012 Schedule: Date Overall Topic Reading In-box Material Milestones 1/5 Class 1: Introduction; MLA 1,2 Characteristics of Latin American Economies 1/9 Class 2: Resources: How to find and use them www.export.gov www.eclac.org EIU www.state.gov Choose Country 1/12 Class 3: Overview: Politics, Economics & Culture MLA 12,13,14 1/16 Class 4: Macroeconomic Analytical Tools Worksheets: Macro Economic Analysis : Cross Cultural Analysis Quiz 1 1/19 Class 5: Mexico MLA 3 Section 1 1/23 Class 6: Mexico Current Business Climate IMI - Mexico Quiz 2 1/26 Class 7 Central America & The Caribbean MLA 4-5 Section 2 1/30 Class 8: Costa Rica Current Business Climate Quiz 3 2/2 Class 9: Caribbean Current Business Climate ECLAC Annual Report; Negotiating Module
2/6 Class10: Andean South America; MLA 6,7,8 Section 3 2/9 Class 11: Colombia Current Business Climate IMI Colombia Quiz 4 2/13 Class 12: Southern Cone; MLA 9,10 Sections 4 & 5 2/16 Class 13: Chile Current Economic Climate IMI- Chile IMI Argentina Quiz 5 2/20 Class 14: Brazil History and Culture MLA 11 Cover Memo 2/23 Class 15: Brazil Current Business Climate IMI Brazil Quiz 2/29 Class 16: Final Exam Exam: Available 2/23 2/29 Final Binder : MLA Modern Latin America Skidmore, Smith and Green KSBH Kiss Bow or Shake Hands Morrison and Conaway Country Commercial Guide (available from www.export.gov) Report Economist Intelligence Unit ECLAC Country Report Economic Commission for Latin America and the Caribbean Background Department of States (http://www.state.gov/r/pa/ei/bgn/) IMI International Market Insights s
(http://www.irvineecondev.com/pages/secondary/global_market_insights )