IDENTITY GUIDELINES
Introduction It is important that Mott Community College maintain a consistent, professional image. All Mott materials, including internal and external publications, signage, flyers, posters, advertisements, videos, web pages, presentations, letterhead, business cards, and other visual representations carrying the College s logo should maintain a uniform resemblance. Electronic files of the logo and seal can be downloaded from the MCC website at www.mcc.edu/styleguidelines. The following are guidelines which must be followed. For any questions regarding logo and brand implementation not covered in this Brand Guide, please contact Alisha Brown at alisha.brown@mcc.edu or 810-235-5693. 2 MOTT Community College Identity Guidelines
Logo The logo is the most visible and recognizable element of the MCC brand identity. It should be applied consistently across all communications. MAIN VERSION MAIN VERSION REVERSED ALTERNATE LOCKUPS ALTERNATE LOCKUPS REVERSED MOTT Community College Identity Guidelines 3
Logo Clear Space Clear space is breathing room that surrounds the logo to ensure that the logo is easily identifiable, as well as visible and legible wherever it appears. The capital M of MOTT in the logo determines the clear space. This clear space should be observed on all four sides of the logo. Do not position any text, graphic elements, or other visual marks inside the clear space. This is the minimum clear space requirement; more space should be used when possible. For exceptions, see pages 7 and 8. For any questions regarding logo and brand implementation not covered in this Brand Guide, please contact Alisha Brown at alisha.brown@mcc.edu or (810) 235-5693. 4 MOTT Community College Identity Guidelines
Logo Minimum Size To retain sufficient visibility, readability and reproduction quality, the logos should never be reproduced below the minimum sizes shown below. Vertical Lockup.5 Wide = Minimum Size Horizontal Lockups 1.25 Wide = Minimum Size Black and White Logo The Mott logo may be reproduced in black and white only as represented here. There should be no gradient whatsoever. MOTT Community College Identity Guidelines 5
MCC Icon The corporate icon should only be used sparingly as a supporting design element in pieces that already have one of the main logos represented. Additional Logos The Safe Water Pledge logo and the Aspen Prize logo should be used on all external marketing pieces. In rare cases where space is limited (such as in a small digital ad), these supplemental logos can be removed. For any questions regarding logo and brand implementation not covered in this Brand Guide, please contact Alisha Brown at alisha.brown@mcc.edu or (810) 235-5693. 6 MOTT Community College Identity Guidelines
Email Footer Graphic The horizontal version of the Mott logo should be used for the email footer, with the tagline appearing underneath the logo, flush left. The Aspen Prize logo and Safe Water Pledge logo should appear to the right and far right, respectively, of the Mott logo. Logo Placement with Other Logos When the Mott logo is accompanied by other logos, it should not be stretched or condensed in any way to accommodate for space restrictions. The logo may be enlarged or reduced as needed, provided the original proportions are retained. MOTT Community College Identity Guidelines 7
Logo Usage with Tagline When using the tagline with the logo, the horizontal or vertical version of the institutional logo can be used. The tagline should appear directly under the bottom line of the logo, in Gotham Medium text, all caps, and should extend the full length of the line. Ready for More can be used as a statement or a question, depending upon what is most appropriate for the application. READY FOR MORE? READY FOR MORE. Logo Usage with Specific Campus or Department When using a campus or department name with the logo, the horizontal or vertical version of the institutional logo can be used. The campus or department name should appear directly under the bottom line of the logo, in black Gotham Medium text, all caps, and should extend the full length of the line. LIVINGSTON CENTER HEALTH SCIENCES For any questions regarding logo and brand implementation not covered in this Brand Guide, please contact Alisha Brown at alisha.brown@mcc.edu or (810) 235-5693. 8 MOTT Community College Identity Guidelines
Logo Don ts In order to maintain brand integrity, the approved logos should not be altered in any way, including color, proportion, translation, font, or composition. Examples on this page demonstrate some incorrect uses of the logos. There are special circumstances that serve as an exception to this rule. If the logo is to be altered for any reason, artwork must go through the marketing department and approval will be given on a case-by-case basis. Stretched, distorted, or altered proportions Awkward Rotation of logo Unapproved color treatments Drop shadow or other effects that affect legibility Place on backgrounds that interfere with visibility Unapproved modifiers Health Sciences MOTT Community College Identity Guidelines 9
Brand Colors The color palette helps to foster a consistent appearance across all communications, demonstrating a unified look for the College. The primary colors for Mott are yellow, black and white. PMS Yellow 123C CMYK 0, 23, 91, 0 RGB 255, 198, 39 HEX FFC627 PMS Black CMYK 0, 0, 0, 100 RGB 0, 0, 0 HEX 000000 PMS White CMYK 0, 0, 0, 0 RGB 255, 255, 255 HEX FFFFFF For any questions regarding logo and brand implementation not covered in this Brand Guide, please contact Alisha Brown at alisha.brown@mcc.edu or (810) 235-5693. 10 MOTT Community College Identity Guidelines
Typography Gotham is the preferred font family for Mott branded materials. In some digital communications, where Gotham is not available, Arial is an approved acceptable replacement. Gotham Light Book Light Italic Book Italic Medium Bold Medium Italic Bold Italic MOTT Community College Identity Guidelines 11
Photography Mott photography not only provides a quick representation of life at Mott, but also serves as a powerful catalyst for a richer, more positive connection to the College. Therefore, photography created for marketing purposes should adhere to the black and white style created for the Ready For More campaign. It should feature positive, energetic people who are representative of the student and staff populations at Mott. All photos should be pre-vetted and marketing-approved prior to use. For any questions regarding logo and brand implementation not covered in this Brand Guide, please contact Alisha Brown at alisha.brown@mcc.edu or (810) 235-5693. 12 MOTT Community College Identity Guidelines
Title IX Title IX language needs to be included on all recruitment documents, external marketing (excluding billboards), and employee communications. A type size of 6 point font is acceptable. The Title IX language below is current as of October, 2016. Title IX language is as follows: As an affirmative action/equal opportunity institution, the College encourages diversity and provides equal opportunity in education, employment, all of its programs, and the use of its facilities. The college does not discriminate in educational or employment opportunities or practices on the basis of race, color, religion, gender, national origin, veteran s status, age, disability unrelated to an individual s ability to perform adequately, height, weight, marital status, political belief, sexual orientation, or any other characteristic protected by law. Inquiries by students regarding compliance with Title IX should be directed to: Dean - Enrollment, Retention, and Registrar - Records & Registration, 1401 E. Court St., Prahl College Center - PCCLL, Flint, MI 48503, (810) 762-0370. Inquiries by students regarding compliance with Section 504 compliance should be directed to: Director - Admissions & Student Success Services, 1401 E. Court St., Prahl College Center - PCC1130, Flint, MI 48503, (810) 232-8225. MOTT Community College Identity Guidelines 13
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