THE GLOBE AND The #1 national news brand is your connection to Canada s most influential and responsive audience. Media Kit 2018
The choice of all ages Under 35 33% 35-49 20% YOUR GLOBE ADVANTAGE #1 reach in key demos 1,080,000 average weekday readers 1,910,000 average weekend readers 50-64 25% 65+ 22% DECISION MAKERS HHI $100K+ MOPEs The choice of all incomes $200k+ Index 163 9% 30% $100-199k Index 112 61% < $100k Index 90 INVESTABLE ASSETS $500K & $1M+ PURCHASE INFLUENCERS UNDER 35 & 35-49 Canada s leading news brand (Print + Digital) 6.4 million 5.1 million ENTREPRENEURS UNIVERSITY+ EDUCATION SPEND MORE ON VACATIONS We deliver more of these readers than The Star or The Post, every week SHOP MORE ONLINE 4.5 million Source: Vividata Q2 2017 Readership study Total national readers MEDIA KIT Q1 2018 / 2
YOUR NEW WEEKDAY EXPERIENCE Heavily influenced on a daily basis by Sophi our proprietary audience metrics system, every edition of our newspaper delivers vital, authoritative and compelling news, business and lifestyle coverage. NEWS Each day, we ll deliver a richly visual and highly engaging mix of international, national, regional news with dedicated Toronto and B.C. pages along with lifestyle content, each day. Monday - Friday LIFE & ARTS Our vibrant lifestyle coverage has a new home, in the news section and featuring themed content, every day. Monday: Health and Wellness Tuesday: Parenting and Relationships Wednesday: Travel Thursday: Arts and Events FILM FRIDAY: Film Reviews Friday DRIVE Featuring a bold new visual design and delivering our engaging balance of technology, new drives and road tests. BUSINESS AND SPORTS Now reengineered to enhance our position as the pinnacle of Canadian business journalism. REAL ESTATE Now across Canada, we explore national and local stories and trends, with new coverage of home decor, design and architecture, along with financial advice. On weekdays, we integrate Canada s best Sports coverage, ensuring we remain the premier choice to reach Canada s influencers. MEDIA KIT Q1 2018 / 3
0.8093 in 0.8093 in 0.8093 in WEEKDAY ADVERTISING INFORMATION News Monday - Friday All Editions Life & Arts Monday Health & Wellness Tuesday Parenting & Relationships Wednesday Travel Thursday Arts & Events Ntlxto Camera Ready Booking/Material 2 business days prior @ 4:30 pm 3 business days prior @ 4:30 pm Friday Film Friday Ntlxto Business Monday Friday Sports Monday - Friday Ntlxto Camera Ready Booking/Material 2 business days prior @ 4:30pm 3 business days prior @ 4:30pm Careers Mon, Wed, Fri, Sat Central Camera Ready Booking/Material 2 business days prior @ 2:00pm 3 business days prior @ 2:00pm Drive Friday Monday @ 12 noon Camera Ready Booking Monday @ 2:00pm Camera Ready Material Tuesday @ 12 noon Real Estate Friday NTLxto NTLxms Monday @ 12 noon Camera Ready Booking Monday @ 4:00pm Camera Ready Material Tuesday @ 12 noon Please note: all deadlines are eastern standard time doubletruck add 2 business days to existing camera ready deadlines NATIONAL All Canadian, US and overseas distribution METRO All of Ontario, excluding Ottawa and Ottawa Valley area CENTRAL Ontario and Quebec OTT/QUE Ottawa area and Quebec WEST Manitoba, Saskatchewan, Alberta and British Columbia NTLxto excluding edition NTLxms excluding Manitoba and Saskatchewan For creative options GlobeLink.ca/newspaper-formats MEDIA KIT Q1 2018 / 4
Report on Business Sports YOUR NEW GLOBE WEEKEND Reflecting the focused time our audience dedicates to reading over the weekend, our newspaper expands to six sections: News, Business, Sports, Arts, Opinion and introducing Pursuits, our engaging weekly mix of lifestyle content. Arts The new weekend Arts section continues our diverse portfolio of Canadian Art, from theatre and film to architecture and culture with Canada s largest pool of arts reviewers. Opinion Our new platform for deep analysis, insights and ideas is home for our authoritative columnists and the strongest opinions in-depth editorials and reader letters on the big issues for Canadians coast-to-coast. MEDIA KIT Q1 2018 / 5
INTRODUCING PURSUITS Our readers have a wealth of interests, passions and obsessions and they want to feed these interests and to be inspired by new ones. We ll explore unique and diverse food and wine, from Canada and with world inspirations that come from a broad scope of palates and tastes. Each week, we ll feed readers with favourites from Lucy Waverman, Tara O Brady, Lina Cashetto and Beppi Crosariol. Our new Pursuits section will present a vibrant mix of Style, Fashion and Beauty, Home Decor, Travel, Society, Food and Wine, Books, along with Puzzles, Games and Horoscopes. Pursuits showcases places that capture the special moments where travel is the most memorable: more of Canada, more undiscovered gems and more trusted advice for making momentous destination plans. Presented in a stunning, magazine-inspired reading experience, it s the perfect platform to reach your ideal consumers, trend-setters, style influencers and taste-makers. Running nationwide, each Weekend, you ll reach Canadians with discerning taste when they re in the ideal position to engage with and react to your brand message. For a complete preview go to GlobeLink.ca/pursuits MEDIA KIT Q1 2018 / 6 THE GLOBE AND
WEEKEND ADVERTISING INFORMATION News Sports All Editions NTLxto Camera Ready Booking/Material 2 business days prior @ 4:30pm 3 business days prior @ 4:30pm Business Careers Central West Camera Ready Booking/Material 2 business days prior @ 2:00pm 3 business days prior @ 2:00pm Arts NTLxto Thursday, 7 business days prior @ 10:00am Camera Ready Booking/Material Friday, 6 business days prior @ 10:00am Monday, @ 3:00pm Opinion Camera Ready Booking Tuesday @ 3:00pm Camera Ready Material Thursday @ 4:30pm Tuesday, 9 business days prior @ 4:00pm Pursuits Camera Ready Booking Wednesday, 8 business days prior @ 4:00pm Camera Ready Material Thursday, 7 business days prior @ 4:00pm Please note: all deadlines are eastern standard time doubletruck add 2 business days to existing camera ready deadlines NATIONAL All Canadian, US and overseas distribution METRO All of Ontario, excluding Ottawa and Ottawa Valley area CENTRAL Ontario and Quebec OTT/QUE Ottawa area and Quebec WEST Manitoba, Saskatchewan, Alberta and British Columbia NTLxto excluding edition NTLxms excluding Manitoba and Saskatchewan For creative options GlobeLink.ca/newspaper-formats MEDIA KIT Q1 2018 / 7
OWN OUR HIGHEST PROFILE EDITORIAL FEATURES CREATE UNIQUE AND INNOVATIVE CAMPAIGNS Build your audience connection across Canada within our engaging editorial features and special reports Partner with the Globe Content Studio to create powerful multimedia campaigns Build brand impact across platforms by extending your sponsorship to amplify reach and resonance Leverage our insights and in-house creative capabilities to reach the right audience at the right time, with the right content Find your ideal Sponsorships: Learn about Globe Content Studio Explore Globe Events GlobeLink.ca/opportunities GlobeEdge.ca GlobeLink.ca/events MEDIA KIT Q1 2018 / 8 THE GLOBE AND
NATIONAL RATES FULL PAGE = 2,800 LINES (10 COLUMNS x 280 LINES) ALL RATES ARE GROSS Rates are effective January 1,2018 PLEASE NOTE: All rates are gross $ Canadian per line (unless noted), based on annual dollar volume contract commitment. Sections Editions Sections Editions News Business Monday to Saturday -, Central, Monday to Saturday - Real Estate Drive Friday -,, NTLxto, NTLxms Friday - MONDAY TO FRIDAY SATURDAY FRIDAY Central (ON/PQ) Central (ON/PQ) Transient $31.88 $27.42 $25.18 $35.06 $30.16 $27.71 $15,000 27.91 24.00 22.04 30.69 26.38 24.24 $25,000 27.09 23.32 21.40 29.81 25.63 23.54 $50,000 26.30 22.62 20.78 28.94 24.88 22.85 $100,000 25.51 21.93 20.16 28.06 24.13 22.15 $150,000 24.70 21.26 19.52 27.18 23.38 21.48 $250,000 23.91 20.56 18.89 26.30 22.62 20.78 $350,000 22.96 19.75 18.14 25.26 21.72 19.94 $500,000 21.99 18.92 17.37 24.18 20.81 19.13 $750,000 21.03 18.09 16.61 23.14 19.91 18.29 $1,000,000 20.08 17.27 15.87 22.09 19.00 17.45 $1,500,000 19.14 16.46 15.12 21.03 18.09 16.61 $2,000,000 18.17 15.63 14.37 19.97 17.19 15.80 $2,500,000 17.22 14.80 13.61 18.94 16.29 14.95 Colour Monday to Saturday Central Half page plus $10,697 $9,727 $8,950 Less than half page 8,557 7,782 6,846 NTLxto NTLxms Transient $19.77 $15.62 $15.62 $18.78 $15,000 17.29 13.75 13.75 16.43 $25,000 16.80 13.27 13.27 15.96 $50,000 16.31 12.88 12.88 15.49 $100,000 15.81 12.50 12.50 15.02 $150,000 15.32 12.11 12.11 14.55 $250,000 14.82 11.70 11.70 14.08 $350,000 14.23 11.24 11.24 13.52 $500,000 13.64 10.78 10.78 12.96 $750,000 13.05 10.30 10.30 12.40 $1,000,000 12.46 9.83 9.83 11.84 $1,500,000 11.86 9.36 9.36 11.27 $2,000,000 11.26 8.90 8.90 10.70 $2,500,000 10.69 8.44 8.44 10.16 Colour Monday to Saturday NTLxto NTLxms Half page plus $8,557 $6,846 $6,846 $8,129 Less than half page 6,846 5,477 5,477 6,504 Before booking your ad, please refer to the Globe advertising information on page 12, and review our terms and conditions, available from GlobeLink.ca/mediakits MEDIA KIT Q1 2018 / 9
NATIONAL RATES FULL PAGE = 2,800 LINES (10 COLUMNS x 280 LINES) ALL RATES ARE GROSS Rates are effective January 1,2018 PLEASE NOTE: All rates are gross $ Canadian per line (unless noted), based on annual dollar volume contract commitment. Sections Editions Sections Editions Sports Pursuits Monday to Saturday -,, NTLxto Saturday - Opinion Arts Saturday - Saturday -,, NTLxto MONDAY TO FRIDAY SATURDAY NTLxto NTLxto Transient $14.99 $11.84 $11.84 $16.48 $13.03 $13.03 $15,000 13.10 10.37 10.37 14.42 11.40 11.40 $25,000 12.73 10.06 10.06 14.03 11.07 11.07 $50,000 12.36 9.76 9.76 13.61 10.74 10.74 $100,000 11.99 9.47 9.47 13.19 10.42 10.42 $150,000 11.61 9.17 9.17 12.76 10.09 10.09 $250,000 11.24 8.87 8.87 12.36 9.76 9.76 $350,000 10.79 8.52 8.52 11.86 9.36 9.36 $500,000 10.32 8.17 8.17 11.37 8.99 8.99 $750,000 9.88 7.81 7.81 10.87 8.59 8.59 $1,000,000 9.45 7.47 7.47 10.39 8.20 8.20 $1,500,000 9.00 7.10 7.10 9.88 7.81 7.81 $2,000,000 8.54 6.75 6.75 9.40 7.43 7.43 $2,500,000 8.09 6.40 6.40 8.90 7.12 7.12 Colour Monday to Saturday NTLxto Half page plus $8,557 $6,846 $6,846 Less than half page 6,846 5,477 5,477 Before booking your ad, please refer to the Globe advertising information on page 12, and review our terms and conditions, available from GlobeLink.ca/mediakits MEDIA KIT Q1 2018 / 10
REGIONAL RATES FULL PAGE = 2,800 LINES (10 COLUMNS x 280 LINES) ALL RATES ARE GROSS Rates are effective January 1,2018 Regional editions are only available in our News section Western Advertising Rates MONDAY TO FRIDAY Western B.C. Alberta AB/Sask/ MAN SATURDAY Western B.C. Alberta AB/Sask/ MAN Transient $8.44 $4.82 $3.42 $4.45 $9.29 $5.31 3.76 $4.90 $5,000 8.44 4.35 3.09 4.00 9.29 4.78 3.40 4.41 $10,000 7.59 4.22 2.99 3.91 8.35 4.66 3.29 4.29 $15,000 7.38 4.22 2.99 3.91 8.13 4.66 3.29 4.29 $25,000 7.17 4.11 2.91 3.79 7.89 4.53 3.20 4.16 $50,000 6.97 3.98 2.83 3.66 7.66 4.37 3.11 4.04 $75,000 6.75 3.87 2.74 3.56 7.43 4.25 3.01 3.92 $100,000 6.54 3.74 2.65 3.45 7.20 4.12 2.92 3.80 $150,000 6.33 3.61 2.57 3.34 6.97 3.98 2.84 3.66 $250,000 6.08 3.48 2.57 3.20 6.69 3.83 2.72 3.52 Half page plus Less than half page Colour Western B.C. Alberta AB/Sask/ MAN $6,103 $1,967 $1,858 $1,967 $4,880 $1,591 $1,485 $1,591 Eastern Advertising Rates MONDAY TO FRIDAY SATURDAY OTT PQ OTT/PQ OTT PQ OTT/PQ Transient $3.69 $3.69 $3.89 $4.06 $4.06 4.28 $3,500 3.22 3.22 3.40 3.55 3.55 3.74 $6,500 3.22 3.22 3.40 3.55 3.55 3.74 $13,000 3.22 3.22 3.40 3.55 3.55 3.74 $25,000 3.22 3.22 3.40 3.55 3.55 3.74 $35,000 2.91 2.91 3.09 3.20 3.20 3.38 $50,000 2.91 2.91 3.09 3.20 3.20 3.38 $65,000 2.91 2.91 3.09 3.20 3.20 3.38 Half page plus Less than half page Colour Ottawa PQ OTT/PQ $2,581 $2,581 $2,581 $2,069 $2,069 $2,069 PLEASE NOTE: All rates are gross $ Canadian per line (unless otherwise noted), based on annual dollar volume contract commitment. Before booking any advertising, please review our terms and conditions available from GlobeLink.ca/mediakits MEDIA KIT Q1 2018 / 11
ADVERTISING INFORMATION Page dimensions: 10 Columns, 8.97 wide x 20 deep - 280 Agate lines (2,800 lines per 10 column page) Premium Paper Positions Saturday only News/ROB - 8 pages of premium paper available (Pages 1, 2, before DPS, DPS, after DPS, IBC & OBC) Pursuits 12 pages of premium paper in total - 8 can be booked (Pages 1, 2, before DPS, DPS, after DPS, IBC & OBC) Creative advertising formats: GlobeLink.ca/newspaper-formats Production specifications and advertising FTP: GlobeLink.ca/newspaper-specs Take the next step Your Globe Media team is ready to assist you in planning, deploying and measuring your next campaign. Let s make it the most successful one yet. WESTERN CANADA BC, NWT, Nunavut, Alberta, Saskatchewan TEL 403.245.4987 or 403.774.8024 TOLL FREE 1.800.663.1311 advertisingwesternca@globeandmail.com TORONTO ONTARIO & MANITOBA TEL 416.585.5111 TOLL FREE 1.800.387.9012 advertising@globeandmail.com Sports 4 premium pages (pages 1, 2, IBC & OBC). Additional information Position charge: +25% News - Front Banner: +50% News - Page 3: +40% Report on Business Front banner: +25% Report on Business - Pages 2 & 3: +40% Floating Banners: +50% Double Trucks: Gutter is charged as full column Regional material changes: $579 per split Not available in Report on Business, Opinion and Careers Charge for affidavits: $100 Cancellation charge: 50% for ads cancelled after deadline No cancellations accepted the day prior to publication $100 production charge for ads under 50 MAL that are not camera-ready The Publisher shall not be liable for errors in advertisements beyond the actual space paid No liability for non-insertions of any advertisement EASTERN CANADA Ottawa Region, Quebec, Atlantic Canada TEL 514.982.3050 TOLL FREE 1.800.363.7526 advertisingeasternca@globeandmail.com UNITED STATES, WORLDWIDE TEL 1.212.946.0219 globeandmail@thenewbase.com @globemediagroup /company/globemediagroup @globemediagroup globemediagroup MEDIA KIT Q1 2018 / 12