Contents. 1 Lotte World Aquarium 1. 2 COEX Mall 2. 3 Museum_Arario Museum in Space 3. 4 Special Recommendation_The Cake Story 4

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Contents For the month of June, Seoul Tour+ introduces various places and events, including Lotte World Aquarium, which reopened on May 12, a special cake-making program, and the Seoul Summer Sale 2015, which will continue for the entire month of July. 1 Lotte World Aquarium 1 2 COEX Mall 2 3 Museum_Arario Museum in Space 3 4 Special Recommendation_The Cake Story 4 5 Special Recommendation_ATELIER SENAN 5 6 Special Recommendation_Alive Museum 6 7 Nonverbal Performance_SACHOOM 7 8 Jongno 3-ga s Bossam Alley 8 Special1 Seoul Summer Sale 2015 9 Special2 Special3 Recommended Course for Geumcheon Tour (shopping, arts, meals) 2015 Seoul Certification Program for High Quality Tour Package 10 11

1 Lotte World Aquarium Place Lotte World Aquarium No. of visitors Maximum 2,000 Address B1 and B2 floors, 300 Olympic-ro, Songpa-gu, Seoul Contact Yang U-yeong Phone +82-2-411-4923 Homepage www.lotteworld.com Holidays Open 365 days Opening Weekdays 10:00~20:00 Payment Cash or credit card hours Weekends 10:00~22:00 method (including international cards) Fee Adults 29,000 won Contact for Languages Youth 27,000 won English, Chinese group fees available Children 25,000 won Lotte World Aquarium, a place to enjoy the deep and vast ocean as well as its ecosystem in the city center The largest urban aquarium in Korea in a 11,240m2 area, with a viewing distance length of 840m The longest underwater tunnel and viewing window in Korea A wide variety of marine organisms 55,000 of 650 species from oceans around the world such as freshwater fish from Hangang River and beluga, the white whale from the North Pole The Second Lotte World The 6 th tallest building in the world at 555m with 123 floors and the highest observatory in the world has now been partially opened. It houses Lotte Duty Free Shop, Lotte Mart, Hi-Mart, Lotte Cinema, Lotte World Aquarium as well as a major fashion mall. View of the Second Lotte World 1 View of the Second Lotte World 2 Aquarium: the longest viewing window in Korea Aquarium: the longest underwater tunnel in Korea Aquarium: beluga whale from the North Pole Exit 1 at Jamsil Station of Seoul Subway Lines 2 and 8 - Use underground passageway Parking space available in Lotte World Parking allowed only for cars with prior reservation / Reservation one day prior to visit / 1,000 won per 10 minutes Tourist buses for groups can be parked at the Lotte World parking lot after dropping off tourists. A product with the theme of healing linked with a temple stay at Bongeunsa Temple and a visit to Olympic Park, etc. can be developed. A place for non-stop enjoyment with a theme park, shopping mall, cinema and aquarium, recommended for tourists on a short trip Nearby sites COEX, Olympic Park, Seokchon Lake, Jamsil Sports Complex, Bangi-dong Food Street, Bongeunsa Temple - 1 -

2 COEX Mall Place COEX Mall No. of visitors No limit Address 513 Yeongdong-daero, Gangnam-gu, Seoul Contact Choe Yeong-won Phone +82-2-6002-5304 Homepage www.coexmall.com Holidays Open 365 days Opening hours 10:30~22:00 Languages available English, Chinese Life is unfolding": This is where the stories of life unfold. COEX, a venue for exchange in shopping, culture and arts, tourism, etc., reopened on November 27, 2014 after renovation. Renovation from a conventional shopping mall into a cultural platform combining lifestyle and culture with the addition of multiple event spaces Spaces set up for families such as a multiplex theater, aquarium and kids lounge Popular restaurants (F&B) from Seoul s hot spots including Garosu-gil and Samcheong-dong It consists of six zones and five plazas developed based on different concepts according to the different lifestyles of consumers. View of COEX Mall 1 View of COEX Mall 2 View of COEX Mall 3 Inside view of COEX Mall 1 Inside view of COEX Mall 2 Night-time view of COEX Mall Exits 5 and 6 at Samseong Station of Seoul Subway Line 2 - Underground connection (Enter COEX Mall via Millennium Plaza) Parking available within the building: B2, B3, B4, RF Cars (less than 2.5 ton): 4,800 won per hour / Trucks: 9,600 per hour (for parking for 1 hour or longer) Large buses: Prohibited from parking within the building. Please use Tancheon Parking Lot. A product for FITs and MICE can be developed due to numerous hotels around the area and easy accessibility via public transportation. A product based on Hallyu-related themes linked with Hallyu attractions including CUBE Entertainment my be developed. Nearby sites Lotte World, Olympic Park, Bongeunsa Temple, Cheongdam-dong Street, CUBE Entertainment, JYP Entertainment - 2 -

3 Arario Museum in Space Place Arario Museum in Space Address 83 Yulgok-ro, Jongno-gu, Seoul Phone +82-2-736-5700 Homepage www.arariomuseum.org Holidays Open 365 days Reservation Fee http://ticket.interpark.com/ticket/goods/goodsinfo.asp?go odscode=14007966# Person Group Discount Adults 10,000 won Youth 6,000 won Children 4,000 won *Consultation and reservation required e-mail: info@arariomuseum.org Opening hours Payment method Exhibition guide 50% off for the elderly aged 65 or older and persons with disabilities Audio guide 10:00~19:00 Cash or credit card (including international cards) Free exhibition guide in Korean (Mon.~Fri.: 11:00, 14:00) Audio guide in Korean, Chinese, English and Japanese (2,000 won) Arario Museum in Space: A cultural space where past meets present and various different genres of arts coexist An art museum introducing diversified contemporary artworks from Korea and abroad to the public The museum building registered as Cultural Property No. 586 was designed by the late Kim Swoo-geun, a leading Korean architect, and has significant historic value. The original building has been preserved, and together with unique contemporary art exhibits, the place presents a novel experience to visitors. The glass building (in SPACE) connected to the exhibition hall houses dining facilities such as a bakery, café and restaurant, satisfying both visual and culinary tastes. Four affiliated museums in Jeju-do: Tapdong Cinema, Tapdong Bike Shop, Dongmun Motel I, Dongmun Motel II View of Arario Museum in Space Museum building Glass building housing dining facilities Small theater in the museum Staircase inside the museum View of museum entrance in winter Exit 3 at Anguk Station of Seoul Subway Line 3 - Go straight for 3 minutes. Bus No. 109, 151, 162, 171, 172, 272, 7025 / Get off at Changdeokgung Bus Stop. Parking spaces are available for guests at the museum restaurant. Nearby sites A product on the theme of the tradition of Seoul linked to nearby villages of Samcheong-dong, Insa-dong and Bukchon Hanok Village may be developed. Perfect place for busy tourists who can benefit from the place s multiple functions museum, restaurant, café, etc. World Heritage sites of Changdeokgung Palace and Jongmyo Royal Shrine, Changgyeonggung Palace, Bukchon Hanok Village, Samcheong-dong Café Street, Insa-dong, Gyeongbokgung Palace, Gwanghwamun - 3 -

4 The Cake Story Place The Cake Story Address 6 Apgujeong-ro 14-gil, Gangnam-gu, Seoul Phone +82-2-512-0971 Homepage www.thecakestory.co.kr Holidays January 1, Chuseok, Lunar New Year s Day Reservation Phone reservation Opening hours Weekdays 11:00~21:00 Weekends 11:00~20:00 Fee Sheet (including whipped cream and pineapple) Cupcake (3-piece set) Topping From 16,000 won From 11,000 won From 500 won Payment method Languages available Cash or credit card (including international cards) English The Cake Story, a place for the unique experience of cake-making for a special person on a special day Experience making simple cupcakes, round cakes and heart cakes in a day using various toppings and whipped cream. Filming location for Mnet s Naked 4Show episodes starring Ji-yeon from T-ara and Gwang-hui from ZE:A as well as music videos Cupcake making: Freely decorate your cupcake with whipped cream and other toppings according to your preference. Three-piece cupcake set / Duration: 1 hour Advanced class [One Day Class] Cake: Choose between round cake and 6-piece cupcake set / Duration: 3~4 hours / Fee: 120,000 won / Number of participants: Up to three persons Inside view 1 Inside view 2 Topping table Completed cake 1 Comepleted cake 2 One Day Class Exit 5 at Apgujeong Station of Seoul Subway Line 3 - Go 500m Turn left after Bridge Glasses It s on the 3 rd floor of the second building to the right. Nearby sites Public parking lot of Singu Elementary School can accommodate 80 cars. Parking lot within the building can accomodate seven cars (small space). The location in Sinsa-dong Garosu-gil, a fashion hot spot, can be ideal for the of a product combining shopping and unique experiences. As cake is associated with celebration, it can be recommended for FITs consisting of families, lovers or friends, or tourist groups. Sinsa-dong Garosu-gil, Gangnam Tourist Information Center, Hyundai Department Store, K-Star Road, Apgujeong Rodeo Street - 4 -

5 Atelier Senan Place Atelier Senan (porcelain painting experience) Address 1 fl. 163-1, Hangang-daero, Yongsan-gu, Seoul Phone +82-70-7552-8279 Homepage http://www.porcelainshop.co.kr Holidays Sundays, January 1, Chuseok, Lunar New Year s Day Reservation Phone, e-mail (shanonj@naver.com) Opening hours Mon. - Sat. 10:00~18:00 Class fee 20,000~30,000 won Cash or credit card Payment method Fee (including international cards) Porcelain 5,000~30,000 won (negotiable) Languages Decal paper 500~5,000 won English available Atelier Senan, where you can make a one-of-a-kind porcelain piece of your own. Porcelain painting: Porcelain painting using special pigments and completing the piece by firing it at 800 Making various objects such as brooches, pendants, rings, coffee cups, jewel boxes and dishes by painting directly on porcelain or attaching decalcomania paper Classes are led by the artist who became the first Korean to be represented in the collection of Collezione Permanente delle Arti del Fuoco in Italy. The atelier was covered in a TV program on the StoryOn Channel in 2011 and is currently patronized by a number of celebrities. View of Atleier Senan Inside view 1 Inside view 2 Class corner Left: initial cups / right: brooches Above: cups / below: jewel boxes Exit 4 at Samgakji Station of Seoul Subway Line 4 - Follow the back street for 30m It s on the 1 st of the building to the left. Public on-street parking at Samgakji Station can accomodate 13 cars (250 won for the first 5 minutes and 250 won per additional 5 minutes) A product linked with furniture streets including the one in Nonhyeon-dong may be developed for tourists interested in home interior decoration. Recommended for VIPs who want high-class tour Nearby sites I Park Mall, War Memorial of Korea, National Museum of Korea, Itaewon Street, Ichon Hangang Park fl. - 5 -

6 Alive Museum Place Alive Museum Insa-dong Main Branch Address B1 and B2, Daeil Bldg., Insadong-gil, Jongno-gu, Seoul Phone +82-2-2034-0600 Homepage www.alivemuseum.com/branch/insa Closed Open throughout the year Reservation No reservation required Hours 09:00~20:30 Fee Person Adults 12,000 won, children 10,000 Group Contact Jeong Sang-gon (02-2034-0630) for consultation on groups with 20 or more persons Payment method La n g u a g es a vaila b le Cash or credit card (including international cards) English, Chinese, Japanese Alive Museum, a place for satisfying all five senses in Insa-dong, where past and present coexist Famous among foreign tourists as a filming location for Korean TV drama You ve Fallen For Me and a Chinese entertainment show More than 100 trick art works, large objects and digital media works displayed on B1 and B2 levels. Visitors can have three-dimensional experiences and become characters in famous paintings. Room of Comma Palm Wind Night of Honeymoon Deputy Oh in Baksal Marilyn Monroe s Meal Beijing Opera Exit 1 at Jongno 3-ga Station of Seoul Subway Line 1 - Go 300m Turn right before Tapgol Park You can find it at the entrance to Insa-dong. Exit 6 at Anguk Station of Seoul Subway Line 3 - Go 50m toward Insadong Street Turn left and go 500m Parking lot of Daeil Bldg. available for use (1,500 won per first 30 min., 500 won per additional 10 minutes) A product linked with Dynamic Maze ( 智勇迷宫 ), a sports space on 1 st fl. of Dongil Bldg. may be developed (scheduled to open in July 2015). A product with the theme of tradition and modernity of Seoul linked with nearby traditional tourist sites (e.g. Gyeongbukgung Palace, Gwanghwamun, Changgyeonggung Palace) may be developed. Nearby sites Insadong Street, Ssamji-gil, Gyeongbokgung Palace, Bukchon Hanok Village, Samcheong-dong, Myeong-dong - 6 -

7 SACHOOM Program Address 4 th fl. Cinecore Bldg., 33-1 Gwancheol-dong, Jongno-gu, Seoul SACHOOM (renewed) Phone +82-2-3676-7616~7 Homepage www.sachoom.com Holidays Open 365 days Reservation Interpark http://ticket.interpark.com Payment Auction http://ticket.auction.co.kr method Fee Person Cash or credit card (including international cards) VIP 70,000 won Mon.~Fri. 20:00 R 50,000 won Hours Sat. 15:00, 19:00 S 40,000 won Sun./holidays 15:00 Group Negotiation possible Languages English, Japanese, Chinese Dance is the most candid and hottest language. Come on and let s dance! No. 1 non-verbal dance musical SACHOOM It is a non-verbal dance musical with the theme of the global language of dance. Based on a story with which anyone can empathize and combining a wide variety of dance genres including hip-hop, jazz, modern dance and break dance, the musical brings the performers and viewers together in an enthralling festival, from beginning to end. Global recognition of SACHOOM Tour of 24 cities in China in 2013 Main performance at Yeosu EXPO in 2012 Main performances at Korea House for the Vancouver Winter Olympics in 2010, Seoul City Pavilion in Shanghai EXPO and Guangzhou Asian Games Welcome Overture Lovers scene Nearby sites Viewer participation (proposal scene) Outside view of performance hall Ticket box Exit 15 at Jongno 3-ga Station of Seoul Subway Lines 1, 3 and 5 - Go 300m Turn left after Burger King Go 100m Public transportation recommended due to insufficient parking space in the Cinecore building 3,000 won for those with SACHOOM tickets for the first 3 hours and 1,000 won per additional 10 minutes As it is a non-verbal performance, it is recommended for foreign tourists as well as Korean viewers. Passionate and exciting performance of young dancers that can be recommended to dating couples or tourists highly interested in Hallyu Cheonggyecheon Stream, Tongin Market, Jonggak and Jongno Youth Street, Insa-dong, Jongno 3-ga s Bossam Alley - 7 -

8 Jongno 3-ga s Bossam Alley Place Jongno 3-ga s Bossam Alley Number of shops 8 Address Gwansu-dong, Jongno-gu, Seoul Opening hours 12:00~5:00 (differs among shops) Small 20,000 won~ Gul Bossam Payment Cash or credit card Medium 25,000 won~ price method (including international cards) Large 30,000 won~ Jongno 3-ga s Bossam Alley: A traditional place where visitors can enjoy the best of Gul Bossam Bossam originated from the Joseon Dynasty, during which noblemen s servants were served generously with meat from a whole pig and freshly made Kimchi after Kimjang (Kimchi-making for the winter) in recognition of their hard work. Main food of Bossam Alley: Gul Bossam (oyster, pork, Kimchi, radish Kimchi, etc.) Each shop offers various additional dishes such as Gamjatang (pork bone soup), Dakdoritang (spicy braised chicken) and Ojingeo Bokkeum (spicy stir-fried squid), presenting guests with not only hearty meals but also warm and generous hospitality that is uniquely Korean. Shops: Gaboja Gul Bossam (+82-2-2268-5353), Jeonjujip (+82-2-2278-3311), Samhaejip (+82-2-2273-0266), Heungbuga (+82-2-2269-8110), Janggun Bossam (+82-2-2274-9548), Choebuja Bossam (+82-2-2272-4726), etc. View of Bossam Alley 1 View of Bossam Alley 2 View of Bossam Alley 3 Gul Bossam Menu at Janggun Bossam Nearby sites Exit 15 at Jongno 3-ga Station of Seoul Subway Lines 1 and 3 - Go 20m and turn left Go into the first alley The shops are on the left and right sides of the alley. Public parking lot of Jongmyo available for 1,418 cars (24 hours, 365 days a year, 800 won per 10 minutes) A popular eatery tour product linked with the food cart street on Jongno 2-ga and the food alley in Nagwon-dong can be developed. Cheonggyecheon Stream, Insa-dong, Jongmyo Royal Shrine (a World Heritage site), Jongno Jewelry Shopping Street, Nagwon Instrument Arcade, Bangsan Market - 8 -

Special1 Seoul Summer Sale 2015 Place Entire city of Seoul Organizer Seoul Tourism Organization Phone +82-2-3788-0858 Homepage http://sale.visitseoul.net Period July 1 ~ 31, 2015 How to participate Use discount coupons on the event homepage, mobile pages and leaflets Languages available Information and events presented in English, Chinese (simplified/traditional) and Japanese Seoul Summer Sale 2015, a whole month of opportunities for discounted shopping in Seoul A major shopping tourism festival for foreign tourists, held everywhere in Seoul in July 2015 A total of 92 (subject to change) participating stores (dept. stores, duty free shops, superstores, shopping malls, cosmetics, fashion, beauty, spa, casino, culture, exhibition/performance, food and beverages, finance, transportation, etc.) will offer different shopping perks, such as discount prices, free gifts and prize events. Poster Category Participating stores S h o p p in g m a ll (1 5 ) F a s h io n & b e a u ty (2 0 ) E n te rta in - m e n t (1 8 ) F & B (6 ) O th e rs (5 ) D o n g d a e - m u n (1 4 ) C J (1 6 ) D e p t. s to re (4 ) D u ty fr e e s h o p (4 ) S u p e r s to r e (3 ) S o u v e n ir (1 ) S h op p in g m a ll (3 ) C o s m e tic s (1 1 ) D ru g s to re (2 ) Fash io n (1 ) B e a u ty (5 ) S p a (1 ) C a s in o (2 ) C u ltu r e (4 ) E x h ib itio n, p e rfo r m - a n c e (1 2 ) F o o d a n d b e v e ra g e s (6 ) F in a n c e (4 ) T r a n s p o rta - tio n (1 ) D D P (1 3 ) D o o ta (1 ) C J F o o d s (1 6 ) L o tte D e p t. S to re, H y u n d a i D e p t. S to re, Shinseg ag e D ep t. Store, G alleria D ep t. Store L o tte, S h illa, D o n g h w a a n d W a lk e rh ill D u ty F re e S h o p s E - M a rt, H o m e P lu s, L o tte M a r t M y e o n g - d o n g T o u r is t In fo rm a tio n C e n te r S o u v e n ir S h o p T im e s S q u a r e, IF C M a ll, H O T T R A C K S T h e F a c e S h o p, T O N Y M O L Y, e S p o ir, B o m i C o s m e tic s, D r. P h a rm, C o c o n u t K it (N a tu re R e p u b lic, H a n s k in, B a n ila C o., G u e ris s o n, It s S k in, H o lik a H o lik a ) O liv e Y o u n g, W a ts o n s Evisu F ra n c k P ro v o st, X e o H a ir, P p itta n g k k i, W ith B e a u ty S a lo n, E n C lo e D r a g o n H ill S p a W a lk e r H ill C a s in o, S e v e n L u c k C a s in o 3 3 5 5 (K o re a n tra d itio n a l c lo th e s e x p e rie n c e ), ELAN D Cruise, Lotte W orld, N Seoul Tow er N a tio n a l M u s e u m o f K o re a, H e s s e s D ra w in g E x h ib itio n, M u s e u m K im c h ik a n, A liv e M u s e u m, D a rk R o o m E p is o d e I, D y n a m ic M a z e, T r ic k e y e M u s e u m, S A C H O O M, Je o n g d o n g T h e a te r: B a e b ija n g je o n, Ju m p, F a n ta - S tic k, T h e P a in te rs : H e ro W a n g b ijib, S a i C h ic k e n, H w a n g h u S a m g y e ta n g, H a n u tu p p u l, C o ffe e S m ith, N a m s a n g o l H a n o k V illa g e K o re a E x c h a n g e B a n k, W o o r i B a n k, H a n a B a n k, S h in h a n B a n k A irp o rt R a ilr o a d E x p re s s (A R E X ) [D e s ig n L a b ] G a riz, L e x o n, d d p L iv in g D e s ig n M a r k e t, R N m a d e, U rb a n e y, D e s ig n L a b C a fé [D e s ig n M a r k e t] T O N Y M O L Y, D ig ita l P lu s, R e d E y e, C re m o n d e, H o lly w o o d E y e w e a r, G u a rn e ri T a p h o u s e, B e e s k e t D o o ta Please refer to the event homepage for discount details and shop locations. F o o d O C lo c k, F o o d O n A ir, C J F o o d w o rld (V IP S, B ib ig o, C h e ilje m y u n s o, V IP s B u rg e r, C h in a F a c to ry E x p re ss, B a e k s e o lg w a n, H a p p y S o y, S a m h o F ish C a k e, F re s h ia n, L o c o C u rry, T o u s le s Jo u rs, A T w o s o m e P la c e, C o ld S to n e, P e titz e l) - 9 -

Special2 Recommended Course for Geumcheon Tour (shopping, arts, meals) Program Address Shopping malls (Mario Outlet, Hyundai Outlet, W-Mall) Seoul Art Space Geumcheon (arts) Recommended Course for Geumcheon Tour Digital-ro 9-gil, Geumcheon-gu, Seoul Geumcheon-gu, Seoul D maris (meal) 7 th fl. 201 Siheung-daero, Geumcheon-gu, Seoul Category Homepage Holidays Languages Mario Outlet www.mariooutlet.co.kr Open 365 days English, Japanese, Chinese Hyundai Outlet www.ehyundai.com Open 365 days English, Japanese, Chinese W-Mall w-mall.co.kr Open 365 days English, Japanese, Chinese Seoul Art Space Geumcheon http://www.sfac.or.kr/html/artspace/geumcheon_introduction.asp Open Mon. - Fri. - D maris www.dmaris.co.kr Open 365 days English, Japanese, Chinese Stop by for shopping, art appreciation, and elegant meals on your way to Incheon Int l Airport. Major shopping malls such as Mario Outlet, W-Mall and Hyundai Outlet are gathered in the district along with hot spots of IT, culture, entertainment and cuisine. Mario Outlet: A place for one-stop shopping containing domestic and foreign fashion brands, theme parks, living brands and F&B, where customers get 1% of their purchase amounts saved as their customer points. Hyundai Outlet: It s the Gasan branch of Hyundai Outlet, an affiliate of Hyundai Department Store, and customers with membership cards get 0.1% of their purchase amounts accumulated as their points. W-Mall: One-stop shopping of high-quality brand goods is possible in this shopping mall at up to 90%~50% discount prices. Customers get 1% to 3% of the purchase amounts saved as customer points. Seoul Art Space Geumcheon: A creative space set up by renovating an old printery, it is an international residency and joint project studio experimenting with global aesthetics and regionality. D maris: The world s largest seafood buffet restaurant (accommodates 1,500 persons in a 6,611 m2 area) where guests can enjoy about 2,500 kinds of dishes from all around the world Mario Outlet Hyundai Outlet W-Mall Nearby sites Seoul Art Space Geumcheon D maris Mario Outlet: Exit 4 at Gasan Digital Complex Station of Seoul Subway Lines 1 and 7 - Go 200m and it s on the left. Hyundai Outlet and W-Mall: Located at Mario Intersection (across from Mario Outlet) Seoul Art Space Geumcheon: Exit 1 at Doksan Station of Seoul Subway Line 1 D maris: 7 th fl., Home Plus Siheung branch at Siheung Intersection Shopping malls: Each shopping mall has a parking lot for over 500 cars (parking space for large buses at Gasan Digital Complex Station) Seoul Art Space Geumcheon and D maris: Free parking space within relevant buildings Recommended for tourists who are interested in Hallyu and shopping A product combining shopping, arts and convenient meals can be deloped by linking Gasan Fashion Town and Seoul Art Space Geumcheon. AK Plaza, Sindorim Techno Mart, Mt. Hoam Fortress (national historic site), Sunheung Ahn Family s Tombs, Seated Stone Buddha at Hoapsa Temple *Visit Geumcheon-gu Office homepage (http://www.geumcheon.go.kr) and click on Culture & Tourism in the above menu to get more information. - 10 -

Special3 2015 Seoul Certification Program for High Quality Tour Package Development of quality escorted group tourism products with goal of increasing tourist satisfaction (Certification and support for PR marketing at home and abroad, etc.) Project 2015 Seoul Certification Program for High Quality Tour Package Period April~December 2015 Contact Seoul Tourism Organization Name Phone E-mail Supervisor Kim Eun-Mi, Chief +82-2-3788-0864 wanshi@seoulwelcome.com Japan Huh Ryn +82-2-3788-8126 lynn@seoulwelcome.com Greater China Southeast Asia, North America, and Europe Lim Ji-Su +82-2-3788-8154 jisulim@seoulwelcome.com Shin Ji-Eun +82-2-3788-0835 cindy326@seoulwelcome.com Ku Ji-Hye +82-2-3788-0879 finekj@seoulwelcome.com Project Project Contents High Quality Tour Package Certification Mark Procedure Application submitted (on a rolling basis) Submit applications through partner agencies in Korea Objective Boost the of quality tourism products in order to offer diverse cultural experiences and other benefits Increase tourist satisfaction by promoting the use of Seoul City-certified tourism products Certification Evaluation Certification of high-quality tour package given after evaluation Promotion Support Promotion and management support provided How to apply Applicants should submit the Program Participation Agreement form to Seoul Tourism Organization through Korean inbound partners Benefits Project Certified quality tour products Tour products Promotion support Certification issuance and authorization to use the certification label (Valid for two years) Provision of up-to-date Seoul City tourist information Provision of up-to-date Seoul City tourist information The project benefits are subject to change depending upon the policies of Seoul City. Basic requirements for application Classification Accommodation Meal Attraction Guide Schedule Requirements Tourist hotels or higher-level hotels in Seoul (stays of at least two nights) Includes Hanok (traditional Korean-style house) stay, temple stay, Goodstay, Hi Seoul Youth Hostels, Korea Stay Peak season (April~October): One night at a tourist hotel in the Gyeonggi/Incheon area allowed Winter tourism products (November~December): One night at a tourist hotel in the Gyeonggi or Gangwon area allowed Minimum of KRW 20,000 per person for two to three meals per tour product and at least two days in Seoul Minimum of KRW 6,000/person for one meal Lunch or dinner Restaurants in Seoul and Gyeonggi areas Breakfast excluded from evaluation (breakfast at a tourist hotel recognized once only) Minimum of KRW 15,000 per person for admission to two or three tourist spots or fees for hands-on experience events at two or three tourist spots Minimum of KRW 5,000 per person for admission to one tourist spot `The minimum admission fee requirement is not applied to the paid tourist spots included in Seoul Tour+ published in 2014 and 2015 or the Seoul City Festival. Certified tour guides fluent in the chosen language Not applicable to tourism products related to the Southeast Asian region (including Thailand, Vietnam, Malaysia, and Indonesia) At least two whole days devoted to Seoul Tour Minimum of six hours, from 8 a.m. to 8 p.m., each day - 11 -

Seoul Tour + Date of publication: June 2015 Publisher: Seoul Tourism Organization, Tourism Marketing Team Editors: Tourism Marketing Team, Kim Eun-Mi, Chief T. +82-2-3788-0864 / E. wanshi@seoulwelcome.com Tourism Marketing Team, Huh Lyn T. +82-2-3788-8126 / E. lynn@seoulwelcome.com Tourism Marketing Team, Ku Ji-Hye T. +82-2-3788-0879 / E. finekj@seoulwelcome.com Tourism Marketing Team, Lim Ji-Su T. +82-2-3788-8154 / E. jisulim@seoulwelcome.com Tourism Marketing Team, Shin Ji-Eun T. +82-2-3788-0835 / E. cindy326@seoulwelcome.com - 12 -