21st Century Publishing House Excellent Books for Children Sep. 7th, 2010, Seoul
Review on China's Juvenile Books Publication With the economic and social development, the publishing industry has gained rapid development in China in recent years. Particularly, the literature, art and children s book market is very prosperous, evidenced by the increase in both types and number of runs. There are 34 professional children s publishing houses nationwide. At the same time, 523 publishing houses maintain the children s publication departments.
In China, the children s publication market is very active, and therefore grows rapidly. Here are some statistical data. near 40,000 children s books been published in 2009, amounting 14.6% of the total books published in China 80,000 titles available in the market an annual sales of 600 million copies an annual turnover of RMB 5 billion a minor reader base of 367 million persons
Basic ideas about 21st Century Publishing House 21st Century Publishing House was founded in 1985 and has been focoused in publishing books, periodicals and the relevent electronic publications for children and juveniles for more than 25 years. With its headquarter in Nanchang city, Jiangxi province, it has set up publishing centers in Beijing, Shanghai and Hanzhou. Thus form a new publication layout of South and North supporting each other in coordination, and the four places interacting with each other. In 2003, it obtained audio and video publication rights and set up 21st Century Electronic Audio & Video Publishing House.
High-speed development With dynamic and open minded management, 21st Century Publishing House has made significant development in the last few years. In 2009, it published more then 1700 titles, among these more than 600 titles were new. Its sales turnover in last year amounted to RMB 500 million and it sales revenue reached RMB189 million. (Million RMB) 500 450 400 350 300 250 Sales 200 Turnover 150 100 50 0 2005 2006 2007 2008 2009
Books Children s literature Comic Picture book Non-fiction Early learning Teenage-fiction Education Others ( text books, reference books, adult fiction)
Magzines Little Star - suitable for primary school students - published every ten days -a circulation of 50,000000 issues a month - reader s club has more than 2000 members Big Gray Wolf - suitable for pre-school children - published semimonthly -a circulation of 20,000000 issues a month - winner of a series of national awards
Sales channels and book promotions 21st Century has a widespread coverage of sales channels in all over the country. With more than 6000 retailers, 71 state-owned wholesalers, and 217 private wholesalers. Including state owned book stores, private book stores, online book stores and supermarkets. Promotion activities include: news release, POP display, author signing, national author tour, book review, seminar and etc.
Bestsellers Pipilu s Stories sereis (54 titles) 20 million copies Survival series(24 titles) 3 million copies Pocket Monster series books (80 titles) 8 million copies Super Campus series (7 titles) 3 million copies Carmela the Chicken (10 titles) 2 million copies
International Cooperation 21st Century Publishing House attaches great importance to international and inter-regional cooperation and communication. It has introduced and published more than 1000 kinds of foreign books into China. Set up international cooperation department in 1999. It has established close relationship with many famous presses, such as Ludens Media Co., Ltd. and I-seum in Korea, Shogakukan Inc. in Japan, Oetinger GmbH in Germany, HarperCollins in the United States, etc.
Momo (Germany) POLO (France) Tunnels (UK) Toot & Puddle (USA) If the Rain Had Pocket Monsters Geronimo Stilton Close Friends Colors (Korea) (Japan) (Italy) (New Zealand )
Cooperation with Korean Publishers Began to work with Korean publishers from 2002. Work with Korea publishers and agencies closely. Have introduced nearly 250 Korean titles to China. A lot of them became bestsellers. Exchange visits with Korean publishers.
Survival series (24 titles) 3 million copies from 2002 Stickers (9 titles) 800,000000 copies from 2006 100 Questions & Answers (13 titles) 700,000 copies from 2008 Knowledge is Power (4 titles) 56,000 copies from 2009
Excellent Original Titles In 2009, 21st Century Publishing House was awarded the honorary title of 100 Excellent National Publishing Enterprises by General Administration of Press and Publication. Many excellent books such as Half Door, Picture Books: Reading and Classic, Pi Pilu s Story had won the National Book Award, China Government Publishing Award and China Excellent Publications Award, etc. Around 100 original titles have been licensed to overseas publishers, such as Half Door, Big View of Chinese Culture, Pi Pilu s Story and Daddy, I Need Money.
Half Door Korea, France Three Kingdoms Korea Small Detectives Thailand Pipilu s Stories Vietnam Colorful Crow series (7 titles) - Suitable for 8-12 years old - Readers can finish in one go, readers will never forget.