Standout Exhibits Selected from the E 3 Exhibiting Effectiveness Evaluation Team By Jefferson Davis & Judi Baker Neufeld As a value-added exhibitor service, NACE provided randomly selected exhibiting companies with a complimentary E 3 Exhibiting Effectiveness Evaluation. ($395 value) To add value for all exhibitors, the E3 team spent time looking for booths that displayed imaginative, creative, effective and/or unusual attention-getting ideas. We hope these examples provide inspiration and ideas you can use to make your exhibit even better. Note: The ideas in this report are in no particular order and are not ranked good, better, best. These only represent a sampling of effective exhibiting practices at Corrosion 2015 that at a glance stood out among the many admirable exhibitors at the show. Enjoy!
Sandvik: Beautifully lit property complimented with white displays. Tagline of When conditions heat up, don t let corrosion shut you down focused on needs of the audience. The tagline was well placed and consistently comunicated on all sides of the booth.
International: Products and services were communicated through dedicated kiosk displays. Each showcased a product along with information and features and benefits. Fulfillment literature was displayed next to the product in addition to the packaging. The company attracted attention with a large paint can prop suspended at the top of the exhibit over one of the displays. The positioning and lighting of the can ensured it was seen from a considerable distance in the show hall.
Galvotec Alloys, Inc: Attracted considerable traffic with an impromptu demonstration of their product at a high traffic corner of the booth. This was supported by a display of some of the components on the counter next to the demonstration area.
TNEMEC: Unusual black Plexiglas product display integrated flat panels, a backlit logo, locked storage and a well-lit integral literature dispenser. Displayed in the center of the booth it was eye-catching and attracted attendees into the booth.
NRI Innovative Composite Solutions: New booth reinforced solutions with dedicated product displays. Each included a category such as education, a photograph illustrating the product in action and an actual display of the product below the photo at the bottom of the display.
Barton: The color coordinated booth was harmonious and eye-catching. The tagline below the company logo along with the gritty background of the graphic on the booth made it quickly evident that Barton was the global leader in Blasting Abrasives.
Bio Diagnostics: The handsome 10x10 pop-up booth was color coordinated, well lit and supported by succinct descriptors and attractive billboard style graphics. The staff continued the color palette wearing matching green shirts and black slacks. This projected an attractive, harmonious and professional image of the company.
Dairyland Electrical Industries: The 10x20 in-line exhibit included attractive streamlined graphics throughout the display. Dramatic lighting highlighted the space. The major message of ISOLATE, GROUND, PROTECT was comprehensive and succinct, effectively explaining what the company offered the audience. The creative application of progressive cartoon drawings in the video communicated detailed information captured attention and ensured the audience stopped to learn more.
Zerust: The Company reinforced their product offering beyond Corrosion 2015 by giving away an educational and creative premium gift; a miniature working sample of their primary product, a vapor capsule. This ensured more attendees remembered their visit to the Zerust booth post show.
Princeton Applied Research: Ensure your inline booth gets noticed with dramatic lighting. This creates depth and excitement. Most attendees are automatically attracted to these environments as opposed to other small booths that don t apply this technique. Princeton Applied Research did its lighting homework to create a favorable selling environment that attracted more attendees to their exhibit.
NDT Global: NDT Global is another company that successfully enhanced its exhibit with dramatic lighting. The lighting complemented eye-catching imagery and crystal clear quick read copy. The copy was successful in reinforcing who, what and why the audience should consider NDT Global.
TD Williamson: Visually arresting design of 10x20 inline booth. Oversize model of pipeline coupling attracted attention and reinforced the product offering. This was supported with a presentation on a monitor located in the center of the replica. Backlit panels in the center of the booth educated visitors with additional information about the company.
PCC Energy Group: Master of Metals theme effectively reinforced the groups product benefits while it supported its theater presentation. The theater area doubled as the Guitar Hero play area in between presentations where attendees could try out guitars. The prize drawing for a signed Master of Metal guitar effectively reinforced the theme and encouraged attendees to sign up and spend time in the booth.
Vulkan: The booth included consistent graphics that reinforced the products. This was continued throughout the branded tablecloth. The Vulkan logo was consistently applied throughout for additional brand reinforcement. The color consistency continued through the staff uniforms and literature.