Brand Guidelines December 2016 The Netivity name has been synonymous with indoor cellular solutions that improve people s lives. In these demanding times for information and communications technology, customers are turning to Cel-Fi, a carrier-approved in-building cellular system to solve coverage issues for 3G / 4G / LTE.
2 SIGNATURE: Corporate and Product Master Logos The corporate signature consists of a symbol X and the logotype. These two components are carefully drawn artwork and should never be redrawn or altered. Corporate Brand The Netivity logo is the company s logo incorporating the company s legal name, and this is to be used for all legal documents, policies, procedures, and internal corporate communications. Product Brand The Cel-Fi logo is the company s product logo and this is to be used for all marketing and product communications. Logo variations shown on the net two pages.
3 LOGO & COLOR PALETTE: Corporate Brand Color C=50, M=20, Y=5, K=0 PMS 542C R=125, G=174, B=211 He = 7DAED3 C=0, M=42, Y=100, K=0 PMS 137C R=255, G=164, B=0 He = FFA400 C=66, M=64, Y=67 K=67 PMS Black C R=46, G=42, B=37 He = 2E2A25 Grey Scale Black and White Black = 100% PMS = Neutral Black C R=35 G=31 B=32 He = 231F20 Grey = 35% PMS Cool Gray 5C R= 177 G= 179 B= 182 He = B1B3B6 Black = 100% PMS = Neutral Black C R=35 G=31 B=32 He = 231F20
4 LOGO & COLOR PALETTE: Product Brand Color C=50, M=20, Y=5, K=0 PMS 542C R=125, G=174, B=211 He = 7DAED3 C=0, M=42, Y=100, K=0 PMS 137C R=255, G=164, B=0 He = FFA400 C=66, M=64, Y=67 K=67 PMS Black C R=46, G=42, B=37 He = 2E2A25 Grey Scale Black and White C=0, M=0, Y=0, K=93 PMS = 96% Neutral Black C R=57 G=56 B=57 He = 393839 C=0, M=0, Y=0, K=35 PMS = 31% Neutral Black C R=177 G=179 B=182 He = B1B3B6 Black = 100% PMS = Neutral Black C R=35 G=31 B=32 He = 231F20
5 VERBIAGE: By Line and Tagline By Line Logo with by line by Netivity Use for Web and Print communications when the size of by in the by line can remain legible (6 pt or greater). Logo without by line by Netivity Use for Web and Print communications when the size of by in the by line can not be legible (under 6 pt). Logo with no logotype or by line. Requires company approval for use on product badges, application icons, and promotional merchandise. Tagline The corporate positioning statement accompanies our brand identity. This a single line to be used as a stand-alone sentence, a header, or within body tet. eample: Smart Signal Booster eample: In-building Cellular Solution
6 LOGO USEAGE: Acceptable & Restricted Acceptable Uses Stand-alone Over background value of 30% or less Reverse out of a value of 30% or higher Restricted Uses use a border screen image use over teture cross into image CEL-FI by Netivity use special affects change color change proportions recreate
7 FONT: Family Roboto Font Family Roboto Thin Roboto Thin Italic Roboto Light Roboto Light Italic Roboto Regular Roboto Regular Italic Roboto Medium Roboto Medium Italic Roboto Bold Roboto Bold Italic Roboto Black Roboto Black Italic
8 PRODUCT: Names Product Names The naming of Netivity s product line consists of the product logotype combined with the product name. specifications: Logotype = Geometr706 BdCn BT. Height = 33% of the product name. Product name = Geometr706 BdCn BT all caps.
9 ICONS: Technology and Corporate Techonology Icons Use the technology branding icons for Web and Print communications when featuring Netivity developed technology. The chipsets and underlying software create unique solutions that optimize cellular performance, while remaining completely Network Safe. INTELLIBOOST CEL-FI WAVE Corporate Icons Use the corporate icons for Web and Print communications to describe the features of Cel-Fi Products. Unconditionally Network Safe Install in Minutes More coverage in more places Scalable Coverage and Capacity Frequently Asked Questions A Cel-Fi for every use case Off-Air or Small Cell Applications Lowest costs per Sq. Ft.
10 GRAPHIC: Elements Patterns Dot pattern to be used at the bottom of marketing and corporate communications. 10% of PMS 542C 30% of PMS 542C 10% black 30% black
11 GRAPHIC: Elements Patterns Radial patterns illustrate Cel-Fi s coverage area which can be used in all platforms of communications. These are transparent images that won t be seen until they are placed over a background color or image. Wave pattern can be used as a visual element to support the Cel-Fi brand.
12 PHOTOS: People in Business Photos The photography style always shows confident, self determined professionals reflecting the proud, heroic nature of the person or moment. Images should show people connecting with one another or their work. Individuals always look clean, friendly and natural. They are real and unposed, approachable and intelligent ; they should not be looking at the camera.
13 LEGAL: Trademark Guidelines 1. How do I use a trademark properly? ALWAYS distinguish a trademark from surrounding tet by using it in all capital letters (or, at least, with initial capitals); by using it in a bold, italic or underlined font; by placing it within double quotation marks ( ); or by using it in a stylized or graphic form that differs from the surrounding tet. If the trademark is registered, use the superscript symbol or other appropriate registration notice. For US, use the and for non-us use the. eamples: Netivity Cellular Solutions Cel-Fi PRIME Cel-Fi GO Cel-Fi PRO Cel-Fi ANTENNA Netivity Cellular Solutions Cel-Fi PRIME Cel-Fi GO Cel-Fi PRO Cel-Fi ANTENNA Cel-Fi by Netivity Cel-Fi DUO Cel-Fi GO M Cel-Fi PRO X Cel-Fi WAVE Cel-Fi by Netivity Cel-Fi DUO Cel-Fi GO M Cel-Fi PRO X Cel-Fi WAVE Cel-Fi Smart Signal Booster Cel-Fi DUO+ Cel-Fi GO X Cel-Fi QUATRA INTELLIBOOST Cel-Fi Smart Signal Booster Cel-Fi DUO+ Cel-Fi GO X Cel-Fi QUATRA INTELLIBOOST 2. ALWAYS use the trademark consistently, including with or without spacing and/or hyphens. eamples: Cel-Fi products solve problems, not Celfi Cel-Fi products create solutions, not Cel Fi 3. NEVER use a trademark as a noun. Always use a trademark as an adjective modifying a noun. eamples: Cel-Fi solutions Cel-Fi coverage improvements 4. NEVER use a trademark as a verb. eamples: You are NOT Cel-Fied; rather, you are connected with Cel-Fi solutions. 5. NEVER modify a trademark by changing it to the plural form. eamples: Install two Cel-Fi PRO products, not Install two Cel-Fi PROs 6. NEVER use a trademark in the possessive form unless the trademark itself is possessive. eamples: Cel-Fi s advancements, not Cel-Fi is advancements 7. How do I use trademarks online properly? Use of a trademark in tet online generally is no different from use of a trademark in print. Certain uses of another s trademark, however, such as in domain names, in metatags, as wallpaper on a website or as a keyword purchased from a search engine, might subject you to legal liability.