Digital TV and Interactive Services Juliano C. Dall Antonia CPqD/Brazil
CPqD Independent institution focused on innovation in the Information and Communication Technologies (ICTs) field The most extensive telecommunications R&D program in Latin America Solutions for telecommunications, energy, financial services, manufacturing and public administration Trend alignment Digital Television in the public and private sectors Broadband universalization in the telecom sector Digital cities in the public management sector Smart grid in the electric power sector Bank of the Future in the financial sector
CPqD Premises
Our Team Postgraduates 395 College Graduates 514 High School Graduates 229 Total 1.138
SBTVD Project Brazilian context Digital television is not a simple technical evolution from the analog TV, but its a whole new communications platform Models and standards for Terrestrial Digital Television should be developed starting from the real needs of the Brazilian society with emphasis on low cost and on interactivity as well, based on the increase of content production and distribution aiming to improve the national research and development efforts.
SBTVD Project General Organization Development Comitee Management Group Consultive Comitee Finance FINEP CPqD Technical Coordination Support for government planning and organization Proposal of Reference Model for Terrestrial Digital TV (deployment and commercial exploration model) Results integration Services and applications development Proposal 1 Proposal n University 1.1 R&D center 1.1 University n.1 R&D center n.1 University 1.2 Institution 1.2 University n.2 Institution n.2 University 1.n Enterprise 1.n University n.n Enterprise n.n
SBTVD Project CPqD methodology Fields Social / Business Technology Models and Solutions Risk and Viability Assessment Reference Model Political Regulatory Long Term Economy Analysis Value Chain Demand Mapping Regulatory Policies: Updated Brazilian Status Industrial Policy Updated Status Operation and Implementation Models Models for Operation and Implementation
Brazilian Decision (June 29, 2006) ISDB-T with brazilian middleware (Ginga) and MPEG-4 HDTV and SDTV One-seg (mobility) Interactivity (based on Ginga and several types of return channel) Simulcasting (digital channel of 6 MHz ) Switch-off of analog channel in 2016 After June 2013, new channels only in digital technology Up to four channels in each town to be used by the Federal Government Executive government channel Educational channel Culture channel Citizenship channel SBTVD Forum, founded in 2007, to address technical issues of ISDB-T International Commercial operation on December 2, 2007, in São Paulo
CPqD Vision Interactive television may be the 4th killer application Telephony, broadcasting (TV and radio), internet, interactive digital TV Services and applications where TV set is the terminal (technical platform independent) Broadcast, cable, satellite and IPTV Interactive digital TV should be understood as a disruptive innovation Displacement area New business development Business Starting point Stabilished Business Disruptive business
Interactive services on digital television Several applications similar to internet applications T-gov T-learning T-commerce T-games T-CoD (content on demand) Special needs Authoring tools QoE (Quality of Experience) methodology Set top box certification methodology Experimental TV TV services on optical networks
T-CoD Education One of the 12 projects here in the Technology Hall (Brasil 2014 Bis Project, developed by Finep) Tool for the promotion and distribution of educational content and support for local production One TV set per classroom Support to the teacher to access a vast amount of multimedia didactic contents TV short movies to be shown during the classes Content created collaboratively and locally at each school Easy to use (only remote control) Any kind of telecommunications network can be used (broadcasting, ADSL, Cable, Satellite and IPTV)
T-CoD Education Demonstration video http://www.youtube.com/user/comunicacaocpqd#p/u/0/hyhvxw1ybtu School T-CoD Multimedia Content Teacher Student
CPqD Digital Television Positioning Competence on integrating large digital TV systems R&D efforts (nationwide) Digital TV channel planning methodology Leadership on planning, development, testing, and validation of interactive digital TV services and applications Strategic Consulting Technological Services Training (Human Resources Development) Experience on dealing with technology, marketing, and regulatory aspects of digital TV Project management certified team (PMI) with competence on managing large, multidisciplinary and high risk projects
CPqD services and offerings Laboratories
Juliano Castilho Dall Antonia juliano@cpqd.com.br 55-19-3705-6299 Thank you