HID Global Branding & Logo Usage Guidelines
ACCESS solutions. experience. interoperability. security. today. Contact your HID sales representative or visit our website at www.hidcorp.com to request a copy of our HID Sales & Marketing Toolkit CD.
1.0 The HID Logo 1 1.1 Logo Size and Clear Zone 2 1.2 Logo Variations 3 1.3 Logo Do s / Don t s 4 1.4 Logo Color 5 Contents 2.0 Product Brand Logos 7 2.1 Product Brand Logos Clear Zone 11 2.2 Product Brand Logos Sizes 13 3.0 HID Connect Logo 15 3.1 HID Connect Logo Specifications 16 4.0 Text Styles / Trademarks 17 4.1 Text Style Do s / Don t s 18 5.0 Legal 19 5.1 Legal Do s / Don t s 20 6.0 Photography 21 6.1 Photography Examples 22 7.0 Support 23
1.0 The HID Logo The HID logotype represents the HID brand and company in its most simple form. As such, the HID logo may only be used on HID partners web sites as a link to the HID web site. All other usage is reserved for HID marketing. For most web site applications, a.gif or.jpeg file format of the HID logo can be used. For any other usage of the HID logo, please contact HID marketing. The digital files of the HID logo can be obtained from the HID Sales & Marketing Toolkit CD or by contacting HID Marketing. The Logo
1.1 Logo Size and Clear Zone A clear zone or control field must always surround the freestanding HID logo. No text or graphics should intrude this field. The clear zone around the logo must be at least the height of an uppercase letter of HID (see ) in any used size of the logo. When the logo is reproduced in large formats for signs and exhibits, the clear zone may be reduced to a minimum of ½ Preferred Size 45 mm 128 pixels Minimum Size 25 mm 71 pixels 2
1.2 Logo Variations The logo may be printed as 1-color positive, as shown to the left. Use full values of the color, as opposed to screens of the color. The logo may be printed as 1-color negative, as shown to the left. Use full values of the color, and background (white) of paper, as opposed to screens of the color.
1.3 Logo Do s / Don t s DO: Always align brick lockup on the horizontal or vertical axis. DON T: Align brick lockup on a diagonal bias. DON T: Never skew logo, or change it s proportions. DON T: Never squeeze logo, or change it s proportions. DON T: Never expand logo, or change it s proportions. DON T: Add text or other elements to the logo. 4
1.4 Logo Color The HID Global color system is built around the base identity color (PMS 287), there is a range of neutral colors to be used as accents to convey a credible, corporate look, and to enhance the brand s strong, crisp and technical qualities. Please adhere to the color specifications on the following page when reproducing the HID logo. Color
1.4 Logo Color Different mediums will affect the color choices available. Choose the appropriate color specification based on media and viewing environment. UNCOATED COATED CMYK (Preferred Mix) RGB WEB Pantone 287U Pantone 287C C 100 M 70 Y 0 K 0 R 0 G 56 B 147 HE 003893 6
2.0 Product Brand Logos Product Brands
2.0 Product Brand Logos Our product brand logos help differentiate our product lines and enable co-op marketing opportunities with our partners. High recall of, and brand equity in the HID logo extends to our product brand logos and gives them value and credibility. Only authorized partners and resellers are allowed to use the product brand logos and must adhere to the following guidelines: Do not use the HID logo or product brand logos in any way that might suggest that HID endorses your product, company, or website. The HID logo and product brand logos can be used only in the approved versions shown here. Always use the electronic artwork provided. Do not alter it in any way. Do not animate, rotate, or otherwise distort any of the designs. The HID logo and product brand logos should be configured as active links back to HID s corporate web site at www.hidcorp.com. Do not link them to other pages on your web site or to third-party web sites. 8
2.0 Product Brand Logos Logos 1 HID Prox Variations 1 Black/white (or) 2 Indala Prox 2 Black/white Reversed (dark background) 3 iclass 3 Grayscale 4 Vert 4 Black/white Vert CS 5 Asure ID 5 Black/white Reversed (dark background)
2.0 Product Brand Logos Logos 6 Crescendo Variations 6 Reversed (dark background) 7 Edge 7 Reversed (dark background) 8 Opin Service Brand Logo 1 HID Identity 1 Reversed (dark background) 10
2.1 Product Brand Logos Clear Zone HID Prox The clear zone around the HID Prox logo must be at least the space of ½ the overall size of the logo (see ) in any used size of the logo. Indala Prox The clear zone around the Indala Prox logo must be at least the height of the letter I in INDALA (see ) in any used size of the logo. iclass The clear zone around the iclass logo must be at least the height of ½ the overall size of the logo (see ) in any used size of the logo. Vert The clear zone around the Vert logo must be at least the space of ½ the height of the logo (see ) in any used size of the logo. Asure ID The clear zone around the Asure ID logo must be at least the height of the letter A in ASURE (see ) in any used size of the logo.
2.1 Product Brand Logos Clear Zone Crescendo The clear zone around the Crescendo logo must be at least the height of the letter C in CRESCENDO (see ) in any used size of the logo. Edge The clear zone around the Edge logo must be at least the height of ½ the overall size of the logo (see ) in any used size of the logo. Opin The clear zone around the Opin logo must be at least the height of ½ the overall size of the logo (see ) in any used size of the logo. HID Identity The clear zone around the HID Identity logo must be at least the height of the letter D in IDENTITY (see ) in any used size of the logo. 12
2.2 Product Brand Logos Sizes Preferred Size Minimum Size 25 mm 15 mm 45 mm 30 mm 25 mm 15 mm 40 mm 25 mm 50 mm 30 mm
2.2 Product Brand Logos Sizes Preferred Size Minimum Size 60 mm 15 mm 40 mm 20 mm 40 mm 20 mm 50 mm 30 mm 14
3.0 HID Connect Logo HID Connect is the brand name of HID s development partner program. It establishes a multi-level program for partners to develop and market products that are HID technology enabled. HID Connect
3.1 HID Connect Logo Specifications HID Connect Can be used to represent HID Connect embedded product line and partner program. Logo Clear Space The clear zone around the HID Connect logo must be at least the space of ½ the height of the logo (see ) in any used size of the logo. 1 Registered Member HID Connect Partners The HID Connect partner logos are for the use of authorized HID development partners. 2 3 Partner Logo Minimum Size The HID Connect logo cannot be reproduced any smaller than 30 mm wide. The HID Connect partners logos any smaller than 40 mm wide. Advanced Partner 30 mm (minimum) 4 40 mm (minimum) Premier Partner Partner 16
4.0 Text Styles / Trademarks Below are product or brand names that are trademarks and/or registered trademarks of HID Global Corporation. When writing these HID brand names in text, please capitalize as shown below and apply the ( ) or ( ) immediately after the name on the first use only for each document page or web page. HID generally allows authorized partners to use HID trademarks as adwords for internet search engines, but written, prior authorization is required. Trademarks bioclass Crescendo Edge EdgeReader EntryProx eprox HID Connect HID Global HID Identity idbank * For a complete and up-to-date listing of all of HID trademarks, please visit our website at www.hidcorp.com. Registered Trademarks Corporate 1000 DuoProx FlexCard FlexISO FlexSmart FlexSecur HID iclass Indala ISOProx MaxiProx Stylized Trademarks (For Page Titles Only) iclass bioclass multiclass idirector LogiCLASS Opin SmartID SmartTOUCH SmartTRANS Trusted Identity Platform Vert University 1000 MicroProx MiniProx multiclass ProxCard ProxKey ProxPass ProxPoint ProxPro ProxProgrammer ProxSmith ThinLine Text Styles
4.1 Text Style Do s / Don t s DO: Always typeset HID in all caps and Global with just a capital G: HID Global is the premier manufacturer of contactless access control cards and readers for the security industry and has shipped over 250 million credentials to customers worldwide. DON T: Never make HID or HID Global a different or stylized (bold, italic, etc.) font than is in the copy text: Customers know they can count on HID to deliver high quality products. DO Always write trademarked names with the correct capitalization: iclass offers the ease of proximity technology, along with the power of smart cards. DON T: Never stylize HID brand names in copy text: For new installations, iclass cards and readers are the smart choice. DO: Always correctly stylize and capitalize HID brand names in page titles: RP40 multiclass Reader DO: Always add the appropriate superscripted trademark symbol to the first or most prominent instance of the brand name on each page it is used: Proximity readers such as the MiniProx and ProxPro and ProxPoint Plus are top sellers worldwide. 18
5.0 Legal By using an HID Global trademark you are acknowledging that HID is the sole owner of the trademark and promising that you will not interfere with HID s rights in the trademark, including challenging HID s use, registration of, or application to register such trademark, alone or in combination with other words, anywhere in the world, and that you will not harm, misuse, or bring into disrepute any HID trademark. You may refer to HID products and services by their associated HID trademarks and service marks, so long as such references are truthful, fair, and not misleading, and comply with these Guidelines.The goodwill derived from using any part of an HID trademark exclusively inures to the benefit of and belongs to HID. You may not use an identical or virtually identical HID trademark as a second level website domain name; for example edgereader.com, or hid-prox.com. Except for the limited right to use as expressly permitted under these Guidelines, no other rights of any kind are granted hereunder, by implication or otherwise. These Guidelines may be modified by HID from time to time in HID s sole discretion. Legal
5.1 Legal Do s / Don t s Customer & Partner Marketing Materials You may use information on HID products and services (such as data sheets, knowledge base articles, and similar materials) purposely made available to you by email, our web site, CD s, etc., provided that you: DO: Always include attribution to HID for all trademarks names and/or logos used in your marketing piece due to uncertainty of the law regarding fair or nominative use. HID, iclass and HID Connect are trademarks or registered trademarks of HID Global Corporation. DON T: Never make any modifications to any such information nor make any additional representations or warranties relating to such documents. DO: Always use a trademark as an adjective, accompanied by an appropriate noun. ABC Security Company has the complete line of Edge readers in stock. DON T: Never pluralize a trademark or make it possessive. Never join a trademark to other words, symbols, or numbers, either as one word or with a hyphen such as ISO-Prox, ISOProxLite. ABC Security Company is pleased to introduce ABC-iCLASS. 20
6.0 Photography HID s complete line of product and in-use application images are available on the HID Sales & Marketing Toolkit CD. In conjunction with commercial promotion of HID s products, images are provided for free use by HID s customers, resellers, consultants, users of HID products and industry press. Use of HID images is subject to these requirements: 1. Photo must be credited Photo courtesy of HID Global Corporation. 2. Images cannot be used for the promotion of products or technologies competitive to HID and can not be used to disparage HID. If you require specialized images, such as large images for tradeshow or exhibition use, please contact HID s Creative Services team. Photography
6.1 Photography Examples 22
HID Global Branding & Logo Usage Guidelines For special situations, and support regarding the interpretation of these guidelines, contact HID Marketing or email branding@hidcorp.com. hidcorp.com 2007 HID Global Corporation. All rights reserved. HID, the HID logo, and other HID brand marks and names herein are trademarks or registered trademarks of HID Global in the U.S. and/or other countries. All other trademarks, service marks, and product or service names are trademarks or registered trademarks of their respective owners. MKT_BRANDING_LOGO_GUIDE Rev. 8/2007 ACCESS experience. Support HID Global Offices: Corporate North America 9292 Jeronimo Road Irvine, CA 92618-1905 U.S.A. Phone: +1 800 237 7769 Phone: +1 949 598 1600 Fax: +1 949 598 1690 Asia Pacific 19/F 625 King s Road North Point Island East Hong Kong Phone: +852 3160 9800 Fax: +852 3160 4809 Latin America Circunvalacion Ote. #201 B Despacho 2 Col. Jardines del Moral Leon 37160, Gto. Mexico Phone: +52 477 779 1492 Fax: +52 477 779 1493 Europe, Middle East & Africa Homefield Road Haverhill, Suffolk CB9 8QP England Phone: +44 (0) 1440 714 850 Fax: +44 (0) 1440 714 840