General Sales Meeting Presentation Mark-it Self-Stick, Dry-Erase Products for the Troy Sales Representative Version I Proprietary material for use by Troy School & Office Products Representatives. 1
Traditional Dry-Erase Products 2
Traditional Dry-Erase Products Dry-erase surface products are traditionally identified with large hardware style whiteboards in permanent wall applications. Dry-erase boards tend to be costly, lack portability and are not viewed as a consumable product. They also lack versatility and are not recommended for use with permanent, non-permanent wet-erase markers, pens and cleaners. 3
New Dry-Erase Products from Troy School & Office Products Troy has the ability to put a high quality, low cost dryerase surface coating on paper, opaque and clear films. These developments have lead to a variety of new dryerase products that will change the way we use dry-erase and permanent imaging in the future. These developments represent a new category of consumable dry-erase products that are inexpensive, versatile, easy to use, extremely portable, reusable, disposable and have broad customer appeal. 4
Present Dry-Erase & Permanent Market Growth 5
Present Dry-Erase and Permanent Market All Products Estimated 2004 US sales of dry-erase related products is between $177 to $ 200MM. Markers (various types), erasers, cleaners and accessories will make up over 65% of the overall sales. Currently there are very few consumable and disposable dry-erase surface imaging products on the market. 6
Present and Future Dry-Erase & Permanent Marker Markets 2004/2005 projected annual growth of dry-erase related products is 22+ %. Markers, erasers, cleaners and accessories will continue to grow at a faster rate than durable whiteboard products. In the future new consumable and semi-permanent dryerase surface imaging products will be used as replacement products traditional whiteboards. Mark-it products are being introduced into a growing and well established dry-erase and permanent marker categories in multiple channels. 7
Mark-it Product Design Features Turns a smooth surface into a dry erase board 8
General Product Design Features All Mark-it Self-Stick, Dry-Erase paper and film products can be used with any dry-erase or wet-erase markers/pens, permanent and non-permanent markers, cleaning agents or erasers. Both paper and film surfaces deliver exceptional dryerase performance, regardless of the marker or pen used. Sanford Expo, Sharpie, BIC and other markers; as well as Crayola water-based children s markers work great on all Mark-it products. 9
General Product Design Features All Mark-it products have a pressure sensitive, self-stick adhesive backing that adheres to most clean, dry surfaces. Release film backing is clearly identified in blue for ease in identifying, removal and application to surface. It also communicates superior product quality. All products can be applied, removed or repositioned at any time. 10
Product Design Features Paper Products Mark-it Self-Stick, Dry-Erase Paper products are identified with the RED logo and are more suited for temporary, portable or limited repeated use. Paper Products are available in various sheet sizes, rolls and specialty converted items. Price points for the paper are designed for sales to a broad range of end users, distributors and customer applications. 11
Product Design Features White Film Products Mark-it White Dry-Erase Film products are identified with the Blue logo and are designed for permanent or semi-permanent applications. White Dry-Erase Film is more durable than the paper products and are designed as a substitute or replacement for more expensive whiteboards. White Film is also ideal for resurfacing of existing worn out whiteboards and retrofitting of existing obsolete or damaged chalkboards. 12
Mark-it Self-Stick, Dry-Erase Easel Pads 13
Paper Easel Pads General Product Information Mark-it Self-Stick, Dry-erase Easel Pads work great with standard easel stands, three post easel stands and two and three post chalkboard hanging strips. They offer the customer the combined convenience of a traditional paper easel pad with that of a reusable dryerase, self-stick surface. Mark-it easel pads turn any easel, wall, door, table top or smooth surface into a dry-erase board. 14
Paper Easel Pads General Product Information Mark-it easel sheets have a heavy duty adhesive strip that sticks to most clean, smooth surfaces. Sheets can be applied, removed and reapplied much like a 3M Post-it easel pad paper sheet and other adhesive backed easel pad sheets. Pads are designed to take advantage of the millions of existing users of dry-erase and permanent markers that currently use easel pads or dry-erase boards. 15
Paper Easel Pads Features & Benefits Mark-it Easel Pads are available in 25 x 30 size and a 20 x 24 (New item 102) tabletop model. Both have ten sheets per pad. Adhesive strips stay put on most surfaces without the use of additional tape, pins or adhesives. Mark-it s high quality, dry-erase surface resists ghosting and will last for months delivering a unique and economical alternative to traditional paper easel pads. 16
Paper Easel Pads Features & Benefits Mark-it products will not bleed and can be used with dry-erase, wet-erase, *permanent or non-permanent markers and cleaners (*requires use of Expo white board cleaner). Dry-Erase Paper is environmentally friendly. Sheets can be used over and over, versus paper which is discarded after each use. Mark-it Easel Pads save money and the environment by lowering the overall cost to the end user by as much as 80% and by eliminating the need for repeated paper disposable. 17
Mark-it Self-Stick, Dry-Erase Sheet and Roll Products 18
PAPER Sheet & Roll Products Features & Benefits Mark-it Paper Sheets and Rolls can be used alone or to create on large dry-erase surface. Paper products are designed to serve the temporary or semi-permanent requirements of the end user. All paper products are easy to apply, remove and if necessary reposition and reuse. Products can be used in numerous end user applications. Designed to serve the temporary or permanent, portable and if necessary, disposable application needs of the end user. Paper Products offer the customer convenience & cost savings with all the same features of a traditional dry-erase surface. 19
FILM Sheet & Roll Products Features & Benefits Mark-it Film Sheets and Rolls can also be used alone or to create on large dry-erase surface. They are designed to serve the permanent or semi-permanent requirements of the dry-erase end user. All film products are easy to apply, remove and if necessary reposition and reuse in most cases. White Film Products dry-erase surface is extremely durable, delivers exceptional dry-erase performance and is comparable with more expensive porcelain and high end melamine surfaces. White Film Products represent a huge value to the end user saving not only money but the time and expensive of installing expensive conventional dry-erase white boards. 20
Samples & Collateral Materials Product Sample Packet -Item 103S Contains one 8 ½ x 11 full adhesive paper sheet, one 8 ½ x 11 full adhesive white film sheet and one Item 404P 3 ½ x 11 promotion flyer (enclosed). Sales Promotional Item 403P 8 ½ x 11 Main Product Flyer for general use. Sales Promotion Item 404P 3 ½ x 8 ½ Small Product Flyer for dealers, trade shows, open houses and direct mail programs. It can also be used for point of purchase applications. Sales Training Item 405T Sales Rep. hard copy presentation in three ring binder with price sheets. Sales Training/Presentation Item 406T- Sales Rep. CD disc which contains customer presentations and auto link and navigation tips for visiting Troy s website www.troydryerase.com. Single product items can also be used for customer samples in limited quantities Contact Troy Customer Service Department for more information 1-888-853-7279 21
Point of Purchase Display Units Point of purchase units are available in various sizes for some products in both floor models and counter top versions. Minimum order quantities are required. All units are self shippers and are designed to be replenished with Troy s standard product pack-out quantities. Contact Troy Customer Service Dept. or visit www.troydryerase.com for details 22
Web Page www.troydryerase.com 23
Web Page www.troydryerase.com Customer and Distributor sales inquiries are channeled through Troy and are linked to distributors United Stationers, Action EMCO, WB Mason, Staples (Feb. 2005) & others. Use www.troydryerase.com for developing product awareness and other related product information regarding MARK-it Self-Stick, Dry-Erase Products with the end-user customer, distributor sales people and/or other distributor customers. Sales support, sales tools, samples, and promotion materials also available through secured website entry. 24
Profit Margins & Expected Growth Mark-it products are being introduced into several mature product categories in well established market segments in School & Office Products Distributors, Wholesale Distributors, Mass Merchandisers, Retail, Hobby & Craft, Drug and Grocery channels and others. Mark-it products are also expected to grow along with compatible marker products from Sanford, Avery, BIC, Crayola, MonAmi, Staedtler and others. Products high quality features, low cost, portability and ease in use will support a wide customer base with repeat sales. 25
Profit Margins & Expected Growth Mark-it products are designed to deliver gross margins of 52+% on direct sales into the well established and relatively mature dry-erase markets. Unlike other products Mark-it dry-erase products are consumable items designed to support continued strong growth and repeat sales. 26
Target Customers and Associated Product Information 27
Mark-it Products Target Customers Designed for sales to office, school, home, hobby and various other end user outlets. Big box office products retailers, contract stationers, mass merchandise outlets, grocery, drug etc. School & Office supply outlets and distributors. Any distributor of end user products associated with dry-erase, permanent, non-permanent or water based children s markers. 28
Competitive Product Information 29
Wholesale & Contract Catalog Support Mark-it products are currently available and distributed through: United Stationers Action Emco WB Mason Staples (Early 2005) Allied Office Products Unisource And others to be announced. 30
Wholesale & Contract Catalog Support 31
Specific Customer Call List Information Customer / Distributor Name: Person called on: Customer Address: City: State: Zip: Date of Call: Troy Representative name: Representative email address: Mark-it products recommended: Follow-up sales call scheduled for: FAX this form to : Troy School & Office Products Fax Number 937-440-8051 Information used for creating promotional mailing list data base. 32
Contacting Troy School & Office Products 1-888-853-7279 Fax 937-440-8051 www.troydryerase.com Troy School & Office Products 421 S. Union Street Troy, Oh 45373 USA 33
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