Digital OOH Advertising public multimedia wink.ro wink@publicmultimedia.ro
Public Multimedia Digital OOH Network that delivers informative and commercial content to consumers when they are on the go in public places, in transit, waiting (bus shelters), and in specific commercial locations (retail venue).
Digital OOH reach consumers on the move dynamic copy change different copy for different offers target day of the week or individual day part, talk to different consumers on different days engaging content Key facts dynamic content and message quality display featuring movement and engaging content optimum visibility integrate your message with social media platforms real time information GPS trigger and time trigger different copy for different offers flexibility: updated content throughout the day, location specific content, dynamically delivered content in an as live manner way POS (point of sale proximity) advanced digital network reporting Wink s unique medium and compelling programming offer a truly captive audience, helping meet the needs of viewers and advertisers alike. wink.ro wink@publicmultimedia.ro Arad Suceava Iaşi Cluj Vaslui Bacău Timişoara Buzău Bucureşti Craiova Constanţa
Public Transport Transit Digital displays inside the means of public transportation 11 cities in Romania over 1 milion contacts every day* captive audience high dwell time environment * data provided by the local public transport companies
Transit Iaşi 150 digital displays in 100 means of public transportation (buses and trams) over 5.071.000 passengers every month exposure time: 20-25 minutes GPS trigger & time trigger editorial content (news, entertainment news) real-time information about the current station, the next three stations, as well as images from the inside of the means of transport, the estimated next bus arrival, directions, traffic and road construction alerts. audio support
Content Wink Public Multimedia delivers, in real-time, a dynamic and attractive content that enriches the enviroment and engages the consumers in a experience that generates results. In general, the displayed content may be divided into the following content groups* information, education and entertainment public nature informations for passengers (for the public transport sector)** text, photo and video content: news, sports, weather, temperature, where to go, latest news, headlines, stock exchange index, tech news, comics, did you know?, humorous anecdotes time dedicated to the presentation of NGOs, public institutions, organisations, offices and associations. real-time information about the current station, the next three stations, as well as images from the inside of the means of transport, the estimated next bus arrival, directions, traffic and road construction alerts. * Differentiated adapted content for each environment ** Available for selected cities, in the Transportation Industry commercial content advertising in the form of video ads
Infotainment News national news, international news, business headlines, delivered in partnership with Mediafax.ro Sports up-to-date sports news, delivered in partnership with Mediafax.ro Events information about cultural events, theater and opera, exhibitions and concerts. Did you know? news about science, culture, nature, digital world, sports, technology, presented in partnership with Descoperă.ro Inedit cultural events, media, science, health, delivered in partnership with Mediafax.ro Lifestyle fashion, beauty, health, lifestyle, leisure, people & party, deco&eco, presented in partnership with One.ro
Bacău Galați 20 digital displays in 20 buses 299.000 people daily reach: over 14.238 people exposure time: 14-21 min. audio support 20 digital displays in 20 buses 453.000 people daily reach: over 21.800 people exposure time: 17-25 min. audio support Suceava 15 digital displays in 15 buses 288.000 people daily reach: over 13.720 people exposure time: 12-15 min. audio support Vaslui Brăila 8 digital displays in 8 buses 173.000 people daily reach: over 5.766 people exposure time: 7-10 min audio support 15 digital displays in 15 buses 299.000 people daily reach: over 14.250 people exposure time: 15-20 min. audio support
Bucureşti Wink Digital Signage partners 500 digital displays in 500 buses GPS trigger over 15.210.000 passengers every month daily reach: over 507.000 people audio support real-time information about the current station, directions,traffic, road construction alerts and points of interest in Bucharest Arad 10 digital displays in 10 trams 291.000 people daily reach: over 13. 850 people exposure time: 13-15 min. audio support Craiova Constanţa Buzău 10 digital displays in 10 buses 309.000 people daily reach: over 14. 714 people exposure time: 17-23 min. audio support 100 digital displays in 100 buses 2.625.000 people daily reach: over 128.000 people exposure time: 18-26 min. 30 digital displays in 30 buses 505.000 people daily reach: over 24.000 people exposure time: 11-14 min. audio support
Public Transport Kiosk digital displays inside bus shelters* * Available in 10 bus shelters in Iași Podu Roș Sala Sporturilor - Palat (2) Moldova Mall Piaţa Unirii (2) Tg. Cucu Bloc Carmen Piaţa Independenţei T. Vladimirescu real time information editorial content (news, entertainment news) real-time information about the estimated next bus arrival, directions, traffic and road construction alerts
Digital OOH Advertising public multimedia wink.ro wink@publicmultimedia.ro
Retail digital displays in shopping malls 5 shopping malls in Romania (Iulius Group) more than 3 million contacts every month* 5 cities in Romania * data provided by Iulius Group
Key Facts Wink guarantees access to: the opportunity to combine great dynamic copy change different imagery with digital flexibility copy for different offers target day of the week or individual day part, talk to different consumers on different days integrate your message with social media platforms quality display featuring movement and engaging content. real time information, updated content throughout the day dynamic content and message quality screens optimum visibility POS (point of sale proximity) different copy for different offers high volume traffic high-spending audiences
Retail PALAS MALL Designed and developed pursuant to the lifestyle center concept, PALAS is the ideal destination where to spend leisure time for the entire family, an area which addresses not only the city inhabitants, but also tourists. Wink s digital network is trageting the digital advertising sites covering all the high traffic areas in the shopping centers 20 DOUBLE SIDED DIGITAL SIGNAGE TOTEMS (all over the high traffic areas in the shopping mall) 2 VIDEO WALLS (Atrium area) 1 DOUBLE SIDED GIANT SCREEN (FULL HD DISPLAY, Food Court area)
Key Facts PALAS MALL is the most visited mall in the city housing over 140 stores, restaurants and coffee houses, has the large food court in the region, recreation and entertainment areas and is hosting big part of the events in the city. ** data provided by Palas Mall over 9 million visitors last year*, welcoming both locals and tourists from Iași County and surroundings: Bacău, Neamţ, Vaslui, Botoșani, Chișinău 800.000 people daily reach: 30.000 (M-T), 35.000 (F-S) average shopping basket: over 150 lei * average dwell time in Palas Mall: 2 h *
IULIUS MALL IAŞI 8 DIGITAL DISPLAYS 42 (video full motion, Food Court area) Located on student campus Tudor Vladimirescu, Iulius Mall generates a monthly audience over 304.000 visitors.
Key Facts perfect for reaching the young, active demografics, with average and above average income top weekend break destination (retail stores, Food Court, Cinema City) average dwell time in the Food Court area: 25 minutes * 304.000 visitors* daily reach: 10.000 (M-T), 12.000 (F-S) * Informații furnizate de Iulius Mall Iaşi wink.ro wink@publicmultimedia.ro
MOLDOVA MALL Located downtown Iași, Moldova Mall enriches the in-store shopping experience with 13 DIGITAL SCREENS by engaging customers on all 5 levels of the shopping center. Key Facts daily reach: 10.000 (M-T), 8.500 (F-S) average dwell time over 30 minutes dynamic copy change different copy for different offers the excellent location, close to the most attractive tourist spots of Iasi: Palace of Culture, Church "Trei Ierarhi", Moldavian Metropolitan Church, National Theatre, City Hall, County Court, various banks and famous hotels, grants Moldova Mall the status of shopping goal.
IULIUS MALL SUCEAVA Key Facts 1 digital display in the escalators area, 4 mp 5 digital displays in the Food Court area, 128 cm 10 digital displays in the Info Point area, 108 cm 2 digital displays in the Info center area, 94 cm 2 digital displays in the enrolment office, 108 cm 600.000 people daily reach: 13.000 (M-T), 17.000 (F-S)
IULIUS MALL TIMIŞOARA 1 digital display outside (the Court of honour entry), 10m x 3,6m 1 digital display inside (Atrium entry), 4m x 3m 1 Round led display screen Food Court area, 3,7m x 2,3m 10 digital displays, cafes area, places of rest, passports, examinations, 106 cm 1.020.000 people daily reach: 36.000 (M-T), 48.000 (F-S)
IULIUS MALL CLUJ 12 digital displays, 2m x 1m 1 digital display, 3m x 2,4 m 1 digital screen, 7,4m x 4,3m 900.000 people daily reach: 32.000 (M-T), 43.000 (F-S)
DIGITAL SITES INFO PUBLIC TRANSPORT Arad Buzău Iaşi screen size: 22 video: 16:10 (1024x600px) creative opportunities: video video length: min 10s - max 20s audio support: yes 15 tram lines tram schedule: 5-24 screen size: 19 video: 16:10 (1024x600px) creative opportunities: video video length: min 10s - max 20s audio support: yes 10 bus lines bus schedule: 5 23 screen size: front: 19 - center: 21,5 video: 4:3 (788x576px) creative opportunities: video video length: min 10s - max 20s audio support: yes 10 bus lines 4 tram lines schedule: 5 23 Bacău Constanţa Suceava screen size: 22 video: 16:10 (1024x600px) creative opportunities: video full motion, basic animation, static video length: min 10s - max 20s audio support: yes 9 bus lines bus schedule: 5-22:30 screen size: 19 video: 4:3 (800x600px) creative opportunities: video video length: min 10s - max 20s audio support: no 6 bus lines bus schedule: 5 23 screen size: 22 video: 16:10 (1024x600px) creative opportunities: video video length: min 10s - max 20s audio support: yes 7 bus lines bus schedule: 4:10-22:45 București Craiova Vaslui screen size: 19 video: 4:3 (800x600px) creative opportunities: video video length: min 10s - max 20s audio support: yes 120 bus lines bus schedule: 4 23 screen size: 19 video: 4:3 (800x600px) creative opportunities: video video length: min 10s - max 20s audio support: yes 6 bus lines bus schedule: 5 23 screen size: 22 video: 16:10 (1024x600px) creative opportunities: video video length: min 10s - max 20s audio support: yes 7 bus lines bus schedule: 5-22:45
DIGITAL SITES INFO RETAIL Iulius Mall Iaşi screen size: 42 video: 16:9 (1366x768px) creative opportunities: video video length: min 7s - max 15s audio support: no opening hours: 10-22 Palas Mall Iaşi > double digital signage totems: 46 /side video: portrait, 9:16 (1920x1080px) creative opportunities: basic animation, static video length: max 9s audio support: no > video wall: 168 video: 16:9 (1366x768px) creative opportunities: video video length: min 7s - max 15s audio support: no > double sided giant screen full HD display: 672 /side video: 16:9 (1366x768px) creative opportunities: video video length: min 7s - max 15s audio support: no opening hours: 10-22 Moldova Mall Iaşi screen size: 42 video: 16:9 (1366x768px) creative opportunities: video video length: min 7s - max 15s audio support: no opening hours: M-T 10-21, F-S 10-20 > digital displays in the Info center area 94cm video: 16:9 (720p) creative opportunities: video video length: min 10s - max 20s audio support: no opening hours: 10-22 Iulius Mall Cluj Iulius Mall Timişoara screen size: 720x576px creative opportunities: video video length: min 10s - max 20s audio support: no opening hours: 10-22 > digital display outside (the Court of honour entry), 10x3,6m Video: 720x576px creative opportunities: video video length: min 10s - max 20s audio support: no > digital display inside (Atrium entry) 4x3m video: 720x576px creative opportunities: video video length: min 10s - max 20s audio support: no > round led display screen 3,7x2,3m video: 720x576px creative opportunities: video video length: min 10s - max 20s audio support: no > digital displays 106 cm video: 720x576px creative opportunities: video video length: min 10s - max 20s audio support: no opening hours: 10-22 Iulius Mall Suceava > digital display in the escalators area 4 square meters video: 4:3 (720x576px) creative opportunities: video video length: min 10s - max 20s audio support: no > digital displays in the Food Court area 128cm video: 16:9 (1080p) creative opportunities: video video length: min 10s - max 20s audio support: no > digital displays in the enrolment office 112cm video: 16:9 (720p) creative opportunities: video video length: min 10s - max 20s audio support: no
0740 66 66 09 wink@publicmultimedia.ro wink.ro public multimedia